Quality Dimensions of Political Parties’ Website Services That Satisfy Voters in the Political Marketing

2020 ◽  
pp. 1-13
Author(s):  
Vagia Mochla ◽  
George Tsourvakas
Keyword(s):  
Political Parties ◽  
Political Marketing ◽  
The Political ◽  
Quality Dimensions

scholarly journals POLITICAL MARKETING IN THE ELECTION FOR GOVERNOR IN THIS DIGITAL AGE

2020 ◽  
Vol 1 (5) ◽  
pp. 750-761
Author(s):  
Reynold William ◽  
Nur Endah Retno Wuryandari
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Competition ◽  
Political Life ◽  
Political Marketing ◽  
The Political ◽  
Significant Shift ◽  
The West ◽  
Unit Of Analysis ◽  
Personal Branding

After reformation era, there is a very significant shift towards the political life in Indonesia. So politicians and political parties need to redesign competing strategies to win political competition. The purpose of this study is to find out whether the Personal Branding, Political Marketing, Politic of Identity and Social Media have an influence on the decision of the community's option. The unit of analysis which been studied was the individuals, they are the individuals who had taken part in the general election of the West Java election. There are 216 respondents with dissemination in 5 cities (Bekasi, Bandung, Tasikmalaya, Bogor, Depok) and 1 district (Garut). The result, Political Marketing and Politic of Identity have a positive and significant effect on the decision of the communities. Personal Branding and Social Media have a positive but not significant effect on the decision to vote.

Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect With Special Focus to Youth Voters

2019 ◽  
pp. 288-303
Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar ◽  
Anindya Dutta
Keyword(s):  
Political Parties ◽  
Empirical Data ◽  
Brand Identity ◽  
Political Marketing ◽  
The Political ◽  
Special Focus ◽  
Research Article ◽  
Political Branding ◽  
Brand Perception ◽  
The Voice

India demographic pattern is changing so fast with the growth of youth segment. it is true that today youth generation of Indian are not interested in politics or in casting the votes. There may be a possible reason the political parties are not able to understand the requirements of the Indian youth segment. This research article is a sincere attempt to study the political brand perception and political brand selection behaviour of Indian youth with the empirical data. RIDIT approach is being used to analyse the empirical data. The results of this present study have depicted a deep insights of Indian political branding aspect from the voice of the Indian youth voters'.

scholarly journals Analysis Of The Effects Of Ethnicity On Political Marketing In Ghana

2011 ◽  
Vol 6 (4) ◽  
Author(s):  
Joshua Alabi ◽  
Goski Alabi
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Support Services ◽  
Political Marketing ◽  
The Political ◽  
Partisan Politics ◽  
Past Performance ◽  
Performance Factors ◽  
Fourth Republic ◽  
Marketing Variables

Analysis of vote data suggests that, among other performance factors, ethnicity plays a major role in the acceptability of political marketing approaches of partisan politics in Ghana. This features quite prominently in the ethnic based voting pattern that has prevailed over the years and the communal voting pattern that is emerging in Ghana as a result of increasing urbanization. The analysis makes it evident that political parties with very strong ethnic support bases are those that have stood the test of time no matter what marketing tools or approaches are employed, though political marketing gains to a large extent depend on the features of the political product, the political product benefit and the political marketing support services. The paper compares the results of the four different elections of the Fourth Republic of Ghana and attempts to make inferences on the effects of ethnicity on the voting patterns of the four (4) Presidential elections in the Fourth Republic. The analysis uses the voting patterns as a pointer to the acceptability and effectiveness of a political partys marketing approach and by deduction, analyzes which political marketing variables contribute to the acceptability of political parties. It also attempts to generate understanding of the political marketing variables such as dimensions of the Political Market, the Political Product and the Political Product Support Services and compares effects of these variables with effects of ethnicity on political marketing outcomes in Ghana. The paper specifically compares features of the political product which include Party Philosophy, Perceived Party Identity, Manifesto, Political Party Leadership, Previous Performance, Particularistic Benefits, Party Paraphernalia on elections outcomes among identified or classified ethnic groups at regional or communal level. In addition, the analysis reveals that personality, perceived party image or identity of the political party and communication are salient in determining political marketing outcomes or fortunes of a political party and to a less extent political product benefits based on past performance and experiences, whereas effects of particularistic benefits and party paraphernalia or the political marketing support services are less prominent.

Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect With Special Focus to Youth Voters

2018 ◽  
pp. 136-152
Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar ◽  
Anindya Dutta
Keyword(s):  
Political Parties ◽  
Empirical Data ◽  
Brand Identity ◽  
Political Marketing ◽  
The Political ◽  
Special Focus ◽  
Research Article ◽  
Political Branding ◽  
Brand Perception ◽  
The Voice

India demographic pattern is changing so fast with the growth of youth segment. it is true that today youth generation of Indian are not interested in politics or in casting the votes. There may be a possible reason the political parties are not able to understand the requirements of the Indian youth segment. This research article is a sincere attempt to study the political brand perception and political brand selection behaviour of Indian youth with the empirical data. RIDIT approach is being used to analyse the empirical data. The results of this present study have depicted a deep insights of Indian political branding aspect from the voice of the Indian youth voters'.

scholarly journals Strategi Komunikasi Pemasaran Politik Pada Pemilu Legislatif

2020 ◽  
Vol 5 (2) ◽  
pp. 184
Author(s):  
Primus Adeodatur Latu Batara ◽  
Guntur Freddy Prisanto ◽  
Niken Febrina Ernungtyas ◽  
Irwansyah Irwansyah ◽  
Safira Hasna
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Political Marketing ◽  
The Political ◽  
Marketing Communication ◽  
Legislative Elections ◽  
Electoral District ◽  
Fierce Competition

The large number of parties in the 2019 legislative elections made political parties have to compete for political power in their constituencies. Political marketing communication strategies are needed to get the most votes and win in the democratic event every 5 years in Indonesia. East Nusa Tenggara I became one of the electoral districts that experienced fierce competition among the political parties, due to the large number of elite legislative members and political activists in this area. However, Nasdem as a new party was able to gain the most votes and won the 2019 legislative elections. Therefore, the objective of this study is to understand how the political marketing communication strategy used by Nasdem in East Nusa Tenggara Province, especially in the NTT electoral district I to win the 2019 legislative elections. The research used the concept of political parties, political campaigns, and political marketing communication using a qualitative approach and in-depth interview techniques. As a result, sales oriented political party marketing communication strategies used by Nasdem in the 2019 elections in the electoral district of East Nusa Tenggara Province I won the most votes. This strategy aims to get the number of votes from potential voters, and the representation of parties and personal  figures that are 'sold' by political parties. Personal figures of the candidates have more impact  for winning legislative elections than political party ideologies.

2018 Fiji Election Results: Patterns of Voting by Provinces, Rural-Urban Localities, and by Candidates

2020 ◽  
Vol 40 (2) ◽  
Author(s):  
Haruo Nakagawa
Keyword(s):  
Political Parties ◽  
Electoral System ◽  
Interesting Case ◽  
The Political ◽  
Quantitative Analyses ◽  
Election Results

Akin to the previous, 2014 event, with no data on voter ethnicity, no exit polls, and few post-election analyses, the 2018 Fiji election results remain something of a mystery despite the fact that there had been a significant swing in voting in favour of Opposition political parties. There have been several studies about the election results, but most of them have been done without much quantitative analyses. This study examines voting patterns of Fiji’s 2018 election by provinces, and rural-urban localities, as well as by candidates, and also compares the 2018 and 2014 elections by spending a substantial time classifying officially released data by polling stations and individual candidates. Some of the data are then further aggregated according to the political parties to which those candidates belonged. The current electoral system in Fiji is a version of a proportional system, but its use is rare and this study will provide an interesting case study of the Open List Proportional System. At the end of the analyses, this study considers possible reasons for the swing in favour of the Opposition.

