NORMS AND VALUES IN HUMAN ACTION

Author(s):  
Vlad Petre Glăveanu ◽  
Todd Lubart

This chapter offers a new conceptualization of culture, focusing on domains of professional activity. Culture is understood as a dynamic system integrating material, symbolic, and social elements and describing the context of human action. From this perspective, culture exists not only between nations but also within nations, at the level of different groups and communities. Professional groups are cultural units, which bring together people who share a number of norms and values, work within a given set of material constraints, and co-construct a common identity. Artists, scientists, and designers represent distinctive professional groups associated with recognized forms of creative activity. Research is presented concerning (a) the factors involved in creative expression in art, science, and design, and (b) the creative processes specific for different stages of creative work within each of these domains. The findings are interpreted in terms of cultural and contextual influences.


Author(s):  
Carlos Ballesteros ◽  
Dulce Eloisa Saldaña

This chapter addresses those fundamentals and ethical issues related to the profession of marketing, as well as indirectly to other decision makers in companies, to guide human action in a moral sense. The main objective will be to provide different insights to business and marketing professionals to identify and analyze ethical problems in the various elements of a marketing strategy to propose alternatives, so that they may adjust their behavior according to the set of life and judging human acts (own and externals) according to the accepted norms and values. The chapter leads readers to an open invitation to reflect about his/her professional field: how I can contribute from an ethical perspective? From the ethics of marketing, how I can make decisions based on principles such as confidentiality, truthfulness, loyalty, transparency, fairness and accountability?


2017 ◽  
Vol 8 (3) ◽  
pp. 117-122 ◽  
Author(s):  
Marcus F. Pessireron ◽  
Andi Lolo ◽  
Tommy S. S. Eisenring

Abstract Indonesia is an archipelago consisting of small and large islands stretching from Sabang to Merauke. The diversity of islands, religion, ethnicity, language, culture, and customs is a form of the socio-cultural systems that scattered throughout the islands of Indonesia. The differences among religions, tribes, and others sometimes create social conflicts among the citizens. However, the existence of Pancasila and the Constitution of 1945 are the National principle with the slogan “Bhinneka Tunggal Ika” which means that it is different, but it is still one. In addition, it is a state doctrine containing legal rules, norms, and values that set life’s journey of Indonesian nation in the future. This slogan will be a tool to embed, bind, and unite the integrity of citizens. In addition, it can decrease the occurrence of social conflict. When there is dialectics, the social conflict which occurs in society and congregation, Tiga Batu Tungku as a local wisdom has a role of binding the unity of congregation at Kamarian village in Seram Island, Maluku Province. This local wisdom contains values, norms, religion, socio-culture, and customs which serve as social cohesion in reducing conflict. Values and norms are signs and rules to control human action and behavior in interacting with others. In this case, Tiga Batu Tungku has always played a role and function for a peaceful solution through dialogue to discuss and solve various social problems in society and internal part of Tiga Batu Tungku.


2015 ◽  
Vol 46 (6) ◽  
pp. 352-360 ◽  
Author(s):  
Simon Schindler ◽  
Marc-André Reinhard

Abstract. Research on terror management theory has found evidence that people under mortality salience strive to live up to activated social norms and values. Recently, research has shown that mortality salience also increases adherence to the norm of reciprocity. Based on this, in the current paper we investigated the idea that mortality salience influences persuasion strategies that are based on the norm of reciprocity. We therefore assume that mortality salience should enhance compliance for a request when using the door-in-the-face technique – a persuasion strategy grounded in the norm of reciprocity. In a hypothetical scenario (Study 1), and in a field experiment (Study 2), applying the door-in-the-face technique enhanced compliance in the mortality salience condition compared to a control group.


2013 ◽  
Author(s):  
Marcus N. Morrisey ◽  
M. D. Rutherford ◽  
Catherine L. Reed ◽  
Daniel N. McIntosh

1996 ◽  
pp. 56-61
Author(s):  
I. Mozgovyy

The unceasing approximation of the remarkable 2000th anniversary of the coming to the world of Christ highlights the need for further analysis of those processes that took place in the spiritual life of the ancient peoples and laid the foundations of modern civilization with its universal human norms and values.


