The Malleability Narrative in Entertainment and Social Media: Explaining Pathways to Happiness in Media Content

2020 ◽  
Author(s):  
Laura Vandenbosch ◽  
Steven Eggermont
Keyword(s):  
Social Media ◽  
Communication Theory ◽  
Cultural Sociology ◽  
Well Being ◽  
Popular Media ◽  
Media Representations ◽  
Media Content ◽  
Audience Research ◽  
Self Interest ◽  
Analytical Research

Abstract Media effects research has documented the prevalence of different ideals in media content, and their effects on media users. We developed a framework for the representation of such ideals, and that may increase our understanding of the effects media have on users' well-being. Drawing on cultural sociology, communication theory, and psychological literature, we introduce the malleability narrative of mediated ideals, described as “a collection of media representations of a variety of ideals that tend to be portrayed as within reach for anyone who is committed to pursuing his/her own self-interest.” The aim of the framework is to foster content analytical research on the occurrence of the malleability narrative in popular media and to stimulate audience research on interactions between media users and the malleability narrative in media, while taking account of different explanatory routes and the heterogeneity of the audience.

scholarly journals (Non-)Stereotypical representations of older people in Swedish authority-managed social media

2020 ◽  
pp. 1-22
Author(s):  
Wenqian Xu
Keyword(s):  
Social Media ◽  
Older People ◽  
Age Groups ◽  
Later Life ◽  
Media Representations ◽  
Media Content ◽  
Older Individuals ◽  
Care Needs ◽  
Local Authorities ◽  
Negative Stereotypes

Abstract Social media facilitates the sharing of ideas, thoughts and information about older people and later life through online networks and communities in contemporary society. Social media content about older people has become important for understanding media representations of older people, but it has not been sufficiently studied. Recent studies suggest that older people are predominantly represented as a disempowered, vulnerable and homogeneous group on social media sites, such as Facebook and Twitter. Because local authorities in many countries have begun using Facebook to reach out to and interact with citizens, they are seen as a significant producer of media content about older people and later life. The purpose of this study is to examine the ways in which Swedish local authorities have visually portrayed older people in their use of Facebook compared with other age groups. This research performed a visual content analysis of 1,000 Facebook posts posted by 33 Swedish local authorities, employing ten analytical aspects to describe and interpret the signs, activities and contexts associated with older people and other age groups (infants, children, adolescents and adults). The study found that the representations of older people on the Facebook pages of local authorities appeared to be not very diverse; specifically, older people (including those in residential care homes) were mainly portrayed as remaining socially engaged and moderately physically capable. This media representation destabilised the prevalent negative stereotypes of older people as being out of touch and dependent; however, it collided with the reality of older individuals with care needs. Additionally, this study argues that older people are represented as inferior to the young in terms of physical and technological competence, based on the connotations of the signs. Given that local authorities have progressively incorporated social media into their daily work, it is expected that this study will contribute to a greater understanding of the ways in which local authorities produce (non-)stereotypical representations of older people on social media.

The self—harmed, visualized, and reblogged: Remaking of self-injury narratives on Tumblr

2016 ◽  
Vol 20 (1) ◽  
pp. 180-198 ◽  
Author(s):  
Yukari Seko ◽  
Stephen P Lewis
Keyword(s):  
Social Media ◽  
Narrative Analysis ◽  
Popular Media ◽  
The Self ◽  
Media Content ◽  
Visual Narrative ◽  
Image Content ◽  
Form Of Life ◽  
Self Injury

Images featuring self-injury (SI) have been proliferating on social media. This article reports the findings of a visual narrative analysis of 294 photo-based posts on Tumblr, exploring how SI is narrated through the interplay between image content, photographic composition, associated texts and tags, and reblogging. Findings reveal a shift in the iconography of SI from direct depictions of self-injured bodies to re-appropriations of popular media content that figuratively represent emotional struggles. Images of self-inflicted wounds received 10 times less reblogs than images without wounds, and media memes conveying hopeless moods were the most widely distributed. These memes represent SI as a form of life struggle virtually anyone can face while complicating conventional readings of SI as an individual pathologic experience. We discuss these findings in the context of an emergent online curation culture and how Tumblr’s unique affordances may both offer and limit possibilities for narrating SI.

