DIGITAL MARKETING IN PHARMACY: PROSPECTS AND RESULTS

2021 ◽  
pp. 80-87
Author(s):  
Dremova N.B. ◽  
Afanasyeva T.G. ◽  
Afanasyeva N.I. ◽  
Chebotok V.V.
Keyword(s):  
Mobile Applications ◽  
Cost Effective ◽  
Pharmaceutical Products ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Limiting Factor ◽  
Online Sales ◽  
Marketing Methods ◽  
Opinion Polls ◽  
Modern Technologies

Digital marketing is now becoming an integral part of marketing strategies for most companies in all sectors of the modern economy, including manufacturing and retail pharmaceutical organizations. The issues of promoting pharmaceutical products and services through the electronic environment are considered. Four methods of digital marketing that are affordable and cost effective for most pharmaceutical organizations have been identified. The relevance of direct contact with consumers through mobile applications and convenient multi-platform sites adapted to online sales, booking and delivery of pharmaceutical goods, pharmaceutical consumer consulting is shown. The results of opinion polls show average and high levels of consumer readiness to communicate with pharmacy organizations through digital technologies. The main limiting factor in the development of digital marketing methods in the pharmaceutical sector in the form of vague regulations is noted. The possibility of transition to full-fledged personalization of pharmaceutical care based on modern technologies has been determined.

Cannabis and web marketing strategies-A study of Colorado cannabis vendors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samer Forzley
Keyword(s):  
Design Methodology ◽  
Profit Sharing ◽  
Marketing Strategies ◽  
The State ◽  
Digital Marketing ◽  
Socially Responsible ◽  
Content Type ◽  
Age Verification ◽  
Marketing Methods ◽  
Responsible Manner

PurposeThis study aimed to investigate the level of adoption of digital marketing by cannabis vendors in the state of Colorado.Design/methodology/approachThe study surveyed a random sample of 30 cannabis vendors in the state of Colorado. The analysis of the vendors’ use of digital marketing methods was conducted using a rubric based on a modified 7C Framework.FindingsIn the state of Colorado, the cannabis industry is nascent and has made an initial investment in digital marketing. While most companies had deployed a website, these websites featured basic elements of digital marketing. Though limited, the industry has made initial attempts to engage customers in a socially responsible manner. The industry would also benefit from better age verification, educational programs and profit sharing.Originality/valueThe study furthers the application of 7C Framework used in evaluating e-commerce sites for cannabis marketing.

Digital Tourism

2021 ◽  
pp. 234-254
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Social Media ◽  
Consumer Protection ◽  
Marketing Strategies ◽  
Legal Issues ◽  
Digital Marketing ◽  
Marketing Technology ◽  
Current Trends ◽  
Tourism Sector ◽  
The World ◽  
Marketing Methods

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating customised experiences, digital marketing has helped the tourism sector reach out to a wider audience, which was not possible with traditional marketing. Growth in the tourism sector boosts the economy of a country and improves the revenues, employment, and infrastructure. E-marketing influences beyond limits and allows the tourism sector to entice people from all over the world of the different places they can visit. The chapter focuses on the digital tourism practices, challenges, key inhibitors to innovation, legal issues, consumer protection, benefits of ICTs, digital marketing strategies, the influence of e-marketing technology, and reasons for adopting e-marketing. Further, it attributes the technology enablers of e-marketing and current trends in digital tourism.

EVALUASI PEMANFAATAN MOBILE MARKETING BERBASIS ANDROID DENGAN MENGGUNAKAN METODE BUYER BLACKBOX PADA PERUSAHAAN RETAIL DI JAKARTA

2019 ◽  
Vol 2 ◽  
Author(s):  
Diana Novita ◽  
Novita Sari
Keyword(s):  
Black Box ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Business People ◽  
The World ◽  
Box Method ◽  
Conducting Research ◽  
Marketing Methods

