scholarly journals Grey strategies interaction model

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shervin Zakeri ◽  
Yingjie Yang ◽  
Melika Hashemi
Keyword(s):  
Decision Making ◽  
Swot Analysis ◽  
Selection Process ◽  
Multiple Criteria Decision Making ◽  
Interaction Model ◽  
External Factors ◽  
Mathematical Framework ◽  
Alternative Strategies ◽  
Content Type ◽  
Internal And External Factors

PurposeThe purpose of this paper is to implement the strategies selection process in a proposed formulated mathematical framework to prioritize selected strategies with the interaction of other groups of strategies, known as the strategies interaction model (SIM).Design/methodology/approachSWOT analysis is a popular useful strategic planning tool, which analyzes organizations internal and external factors. The traditional SWOT procedure lists internal and external factors and derives four groups of strategies based on the organization’s strategic position. SWOT is easy to use as a business analyzing tool, while it is not competent enough for strategic formulation. With the emergence of the economy’s vicissitudes, undulations in the markets and multiple changes, and various variables in the industrial competitive environment, selection of the organization strategies confront uncertainty in decision making. The SIM framework presents a solution to select alternative strategies for organizations in unpredictable situations.FindingsThe findings show that SIM is a reliable approach to evaluate, select and rank organization’ strategies. SIM proposes alternative strategies due to the uncertainty of the organization’ environment with respect to the four strategic positions. The SIM’ proposed ranking process is in accordance with the highest impact of each strategy on each other. Furthermore, it possesses advantages of AHP, ANP and other applied multiple criteria decision-making (MCDM) techniques in SWOT analysis.Practical implicationsIn this paper SIM is applied within a dairy company located in the north of Iran.Originality/valueSIM has the advantages of the classic SWOT and fills the gaps of MCDM methods application in the SWOT analysis. Moreover, it provides a formulated algorithm for the organizations to face the uncertainty of the environment. SIM philosophy can be widely used in the decision and managerial implications.

An integrated SWOT-AHP-fuzzy TOPSIS approach for maturity management following the COVID-19 outbreak: lessons learned from fast fashion

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naila Fares ◽  
Jaime Lloret
Keyword(s):  
Decision Making ◽  
Textile Industry ◽  
Swot Analysis ◽  
Lessons Learned ◽  
External Factors ◽  
Future Research ◽  
Fast Fashion ◽  
Content Type ◽  
Internal And External Factors ◽  
Maturity Management

Purpose Focussing on issues that have impacted textiles, clothing and fast fashion following the COVID-19 outbreak, this study aims to identify agility factors pertinent to retail maturity management, mainly on resilience. These factors were then assessed based on priority. Design/methodology/approach The authors conducted a strengths, weaknesses, opportunities and threats (SWOT) analysis to identify the main factors. This analysis was integrated with the analytic hierarchy process to rank the internal and external factors. Then, the authors used fuzzy technique for order of preference by similarity to the ideal solution to evaluate the significant strategies from the SWOT analysis based on adaptability and flexibility. Thus, the authors produced a prioritised list of relevant factors and guidelines useful in practical settings. Findings The authors identified and ranked 14 agility and resilience SWOT factors for maturity management and proposed and prioritised six relevant strategies. These highlighted changes and adaptations must be undertaken by various actors, ranging from the supply/manufacturing side to global retail locations. Research limitations/implications The sampling study of experts is limited, and the application is focussed on one area. Future research might investigate other fields, for retail and industry. Practical implications The output of this study enables a better understanding of the internal and external factors of maturity management for fast-fashion retailers. Hence, it will further help them go through resilience and agility challenges following the pandemic. Originality/value This study significantly contributes to the literature because the results can guide retailers in developing effective decision-making systems for mature business operations following the pandemic outbreak. Here, the authors incorporate internal, external, agility and resilience aspects into one decision-making support system while enhancing existing knowledge on fuzzy multi-criteria decision-making applications. Further, this study discusses critical issues that have affected several aspects of the fashion and textile industry and will likely persist for some time.

scholarly journals Kajian Pengembangan Ekowisata Salang Pangeran Di Kawasan Taman Nasional Gunung Leuser