Living at the Speed of Mobile: How Users Evaluate Social Media News Posts on Smartphones

2021 ◽  
pp. 009365022110185
Author(s):  
Kate Keib ◽  
Bartosz W. Wojdynski ◽  
Camila Espina ◽  
Jennifer Malson ◽  
Brittany Jefferson ◽  
...  
Keyword(s):  
Social Media ◽  
Communication Theory ◽  
Media Content ◽  
Desktop Computers ◽  
Significant Difference ◽  
News Organizations ◽  
Growing Body ◽  
Within Subjects ◽  
Practical Implications

A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects ( N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of users’ visual attention to and engagement with social media news posts. The results show that users spend less time viewing social media news posts on smartphones than desktop, and report lower levels of pleasure and arousal in response to the posts. However, the study found no significant difference between devices in intent to click to read the story and intent to share the post. The findings are discussed with regard to implications for the role of device and attention in communication theory, as well as practical implications for news organizations and other social media content producers.

scholarly journals Pentingnya Komunikasi Efektif dengan Berbahasa Santun Berbasis Religi Terkait Informasi Wabah Virus di Media Online

2021 ◽  
Vol 3 (1) ◽  
pp. 97
Author(s):  
Made Dwi Adnjani ◽  
Dian Marhaeni Kurdaningsih ◽  
Choiril Anwar
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Effective Communication ◽  
Well Being ◽  
Media Content ◽  
Community Members ◽  
Service Program ◽  
Disaster Communication ◽  
Partnership Program

Variatifnya ragam konten media sosial yang berkembang di masyarakat harus bisa dipahami dengan bijak. Karenanya butuh pemahaman yang benar dan baik terkait komunikasi bencana melalui sosialisasi komunikasi efektif dengan penggunaaan bahasa yang santun, melalui pendekatan religi kepada masyarakat. Tujuan diadakannya program pengabdian masyarakat ini adalah agar masyarakat lebih mampu memahami konten media dan bagaimana menanggapinya serta apa yang harus dilakukan ketika menyebarkan informasi yang diterimanya melalui media digital. Oleh karena itu, perlu diadakan sosialisasi komunikasi efektif dengan bahasa santun di media online dengan pendekatan religi di Kelurahan Gedawang Kecamatan Banyumanik Kota Semarang. Sosialisasi dilaksanakan melalui kolaborasi dengan program kemitraan. Dipilih dua mitra yang aktif yaitu Majelis Taklim dan Kampung KB RW 2 yang mampu mengkoordinasikan warga masyarakat dan peduli pada kesejahteraan baik fisik maupun psikis. Hasil dari program pengabdian ini sangat diharapkan mampu membuka wawasan pada masyarakat terutama warga peserta majelis taklim Gedawang Banyumanik dalam berkomunikasi di dunia maya dan memahami beragam konten di media sosial sehingga mereka dapat lebih dewasa dan bijaksana dalam menyikapi hal tersebut.�The variety of social media content that develops in society must be understood wisely. Therefore, a correct and good understanding of disaster communication is needed through the sosialization of effective communication with the use of polite language, through a religious approach to the community. The purpose of holding this community service program is so that people are better able to understand media content and how to respond to it and what to do when disseminating some information received through digital media. Therefore, it is necessary to socialize effective communication with polite language on online media with a religious approach in Gedawang, Banyumanik District, Semarang. Socialization is carried out in collaboration with a partnership program. Two active partners were chosen, namely Majelis Taklim and Kampung KB RW 2 who were able to coordinate community members and care for their physical and psychological well-being. The results of this community service program are expected to be able to open insights to the community, especially the members of the Gedawang Banyumanik majelis taklim participants in communicating in cyberspace and understanding various content on social media so that they can be more mature and wiser in responding to this.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Food Network’s food-career frenzy? An examination of students’ motivations to attend culinary school

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Ryan Whibbs ◽  
Mark Holmes
Keyword(s):  
Social Media ◽  
Career Aspirations ◽  
Popular Media ◽  
Food Network ◽  
Intention To Persist ◽  
Culinary School ◽  
Media Discourses

