scholarly journals Public relations for peacebuilding: case study from Colombia

2019 ◽  
Vol 25 (1) ◽  
pp. 48-66
Author(s):  
Ivana Monnard ◽  
Krishnamurthy Sriramesh
Keyword(s):  
Public Relations ◽  
Relationship Building ◽  
Peace Treaty ◽  
Practical Case ◽  
Peace Agreement ◽  
Content Type ◽  
Whole Process ◽  
Colombian Government ◽  
The Relationship

Purpose The purpose of this paper is to link public relations to peacebuilding. Although scholarship has discussed public relations as relationship management, the nexus between public relations and peace building has been understudied. To address this deficiency, this research studies the negotiations between the Government of Colombia and the FARC-EP separatist group that lead to the landmark peace treaty between the two entities that had fought for over five decades with thousands of deaths. Three research questions addressed the communication factors that contributed to the two sworn enemies – FARC-EP and the Colombian Government – finally sealing a peace agreement; the specific public relations strategies and techniques that led to relationship building between the two sides leading to the landmark peace agreement; and the use of the indicators of relationship building proposed by scholarship in the negotiations between the Colombian Government and FARC-EP. Design/methodology/approach The case study method was used and a purposive sample of news reports from three national newspapers at specific key dates yielding a final sample consisted of 504 articles was analysed. A codebook with deductive and inductive categories was developed specially to study the existing communication factors (RQ1), public relations strategies and techniques (RQ2), as well as contributions by relationship indicators (RQ3). Given the sensitivity of the issues, only secondary data could be relied upon for this study. Findings The results of RQ1 fall within the scope of Grunig’s (2001), Sriramesh’s (1992) and Hung’s (2001) notion of the personal influence model where the leveraging of individuals’ network is important to facilitate communication. Indeed, the relations already existing and established with third parties are revealed to be fundamental to the success of the negotiation process. As for RQ2, findings demonstrate that the Colombian Government used third-party mediation, principled and distributive strategies, while FARC-EP mainly used contending strategies. But results showed that both used compromising during the whole process, and that both transitioned from one-way asymmetrical strategies, such as principled or contending towards compromising along the peace talks. Finally, findings demonstrate evidence of the four indicators of the relationship and their link with public relations techniques. The most evidenced indicators of the relationship were trust, commitment and control mutuality. Trust was the indicator of the relationship the most evidenced in the Colombian case. The dimension was built during the whole process and evolved continually. Distrust was the total between the two enemies at the beginning of the pre-negotiation. However, as parties entered into a relationship, confidence and trust increased. Research limitations/implications The inability to obtain primary data is the major limitation of this study. It was caused by the sensitivity of the topic. Practical implications This study links public relations to a very practical case that is also vastly understudied/underreported – peacemaking/peacebuilding – while also addressing communication by governments and civil society in Latin America – an area that is largely understudied. Originality/value This is the first study that links public relations with peacebuilding.

Activism, prosocial public relations and negotiation: the case of St Vincent de Paul

2018 ◽  
Vol 23 (1) ◽  
pp. 139-150 ◽  
Author(s):  
Kathryn J. Brooks ◽  
Robert I. Wakefield ◽  
Kenneth D. Plowman
Keyword(s):  
Public Relations ◽  
Well Being ◽  
Practical Case ◽  
Corporate Communications ◽  
Content Type ◽  
Non Profit ◽  
Internal Resources ◽  
The Public ◽  
Embedded Case Study

