Media Industry

Author(s):  
Jack Lule

The media industry, this chapter argues, has become a subject of global concern. The media industry has played a crucial role in fostering an uneven globalization, creating and maintaining indiscriminate conditions for global capitalism and too often promoting uncritical and unstudied narratives of the world’s market economy. In addition, the media industry is an oligopoly with less than a dozen corporations controlling content worldwide and attention paid to shareholder profits rather than social responsibility. Finally, the global media industry threatens local and regional culture and traditions. Although new, digital media seem to promise multiple, varied, and independent voices, new media are too often co-opted and controlled by the very same forces that make the media industry a source of worldwide concern.

2021 ◽  
Vol 29 (2) ◽  
pp. 324-337
Author(s):  
Elena S. Pinchuk

The article reviews the trends in the media industry landscape formation based on content as a source of economic processes taking place in the industry. A wide range of expert opinions, reflecting the current changes was collected and analyzed. The life cycle of content is examined and the key trends in its production, packaging, distribution and consumption are highlighted. The attention is focused on the economic and technological factors that determine each of the trends, for instance, a change in the model of media consumption, the development and distribution of OTT platforms as a new way of delivering content, as well as a rapid transition to a new technological level. The latest statistical data from Russian and foreign sources support the reviewed trends. There is a separate description of the coronavirus pandemic impact consequences on the global media and the Russian industry in particular, and the key aspects of the development of the industry are identified in the current period on its basis.


2020 ◽  
Author(s):  
Olga Nikolaevna Kasperovich-Rynkevich

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.


Author(s):  
محسن عبود كشكول

The importance of media education in our present time lies in its supposed role in rationalizing the youth’s use of digital media, as the school is no longer able to continue its knowledge and educational pioneering role in light of the excessive and absurd use of the Internet, just as the teacher is no longer a main source of science and knowledge. Considering the study curricula, addressing the negative impact of the excessive use of digital media on the school, as well as addressing the decline in the role of the family and its withdrawal from educational competition with the school, and thus education has lost the mandate of the school and the family to educate the new generation in favor of the hegemony of the new media authority, which is called metaphorically. Fifth, which overtook all authorities, including the authority of traditional media (the fourth power), so that control over the child went beyond control of his family and parents, and the challenge became before those concerned with education, how can the new media be a source of education, entertainment, education, guidance and direction, and in various methods of influence, By using multiple and amazing techniques that are characterized by transcending the limits of time and space, and according to that the great impact of the new media, we see a decline in public education. Illiteracy and its limited means, as well as retreating and losing its control over the social environment, which calls on researchers to study ways to rationalize media education, enhance human awareness of the media, and give it the largest share in influence and direction, and in social upbringing and raising young and old together.


Author(s):  
Khoerul Umam

The spread of digital media on the internet was very broad, fast, and cannot be monitored in a structured manner about what media has been uploaded and distributed on the internet network. The spread of digital media like this was very difficult to detect whether the media that shared was privately owned or that of others that is re-shared by media theft or digital media piracy. One step to overcome the theft of digital works is to give them a watermark, which is an identity that is placed on top of the work. However, this is still considered unsafe because the identity attached can be cut and manipulated again until it is not visible. In addition, the use of Steganography method to hide messages in an image can still be manipulated by adding messages continuously so that it accumulates and damages the original owner of the image. In this article, the author provides a solution called Digital Watermarking, a step of encrypting the data of the original owner of the work and putting it into the image of his work. This watermark cannot be seen clearly, but actually in the media there is encrypted data with a strong Advanced Encryption Standard (AES) method. As a result, a tool that can improve the security of media owner data by combining the AES and Steganogaphy methods in the formation of new media that cannot be changed anymore. So, when the media is stolen and used by others and has been edited, the owner's personal data can never be changed.


Author(s):  
Alyssa D. Schwender ◽  
Christopher J.M. Leet

This chapter explores opportunities for the offshoring of assorted processes in the global entertainment and media industry. Currently, this industry is experiencing incredible growth, much of it spurred by the increased digitalization of media production around the world. The rise of digital technology, faster global connectivity, an increased quality of downloads have been the driving factors behind this growth. The filmed entertainment, recorded music, and television networks and distribution sectors of the industry will undergo major technological changes in the coming years. These changes will provide opportunities for entrepreneurs to enter the global media industry. Using venture funding, startups are utilizing offshoring concepts to create a more efficient cost-effective means of doing business. The Asia Pacific market is currently the fastest-growing region, with India leading the way with offshoring of film functions. The industry will see a change from large media conglomerates as the sole owners of all media to smaller companies offering services, in which they specialize, to these larger companies, as digital media makes it easily accessible around the globe.


