Femininity, Post-Fordism, and the ‘New Traditionalism’

1993 ◽  
Vol 11 (6) ◽  
pp. 689-708 ◽  
Author(s):  
D A Leslie
Keyword(s):  
Gender Relations ◽  
Female Identity ◽  
Space And Place ◽  
Private Sphere ◽  
The Family ◽  
Home Space ◽  
Definition Of ◽  
The Relationship ◽  
Cultural Shifts

In this paper I explore the links between identity and space, and in particular the relationship between female identity, consumption, and the space of the home. I argue for the centrality of images to the construction of femininity. Through a case study of contemporary representations of the family and traditionalism in advertising, I illustrate how advertisers exploit tensions in femininity, and in turn mediate and negotiate these tensions. Alongside the economic and cultural shifts associated with post-Fordism, a reorganization of gender relations is taking place. A ‘new traditionalism’ in advertising, as one of a number of significant female consumer identities, is an attempt to redefine women's roles in line with a nostalgic discourse of familialism and a return to the private sphere of the home. Space and place are central to the definition of the ‘new traditionalist’ woman.

scholarly journals Female agency in the films of Jean Renoir

2021 ◽  
pp. 095715582110129
Author(s):  
Barry Nevin
Keyword(s):  
Gender Relations ◽  
Lower Class ◽  
Female Identity ◽  
Gender Representation ◽  
Female Characters ◽  
Female Agency ◽  
Close Analysis ◽  
Male Power ◽  
Jean Renoir ◽  
The Relationship

Although Jean Renoir’s oeuvre has been extensively debated since the emergence of the politique des auteurs in the pages of Cahiers du cinéma, his representation of gender relations has sustained less discussion than his signature formal style. This article posits that Renoir’s films provide a valuable means of identifying how gender, specifically female identity, affects temporal trajectories in cinema. First, it illustrates Gilles Deleuze’s understanding of crystallisation and situates it in relation to current scholarship on gender representation in the director’s work. Second, it conducts a close analysis of the relationship between female identity and crystallisation through a close analysis of the central female characters of La Règle du jeu (1939) and The Golden Coach (1952). This article ultimately argues that whether these characters belong to an upper-or lower-class stratum, they are subordinated to male power, which plays a determining role in the range of potential futures available to them.

Innovative promotional strategies and diversification of flavoured mass merchandise cigar products: a case study of Swedish match

2021 ◽  
pp. tobaccocontrol-2020-056145 ◽  
Author(s):  
Ollie Ganz ◽  
Mary Hrywna ◽  
Kevin R J Schroth ◽  
Cristine D Delnevo
Keyword(s):  
Regulatory Authority ◽  
Business Practice ◽  
Smoking Prevention ◽  
Tobacco Products ◽  
The Family ◽  
Promotional Efforts ◽  
Promotional Strategies ◽  
Definition Of ◽  
The U.S

In 2009, the Family Smoking Prevention and Tobacco Control Act (TCA) granted the U.S. Food and Drug Administration (FDA) regulatory authority over tobacco products, although initially this only included cigarettes, smokeless tobacco and roll-your-own tobacco. In 2016, the deeming rule extended regulatory authority to include all tobacco products, including cigars. The deeming rule prohibited the introduction of new tobacco products into the marketplace without proper marketing authorisation and laid out pathways for tobacco companies to follow. The deeming rule should have frozen the cigar marketplace in 2016. In this paper, we describe how the cigarillo marketplace, nevertheless, continues to diversify with new brands, flavors, styles and packaging sizes entering the market regularly. As an example, we highlight recent promotional efforts by Swedish Match North America (Swedish Match) for their popular cigarillo brands, including White Owl, Night Owl and Garcia y Vega’s Game brand. We argue that ambiguities in the TCA make it unclear whether Swedish Match’s seemingly new cigarillos fit the definition of new tobacco products and, if so, whether they are on the market legally. Swedish Match and other cigarillo companies may be taking advantage of these ambiguities to promote a variety of cigarillo flavors and styles in innovative ways. Given that cigars are combustible tobacco products that pose many of the same risks as cigarettes, this business practice raises significant concerns regarding the protection of public health, particularly among young people.

Gender relations within the so-called Islamic State in Iraq and the Levant (ISIS)

2021 ◽  
Vol 27 ◽  
pp. 234-263
Author(s):  
ASMAA RASHEED ◽  
Keyword(s):  
Key Words ◽  
International Organizations ◽  
Gender Relations ◽  
Private Sphere ◽  
The Internet ◽  
Islamic State ◽  
Male Domination ◽  
Extremist Group ◽  
The Relationship ◽  
The City