Purpose The purpose of this paper is to explore the propositions of activism and prosocial public relations that an organization will engage in non-confrontational (prosocial) public relations and negotiation by building up internal resources, reaching out to target publics, and making connections to a cause to gain visibility and support. Design/methodology/approach This study was a single embedded case study that explored the public relations and communication tactics of a non-profit organization (NGO). Findings Observations from the case study support the proposition. This study begins to establish some of the public relations methods of how a successful prosocial NGO can successfully engage its publics through activism and negotiation. Research limitations/implications A single embedded case study is not generalizable to a population but is generalizable to theory so it is trustworthy and replicable when using a similar organization studying the same concepts in this paper. Practical implications An organization can reach out to publics through publicity, promotion, and information to raise the visibility of the organization and encourage active participation. The organization increased support for its cause and helped to establish the reputation of the organization as a legitimate, trustworthy and effective establishment. The study further uncovered nurturing relationships as an additional fourth element to the process of prosocial public relations. Social implications Activism, prosocial public relations and negotiation in corporate communications and in this case a non-profit can apply to increase well-being and society conditions. Originality/value This study is the only one of its kind to apply activism, prosocial public relations and negotiation theory to a practical case using a non-profit entity.

scholarly journals Resituating the political in cultural intermediary work: Charity sector public relations and communication

2021 ◽  
pp. 136754942199423
Author(s):  
Anne M Cronin ◽  
Lee Edwards
Keyword(s):  
Public Relations ◽  
Power Relations ◽  
Party Politics ◽  
The Political ◽  
Depth Analysis ◽  
Cultural Intermediary ◽  
Cultural Intermediaries ◽  
The Uk ◽  
The Relationship

Drawing on a case study of public relations in the UK charity sector, this article argues that cultural intermediary research urgently requires a more sustained focus on politics and the political understood as power relations, party politics and political projects such as marketization and neoliberalism. While wide-ranging research has analysed how cultural intermediaries mediate the relationship between culture and economy, this has been at the expense of an in-depth analysis of the political. Using our case study as a prompt, we highlight the diversity of ways that the political impacts cultural intermediary work and that cultural intermediary work may impact the political. We reveal the tensions that underpin practice as a result of the interactions between culture, the economy and politics, and show that the tighter the engagement of cultural intermediation with the political sphere, the more tensions must be negotiated and the more compromised practitioners may feel.

University social responsibility and empathy in organizations during COVID-19 pandemic in Brazil

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mariane Lemos Lourenço ◽  
Mara Rosalia Ribeiro Silva ◽  
Rafael Santana Galvão Oliveira
Keyword(s):  
Social Responsibility ◽  
Secondary Data ◽  
The Elderly ◽  
Online Classes ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Methodology ◽  
Psychological Assistance ◽  
The Relationship

Purpose The purpose of this paper is to analyze the relationship between empathy and social responsibility (SR) practices in a university organization in Brazil during the COVID-19 pandemic in 2020. Design/methodology/approach The research was qualitative, using case study methodology. The case study was about the Brazilian organization Ânima Educação, which is the greatest among the five largest publicly traded education companies in Brazil. Secondary data collection and content analysis was carried out. Findings As emotional response toward the problems caused by the pandemic, the company's leadership adopted an empathic behavior, allowing traces of its empathic culture to emerge. Empathy was expressed through the implementation of SR practices aimed at workers (policy of not firing in the first two months of the pandemic), at students (provision of technological apparatus, online classes, physical/psychological assistance and negotiation of late fees) and at the society (assistance to the elderly). Originality/value It was concluded that empathy can be taken as the emotional motivator for companies to engage in SR practices, especially in extreme circumstances in society, as the economic and health challenges that the world is experiencing with the COVID-19 pandemic nowadays. SR practices, in turn, can foster even more empathy in organizations, mobilizing leaders and their respective groups in the creation and implementation of new practices, thus demonstrating that the relationship between empathy and SR practices is a “two-way street.”