The Ideology of Socialism and the Armenian Political Parties

wisdom ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 107-113
Author(s):  
Gegham HOVHANNISYAN
Keyword(s):  
Political Parties ◽  
Political Life ◽  
The Political ◽  
Political Organizations ◽  
Social Democrats ◽  
Time Period ◽  
The Social ◽  
Political Forces ◽  
The 19Th Century ◽  
The Given

The article covers the manifestations and peculiarities of the ideology of socialism in the social-political life of Armenia at the end of the 19th century and the beginning of the 20th century. General characteristics, aims and directions of activity of the political organizations functioning in the Armenian reality within the given time-period, whose program documents feature the ideology of socialism to one degree or another, are given (Hunchakian Party, Dashnaktsutyun, Armenian Social-democrats, Specifics, Socialists-revolutionaries). The specific peculiarities of the national-political life of Armenia in the given time-period and their impact on the ideology of political forces are introduced.

Our universities away from partisan Altsarat

2019 ◽  
Author(s):  
أ.د.عبد الجبار احمد عبد الله
Keyword(s):  
Political Parties ◽  
Legal Framework ◽  
Public Institutions ◽  
Political Organization ◽  
Moral Duty ◽  
The Political ◽  
Public Office ◽  
State Institutions ◽  
The Public ◽  
The University

In order to codify the political and partisan activity in Iraq, after a difficult labor, the Political Parties Law No. (36) for the year 2015 started and this is positive because it is not normal for the political parties and forces in Iraq to continue without a legal framework. Article (24) / paragraph (5) of the law requires that the party and its members commit themselves to the following: (To preserve the neutrality of the public office and public institutions and not to exploit it for the gains of a party or political organization). This is considered because it is illegal to exploit State institutions for partisan purposes . It is a moral duty before the politician not to exploit the political parties or some of its members or those who try to speak on their behalf directly or indirectly to achieve partisan gains. Or personality against other personalities and parties at the expense of the university entity.

ISLAM DAN PANCASILA DALAM PEMIKIRAN MOHAMMAD NATSIR

2019 ◽  
Vol 3 (1) ◽  
pp. 82
Author(s):  
Mhd Alfahjri Sukri
Keyword(s):  
Political Parties ◽  
Qualitative Method ◽  
Political Socialization ◽  
Scientific Literature ◽  
Research Data ◽  
The Political ◽  
Direct Influence ◽  
Childhood Environment ◽  
Political Conditions ◽  
The Relationship

This research was conducted to see how Mohammad Natsir thought about the relationship between Islam and Pancasila. This study also explains the causes of Natsir's change of mind which initially supported Pancasila as part of Islam and later turned into an opponent of Pancasila in Konstituante on 11 November to 6 December 1957. The methodology used was a qualitative method by describing the results of the analysis carried out. The research data is obtained through a review of documents and scientific literature. The results of the study show that Mohammad Natsir's change of mind regarding the relationship between Islam and Pancasila was influenced by Mohammad Natsir's political socialization which began from Natsir's view of Islam influenced by the childhood environment (conditional and socio-cultural) in Minangkabau; direct influence from national figures such as Ahmad Hassan, H. Agus Salim, Sheikh Ahmad Syurkati and H. O Tjokroaminoto; the indirect influence of international figures throughout reading book such as Hassan Al-Banna, Amir Syakib Arselan, Rashid Ridha and Muhammad Abduh; the influence of Natsir's organization and political parties, namely Jong Islamieten Bond (JIB), Islamic Unity (Persis), and Masyumi political parties; and the influence of the political conditions at that time which made Natsir's views change, which initially accepted Pancasila and then became an opponent of the Pancasila. This research shown there are two patterns of Natsir's relationship with Pancasila, namely (1) Natsir accepted Pancasila and, (2) Natsir opposed Pancasila.

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