Profitable research in a marketing oriented business

1969 ◽  
Vol 312 (1510) ◽  
pp. 301-307 ◽  
Keyword(s):  
New Products ◽  
Research Work ◽  
Scientific Research ◽  
Research Projects ◽  
Research Department ◽  
The Face ◽  
To Come ◽  
Almost All ◽  
And Control ◽  
Work Done

It is hardly a generation ago since scientific research began to come into general use, at least in the larger companies, as a means of enhancing profits. Many of us will have actually seen it grow from small beginnings in our own businesses, or will at least remember those who did. It probably started tentatively in the face of many doubts and difficulties, but when its benefits, in the form of new products, were clearly seen, it was encouraged to grow. Then, as the years went by, it became in many cases the Juggernaut which seemed to have the power to keep rolling under its own momentum; and now, for the last decade, we have seen a spate of literature designed to show us how to steer it and control its speed. It tended to run away because almost all the judgements about its size were subjective and often emotion-laden opinions. So, to counter-balance them, control is being sought through the introduction of more objective criteria. The purpose of this paper is to discuss a few of the ways in which a multi-product marketing oriented business has set about trying to control the resource of scientific research as a means to success. This control falls into three categories: (1) the size of the research department; (2) the portfolio of research projects; (3) the efficiency of the research work done in the department.

Impact of Chatbot in Transforming the Face of Retailing- An Empirical Model of Antecedents and Outcomes

2019 ◽  
Vol 12 ◽  
Author(s):  
Kumari Anshu ◽  
Loveleen Gaur ◽  
Arun Solanki
Keyword(s):  
Research Work ◽  
Shopping Behavior ◽  
Model Framework ◽  
Shopping Experience ◽  
The Face ◽  
Strongly Agree ◽  
Different Characteristics ◽  
Work Done ◽  
The Impact ◽  
Self Administered Questionnaire

Chatbot has emerged as a significant resolution to the swiftly growing customer caredemands in recent times. Chatbot has emerged as one of the biggest technological disruption. Simply speaking, it is a software agent facilitating interaction between computers and humans in natural language. So basically, it is a simulated, intellectual dialogue agent functional in a range of consumer engagement circumstances. It is the easiest and simplest means enable interaction between the retailers and the customers. </p><p> • Purpose- Most of the research work done in this field is concerned with their technical aspects. The recent research on chatbot pay little attention to the impact it is creating on users’ experience. Through this work, author is making an effort to know the customer-oriented impact that the chatbot bear on the shoppers. The purpose of this study is to develop and empirically test a framework that identify the customer oriented attributes of chatbot and impact of these attributes on customers. </p><p> • Objectives- The study intends to bridge the gap between concepts and actual attributes and applications on the subject of Chatbot. The following research objectives can address the various aspects of Chatbot affecting the different characteristics of consumers shopping behaviors: a) Identify the various attributes of chatbot that bears an impression on consumer shopping behavior. b) Evaluate the impact of chatbot on consumer shopping behavior that leads to the development of chatbot usage and adoption among the customer. </p><p> • Design/Methodology/Approach – For the purpose of analysis, author has administered Factor analysis and Multiple regression using SPSS version 23 for identification of various attributes of Chatbot and knowing their impact on shoppers. A self-administered questionnaire from the review of literature is developed. Industry experts in the field of retailing and academician evaluate the questionnaire. Primary information from the respondents is gathered using this questionnaire. The questionnaire comprises of Likert scale on a scale of 1 to 5 where 1 stands for strongly disagree and 5 stands for strongly agree. Data is collected from 126 respondents, out of which 111 respondents were finally considered for study and analysis purpose. </p><p> • Findings – The empirical results show that the study identifies various attributes of chatbot like Trust, Usefulness, Satisfaction, Readiness to Use and Accessibility. It is also found that chatbot is really influencing the customers in providing them with shopping experience, which can be very helpful to the businesses for increasing the sales and creating repurchase intention among the customers. </p><p> • Originality/value – The recent research on chatbot pay little attention to the impact it is creating on customers who are actually interacting with it on regular basis. The research paper extends information for understanding and appreciating the customer oriented attributes of artificially intelligent Chatbot. In this regard, the author has developed a model framework and proposed the attributes identified. Through the work, author is also making an effort to test empirically the impact of the identified attributes on the shoppers.