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Syamsul Arifin ◽  
Budi Utomo
Keyword(s):  
National Park ◽  
Swot Analysis ◽  
External Factors ◽  
Tourist Attraction ◽  
Clean Water ◽  
Field Observations ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Alternative Strategies ◽  
Internal And External Factors

Development of ecotourism is one way to preserve the forest and also for the welfare of the surrounding community. Salang Pangeran ecotourism in Timbang Lawan village is part of the buffer of Gunung Leuser National Park. Since 2014, people of Timbang Lawan village have opened the Salang Pangeran ecotourism for public. Tourists who visit the ecotourism increase significantly. The purpose of this study is to determine the value of potential objects and natural attractions, internal and external factors that affect the development of Salang Pangeran ecotourism and its development strategies. Methods of data collection by conducting literature studies, field observations, interviews with communities and stakeholders and conducting Focus Group Discussions (FGDs). Data analysis on the potential of Objects and Natural Tourist Attraction (ODTWA) described descriptively and it processed by using Guidance Analysis of the Operational Area-Objects and Natural Tourist Attraction (ADO-ODTWA) and SWOT analysis to formulate strategic alternatives. The results of ODTWA analysis in the Salang Pangeran ecotourism area for each criterias are known for attractiveness value is 1260 points (high), accessibility, 725 points (medium), condition of socio-economic environment, 425 points (medium), accommodation, 180 points (high), insfrastructure and supporting facilities, 300 points (high) and availability of clean water, 900 points (high). There are 9 alternative strategies for the Salang Pangeran ecotourism development plan

scholarly journals Strategi Pemasaran Produk Sosis Siap Makan (Studi Kasus: PT Primafood Internasional )

2018 ◽  
Vol 13 (1) ◽  
pp. 29
Author(s):  
Mohamad Emir Wibowo ◽  
Arief Daryanto ◽  
Amzul Rifin
Keyword(s):  
Marketing Strategy ◽  
Product Differentiation ◽  
Fast Food ◽  
Swot Analysis ◽  
Food Products ◽  
External Factors ◽  
Internal Factors ◽  
Alternative Strategies ◽  
Internal And External Factors ◽  
Main Strategy

Problems faced by fast food products in the form of sausage from PT Primafood International with the brand Champ is lost competitor with competitors and sales tend to fluctuate throughout the year. This study was conducted with the objectives formulated from the description of the background. This research aims to 1) Identify internal and external factors of the company in marketing ready-to-eat sausage products, 2) Formulate strategies that can be done by companies to improve the marketing of ready-to-eat sausage on the market regarding products, prices, promotion and distribution. 3) Recommend the best strategy from various alternative strategies that can be formulated The method of analysis used is SWOT analysis. The result of this research is the formulation of alternative marketing strategy obtained by external and internal factors is to cooperate with partner, product differentiation, joint promotion with Charoen Pokphand group, and educative promotion. Based on the SWOT-ANP results, it is found that educational promotion is the priority of the main strategy recommended.

Business Development Strategy on Laundry Cleaning Shoes in Bogor City (Case Study: Step'nShu Shoes Treatment)

2021 ◽  
Vol 8 (4) ◽  
pp. 278-292
Author(s):  
Galih Arcadia ◽  
Netti Tinaprilla ◽  
Arief Safari
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Service Industry ◽  
Sampling Technique ◽  
External Factors ◽  
Success Factor ◽  
Analysis Tool ◽  
Strategy Formulation ◽  
Alternative Strategies ◽  
Internal And External Factors

The shoe laundry business is one type of MSMEs in the fashion sector which is included in the creative service industry. The demand for the shoe laundry business is increasing, especially for students, workers as well as busy housewives. Shoe laundry services are an alternative to save time and energy. To be able to maintain existence in achieving the goals of a business unit, a development strategy needs to be done. This study aims to identify internal and external factors, analyze the factors that influence the Step'nShu laundry development strategy and determine the formulation of a development strategy. The sampling technique was using purposive sampling method. The number of respondents was 5 respondents who are owners, employees, fashion experts. The research was conducted using the key success factor analysis tool, IFE, EFE to analyze internal and external factors of the Step'nShu Laundry Shoes, IE matrix to see where Step'nShu's position, SWOT to map alternative strategies and QSPM to formulate strategic priorities. Based on the research results, The strategy formulation results from the SWOT analysis resulted in eight alternative strategies, namely utilizing social media and education about shoe laundry, clarifying the positioning of the Step'nShu Laundry Shoes, more active and consistent promotion, better employee recruitment, studying competition with similar services, holding events regarding socialization of shoe hygiene, using the latest shoe washing technology tools and planning to open new branches. The QSPM analysis produces the main priority strategy, namely promotions that are carried out more actively and consistently. Keywords: development strategy, EFE, IFE, SWOT, QSPM.