In June 2014, fighters belonging to an extremist group calling itself (ISIS) and nicknamed (ISIS) invaded the city of Mosul, the second largest Iraqi governorate, and announced the establishment of the Islamic Islamic Caliphate, which lasted until 2017. ISIS's control spread values related to the isolation of women and a hierarchical vision of the relationship between the sexes that works to reinforce and consecrate male domination and places women in a lower position. Several mechanisms have been adopted with the aim of returning women to the private sphere and keeping them at home, including the imposition of legal dress and preventing women from going out except with a mahram, and the rule of hisbah and penalties. The current study aims to provide an understanding of the laws and ideology governing gender relations within societies that ISIS has controlled for more than two years. It addresses three main issues, including the harassment of women, the attempt to control their bodies, and the monitoring and punishment mechanisms that were practiced on women. And the roles of women in societies dominated by the organization, and the issue of marriage. The study relied on testimonies and interviews conducted with a number of women who lived through ISIS rule in Mosul, Salah al-Din and Fallujah. In addition to reports issued by international organizations and documents published on the Internet and news circulated, which gave the information obtained more reliability. Key words: Iraq, ISIS, women, isolation, punishment, roles, marriage

Gender, Resource Management, and Social Unrest: An Ethnographic Case Study

2019 ◽  
Vol 19 (2) ◽  
pp. 240-256
Author(s):  
Anindita Nayak
Keyword(s):  
Resource Management ◽  
Natural Resource Management ◽  
Forest Policy ◽  
Government Policies ◽  
Ethnographic Case Study ◽  
Social Unrest ◽  
Indigenous Knowledge System ◽  
The Family ◽  
The Relationship

This paper aims at locating the relationship between gender and resource management, especially the indigenous knowledge system of women for natural resource management of the Kondh tribe of Nayagarh district, Odisha. The Kondh live within the forest and they are highly dependent on forest for maintaining their livelihood. Specifically, women, who take family and community responsibilities, usually go through a continuous struggle from inside the family, as well as from the outside. Further, this study explains the case of the community’s role in maintaining the forest through social unrest. This work further intends to study how government policies, particularly forest policy, affect indigenous Kondh, when the destruction of natural resources has been increasing, and how women raise voices to sustain their environment.

One step up and two steps back? The Italian debate on secularization, heteronormativity and LGBTQ citizenship

2018 ◽  
Vol 65 (5) ◽  
pp. 591-607 ◽  
Author(s):  
Elisa Bellè ◽  
Caterina Peroni ◽  
Elisa Rapetti
Keyword(s):  
Critical Discourse Analysis ◽  
Political Conflict ◽  
Interesting Case ◽  
Critical Discourse ◽  
Political Events ◽  
The Family ◽  
One Step ◽  
Definition Of ◽  
Shed Light

The aim of this article is to furnish insights of the Italian public debate on the recognition of LGBTQ rights, which can be understood as an interesting case study of the complex relationship between (multi)secularisation processes and re/definition of citizenship models. More specifically, the article analyses two political events related to this debate that took place in Rome in June 2015. The first is the Family Day demonstration, promoted by conservative Catholic groups; the second is the LGBTQ Pride parade, promoted by various gay, lesbian and transsexual/gender associations. We analyse the official statements issued by the two organising committees of the demonstrations, adopting the framework and methods of the Critical Discourse Analysis. Above and beyond an evident political conflict between the two discourses, we try to shed light on their mutual construction on the basis of what we call ‘naturalization’ and ‘universalization’ processes.

scholarly journals The Effects of Media Language Using of Comedian Program Audiences of Kurdish Televisions; BEZMÎ BEZM Program at KurdMax TV As A Case Study

2021 ◽  
Vol 8 (1) ◽  
pp. 144-186
Author(s):  
Shwan Adam Aivas ◽  
Mahabad Kamel Abdulla
Keyword(s):  
Gender Discrimination ◽  
Online Survey ◽  
Media Ethics ◽  
Psychological Violence ◽  
Negative Effects ◽  
The Public ◽  
The Family ◽  
Definition Of ◽  
Effects Of Media

This study is an attempt to evaluate the effects of media language misusing in comedian programs of Iraqi Kurdish televisions. To achieve this goal, the researchers have done an online survey with 145 TV viewers; as well as analyzing the thematic contents of 12 episodes of the BEZMÎ BEZM program on the KurdMax satellite channel.   Based on the research results; media language misusing in the BEZMÎ BEZM program has negative effects on viewers of this program, despite the fact that the majority of opinions agreed on the definition of this satellite as a Kurdish entertainment channel and the rates of views of its main programs "Great". However, they also agreed that this program on the KurdMax satellite channel has become a popular platform for insults, exchange of accusations, and defamation of certain personalities and groups in society, and a reason for sabotaging the Kurdish language and its methods, producing linguistic and psychological violence and highlighting gender discrimination. In addition to sabotaging the public taste of viewers, lack of respect for their needs, delinquency of adolescents, reducing the value of artistic work etiquette and educational foundations, and underestimating the family and Kurdish culture and its peculiarities. As for the topics presented in this program, the main goal is to make viewers laugh only and to achieve this; they do not hesitate to spread market language and archaic and patriarchal cultures, encourage gender differences of men and women, social and sexual taboos, defame personalities, neglect health guidelines, and violate professional media ethics. All of the above; represents the main identity of the BEZMÎ BEZM program on the KurdMax satellite channel. As a final point, this research has recommended the relevant people and bodies to subordinate such programs in order to review its content based on legal and ethical media standards, laws, and rules of the Kurdish language, along with abiding professional art principles.

