scholarly journals Approaching SWOT Analysis to Develop Strategies of Marine-Ecotourism in Bedono Village, Sayung, Demak

2021 ◽  
Vol 750 (1) ◽  
pp. 012059
Author(s):  
A Rezagama ◽  
W A Setyati ◽  
T W Agustini ◽  
Sunaryo ◽  
S A Devi ◽  
...  
Keyword(s):  
Swot Analysis ◽  
Marine Ecotourism

scholarly journals PENGEMBANGAN EKOWISATA BAHARI DI KECAMATAN PADANG CERMIN KABUPATEN PESAWARAN PROVINSI LAMPUNG (Marine Ecotourism Development in Padang Cermin, Pesawaran, Lampung)

2020 ◽  
Vol 25 (2) ◽  
pp. 53
Author(s):  
Muhammad Altab ◽  
Lies Rahayu Wijayanti Faida ◽  
Chafid Fandeli
Keyword(s):  
Development Strategy ◽  
Local Community ◽  
Swot Analysis ◽  
Market Potential ◽  
Observation Data ◽  
Environmental Aspects ◽  
Priority Level ◽  
Marine Tourism ◽  
Tourism Attractions ◽  
Marine Ecotourism

ABSTRAKKajian pengembangan ekowisata bahari di Kecamatan Padang Cermin Kabupaten Pesawaran Provinsi Lampung telah dilakukan. Tujuan penelitian adalah untuk mengidentifikasi potensi atraksi wisata bahari yang ada, mengetahui persepsi wisatawan dan partisipasi masyarakat terhadap pengembangan ekowisata dari aspek sosial, ekonomi dan lingkungan, serta merumuskan strategi pengembangan ekowisata bahari yang sesuai dengan potensi atraksi wisata bahari dan potensi pasar yang dimilikinya. Sebagai responden dipilih sejumlah 100 orang wisatawan dan 100 orang masyarakat dipilih dari empat objek yaitu Pantai Mutun, Pantai Klara, Pantai Sari Ringgung dan Pulau Pahawang. Data dikumpulkan dengan melakukan wawancara dan observasi. Analisis potensi dan daya tarik wisata alam menggunakan pedoman Analisis Daerah Operasi–Objek dan Daya tarik Wisata Alam (ADO-ODTWA). Analisis SWOT digunakan untuk menentukan strategi pengembangan ekowisata dan AHP untuk menentukan tingkat priorotas strategi pengembangan ekowisata. Hasil penelitian adalah bahwa Kecamatan Padang Cermin Kabupaten Pesawaran memiliki potensi yang sangat sesuai untuk pengembangan ekowisata bahari dan disetujui masyarakat setempat. Persepsi wisatawan terhadap potensi objek ekowisata bahari dari aspek ketersediaan fasilitas dan sarana prasarana penunjang masih rendah. Beberapa prioritas strategi pengembangan ekowisata bahari telah dibahas pada aspek ekologi sosial, dan ekonomi. ABSTRACTStudy of marine ecotourism development in Padang Cermin, Pesawaran District, Lampung Province has been carried out. The research objectives are to identify the potential of existing marine tourism attractions, finding out the perceptions of tourists and public participation in the development of ecotourism from social, economic and environmental aspects, and to formulate a marine ecotourism development strategy that is in accordance with the potential of marine tourism attractions and its market potential. As respondents, 100 tourists were selected and 100 people were selected from four objects, namely Mutun Beach, Klara Beach, Sari Rutut Beach and Pahawang Island. Data collecting was conducted using interview and observation. Data was collected by interview and observation. Analysis potential and attractive ecotourism used the orientation of operation area analysis object and motivation ecotourism. SWOT analysis was used to determine development strategy of ecotourism and AHP is used to determine the priority level of ecotourism development strategy. The result showed that Padang Cermin District, Pesawaran Regency, has a very suitable potential for the development of marine ecotourism and has been approved by the local community. The perception of tourists about the potential objects of marine ecotourism from the aspect of the availability of supporting facilities and infrastructure is still low. Several priority strategies for developing marine ecotourism have been discussed in the aspects of social and economic ecology.

scholarly journals The Potential of Marine Ecotourism in Pasumpahan Island Sungai Pisang Regency West Sumatera Province

2021 ◽  
Vol 9 (1) ◽  
pp. 56
Author(s):  
Pajri Aris ◽  
Dessy Yoswaty ◽  
Mubarak Mubarak
Keyword(s):  
Sampling Method ◽  
Swot Analysis ◽  
Survey Methods ◽  
Secondary Data ◽  
Marine Tourism ◽  
Marine Ecotourism ◽  
Potential Level