ESSENTIAL CHARACTERISTICS OF «LIBERATED LABOUR» IN MODERN SCIENTIFIC RESEARCH

2020 ◽  
Vol 11 (3) ◽  
pp. 132-138
Author(s):  
Svetlana I. Grudina
Keyword(s):  
High Speed ◽  
Karl Marx ◽  
Research Work ◽  
Scientific Research ◽  
Well Being ◽  
Industrial Sector ◽  
Important Indicator ◽  
Semantic Component ◽  
Almost All ◽  
New Generation

The labor market is an important indicator of economic development. The primary task of modern scientific research is to find a solution to the issues of development of social and economic well-being in a transformational economy, as the phase of changes and rethinking of experience affects almost all spheres of human activity. The attitude that one has towards their work is also being reconsidered. Human labour is being more and more replaced by machine labour, robotics is being introduced, different processes are automated, digitalized. All this reflected in the qualitative and semantic component of labour, which acquires the features of «liberated labour» from the «alienated labour», according to the theory of Karl Marx, where the boundaries between the worker and resting time are being erased. Nowadays the progress in the field of digital and computer technologies of the industrial sector is carried out at a high speed and leads to the inability of functioning by the old principles of «saving on creativity». Scientific novelty of the research work is presented in the theoretical formation of the category «liberated» labour. Thу author addresses the essential characteristics of the category of «liberated labour», analyzes the classification of labour as a category of economics, reveals the prospects for the development of the category of «alienated» and «liberated» labour, takes the gender specifics and modern realities of socio-economic transformations into the account; the author developed a set of theoretical provisions, methodological approaches and practical recommendations for the formation of an environment of «liberated labour». The theoretical and methodological issues of the intensifying usage of liberated labour are applying the effect of the entirety and are presented by supplementing in the field of terminological apparatus by the author's concept of «liberated labour». The contours of innovative reproduction are substantiated, they are proposed to be formed on the basis of the creation of institutions for the regulation and standardization of work of a new generation, the opening of researching laboratories that study labour activity.

Study on the Structure Model and Controlling Method of Subsidence in Flat Seam and Deep Mining

2006 ◽  
Vol 306-308 ◽  
pp. 1403-1408 ◽  
Author(s):  
Chong Ge Wang ◽  
Wei Zhong Chen ◽  
Liyou Pan
Keyword(s):  
Research Work ◽  
Surface Subsidence ◽  
Deep Mining ◽  
Global Positioning ◽  
Coal Wall ◽  
The Face ◽  
Surface Subsidence Control ◽  
The Common ◽  
And Control ◽  
Overlying Strata

The stratum movement and surface subsidence is considered as a whole system in the research work. The key of the surface subsidence control lies first in having thorough knowledge of the dynamic changeable of the overlaying strata movement as the face advances so as to establish the corresponding structure mechanics subsidence model in flat seam and deep mining. The common characteristic of stratum movement and the development procedure of crack arch are described in this paper. The structure constituents of subsidence and their influencing factors are also analyzed. Meanwhile, the surface subsidence is determined by the compressing of coal wall and the bending of the overlying strata. Based on the ground observation by the global positioning system, the boundary angle and the motion angle are determined. Furthermore, according to the research law, one can predict and control the surface subsidence damages for the special geologic conditions.

scholarly journals Specialized bibliographic service in the structure of the Russian state library (1918—2018)

2019 ◽  
Vol 68 (1) ◽  
pp. 85-92 ◽  
Author(s):  
Grigoriy L. Levin
Keyword(s):  
Research Work ◽  
Scientific Research ◽  
Structural Transformations ◽  
100Th Anniversary ◽  
The State ◽  
Historical Experience ◽  
Research Department ◽  
Scientific Research Work ◽  
Russian State ◽  
State Library

December 16, 2018 marked the 100th anniversary of the formation of the Reference Bureau within the Library of the State Rumyantsev Museum. This date is quite rightly considered the birthday of the specialized bibliographic service of the Russian State Library (RSL). Practically from the first years, the specialized bibliographic division of the Library was considered as a complex unit integrating bibliographic service and compiling activity with the considerable elements of scientific-methodical, organizational-coordinating and even scientific-research work in the field of bibliography. Despite the repeated internal restructuring and renaming of division, this approach has continued for many decades. In 1926, the Reference Bureau joined the “super complex” of Scientific-bibliographic Department, which became the basis for more specialized bibliographic divisions, created there beginning with mid-1940s. Over the following years, the bibliographic service of the RSL has undergone numerous structural transformations (mergers and demergers) and has repeatedly changed its name. Analyzing the historical experience, we can distinguish three cross-cutting directions of bibliographic activities of the Library, conventionally designated as reference-, scientific- and recommendatory-bibliographic. To the 100th anniversary the Scientific Research Department of Bibliography of the RSL prepared the Retrospective Index “Bibliographic activities of the Russian State Library (1918—2018)”, reflecting the literature on bibliographic activities of the RSL and its publications on the problems of bibliographic science and practice.