Family businesses: fertile environments for conflict

2015 ◽  
Vol 5 (2) ◽  
pp. 294-314 ◽  
Author(s):  
Steffen Großmann ◽  
Arist Von Schlippe
Keyword(s):  
Social Systems ◽  
Theoretical Background ◽  
Individual Characteristics ◽  
Future Research ◽  
Business Systems ◽  
Content Type ◽  
Study Approach ◽  
Holistic Understanding ◽  
The Relationship

Purpose – The purpose of this paper is to present an innovative study with a twofold focus: on highly escalated family business (FB) conflicts and on the interactions between conflicts and the failure of the company as FB. The authors devoted this paper to the question of how family-related conflicts are connected with the demise of FB. Conflicts constitute an essential part of every FB and may definitely have the power to superimpose the performance of the FB as well as the family life in a destructive way. Especially, highly escalated so called relationship conflicts can be seen as one reason for the failure of FB. Design/methodology/approach – The research aims at analysing the meaning of conflict in FB with respect to the failure of the FB. Therefore, the authors use an explorative case study approach. The study is based on a total of five case studies. As the authors use theory of social systems as a theoretical background, the authors focused in the analysis in all cases on patterns rather than on individual characteristics. Findings – As an essential part of the study the authors formulated eight hypotheses describing specific patterns of the conflict process as a communicative system. These hypotheses convey a comprehensible impression of the effects conflicts may have within FB and present a number of new facets of conflict dynamics and patterns of escalation in FB. Originality/value – In particular, the authors provide new insights into the dynamics of highly destructive forms of conflicts in FB and the relationship between family-related conflicts and the failure of FB. The authors also pave the way for future research that aim to develop a more holistic understanding about when and why the outcomes from family and business systems will conflict or be harmonious.

Does beauty matter?

Kybernetes ◽  
2019 ◽  
Vol 48 (3) ◽  
pp. 362-384
Author(s):  
Wei-Lun Chang
Keyword(s):  
Social Anxiety ◽  
Public Relations ◽  
Physical Attractiveness ◽  
Two Dimensions ◽  
Team Work ◽  
Three Dimensions ◽  
Self Organizing Maps ◽  
Content Type ◽  
The Relationship ◽  
Public Self Consciousness

PurposeThe purpose of this study is to explore the relationship between self-consciousness and physical attractiveness from a psychological perspective, examining the relationship of physical attractiveness with the three dimensions of self-consciousness.Design/methodology/approachThe research involved investigating the relationship between self-consciousness and physical attractiveness, focusing on how the three self-consciousness dimensions (i.e., private self-consciousness, public self-consciousness and social anxiety) affected physical attractiveness. Clustering techniques using self-organizing maps of data mining and decision trees were used in this study. The primal concept of clustering entails grouping unsorted and disorganized raw data and arranging data with similar properties into clusters. Classification primarily involves establishing classification models according to the category attributes of existing data. These models can be used to predict the classes of new data and determine interdata relationships and data characteristics.FindingsPublic self-consciousness was most strongly related to physical attractiveness, whereas the other two dimensions exhibited no obvious relationship to physical attractiveness. It may be concluded that people with higher physical attractiveness draw attention from others more easily and are more likely to be evaluated positively, and that they thus tend to be more confident in front of others and less likely to care about the opinions of others. Alternatively, perhaps people with lower public self-consciousness care less about how others view them and have the courage to express themselves, which signifies confidence and increases their physical attractiveness.Practical implicationsThis research investigated the importance of self-consciousness that may apply to recruitment in practice. People with low public self-consciousness may have high confidence and efficiency. People have low social anxiety may not be nervous or anxious in public and easy to speak to strangers. This kind of employees are appropriate for the jobs involving team work and interaction such as public relations. Hence, companies can apply our findings to search appropriate employees except the first impression of appearance.Originality/valueThe results revealed that high physical attractiveness is related to low public self-consciousness, whereas low physical attractiveness is related to high public self-consciousness. Good-looking people tend to attract attention from others. The relationship between private self-consciousness and physical attractiveness is non-significant. The relationship between social anxiety and physical attractiveness is non-significant.