The aim of the study was to discover the potential level of pasumpahan island as destination for marine ecotourism. The method used was survey methods, data was consisting of primary and secondary data. Interviewing sampling method was used purposively, particularly for tourist sample for local Beach has a big potential in marine tourism and prossess a big chance to develop in marine ecotourism sector. It was showed by the suitability value of marine ecotourism development. The value was resulted through tourism proponent criteria, total scores of  IKW and SWOT analysis

scholarly journals Analisis Zonasi Ekowisata Bahari Berbasis Sistem Informasi Geografis

2018 ◽  
Vol 18 (2) ◽  
pp. 95-104
Author(s):  
Ahmad Herison ◽  
Yuda Romdania ◽  
Willy Brilliant Yosua
Keyword(s):  
Information System ◽  
Geographic Information System ◽  
Natural Resources ◽  
Swot Analysis ◽  
Analysis Method ◽  
Tourism Planning ◽  
Community Based ◽  
The Government ◽  
Tourism Potential ◽  
Marine Ecotourism

The magnitude of tourism potential and diversity of tourism in Pesisir Barat District, making the attraction for tourists in Pesisir Barat District. It is needed a tourism planning in the mapping of marine ecotourism area in Pesisir Barat District, beauty of nature, and the interest of foreign tourists are not hindered by the attributes - ecotourism attributes that are inadequate for the purpose of the prosperity that has a big impact for the province and the country. The purpose of this research is to design the zoning of marine ecotourism area in Pesisir Barat regency. The method used is Community Based Analysis Method and SWOT Analysis based on Geographic Information System. Based on the analysis, this regency has 30 areas that have the potential to be developed. It can be concluded that special attention is needed from the government in arranging space and territory in natural resources owned by Pesisir Barat regency.

scholarly journals ANALISIS STRATEGI PENGEMBANGAN EKOWISATA BAHARI PULAU LAUT KABUPATEN KOTABARU KALIMANTAN SELATAN Study Pada Pulau Samber Gelap, Tanjung Kunyit, Teluk Tamiang dan Pantai Gedambaan

2019 ◽  
Vol 6 (2) ◽  
pp. 115
Author(s):  
Hidayatulah As Syahri ◽  
Marijati Sangen ◽  
Ahmad Rifani
Keyword(s):  
Environmental Factors ◽  
Natural Resources ◽  
Swot Analysis ◽  
Integrated Management ◽  
Sampling Technique ◽  
Living Environment ◽  
Local People ◽  
Internal Environment ◽  
The People ◽  
Marine Ecotourism

<p><em>This study aims to determine (i) Internal environmental factors and weaknesses, (ii) determine factors of external environmental into opportunities and threats in the depvelopment of marine ecotourism in Kotabaru district, and (iii) appropriate strategic alternatives in the development of marine ecotourism in Kotabaru district</em><em></em></p><p><em>This study use destriptive method with qualitative approach. Purposive sampling technique in use to select the sample of 60 tourism and 40 local people who were in Kotabaru district. Data analysis used IFAS, EFAS, SFAS and SWOT analysis.</em><em></em></p><p><em>The result showed that factors of internal environment which became the strength in the development of ecotourism of Kotabaru district are very interesting tourism attraction. It can be seen from natural conditions which are still beautiful, and natural. It is free from pollution and noise, and has very beautiful coral reefs and sea plants, and it is spported by the attitude of local people whoare very friendly and open to tourism. While the factors internal environment which became the weakness in ecotourism of Kotabaru district are limited facilities and infrastructure in the form of limited power supplies, shortage of clean water. In addion, the condition of bad-condition roads caused travel time to reach the tourism attarcations very long. The other weaksness was tourism promotion which was still less than optimal.</em><em></em></p><p><em>The factors of external environment which became the opportunities in the development of ecotourism in Kabupeten Kotabaru were the policies in the depelopment of tourism which are able to attract investors, tourism ttavel agents to open tour and travel services, the policies in development can drive business activites and icrease the sociey’s income and also the policies in the development of tourism can open opportunities to people in every tourism activities. The environmental factors which became threats in marine tourism development in kabupaten Kotabaru were : (1) the fisherman still used tools or equipment which can damage the sea ecosystem, (2) peple still dit not take good care of cleanliness of their living environment, (3) the low awareness of the people of importance of education  (4) the development of tourism can influence the local culture wisdom, and (5) the policy of the regional development potencially disturb the activities of people in making their livings as their main jobs.</em><em></em></p><p><em>Priority strategic alternative based on SWOT analysis are : (1) an integrated management of the marine ecotourism development of Kotabaru district-society-based, (2) monitoring the utilization of natural resources should not exceed the capacity of the environment by involving NGOs and government agencies, (3) cooperating with investors in improving tourism facilities nd tourism supporting infrastructure, (4) making tourism-aware group involving government, community, and business as mediators of tourism (5) increasing cooperation with local government with the stockholder in facing high competition, (6) making regular agenda of local cultute festival such as : Mappanretasi and traditional bat races as means of lokal toursm promotion, and (7) diving zones of the use of natural resources with tourism areas.</em><em></em></p>