Resilient supplier selection to mitigate uncertainty: soft-computing approach

2020 ◽  
Vol 15 (4) ◽  
pp. 1339-1361 ◽  
Author(s):  
Dipika Pramanik ◽  
Samar Chandra Mondal ◽  
Anupam Haldar
Keyword(s):  
Decision Making ◽  
Organizational Performance ◽  
Supplier Selection ◽  
Selection Process ◽  
Multiple Criteria Decision Making ◽  
Assessment Method ◽  
Fuzzy Entropy ◽  
Automotive Manufacturing ◽  
Content Type ◽  
Global Supplier

Purpose In recent years, determining the effective and suitable supplier in the supply chain management (SCM) has become a key strategic consideration to the success of any manufacturing organization in terms of business intelligence (BI), as many quantitative and qualitative critical factors are measured from big data. In today’s competitive business scenario, the main purpose of this study is to determine suitable and sustainable suppliers during supplier selection process is to reduce the risk of investment along with maximize overall value to the customer and develop closeness and long-term relationships between customers and suppliers to build a resilient SCM to mitigate uncertainty for automotive organizations. Design/methodology/approach As these types of decisions generally involve more than a few criteria and often necessary to compromise among possibly conflicting factors, the multiple-criteria decision-making becomes a useful approach to solve this kind of problem. Considering both tangible and intangible criteria, the aim of this paper is the presentation of a new integrated fuzzy analytic hierarchy process and fuzzy additive ratio assessment method with fuzzy entropy using linguistic values to solve the supplier selection problem to build the resilient SCM under uncertain data. Fuzzy entropy is used to obtain the entropy weights of the criteria. Findings Organizations gather massive amounts of information known as BD on the basis of historical records of uncertainties from several internal and external sources to manage uncertainty to improve the overall performance of organizations using BI strategy for analyzing and making effective decision to support the managements of automotive manufacturing organizations in an information system. Research limitations/implications Although this study tries to represent a full analysis on suitable and resilient global supplier selection under various types of uncertainty, still there are some improvements that can be made in the future by developing a more refined and more sophisticated approach to further enhance the performance of the proposed scheme to calculate overall rating scores of the alternatives. Originality/value The novelty of this paper is to propose a framework of BI in SCM to determine a suitable and resilient global supplier where all the meaningful information, relevant knowledge and visualization retrieved by analyzing the huge and complex set of data or data streams, i.e. BD based on decision-making, to develop any manufacturing organizational performance worldwide.

scholarly journals STRATEGI PENGEMBANGAN INDUSTRI PATIN DI PROVINSI JAMBI

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Putinur Putinur ◽  
Randi B.S Salampessy ◽  
Achmad Poernomo
Keyword(s):  
Analytical Hierarchy Process ◽  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Government Support ◽  
Alternative Strategies ◽  
Policy Makers ◽  
The Government ◽  
Internal And External Factors ◽  
Hierarchy Process

Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi pengembangan industri patin dan menentukan strategi prioritas untuk pengembangan industri patin diProvinsi Jambi. Penelitian dilaksanakan pada Bulan November 2018 hingga April 2019 bertempat di Provinsi Jambi (studi kasus di Kabupaten  Muaro Jambi), dilakukan dengan metode SWOT (Strengths Weaknesses Opportunities and Threats) dan AHP (Analytical Hierarchy Process). Teknik pengumpulan data meliputi survei, observasi dan wawancara. Cakupan dalam penelitian ini mulai dari sektor budi daya, sektor pengolahan hingga pemasaran. Responden dalam penelitian ini adalah pelaku usaha, pembuat kebijakan (pemerintah daerah dan pusat), serta pakar (akademisi dan peneliti). Hasil identifikasi menunjukkan bahwa faktor internal dan eksternal yang mempengaruhi pengembangan industri patin pada aspek budi daya diantaranya status kepemilikan lahan, ketersediaan modal, tersedianya tenaga penyuluh perikanan, tingginya  minat usaha, akses pemasaran, dukungan dan kebijakan dari pemerintah, dan kontinuitas bahan baku pakan. Pada aspek pengolahan, faktor yang mempengaruhi diantaranya lokasi unit pengolahan, ketersediaan bahan baku, tenaga kerja, akses pemasaran, dukungan pemerintah, serta persaingan. Analisis SWOT menghasilkan 8 alternatif strategi untuk budi daya dan 6 alternatif strategi di sektor pengolahan. Berdasarkan hasil analisis AHP, prioritas utama dalam pengembangan patin di Provinsi Jambi adalah meningkatkan pendampingan dan pembinaan kepada pembudi daya (sektor budi daya) dan mengembangkan usaha, diversifikasi dan inovasi produk (sektor pengolahan).Title: Strategies for Pangasius Industry Development in Jambi ProvinceThe aims of this research were to identify internal and external factors and to formulate the alternative strategies in developing the pangasius industry, in Jambi Province. This research was held in November 2018 until April 2019 in Jambi Province (case study in Muaro Jambi district), applied SWOT (Strengths Weaknesses Opportunities and Threats) and AHP (Analytical Hierarchy Process) methods, while the data were obtained through survey, observation and interviews, covering aquaculture, processing and marketing sectors. Respondents in this research were businessmen, policy makers (local and centralgovernments), and experts (academics and researchers). The results indicate that internal and external factors that influence the development of the pangasius industry in the aquaculture were land ownership,capital availability, availability of fisheries extension workers, high business interest, marketing access, support and policy from the government, and continuity of feed raw materials. Whereas in the processing include the location of processing units, the availability of raw materials, labor, marketing access, government support, and competition. SWOT analysis resulted in 8 alternative strategies for the aquaculture sector and 6 alternative strategies for processing sector. Based on AHP analysis, the main priorities for  the development of pangasius industry in Jambi Province were to strengthen assistance and guidance for farmers (aquaculture sector) and business development, diversification and product innovation (processing sector).

scholarly journals Analisis Strategi Pemasaran Ekowisata Green Hill Park Taman Wisata Alam Cimanggu Kabupaten Bandung – Jawa Barat

2017 ◽  
Vol 7 (2) ◽  
pp. 124
Author(s):  
Yuli Astutik ◽  
Mukhamad Najib
Keyword(s):  
Community Participation ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
External Factors ◽  
High Potential ◽  
Influential Factor ◽  
Alternative Strategies ◽  
Nature Tourism ◽  
Internal And External Factors ◽  
Tourism Services

Indonesia has a high potential for nature tourism refer to the increasing number of tourist visited. Green Hill Park is a tourism area at TWA Cimanggu, Bandung District, West Java. The aim of this study is to identify the internal and external factors, analyze the application of ecotourism principles, as well as analyze and arrange ecotourism marketing strategies at Green Hill Park TWA Cimanggu. Principles of ecotourism has become the cornerstone of tourism activities implementation in Green Hill Park, but has not been applied properly because of the unstable management. Based on the results of IFE and EFE, Green Hill Park was in a strong enough position. Based on the IE matrix, Green Hill Park was located on the second cell, grown and built. Based on the SWOT analysis, six alternative strategies were obtained. Based on the analysis of AHP, the most influential factor is community participation, factors that play the biggest role are managers, objective that most needed to be achieved was to increase tourism services by using the priority alternative strategies which is involving the community in the tourism program.

scholarly journals STRATEGI PENGEMBANGAN BANJIR KANAL BARAT SEBAGAI DAYA TARIK WISATA DI KOTA SEMARANG

2018 ◽  
Vol 17 (1) ◽  
pp. 64
Author(s):  
Kismartini Kismartini ◽  
Hendra Kurniawan ◽  
Septi Anjani Putri Dwika
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Tourism Destination ◽  
Alternative Strategies ◽  
Tourist Destinations ◽  
The Development Strategy ◽  
Destination Area ◽  
Internal And External Factors

