EXPRESS: Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior

2021 ◽  
pp. 002224292110375
Author(s):  
Lidan Xu ◽  
Ravi Mehta ◽  
Darren W. Dahl
Keyword(s):  
Positive Affect ◽  
Affective State ◽  
Current Work ◽  
Creative Activity ◽  
Charitable Organization ◽  
Positive Affective State ◽  
Donation Behavior ◽  
The Impact ◽  
Mood Maintenance

Charities are constantly looking for new and more effective ways to engage potential donors in order to secure the resources needed to deliver their services. The current work demonstrates that creative activities are one way for marketers to meet this challenge. A set of field and lab studies show that engaging potential donors in creative activities positively influences their donation behaviors (i.e., the likelihood of donation and the monetary amount donated). Importantly, the observed effects are shown to be context independent: they hold even when potential donors engage in creative activities unrelated to the focal cause of the charity (or the charitable organization itself). The findings suggest that engaging in a creative activity enhances the felt autonomy of the participant, thus inducing a positive affective state, which in turn leads to higher donation behaviors. Positive affect is shown to enhance donation behaviors due to perceptions of donation impact and a desire for mood maintenance. However, the identified effects emerge only when one engages in a creative activity—not when the activity is non-creative, or when only the concept of creativity itself is made salient.

scholarly journals Request framing moderates the influence of affective images on charitable giving

2018 ◽  
Author(s):  
Alexander Genevsky ◽  
Brian Knutson ◽  
Carolyn Yoon
Keyword(s):  
Positive Affect ◽  
Charitable Giving ◽  
Meta Analysis ◽  
Interactive Effect ◽  
Matching Effect ◽  
Psychological Mechanisms ◽  
Negative Images ◽  
Donation Behavior ◽  
The Impact ◽  
Practical Implications

AbstractFundraising organizations face difficult decisions regarding how to construct solicitations for donations. While these aid requests often include multiple salient features, their interactive effect on donation behavior and the psychological mechanisms that underlie their combined influence remain unclear. In six studies utilizing online and laboratory samples, as well as hypothetical and real incentives, we examine whether and how request framing moderates the impact of positive and negative images on charitable giving. Across all studies and in a single-paper meta-analysis, the influence of affective images on giving was moderated by the valence of request framing, such that affectively matched features most effectively elicited donations. Further, donors’ experienced positive affect could account for this matching effect – even in cases of matched negative features. These findings suggest that organizations can increase the effectiveness of aid requests by focusing on the affective match of request features. This work integrates previously discrepant findings on the impact of affect on donations and holds both conceptual implications for how affect can influence giving and practical implications for organizations seeking to design optimally effective requests for aid.

Induced Positive Affect Reduces the Magnitude of the Startle Response and Prepulse Inhibition

2021 ◽  
Vol 35 (1) ◽  
pp. 51-60
Author(s):  
Juan C. Ruiz-Salas ◽  
Luis G. De la Casa
Keyword(s):  
Positive Affect ◽  
Prepulse Inhibition ◽  
Startle Response ◽  
Environmental Changes ◽  
Affective State ◽  
Number Of Factors ◽  
Adult Humans ◽  
The Impact ◽  
Startling Stimulus

Abstract. The startle response is a reflex that represents a form of adaptation to environmental changes potentially relevant to survival. Startle magnitude can change depending on a number of factors such as the affective state of the organism during the presentation of the startle-inducing stimulus, or the so-called Prepulse Inhibition (PPI) that occurs when the startling stimulus (or Pulse) is preceded by a low-intensity stimulus (or Prepulse). This paper describes an experiment designed to analyze the impact of an induced positive affect on the magnitude of the startle response and PPI in adult humans. Specifically, each participant received alternating exposures to a picture of a face of a loved person (positive affect condition) or to a picture of a face of an unknown person (control condition) while the startle response and PPI were recorded. The results showed a decrease in both the magnitude of the startle response and percent PPI on the positive affect trials when compared with the control trials. These results are interpreted from psychophysiological and psychological perspectives considering the role of emotions in adaptive behavior.