STRATEGI OPTIMALISASI RETRIBUSI PASAR DI PEMERINTAH KABUPATEN BANTUL

2019 ◽  
Vol 6 (2) ◽  
pp. 147-156
Author(s):  
Lilik Ambarwati
Keyword(s):  
Swot Analysis ◽  
Descriptive Analysis ◽  
Integrated System ◽  
Routine Administration ◽  
Strategy Planning ◽  
Data Validity ◽  
Implementation Of The Strategy

The theme of this study is how the strategy planning in optimizing market levy in Bantul Regency. During 2012-2015, the levy achievement always exceeded the market target, but based on the potential data from Kepala Seksi Pendapatan in Kantor Pengelolaan Pasar, the specified target is too low, so that, the market levy still has potential to be optimized. Therefore, the aim of this study is to formulate the strategy to optimize market levy in Bantul Regency.The data used in this study was obtained from employees of the Kantor Pengelolaan Pasar both in the field and administration sector, also traders in Bantul district markets. The data was obtained through a questionnaire distributed to 34 employees of Kantor Pengelolaan Pasar, and interviews with market traders. The analysis mehod used is descriptive analysis and SWOT analysis.Based on the SWOT analysis, it is obtained the strategies for optimizing market levy in quadrant III by reducing the weaknesses to rise the opportunities. The implementation of the strategy, by the Kantor Pengelolaan Pasar, firstly by committing traders data validity, which is continued by collecting in an integrated system, that is a book keeping system. The officer made the routine administration after collecting, and traders who often do not pay the levy (in arrears) are required to pay the levy directly to BPD DIY.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

Analisis Keragaman Tanaman Sebagai Jasa Lingkungan Pada Lanskap Agroforestri di Daerah Aliran Sungai Krueng Aceh

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Zulkifli Aiyub Kadir ◽  
Bahagia Bahagia
Keyword(s):  
Water Conservation ◽  
Vegetation Structure ◽  
Swot Analysis ◽  
Diversity Index ◽  
Middle Stream ◽  
Land Management System ◽  
Study Sites ◽  
Aleurites Moluccana ◽  
Lansium Domesticum ◽  
Agroforestry Practices

<p>Humans have utilized landscape for  produces a diverse character of the wider area of the watershed. Agroforestry is a land management system in addressing the problems that arise due to changes in land use of soil and water conservation. The aim of the study was to analyze plant diversity in agroforestry practices that have services in the Krueng watershed landscape in Aceh watershed. Develop strategies in the Krueng Aceh DAS agroforestry service. This research was conducted in the upper, middle and downstream of the Krueng Aceh watershed, with a rapid method of Agro-Biodiversity Appraisal and SWOT. The results showed that the composition of the vegetation structure found in the study sites tended to vary with the diversity index of agroforestry that was currently in the upstream and middle of the Krueng Aceh watershed. Based on SWOT analysis, internal scores are 2.45 and external scores are 3.21. Agroforestry practices in the upper stream of Krueng Aceh watershed were dominated by <em>Aleurites moluccana</em>, <em>Areca cathecu</em>, and  <em>Averrhoa bilimbi</em> L  species with the highest INP in the upper stream of Krueng Aceh watershed. Vegetation at the middle stream of Krueng Aceh watershed dominated by <em>Areca cathecu,</em> <em>Lansium domesticum</em> and Musa<em> paradisiaca</em>.  </p>

Tourism Development in the South Pacific: The Cases of Nauru and Tuvalu

2019 ◽  
Vol 39 (1) ◽  
Author(s):  
Nick Towner ◽  
Semisi Taumoepeau
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Geographic Location ◽  
South Pacific ◽  
The South ◽  
South Pacific Ocean ◽  
Economic Survival ◽  
Processing Centre ◽  
Remote Island ◽  
The Impact

Abstract Tuvalu and Nauru are isolated developing island nations located in the South Pacific Ocean. In contrast to the established larger Pacific destinations such as Fiji and Tahiti, the tourism industries on both Tuvalu and Nauru are in their infancy. Tourism development in these remote island nations faces a myriad of challenges which include a lack of infrastructure, environmental susceptibility, economic vulnerability, difficulties with access and considerable distances from major tourist markets. This paper reviews tourism on Tuvalu and Nauru and evaluates their current situation regarding potential tourism development through workshops with relevant stakeholders, surveys and subsequent SWOT analysis. The results of the paper outlined a large number of challenges faced by Tuvalu and Nauru due to their geographic location but also highlighted that both Islands possess fascinating and unique features that have the potential to attract niche tourism markets. A key finding of this paper is that the tourism stimulus or potential attraction can also be the chief threat to the islands’ economic survival hence the two edges of the sword. Further research is required to assess the effect of the withdrawal of the Refugee Processing Centre on Nauru’s economy and to evaluate the impact of climate change on Tuvalu’s society and potential adaption strategies.

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