scholarly journals The evolving randomised controlled trial in mental health: studying complexity and treatment process

2006 ◽  
Vol 12 (4) ◽  
pp. 268-279 ◽  
Author(s):  
Jonathan Green
Keyword(s):  
Mental Health ◽  
Randomised Controlled Trial ◽  
Controlled Trial ◽  
Research Work ◽  
Psychosocial Health ◽  
Face Validity ◽  
The Face ◽  
To Come ◽  
Randomised Controlled ◽  
Effective Translation

As a gold-standard methodology for the testing of the effectiveness of health treatments, the randomised controlled trial (RCT) continues to evolve to meet the challenges of new contexts and areas of medicine. This article reviews two particular evolving features of RCTs that make them increasingly well adapted to testing psychological interventions in mental health. The first is a new confidence that RCTs can be successfully adapted to test the more complex (often psychosocial) health interventions and technologies. The second is an increasing emphasis on using the RCT method to explore many facets of the process of treatment as well as its outcome. These two developments should help the RCT method to come of age in mental health, increase the face validity of the RCT method for practitioners and aid the effective translation of research work into improvements in practice.

scholarly journals Sustainable Development of Surplus By-Products of the Agri-Food Chain with the Purpose of Reducing Environmental Damage

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Nunez AC ◽  
Villagomez MAL ◽  
Sanchez CEM ◽  
Ronquillo MRR ◽  
Velasquez AEB ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Food Industry ◽  
Negative Impact ◽  
New Products ◽  
Research Work ◽  
Environmental Damage ◽  
Citrus Fruits ◽  
The Face ◽  
By Products ◽  
Global Food

The global food industry annually generates millions of tons of by-products derived from the processing and manufacturing of citrus fruits. Only a small part is used to obtain new products and the rest is considered as waste, with the consequent negative impact on the environment. The purpose of this research work is to use the products extracted from citrus fruits of orange, grapefruit, tangerine and lemon, being used in the diet of ruminants as a source of energy, supplement or alternative in the face of a shortage of forage. Making the use of these by-products in order to reduce the environmental impact of the waste generated.

SRC Financed University Research Projects in Measurement and Control

1980 ◽  
Vol 13 (5) ◽  
pp. 181-182
Keyword(s):  
Research Council ◽  
Research Work ◽  
Science Research ◽  
Control Technology ◽  
Research Projects ◽  
Control Engineering ◽  
Industrial Practice ◽  
And Control ◽  
Measurement And Control ◽  
Advance Knowledge

This is the second in a series of reports on research work in British Universities and Polytechnics sponsored by the Control Engineering Committee of the Science Research Council. There reports are prepared by the researcher to give advance knowledge of developments which may in time affect industrial practice in measurement and control technology.

scholarly journals A Security Scheme Based on Intranal-Adding Links for Integrated Industrial Cyber-Physical Systems

Sensors ◽  
2021 ◽  
Vol 21 (8) ◽  
pp. 2794
Author(s):  
Dandan Zhao ◽  
Can Liu ◽  
Hao Peng ◽  
Juan Yu ◽  
Jianmin Han
Keyword(s):  
Research Work ◽  
Cyber Physical Systems ◽  
Cascading Failure ◽  
Entire System ◽  
Physical Systems ◽  
System Environment ◽  
Security Scheme ◽  
Industrial Internet ◽  
The Face ◽  
And Control

With the advent of the Internet of Everything era, the Industrial Internet is increasingly showing mutual integration and development. Its core framework, the industrial CPS (Cyber-Physical Systems), has received more and more attention and in-depth research in recent years. These complex industrial CPS systems are usually composed of multiple interdependent sub-networks (such as physical networks and control networks, etc.). Minor faults or failure behaviors between sub-networks may cause serious cascading failure effects of the entire system. In this paper, we will propose a security scheme based on intranal-adding links in the face of the integrated and converged industrial CPS system environment. Firstly, by calculating the size of the largest connected component in the entire system, we can compare and analyze industrial CPS systems’ security performance under random attacks. Secondly, we compare and analyze the risk of cascading failure between integrated industrial CPS systems under different intranal-adding link strategies. Finally, the simulation results verify the system security strategy’s effectiveness under different strategies and show a relatively better exchange strategy to enhance the system’s security. In addition, this paper’s research work can help us design how to further optimize the interdependent industrial CPS system’s topology to cope with the integrated and converged industrial CPS system environment.

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