EVALUASI PEMANFAATAN MOBILE MARKETING BERBASIS ANDROID DENGAN MENGGUNAKAN METODE BUYER BLACKBOX PADA PERUSAHAAN RETAIL DI JAKARTA

2019 ◽  
Vol 2 ◽  
Author(s):  
Diana Novita ◽  
Novita Sari
Keyword(s):  
Black Box ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Business People ◽  
The World ◽  
Box Method ◽  
Conducting Research ◽  
Marketing Methods

The increasing use of smartphones in the world causes mobile marketing to be one of the most considered marketing methods. Indonesia is one of the countries with a large number of mobile device users. This has resulted in increasingly frequent access to mobile content which ultimately has greater potential to innovate in mobile marketing. Based on these conditions, we are very interested in conducting research with the theme of mobile marketing with the aim and our long-term goal is to be able to add to our scientific insights in the field of digital marketing or commonly referred to as e-commerce. While our specific target is to help business people to easily understand and use mobile marketing in their marketing strategies. In this study we will use the black box method with tools such as questionnaires and interviews. The purpose of using this questionnaire and interview is to survey smartphone users and business people so that we can find out whether the mobile marketing that has been used in the business contributes to the company's income. Then we give a limit to the success of the results of the questionnaire. So that we get evaluation results that can be used as material for comparison and learning for business people in particular and for us in general.

Digital Tourism

2021 ◽  
pp. 234-254
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Social Media ◽  
Consumer Protection ◽  
Marketing Strategies ◽  
Legal Issues ◽  
Digital Marketing ◽  
Marketing Technology ◽  
Current Trends ◽  
Tourism Sector ◽  
The World ◽  
Marketing Methods

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating customised experiences, digital marketing has helped the tourism sector reach out to a wider audience, which was not possible with traditional marketing. Growth in the tourism sector boosts the economy of a country and improves the revenues, employment, and infrastructure. E-marketing influences beyond limits and allows the tourism sector to entice people from all over the world of the different places they can visit. The chapter focuses on the digital tourism practices, challenges, key inhibitors to innovation, legal issues, consumer protection, benefits of ICTs, digital marketing strategies, the influence of e-marketing technology, and reasons for adopting e-marketing. Further, it attributes the technology enablers of e-marketing and current trends in digital tourism.

Cannabis and web marketing strategies-A study of Colorado cannabis vendors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samer Forzley
Keyword(s):  
Design Methodology ◽  
Profit Sharing ◽  
Marketing Strategies ◽  
The State ◽  
Digital Marketing ◽  
Socially Responsible ◽  
Content Type ◽  
Age Verification ◽  
Marketing Methods ◽  
Responsible Manner

PurposeThis study aimed to investigate the level of adoption of digital marketing by cannabis vendors in the state of Colorado.Design/methodology/approachThe study surveyed a random sample of 30 cannabis vendors in the state of Colorado. The analysis of the vendors’ use of digital marketing methods was conducted using a rubric based on a modified 7C Framework.FindingsIn the state of Colorado, the cannabis industry is nascent and has made an initial investment in digital marketing. While most companies had deployed a website, these websites featured basic elements of digital marketing. Though limited, the industry has made initial attempts to engage customers in a socially responsible manner. The industry would also benefit from better age verification, educational programs and profit sharing.Originality/valueThe study furthers the application of 7C Framework used in evaluating e-commerce sites for cannabis marketing.

scholarly journals Recent Trends in Digital Marketing to Develop the Marketing Strategies for Every Marketer

2020 ◽  
Vol 9 (1) ◽  
pp. 38-41
Author(s):  
U. Y. Memon ◽  
Yogesh Khandre
Keyword(s):  
Economic Development ◽  
Capita Income ◽  
Developing Economies ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
World Today ◽  
The World ◽  
Recent Trends ◽  
The Right

The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s market and over the years, it has emerge as one of the largest customer markets within the world. Today, the market for the developing economies is based totally on the right competition principle with the presence of both buyers and sellers. Therefore purpose of this paper is, first, to review and recognize standards of digital marketing secondly, to speak about various present day developments in digital advertising and marketing and, lastly, to talk about and summarize the destiny of digital advertising and marketing.