The increasing use of smartphones in the world causes mobile marketing to be one of the most considered marketing methods. Indonesia is one of the countries with a large number of mobile device users. This has resulted in increasingly frequent access to mobile content which ultimately has greater potential to innovate in mobile marketing. Based on these conditions, we are very interested in conducting research with the theme of mobile marketing with the aim and our long-term goal is to be able to add to our scientific insights in the field of digital marketing or commonly referred to as e-commerce. While our specific target is to help business people to easily understand and use mobile marketing in their marketing strategies. In this study we will use the black box method with tools such as questionnaires and interviews. The purpose of using this questionnaire and interview is to survey smartphone users and business people so that we can find out whether the mobile marketing that has been used in the business contributes to the company's income. Then we give a limit to the success of the results of the questionnaire. So that we get evaluation results that can be used as material for comparison and learning for business people in particular and for us in general.

scholarly journals Digital Marketing: Problems of Internet Pharmacies Legal Regulation

2021 ◽  
Vol 3 (21) ◽  
pp. 191-203
Author(s):  
Vitalii Pashkov ◽  
Oleksii Soloviov ◽  
Andrii Harkusha
Keyword(s):  
Prescription Drugs ◽  
Legal Regulation ◽  
Pharmaceutical Products ◽  
Digital Marketing ◽  
The European Union ◽  
Online Sales ◽  
Legal Method ◽  
The Usa ◽  
Internet Pharmacies ◽  
Online Pharmacies

Digitalisation of pharmaceutical activities is creating a new type of pharmaceutical market, a more flexible and less costly; yet it has become more dangerous for patients and the economic stability. The reason is the imperfection of the legal regulation and online sales of pharmaceutical products, in particular. It is necessary to clarify that digitalisation of pharmaceutical activities is not only about online sales of pharmaceutical products. It is also digital marketing, which includes promoting pharmaceutical products via the Internet, including advertising such products. Research shows that prescription drugs are sold to such patients by both illegal online pharmacies and legal ones. Most counterfeit medicines are sold through illegal online pharmacies. The purpose of the article is to draw attention to the need for legal support for the activities of Internet pharmacies using more efficient technologies, including limiting their activities. Carrying out the research, several scientific methods were used. The methods of system-structural analysis, induction and deduction were used at all stages of the research in the study of the legal regulation of the sale of medicines in various countries through Internet pharmacies, the practice of its use, the state of illegal behavior in this area, analytical materials and scientific sources. The formal-logical method was used to study regulatory acts and international documents, the comparative-legal method was used to perform comparative analysis of the legal regulation of Internet pharmacies’ activity, as well as the practice of its application in the countries of the European Union, the USA, Turkey, Ukraine, and some Arab states. It should be noted that in the EU member countries, due to single European economic and customs area and general regulation, the problems of Internet pharmacies are of the same nature. The content analysis method was implemented for studying journalistic materials and researching websites that offer distance selling, online ordering, and delivery of pharmaceutical products to a consumer in various ways. Keywords: online pharmacies, digital marketing, digitalisation of pharmacy.

Marketing strategies of Expo 2020 Dubai: a comprehensive study

2019 ◽  
Vol 11 (3) ◽  
pp. 287-297
Author(s):  
Sunitha K. Haneef ◽  
Zakiya Ansari
Keyword(s):  
Consumer Behavior ◽  
Large Scale ◽  
Marketing Channel ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Content Type ◽  
Travel Agents ◽  
World Class ◽  
Media Channels ◽  
Marketing Methods