The number of tourists visiting Semarang City is increasing significantly year by year. However, this increase is not accompanied by an improvement in the quantity and the quality of tourist destinations in Semarang. Banjir Kanal Barat area is one of the potential tourist destinations in Semarang, but so far the existing facilities in this area are very limited. In addition, there is no any tourism activities which can be done even. Moreover, this area tends to be very unattractive. This study aims to analyze the development strategy of Banjir Kanal Barat (BKB/western canal) as an interesting tourism destination by analyzing internal and external factors. The data were analyzed descriptively qualitative to determine BKB's development strategy through SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of this study formulated 10 (ten) alternative strategies for the development of Banjir Kanal Barat as a tourism destination area. The three best alternative choices are: (1) creating tourist facilities which can be enjoyed by the community, (2) developing special water attractions, (3) inviting investors and cooperating with various parties.

scholarly journals Exploring how social media platforms influence fashion consumer decisions in the UK retail sector

2019 ◽  
Vol 23 (1) ◽  
pp. 82-103 ◽  
Author(s):  
Jill Nash
Keyword(s):  
Decision Making ◽  
Generation X ◽  
Consumer Behaviour ◽  
External Factors ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
High Street ◽  
Internal And External Factors

PurposeThe purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail fashion environment.Design/methodology/approachThis study adopts an interpretive, exploratory approach, applying a qualitative design. The research involved eight in-depth interviews and two focus groups in order to gain in-depth insights of two generational cohorts opinions, arguments, motivations and ideas.FindingsThe findings revealed that consumers use a variety of internal and external motivations that influence their behaviours and perceptions of high-street fashion retailers, and these factors are aided and facilitated by the use of SM. However, the research also revealed that SM is not the only source that motivates their consumer decision-making process, and with the proliferation of active users on SM, these platforms are (and will continue to have) an ever more increasing impact on consumer decision-makings. Participants were found to actively use SM to gain inspiration and information regarding high-street fashion retailers, however their final intentions to purchase were not as highly influenced by the content produced as previously expected.Research limitations/implicationsPrior to consumers’ making any decisions they are impacted by various stimuli, however, with the proliferation of active users on SM, the influence these platforms unconsciously have on consumer behaviour is vast. Therefore, suggesting that consumers are not as predictable as traditional consumer decision-making process (CDMP) theory postulates. Although thought processes do appear to exist, consumers now demonstrate a much more complex process, which create multiple layers of motivations where internal and external factors overlap.Practical implicationsThe findings of this study present valuable implications for high-street fashion marketers and are anticipated to enhance and deepen fashion marketers understanding of CDMP when using SM. Thus, they must strive to understand and provide relevant content to consumers’, not only for Generation Y but also Generation X, responding to quickly changing consumer demands and expectations with both of these cohorts. Overall, these findings propose that high-street fashion retailers on SM must understand the complexity of internal and external factors motivating consumers to interact with retailers online and off, and therefore, generating added value for their consumers. This is useful within marketing practises.Social implicationsThis paper gives some clarity and insight into the motivations of consumers in the fashion retail environment, from a digital influential perspective.Originality/valueThe findings concluded that SM has created a consumer that can be impacted at any stage of the decision process and has added to the research regarding unplanned consumer behaviour. Participants behaviours were stimuli-driven and user-controlled. Therefore, this had a larger impact on inspiration as opposed to modifying their behaviours to align exactly with trends or products.

scholarly journals Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan

2018 ◽  
Vol 14 (2) ◽  
pp. 124
Author(s):  
Fajar Kurnia Mustaqim ◽  
Kusnandar Kusnandar ◽  
Agustono Agustono
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
External Factors ◽  
Consumer Confidence ◽  
Market Demand ◽  
Alternative Strategies ◽  
The Public ◽  
Swot Matrix ◽  
Internal And External Factors

<p><em>This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public  sector,  voluntary  sector  and  private  sector;  (2)  identification  of  internal  and external factors obtained strengths, weaknesses, opportunities and threats in improving t</em><em>he competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation  about  the  importance  of  business  continuity  that  has  quality  products according  to  market  demand,  establish  cooperation  with  suppliers  to  ensure  the</em><em>availability of raw materials; and improve product quality and maximum service to maintain consumer confidence.</em></p>

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