Political Counterbalance and Personal Values: Ethics and Responsibility in a Global Economy

2000 ◽  
Vol 10 (1) ◽  
pp. 43-51 ◽  
Author(s):  
Gerald F. Cavanagh
Keyword(s):  
Information Technology ◽  
Global Economy ◽  
Business Managers ◽  
Business Growth ◽  
Global Business ◽  
Business People ◽  
Human Needs ◽  
The World ◽  
Global Communications

Abstract:The extraordinarily rapid growth of global communications, information technology, and investments have energized hundreds of millions of business people and opened up immense opportunities in most of the countries of the world. Yet this apparently inevitable global business growth also has parallel dangers for people. In two areas the weaknesses of the global economy are evident: (1) Global business and financial operations with little accountability for long-term human needs; and (2) Goals and values of business managers that are not sufficient for business or for life.

scholarly journals Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands

2017 ◽  
Vol 11 (6) ◽  
pp. 136 ◽  
Author(s):  
Zahaira Fabiola González Romo ◽  
Irene García-Medina ◽  
Noemí Plaza Romero
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Mobile Environment ◽  
The Public ◽  
Media Events ◽  
Depth Interviews

This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audiences in a digital and mobile environment, for which qualitative techniques have been used, through content analysis and in-depth interviews. We have found that, among others, the principle of "storytelling" is one of the key strategies in digital marketing, this principle is found in video marketing strategies, social media, events and exhibitions open to the public, which seek to interact with public and show its history.

scholarly journals DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WAROENK ORA UMUM” DALAM MENINGKATKAN JUMLAH KONSUMEN

2018 ◽  
Vol 1 (1) ◽  
pp. 147-157
Author(s):  
Ascharisa Mettasatya Afrilia
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Statistical Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Migrant Population ◽  
Business People ◽  
Targeted Marketing ◽  
The City

Purwokerto is the capital of Banyumas Regency as a growing and developing small tow. Purwokerto has experienced population transformation in terms of both quantity and quality. Based on statistical data can be seen that the population in the city per year 2014 ranged between 292,782 people with an area of 38.58 KM². The increase of population per year is also increasing along with the number of migrant population. This is an opportunity for business people are no exception to the culinary business. Waroenk Ora Umum is one type of culinary business which is quite rapid growth in the city of Purwokerto. Along with the current milenal era, it is necessary to further explore the marketing strategy of targeted marketing communications. And digital marketing is one strategy that has enough impact to increase the number of consumer culinary business in this era. This study used qualitative research methods. Data collection is done by observation, documentation, and interview. The results show that Waroenk Ora Umum Purwokerto has utilized digital marketing strategy which is also balanced with other marketing strategies.

scholarly journals Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

2021 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Tony Sitinjak ◽  
Budi Berlinton Sitorus ◽  
Martha Ayerza Esra ◽  
Elis Sondang Dasawaty ◽  
Farida Komalasari
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Internet Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Business People ◽  
Business Opportunities ◽  
Service Activity

Currently mastery of digital marketing has become a must for business people. However, there are<br />still many parties who have not mastered it. In order to provide briefing and enrichment on digital<br />marketing strategy, this community service activity (PKM) was carried out in collaboration with<br />Dekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation of<br />the material and the determination of the form of activity, this PKM was carried out on June 26, 2021<br />using an online platform, because it took place in the midst of the Covid-19 Pandemic and the<br />implementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants who<br />are the Managements and Members of Dekopinda – North Jakarta. The material presented includes<br />the understanding of digital marketing, digital marketing channels, internet marketing and its main<br />channels, how to start digital marketing, strategies for choosing social media as a promotional tool,<br />and how to choose a marketplace for beginners. After participating in this activity, participants felt<br />great benefits and suggested similar activities with different topics. The proposed topics are<br />leadership and identification of business opportunities during a pandemic.