Vigilant resilience: the possibilities for renewal through preparedness

2018 ◽  
Vol 23 (2) ◽  
pp. 212-225 ◽  
Author(s):  
Elizabeth Carlson
Keyword(s):  
Public Relations ◽  
Design Methodology ◽  
Renewal Theory ◽  
Theory Building ◽  
System Level ◽  
Content Type ◽  
The Public ◽  
Energy Company ◽  
Resilience Process

Purpose Post-crisis renewal discourse (Ulmer et al., 2007) is one form of communication that stakeholders may use as they attempt to organize for resilience. The purpose of this paper propose extending Discourse of Renewal Theory to explain how it could enact a different kind of resilience than scholars typically consider. Organizational resilience strategies often focus on the recovery or prevention stages of crisis management. Under conditions of persistent threat, it would be more productive for renewal discourse to emphasize greater preparedness. Design/methodology/approach To illustrate the need for this kind of theorizing, the author analyzes a case study that follows the public relations efforts of Canadian energy company Enbridge, Inc., in the aftermath of the 2010 Kalamazoo River oil spill. Findings By the criteria of Discourse of Renewal Theory, Enbridge attempted a renewal strategy, but it failed. By other criteria, however, it succeeded: it created the opportunity for richer dialogue among stakeholders about their interdependence and their competing interests. Originality/value By considering how elements of the resilience process may vary, this paper offers resources for more nuanced theory-building and theory-testing related to organizational and system-level resilience.

The use of an analytic hierarchy process to evaluate the flexibility and adaptability in architecture

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sabine De Paris ◽  
Carlos Nuno Lacerda Lopes ◽  
Alvaro Neuenfeldt Junior
Keyword(s):  
Multicriteria Analysis ◽  
Practical Case ◽  
Cultural Issues ◽  
Analytic Hierarchy ◽  
Content Type ◽  
Scientific Analysis ◽  
Criteria Importance ◽  
Hierarchy Process ◽  
Complex Subject

PurposeInvestigation of housing adaptability is related to understanding factors that influence project transformation. Factors may be associated with the design and project stage as also alternative uses to existing buildings. To structure methodology for criteria analysis of adaptability, the research aims to verify the importance level of factors related to adaptability and flexibility context in architecture.Design/methodology/approachEmploying a multicriteria analysis and a diagnosis performed with architecture professionals, criteria importance identified in a bibliographic survey is contacted.FindingsWith harmonious results, key elements highlighted in the diagnosis are discussed. Adaptability and flexibility are mainly related to balance in the design of spaces and their connections, so the user can have control administrating the organization of their habitat.Originality/valueAs a complex subject, involving legal, social and cultural issues, the multicriteria method supports the scientific analysis of data. The results can be used in a practical case study as assessment of housing adaptability and flexibility, as a useful tool to decision support in architectural project.

Employee perceptions of fairness toward IoT monitoring

2018 ◽  
Vol 48 (4) ◽  
pp. 504-516 ◽  
Author(s):  
Maryam Al-Hitmi ◽  
Karma Sherif
Keyword(s):  
Oil And Gas ◽  
Electronic Monitoring ◽  
Oil And Gas Industry ◽  
Employee Perceptions ◽  
Future Research ◽  
Universal Theory ◽  
Content Type ◽  
Perceptions Of Fairness ◽  
The Relationship

Purpose This paper aims to explore Internet of Things (IoT)-enabled monitoring in a multi-national petrochemical organization in Qatar and finds that the technology does not negatively influence employee perceptions of fairness, challenging current propositions on monitoring and highlighting the emerging role of culture, competition and paradoxical leadership in moderating the relationship between IoT-enabled monitoring and perceptions of fairness. Design/methodology/approach The authors adopted qualitative research as the methodological premise to explore the relationship between IoT-enabled monitoring and perceptions of fairness. They collected data from an oil and gas organization in Qatar to test the validity of the proposed hypotheses. Findings While I0T-enabled monitoring was perceived as pervasive, tracking every move and recording conversations, the diffusion of the technology throughout Qatar desensitized employees who felt it was the new reality around workspaces. The following three important factors reshaped employees’ perceptions toward IoT-enabled monitoring: a culture that is driven by productivity and strongly adheres by policies and standards to reach set goals; a highly competitive job market; and a paradoxical leadership who balances between the competition and lucrative rewards. Research limitations/implications The limitation of this research is that the authors conducted a case study in similar organizations within the oil and gas industry in the State of Qatar to refute the theory that electronic monitoring of employees in the workspace elicits perceptions of unfairness. Future research can conduct quantitative surveys of employee perceptions in different industries within different cultures to be able to generalize and evolve a universal theory. Practical implications The research findings shed light on the escalating pressure global competition exerts on employees that nervousness about pervasive monitoring systems is replaced with fear of job loss and analytics on monitoring data is welcomed as a means of readjusting behavior to meet performance expectations. Originality/value The case study is the first to highlight the desensitization of employees to monitoring and the increasing pressure competition plays in motivating them to exceed expectations.