2020 ◽  
Vol 30 (1) ◽  
pp. 28-43
Author(s):  
Neha Jindal

With new media becoming the mainstay of the journalism industry, there is a change in curriculum and pedagogy in journalism education. Even with Web 2.0 becoming the main source of news dissemination, journalism educators will still be required to impart skills to the next generation on writing with clarity, organizing ideas cleanly and working efficiently as a team. The change will be in the methodology, and has to be accepted by the institution at the administrative level first. Since journalism education is required to develop a rational capacity in future graduates, and help them attain all skills essential to understand the media industry with regard to new media practices and changing trends, journalism administrators and educators have to be ably equipped with the skills, only then these can be delivered to the students. The study is about private and public (government) journalism schools in India and focuses on their willingness to adopt the requisite skill set and display adaptability towards using new media. It includes interviews conducted with administrators (who are also educators) in government and private journalism institutions in the country, concerning acceptance of new media and adoption in curriculum, instruction, evaluation and feedback, and arrives at results interpretatively.


Author(s):  
Vassiliki Cossiavelou ◽  
Philemon Bantimaroudis ◽  
Evangelia Kavakli ◽  
Laura Illia

This paper explores the influence of digital technologies on media networks, in particular how they affect the traditional gatekeeping model. Wireless communications are the hot point of all digital technologies, and their application to the transmission of the Olympic Games is a milestone for the global creative industries every two/four years. The authors argue that the research and innovation (R&I) industries’ involvement with the media industries needs to be reconsidered within the framework of an updated media gatekeeping model. To investigate this research question, results are reported from a case study examining the gatekeeping processes in the 2008 Olympic Games in Beijing, and the subsequent Olympics up to 2016. Results show the need for a new gatekeeping model that takes into consideration the impact of digital technologies, especially wireless communications. Additionally, new decision models regarding innovation investment in the global media industry are suggested by the impact of R&I on the media gatekeeping model itself.


Author(s):  
Dal Yong Jin

Political economy of the media includes several domains including journalism, broadcasting, advertising, and information and communication technology. A political economy approach analyzes the power relationships between politics, mediation, and economics. First, there is a need to identify the intellectual history of the field, focusing on the establishment and growth of the political economy of media as an academic field. Second is the discussion of the epistemology of the field by emphasizing several major characteristics that differentiate it from other approaches within media and communication research. Third, there needs an understanding of the regulations affecting information and communication technologies (ICTs) and/or the digital media-driven communication environment, especially charting the beginnings of political economy studies of media within the culture industry. In particular, what are the ways political economists develop and use political economy in digital media and the new media milieu driven by platform technologies in the three new areas of digital platforms, big data, and digital labor. These areas are crucial for analysis not only because they are intricately connected, but also because they have become massive, major parts of modern capitalism.


Author(s):  
Ahmed Omar Bali ◽  
Sherko Jabar ◽  
Hazhar Jalal ◽  
Mahdi Sofi-Karim

Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.


Journalism ◽  
2016 ◽  
Vol 18 (3) ◽  
pp. 334-349 ◽  
Author(s):  
Nando Malmelin ◽  
Lotta Nivari-Lindström

This article explores conceptions of creativity in the media industry, specifically among professionals of journalism working in the magazine industry. It contributes to the development of the theory of creativity from a media industry perspective and produces new conceptual knowledge about creative media work. The article finds that in the magazine industry, journalistic creativity is understood as a practical and multidimensional concept that can be interpreted and applied in many different ways. The different conceptions of creativity reflect both the traditions of the journalistic profession and the challenges now faced by the media and the magazine industry. It is concluded that creative work in the magazine industry is typically goal driven, commercially minded and collaboratively oriented. Also, creative work in the magazine industry is characterized by ongoing processes of gradual reinvention. Other major creative challenges include the development of new ways of working, new media products and new commercial solutions.


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