scholarly journals Talent Acquisition: It’s evolving Pattern

2017 ◽  
Vol 6 (1) ◽  
pp. 45
Author(s):  
Gopa Das
Keyword(s):  
Marketing Strategies ◽  
Economic Conditions ◽  
Human Beings ◽  
Web Based ◽  
The World ◽  
Acquisition Strategy ◽  
The Right ◽  
Talent Acquisition ◽  
New Strategies

<div><p><em>It is rightly said that “Change is the only CONSTANT thing in the world”, rightly so human beings or rather HUMAN RESOURCES are continuously evolving with respect to time.  Employees of the organization  are termed as Talent’s and every organization  is having a deep urge to acquire the best of the best talents for their organization .With the emergence of new trends and the introduction of new tools, the talent acquisition process is dynamically  evolving. Talent acquisition has emerged as a key business imperative for organization s for its role in sourcing the right talent to ensure long term growth. It is now a long term strategy for organizations and HR functions for their role in driving the overall success and the profitability of the organization.</em></p><p><em>Through profound literature review, this paper presents information regarding the building of an effective talent acquisition strategy in order to face challenging economic conditions. It mentions the analysis of recruitment trends, marketing strategies and web-based recruitments. It highlights the key challenges involved in Talent Acquisition and also suggests means develop new strategies to keep up with the evolving challenge.</em></p></div>

scholarly journals Digital marketing

2020 ◽  
Vol 10 (1) ◽  
pp. 52-71
Author(s):  
Vladimir Njegomir
Keyword(s):  
Developmental Stages ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Financial Resources ◽  
Consumer Awareness ◽  
Entrepreneurial Marketing ◽  
Marketing Social ◽  
As Relationship

Marketing allows entrepreneurs to position themselves successfully in consumer awareness, to be successful competitors, and to satisfy consumer demands profitably. Entrepreneurs can use several marketing strategies, such as relationship marketing, expedition marketing, one-toone marketing, real-time marketing, and digital marketing. The aim of the paper is to discuss the advantages of digital marketing and certain forms of digital marketing in achieving entrepreneurial goals in the light of limited financial resources. In this paper, we will analyze the developmental stages of marketing. Then we will point to three critical forms of digital marketing: online marketing, social networking on the Internet, and mobile marketing. The main conclusion is that entrepreneurial marketing has a number of specific features arising from financial limitations of financial. Digital marketing does not require significant financial resources allocation and therefore represents an indispensable component of the entrepreneurs' market orientation.

International mobile marketing: a satisfactory concept for companies and users in times of pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lázaro Florido-Benítez
Keyword(s):  
Relevant Literature ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Melting Pot ◽  
Content Type ◽  
Online Commerce ◽  
Comprehensive Framework ◽  
Support Research

PurposeThis study’s purpose is to analyze the international mobile marketing (IMK) in order to stage the importance of this tool in the internationalization of companies. Our understanding of mobile marketing is constantly evolving, due to its high business penetration in a world globalized by technologies.Design/methodology/approachA review of the relevant literature on IMK, companies and customers is undertaken to understand the link between them. The paper begins by explaining the coronavirus disease 2019 is accelerating the change of the rules of the game in traditional and online commerce around the world. Furthermore, this study uses secondary data from organisation for economic co-operation and development (OECD), Sensor Tower, mobile marketing association (MMA), App Annie, among others, to support research results.FindingsThe results have shown that IMK has opened a melting pot of opportunities for companies and consumers in this period of pandemic; the potential of this tool is being redefined, in order to identify, anticipate and satisfy customers requirement profitably and efficiently. This study aims to provide an assessment of new concept of IMK and how this tool has to be integrated into the firm’s digital marketing strategies.Originality/valueThe study contributes to make better future decisions in the international digital expansion of companies by company executives and marketing experts. This paper provides a comprehensive framework intended to guide research efforts focusing on digital marketing as well as to aid practitioners in their quest to achieve IMK success.

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