This research presents the findings of a year long study, undertaken between 2016 and 2017, seeking to understand the degree to which students are influenced to attend culinary school by food medias, social media, and the Food Network. The notion that food medias draw the majority of new cooks to the industry is often present in popular media discourses, although no data exists seeking to understand this relationship. This study reveals that food medias play a secondary or tertiary role in influencing students to register at culinary school, while also showing previously unknown patterns related to culinary students’ intention to persist with culinary careers. Nearly 40 percent of this sample do not intend to remain cooking professionally for greater than five years, and about 30 percent are “keeping other doors open” upon entry into culinary school. Although food celebrity certainly plays a role in awareness about culinary careers, intrinsic career aspirations are the most frequently reported motivation.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

Principles of a Successful Social Life, In The Light of Islamic Teachings

2020 ◽  
Vol 3 (3) ◽  
pp. 37-50
Author(s):  
Muhammad Suleman Nasir
Keyword(s):  
Social Life ◽  
Code Of Conduct ◽  
Well Being ◽  
Human Interaction ◽  
Way Of Life ◽  
The People ◽  
Analytical Research ◽  
Sound Foundation ◽  
Human Intellect ◽  
Islamic Society

Society means a group of people who are living together. People need society from birth to death. Without a collective life, man's deeds, intentions, and habits have no value. Islamic society is the name of a balanced and moderate life in which human intellect, customs, and social etiquette are determined in the light of divine revelation. This system is so comprehensive and all-encompassing that it covers all aspects and activities of life. Islam is a comprehensive, universal, complete code of conduct, and an ideal way of life It not only recognizes the collectiveness of human interaction. Rather, it helps in the development of the community and gives it natural principles that strengthen the community and provides good foundations for it and eliminates the factors that spoil it or make it limited and useless. The Principles of a successful social life in Islamic society seem to reflect the Islamic code of conduct and human nature. Islam is the only religion that advocates goodness and guarantees well-being. Islam gives us self-sacrifice, generosity, trust and honesty, service to the people, justice and fairness, forgiveness and kindness, good society and economy, good deeds, mutual unity, harmony, and brotherhood. Only by practicing the pure thoughts, beliefs, and unparalleled ideas of the religion of Islam, can a person live a prosperous life and he can feel real peace and lasting contentment in the moments of his life. A descriptive and analytical research methodology will be used in this study. It is concluded that for a prosperous social life it is necessary to abide by the injunction of Islamic principles, which provides a sound foundation for a successful social life here in the world and hereafter.

Examining the accuracy of estimated smartphone use: How well-being and usage level predict discrepancies between estimated and actual use

2019 ◽  
Author(s):  
Craig Sewall ◽  
Daniel Rosen ◽  
Todd M. Bear
Keyword(s):  
Public Health ◽  
Social Media ◽  
Life Satisfaction ◽  
Mobile Device ◽  
Screen Time ◽  
Well Being ◽  
Actual Use ◽  
Smartphone Use ◽  
Usage Level

The increasing ubiquity of mobile device and social media (SM) use has generated a substantial amount of research examining how these phenomena may impact public health. Prior studies have found that mobile device and SM use are associated with various aspects of well-being. However, a large portion of these studies relied upon self-reported estimates to measure amount of use, which can be inaccurate. Utilizing Apple’s “Screen Time” application to obtain actual iPhone and SM use data, the current study examined the accuracy of self-reported estimates, how inaccuracies bias relationships between use and well-being (depression, loneliness, and life satisfaction), and the degree to which inaccuracies were predicted by levels of well-being. Among a sample of 393 iPhone users, we found that: a.) participants misestimated their weekly overall iPhone and SM use by 22.1 and 16.6 hours, respectively; b.) the correlations between estimated use and well-being variables were consistently stronger than the correlations between actual use and well-being variables; and c.) the amount of inaccuracy in estimated use is associated with levels of participant well-being as well as amount of use. These findings suggest that estimates of device/SM use may be biased by factors that are fundamental to the relationships being investigated. **This manuscript is currently under review**

Sign in / Sign up

Export Citation Format

Share Document