South Korea’s “Glocal” Hero: The Hiddink Syndrome and the Rearticulation of National Citizenship and Identity

2007 ◽  
Vol 24 (3) ◽  
pp. 283-301 ◽  
Author(s):  
Nammi Lee ◽  
Steven J. Jackson ◽  
Keunmo Lee
Keyword(s):  
21St Century ◽  
Global Economy ◽  
World Cup ◽  
Cultural Changes ◽  
Korean Society ◽  
Coaching Strategies ◽  
National Citizenship ◽  
Definition Of ◽  
The Relationship

This study examines how one sporting figure came to signify fundamental shifts in Korean society at the beginning of the 21st century—a time when Korean society was destabilized and seeking to reposition itself within the global economy. Guus Hiddink, a Dutch-born soccer coach, is credited with helping Korea attain its highest-ever ranking at the 2002 World Cup. Sporting achievements aside, Hiddink’s role as a foreigner and national Korean hero presents a unique and unprecedented case study of the relationship between globalization, nationalism, and neoliberal citizenship. Hiddink was the first foreigner ever to be awarded honorary national citizenship. Furthermore, his general coaching strategies and philosophies assumed a mantralike quality, popularly referred to as the Hiddink syndrome, that influenced wider cultural changes with respect to economics, politics, education, and the very definition of national citizenship and identity.

Anthropological Study of a Young Perm Family

2021 ◽  
Vol 18 (3) ◽  
pp. 300-309
Author(s):  
Ksenia A. Yarushina
Keyword(s):  
Gender Identity ◽  
Dominant Role ◽  
Married Couple ◽  
Self Identity ◽  
Gender Culture ◽  
Anthropological Study ◽  
The Family ◽  
In The Beginning ◽  
The Relationship

The article considers the gender culture in the family, one of the most closed and local socio-cultural institutions. The relevance of this topic is determined by the anthropological turn in modern humanitarian knowledge, and the involvement of new data in scientific circulation, which is obtained as a result of the use of case-study semi-formalized techniques for interviewing respondents. Thus, on the basis of the interviews received, there are reconstructed contradictory forms of gender identity in a young married couple in Perm. The article presents the materials of the respondents’ interviews in the form of narratives consistently presenting the key stages of the relationship. Gradually, the narrative’s characters begin to construct a gender identity in a new cultural institution – their own family. There can be seen a conflict between the characters’ symbolic self-identity and their real practices. The man takes a dominant role in the beginning of the relationship. He objectifies the woman and alone decides when to start the relationship. Then the situation changes. The man’s dominant role is replaced with a passive one. The initiative goes to the woman, who repeats the man’s behavior. At the same time, it turns out that in everyday life, the respondents fill the roles of the husband and wife with special content. The wife’s role includes the mother’s behavior towards her husband, and the husband’s role includes the child’s behavior towards his wife. The family is an inverse patriarchal type of relationship. The woman has a dominant role, but identifies herself as an obedient wife.

Introducing the Marots

Born to Write ◽  
2020 ◽  
pp. 233-235
Author(s):  
Neil Kenny
Keyword(s):  
Sixteenth Century ◽  
Cultural Practices ◽  
Social Hierarchy ◽  
The Family ◽  
Literate Culture ◽  
Clement Marot ◽  
The Relationship

Chapters 16–19 are a case study of the family that produced the best-selling vernacular literary author of sixteenth-century France: Clément Marot. The example of this family also provides one way of examining the relationship to family and social hierarchy of a genre of writing that was fundamental to literate culture: poetry. The aspiration to social ascent was only one of the reasons why poetry was so widely composed in sixteenth-century France, but it was a key one. Like other cultural practices—ranging from dress and heraldry to forms of address—poetry was therefore itself part of the very mechanics that constructed social hierarchy.

Textbook on Land Law

2018 ◽  
Author(s):  
Judith-Anne MacKenzie ◽  
Aruna Nair
Keyword(s):  
Real Life ◽  
Third Party ◽  
Final Part ◽  
Land Law ◽  
The Real ◽  
The Family ◽  
Family Home ◽  
Definition Of ◽  
Straightforward Approach

Course-focused and comprehensive, Textbook on Land Law continues to provide an interesting, accessible, and original account of contemporary land law. The seventeenth edition builds upon the book’s unique and straightforward approach. Using a fictional case study to illustrate the key principles of land law, the chapters demonstrate the real-life applications of a subject students often find very abstract, while clarifying complex areas and common points of confusion. The book consists of seven parts. Part I provides an introduction to estates and interests in land. Part II looks at the acquisition of estates in land. Part III considers the two legal estates of freehold and leasehold, and in particular looks in detail at the obligations in a leasehold estate, their enforcement and remedies for their breach. Part IV looks at trusts and proprietary estoppel. Part V is about licences and a review of the law relating to the family home. The next part considers third party rights, including mortgages, and the final part concludes with a consideration of the definition of ‘land’.

Sign in / Sign up

Export Citation Format

Share Document