scholarly journals Conflict mobilization communities in social media as a soft power tool: problematization environmental risks

2021 ◽  
Vol 311 ◽  
pp. 04005
Author(s):  
Larisa Rebrina
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Civil Society ◽  
Environmental Policy ◽  
Soft Power ◽  
Environmental Risks ◽  
Russian Language ◽  
Environmental Threats ◽  
Communication Practices ◽  
Environmental Mobilization

The object of the study is the protest communication practices of conflict mobilization in 2012-2021 by environmental communities in Russian-language social networks. Civil society is a significant actor in environmental policy. Social media as a soft power tool plays an important role today in informing, educating society about the environment and shaping a protesting regional environmental agenda. The system-communicative approach explores the patterns of discursive problematisation of environmental risks within the framework of civic political participation. Authors describe the types of publications constituting the content of environmental mobilization communities; analyse thematic dominants to identify frequent environmental threats constructed by the addressants of the publications; identify and systematise the strategies, tactics and relevant language tools used to problematise fragments of environmental reality; examine regular means of creating and maintaining online solidarity in environmental communities of conflict mobilization.

scholarly journals Preliminary Qualitative Analysis and Implications of Wood Products Perception on Social Media

2020 ◽  
Vol 71 (3) ◽  
pp. 295-300
Author(s):  
Jana Šujanová ◽  
Renata Nováková ◽  
Gabriela Pavlendová ◽  
Dagmar Cagáňová ◽  
Natália Canet
Keyword(s):  
Qualitative Research ◽  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Civil Society ◽  
Automotive Industry ◽  
Wood Products ◽  
Furniture Industry ◽  
Current Management ◽  
University Of Technology

The article presents the results of the qualitative research of social media, managed by the Institute of the Civil Society, University of Ss. Cyril and Methodius in Trnava, in cooperation with the Slovak University of Technology in Bratislava. The research aimed to analyse different areas of the current management challenges and their perception of the selected social networks. The study concentrates on the presentation of the chosen manufacturers of the automotive industry and furniture industry on social media. The content analysis was based on the VADER (Valence Aware Dictionary and Entiment Reasoner) lexicon that was explicitly tuned to sentiments expressed in social media and QDA software.

scholarly journals Authorship Attribution of Social Media and Literary Russian-Language Texts Using Machine Learning Methods and Feature Selection

2021 ◽  
Vol 14 (1) ◽  
pp. 4
Author(s):  
Anastasia Fedotova ◽  
Aleksandr Romanov ◽  
Anna Kurtukova ◽  
Alexander Shelupanov
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Language Processing ◽  
Short Term Memory ◽  
Russian Language ◽  
Literary Texts ◽  
Authorship Attribution ◽  
Support Vector ◽  
Online Activity

Authorship attribution is one of the important fields of natural language processing (NLP). Its popularity is due to the relevance of implementing solutions for information security, as well as copyright protection, various linguistic studies, in particular, researches of social networks. The article is a continuation of the series of studies aimed at the identification of the Russian-language text’s author and reducing the required text volume. The focus of the study was aimed at the attribution of textual data created as a product of human online activity. The effectiveness of the models was evaluated on the two Russian-language datasets: literary texts and short comments from users of social networks. Classical machine learning (ML) algorithms, popular neural networks (NN) architectures, and their hybrids, including convolutional neural network (CNN), networks with long short-term memory (LSTM), Bidirectional Encoder Representations from Transformers (BERT), and fastText, that have not been used in previous studies, were applied to solve the problem. A particular experiment was devoted to the selection of informative features using genetic algorithms (GA) and evaluation of the classifier trained on the optimal feature space. Using fastText or a combination of support vector machine (SVM) with GA reduced the time costs by half in comparison with deep NNs with comparable accuracy. The average accuracy for literary texts was 80.4% using SVM combined with GA, 82.3% using deep NNs, and 82.1% using fastText. For social media comments, results were 66.3%, 73.2%, and 68.1%, respectively.

scholarly journals Detection of Induced Activity in Social Networks: Model and Methodology

2021 ◽  
Vol 13 (11) ◽  
pp. 297
Author(s):  
Dmitrii Gavra ◽  
Ksenia Namyatova ◽  
Lidia Vitkova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Opinion ◽  
Civil Society ◽  
Theoretical Background ◽  
Election Campaigns ◽  
Special Operations ◽  
The Public ◽  
Political Project ◽  
Political Election

This paper examines the problem of social media special operations and especially induced support in social media during political election campaigns. The theoretical background of the paper is based on the study fake activity in social networks during pre-election processes and the existing models and methods of detection of such activity. The article proposes a methodology for identifying and diagnosing induced support for a political project. The methodology includes a model of induced activity, an algorithm for segmenting the audience of a political project, and a technique for detecting and diagnosing induced support. The proposed methodology provides identification of network combatants, participants of social media special operations, influencing public opinion in the interests of a political project. The methodology can be used to raise awareness of the electorate, the public, and civil society in general about the presence of artificial activity on the page of a political project.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

Prospects for the Development of Russian-African Cooperation in the Cultural and Humanitarian Sphere

2020 ◽  
pp. 5-14
Author(s):  
Olga Konstantinova
Keyword(s):  
Soft Power ◽  
Russian Language ◽  
Cultural Relations ◽  
African Countries ◽  
Science And Culture ◽  
Political Economic ◽  
Russian Education ◽  
Further Development ◽  
Russian Universities ◽  
The Russian Language

The relations between Russia and Africa today go to a new level. This was successfully demonstrated by the first Russia-Africa Summit. The «soft power» that is capable of creating an atmosphere of trust and mutual understanding and supporting the further development of political, economic, and cultural relations between the Russian and African peoples is of great importance for the further advancement of Russia’s interests, which is considered in this article. Currently, the «soft power» of Russia in Africa is represented by the activities of the Russian centers of science and culture, the «Russkiy Mir» Foundation, schools at the Russian Embassies in African countries, the education of Africans in Russian universities and more. However, the author concludes that Russia does not fully use «soft power» on the continent. It is necessary to increase the number of Africans studying the Russian language, to more actively promote Russian education, to involve compatriots and graduates of Soviet / Russian universities to joint projects, which will undoubtedly contribute to the further development of mutually beneficial Russian-African ties.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

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