Implementation and adoption of CRM and co-creation leveraging collaborative technologies

2020 ◽  
Vol 12 (1) ◽  
pp. 113-132
Author(s):  
Neeraj Kumar Dubey ◽  
Preeti Sharma ◽  
Purnima Sangle
Keyword(s):  
Customer Orientation ◽  
Real Life ◽  
Customer Relationship ◽  
Case Study Method ◽  
Content Type ◽  
Collaborative Technologies ◽  
Customer Centricity ◽  
The Relationship

Purpose This paper aims to study the role of the emerging technology landscape and collaborative platforms in customer relationship management (CRM) unravelling novel opportunities for mutual co-creation in Indian banking context. Design/methodology/approach This study used the case-study method for collecting various sources for “triangulation”. Findings The advancement of technology has drastically increased avenues of dialogue and access and brought transparency in the relationship, offering opportunities for co-creation and increased dependence on technology in CRM. A longitudinal approach explained how bank leveraged technology in multiple aspects of CRM for enhancing relationship quality and outcome. Research limitations/implications The study is exploratory in nature in Indian banking context, and thus it should be viewed as a preliminary step in contributing to the understanding of CRM in a new collaborative technology landscape. Practical implications This study explains the changing shape of CRM and provides relevance of customer orientation and offers insight about co-creation which has taken centre stage because of the emergence of collaborative technologies. Originality/value This study is possibly one of the first to conduct a case study to understand the way collaborative technological advancements are being exploited by organisations to develop superior CRM capability and achieve co-creation. This study analysed and comprehended the design and implementation of CRM in an Indian bank in real-life settings to gain a better understanding of the adoption of new collaborative technological advancements by a bank for customer centricity and facilitating co-creation.

The ecomuseum and solidarity tourism: a case study from northeast Turkey

2019 ◽  
Vol 9 (4) ◽  
pp. 537-552
Author(s):  
Mustafa Doğan
Keyword(s):  
Community Development ◽  
Rural Areas ◽  
Design Methodology ◽  
Qualitative Data ◽  
Local Community ◽  
Content Type ◽  
The Impact ◽  
The Relationship ◽  
Depth Interviews

Purpose The purpose of this paper is to examine the relationship between the ecomuseum and solidarity tourism and to measure their impact on community development. Design/methodology/approach The study presented here adopts two methods for collecting qualitative data: in-depth interviews and observations. The total number of village households was 42 and the number of households that hosted tourists in their home was 20. Due to the exploratory nature of this study, qualitative methods were employed in the form of lengthy interviews with 13 residents. Findings The findings indicate that tourism for the Bogatepe Village ecomuseum has focused on a solidarity perspective which has provided significant benefits to the community ensuring local sustainable development. The ecomuseum as a concept and a destination has helped to control tourism and strengthened the impact of solidarity tourism on the local community. Research limitations/implications The research presented here must be seen as exploratory. More generally, further research is needed to look at the possibility of developing this type of tourism in other rural areas and similar regions of Turkey (covering both small and large areas) with an important cultural heritage. Originality/value The combination of the ecomuseum and solidarity tourism can provide a sustainable solution for tourism in rural areas and provide a model in the development of tourism to other villages in Turkey. The question is whether it could also be used in larger rural areas. The study underlines that Bogatepe is certainly worthy of future study.

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