Author(s):  
Aji Sulistyo

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.


2018 ◽  
Vol 27 (1) ◽  
pp. 5-21
Author(s):  
Amanda Dennis

Lying in ditches, tromping through mud, wedged in urns, trash bins, buried in earth, bodies in Beckett appear anything but capable of acting meaningfully on their environments. Bodies in Beckett seem, rather, synonymous with abjection, brokenness, and passivity—as if the human were overcome by its materiality: odours, pain, foot sores, decreased mobility. To the extent that Beckett's personae act, they act vaguely (wandering) or engage in quasi-obsessive, repetitive tasks: maniacal rocking, rotating sucking stones and biscuits, uttering words evacuated of sense, ceaseless pacing. Perhaps the most vivid dramatization of bodies compelled to meaningless, repetitive movement is Quad (1981), Beckett's ‘ballet’ for television, in which four bodies in hooded robes repeat their series ad infinitum. By 1981, has all possibility for intentional action in Beckett been foreclosed? Are we doomed, as Hamm puts it, to an eternal repetition of the same? (‘Moments for nothing, now as always, time was never and time is over, reckoning closed and story ended.’)This article proposes an alternative reading of bodily abjection, passivity and compulsivity in Beckett, a reading that implies a version of agency more capacious than voluntarism. Focusing on Quad as an illustrative case, I show how, if we shift our focus from the body's diminished possibilities for movement to the imbrication of Beckett's personae in environments (a mound of earth), things, and objects, a different story emerges: rather than dramatizing the impossibility of action, Beckett's work may sketch plans for a more ecological, post-human version of agency, a more collaborative mode of ‘acting’ that eases the divide between the human, the world of inanimate objects, and the earth.Movements such as new materialism and object-oriented ontology challenge hierarchies among subjects, objects and environments, questioning the rigid distinction between animate and inanimate, and the notion of the Anthropocene emphasizes the influence of human activity on social and geological space. A major theoretical challenge that arises from such discourses (including 20th-century challenges to the idea of an autonomous, willing, subject) is to arrive at an account of agency robust enough to survive if not the ‘death of the subject’ then its imbrication in the material and social environment it acts upon. Beckett's treatment of the human body suggests a version of agency that draws strength from a body's interaction with its environment, such that meaning is formed in the nexus between body and world. Using the example of Quad, I show how representations of the body in Beckett disturb the opposition between compulsivity (when a body is driven to move or speak in the absence of intention) and creative invention. In Quad, serial repetition works to create an interface between body and world that is receptive to meanings outside the control of a human will. Paradoxically, compulsive repetition in Beckett, despite its uncomfortable closeness to addiction, harnesses a loss of individual control that proposes a more versatile and ecologically mindful understanding of human action.


2002 ◽  
Vol 4 (1) ◽  
pp. 130-141
Author(s):  
Abdullah Muhammad al-Shami

In Islamic law judgements on any human action are usually evaluated in terms of the intention involved. Accordingly, the rules of substantive issues have to be accommodated under the basic principles of Islamic jurisprudence. The understanding of these principles by the juristic scholar is highly rewarding because it will lead the muftī to the right path in deriving legal opinions from the original sources. The basic principle of Islamic jurisprudence, which stipulates that ‘all actions depend on intentions,’ has played an important role in the construction of Islamic jurisprudence. Moreover, this rule has a special place in the theory of Islamic legal contract. So what is the effect of intention in the validity of human actions and legal contracts? It is known that pure intention has significant effects on spiritual worship and legal contracts of transaction. It also gives guidance for earning rewards from Almighty Allah. This article concentrates on the effect of intention in perpetual worship, the concept of action and intention in Islamic legal works, the kind of contract with all its components, and the jurists' views on the effects of intention in human action and legal contract along with their discussion and counter-arguments.


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