Purpose The purpose of this study is to discuss the phases and kinds of marketing strategies being employed during the conduct of mega events such as expos. The study also aims to familiarize the reader with the detailed marketing strategies used by Dubai Expo 2020 and the marketing strategies adopted by tour operators in Dubai, alongside their most used digital channels of communication and marketing. Further, an attempt has been made to understand how the marketing methods for Expo 2020 can be integrated with the marketing of general travel products in Dubai. Design/methodology/approach Short, unstructured interviews with open-ended questions were conducted as part of the data-collection method over a period of two weeks. The interviewees are a core group of officials from the marketing and IT sections of Dubai Expo 2020. The data were recorded for later retrieval and analysis. Also, a survey of 150 tour operators and travel agents was conducted over a period of five weeks. This garnered a comprehensive set of data on the preferred marketing strategies to promote tourism products. Findings The marketing strategies used for Dubai Expo 2020 have been attractive, varied and innovative. Digital marketing is the most opted-for channel of communication for marketing purposes by both Expo 2020 officials and tour operators and travel agents in Dubai. Maximum popularity in terms of usage by tour operators and travel agents is reflected in social media channels of marketing, especially Facebook. There is a need to evolve a distinctly separate digital marketing strategy that will create more tailored marketing campaigns based on the characteristics affecting the consumer behavior of people engaged in Expo 2020. Research limitations/implications This study could have incorporated more varied data if other stakeholders, e.g. hoteliers, had been included. More varied data would certainly have been useful in arriving at well-founded observations about the ideal marketing strategies that could be adopted for an event of this magnitude. Another limitation is that interviews with a greater cross-section of the officials of Dubai Expo 2020 would have rendered a more detailed and finer description of the marketing methods used in promoting Dubai Expo 2020. Practical implications Dubai is being equipped as a world-class venue for large-scale conferences and conventions rivaling Las Vegas for meetings, incentives, conferences and exhibitions. Further, Dubai will be able to position itself as a favored location for hosting a wide array of events with global participation. Social implications Based on this study, it is reasonable to conclude that there is a need to rethink and innovate ways of marketing by customizing the marketing strategies according to the market structure and consumer behavior, without abandoning any particular marketing channel. Originality/value This research on the marketing strategies of Dubai Expo 2020 is of interest to industry, government agencies and other stakeholders. The observations drawn from this study on marketing strategies can be used by other nations hosting similar events in similar geographical areas to provide a basis to design or redesign their tourism and marketing strategies.

scholarly journals The role and path of digital marketing in tourist souvenir brands

2021 ◽  
Vol 251 ◽  
pp. 03044
Author(s):  
Yuan Shiqun ◽  
Zhou Chengjun ◽  
Zhang Yu
Keyword(s):  
Digital Technology ◽  
Brand Image ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Expert Interviews ◽  
Product Integration ◽  
Brand Marketing ◽  
Brand Competitiveness ◽  
Product Sales ◽  
Marketing Methods

The extensive and in-depth application of digital technology has led to the transformation of marketing methods. This article analyzes the role and path of digital marketing in tourist souvenir brands through case studies, expert interviews and literature studies. The findings suggest that the rational use of digital technology can not only reshape brand competitiveness, but also play a role in deepening product integration and enhancing brand communication. To realize digital marketing of tourist souvenir brands, it is necessary to formulate effective brand marketing strategies and create a personalized brand image in order to realize the conversion of cultural and creative product sales.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Transformation from Traditional to Digital Marketing: A Case on Facebook Marketing for Micro Foodservice Brands

2020 ◽  
Vol 2 (2) ◽  
pp. 166-187
Keyword(s):  
Marketing Strategies ◽  
Restaurant Industry ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Per Se ◽  
Potential Customers ◽  
Inexpensive Technique ◽  
Facebook Marketing

This study analyses the transformation of marketing strategies from traditional to 'digital' and finds out the efficacy of 'Facebook' marketing for small or micro-enterprise brands; in the case of the restaurant industry. The study looks for the answers to questions such as How ‘Facebook' has changed the means of marketing in the case of small restaurant brands. Two restaurant brands were considered for the study. A qualitative case approach was adopted for the study. Major findings of the study have revealed that Facebook marketing is the direct, easiest and economical mode of communication with current and potential customers through 'Facebook page', to disseminate information regarding brand and services through 'Facebook posts', 'Comments' and 'chats'; besides, to maintain rapid feedback service to customers' queries. In addition, through 'Facebook' activities i.e., an instance of 'Likes', 'Reviews', 'Check-ins', and' Share' customers, themselves ensue as a source for promoting the brands. Nevertheless, for these small or microbrands' Facebook Marketing' per se, it is an inexpensive technique for effective marketing; additionally, it fosters mutual relationships and increases the level of customer engagement.

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

scholarly journals Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

2021 ◽  
Vol 13 (12) ◽  
pp. 6735
Author(s):  
Ganesh Dash ◽  
Debarun Chakraborty
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Five Dimensions ◽  
Customer Involvement ◽  
The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

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