Emotional Reactivity to Visual Content as Revealed by ERP Component Clustering

2015 ◽  
Vol 29 (4) ◽  
pp. 135-146 ◽  
Author(s):  
Miroslaw Wyczesany ◽  
Szczepan J. Grzybowski ◽  
Jan Kaiser
Keyword(s):  
Emotional Reactivity ◽  
Brain Activity ◽  
Affective State ◽  
Occipital Lobe ◽  
Stimulus Onset ◽  
Emotional States ◽  
Neural Basis ◽  
Temporoparietal Junction ◽  
The Right ◽  
The Impact

Abstract. In the study, the neural basis of emotional reactivity was investigated. Reactivity was operationalized as the impact of emotional pictures on the self-reported ongoing affective state. It was used to divide the subjects into high- and low-responders groups. Independent sources of brain activity were identified, localized with the DIPFIT method, and clustered across subjects to analyse the visual evoked potentials to affective pictures. Four of the identified clusters revealed effects of reactivity. The earliest two started about 120 ms from the stimulus onset and were located in the occipital lobe and the right temporoparietal junction. Another two with a latency of 200 ms were found in the orbitofrontal and the right dorsolateral cortices. Additionally, differences in pre-stimulus alpha level over the visual cortex were observed between the groups. The attentional modulation of perceptual processes is proposed as an early source of emotional reactivity, which forms an automatic mechanism of affective control. The role of top-down processes in affective appraisal and, finally, the experience of ongoing emotional states is also discussed.

Better together: The impact of exercising with a romantic partner

2021 ◽  
pp. 026540752110120
Author(s):  
Kyrsten Sackett-Fox ◽  
Judith Gere ◽  
John Updegraff
Keyword(s):  
Relationship Satisfaction ◽  
Positive Affect ◽  
Romantic Relationship ◽  
Multilevel Models ◽  
Romantic Partner ◽  
Activity Levels ◽  
Daily Experiences ◽  
Daily Exercise ◽  
Exercise Routine ◽  
The Impact

Many people have goals to increase their physical activity levels through engaging in exercise, but have difficulty establishing and maintaining an exercise routine. Research shows that people are more successful at exercising if they do so together with their romantic partner. In this study, we examined how exercising with a romantic partner may influence the experience of exercise itself, as well as people’s daily experiences. Specifically, we examined how joint exercise influences daily and exercise affect, daily relationship satisfaction, and amount of daily exercise. Young adults who were currently involved in a romantic relationship (N = 95) completed intake questionnaires and 14 daily reports of their exercise behavior, exercise and daily affect, and daily relationship satisfaction. Multilevel models showed that on days when people exercised with their romantic partner, they experienced higher positive affect during exercise, higher daily positive affect, and were more satisfied with their relationship compared to days when they exercised without their partner. No effects were found on daily and exercise negative affect, or amount of exercise. This study illustrates how exercising with a romantic partner may improve people’s experience of both exercising and their daily experiences, and may help provide a reason why people might be more successful at maintaining their exercise routine when they exercise together with their romantic partner.

scholarly journals Loving Others: The Impact of Compassionate Love on Later-Life Psychological Well-Being

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 480-481
Author(s):  
Eva Kahana ◽  
Tirth Bhatta ◽  
Boaz Kahana ◽  
Nirmala Lekhak
Keyword(s):  
Older Adults ◽  
Depressive Symptoms ◽  
Negative Affect ◽  
Positive Affect ◽  
Emotional Support ◽  
Later Life ◽  
Well Being ◽  
Psychological Well Being ◽  
Compassionate Love ◽  
The Impact

Abstract Existing scholarship in social gerontology has surprisingly paid little attention to broader loving emotions, such as compassionate and altruistic love, as potentially meaningful mechanisms for improving later life psychological well-being. This study examined the influence of feeling love toward other persons and experiencing love from others on later life psychological well-being. We conducted a 3-wave longitudinal study of a representative sample of 340 ethnically heterogeneous community dwelling older residents of Miami, Florida. The increase in feeling of being loved (β=-1.53, p<0.001) and love for others (β=-1.43, p<0.001) led to decline in odds of reporting greater level of depressive symptoms over time. The odds of reporting higher level of positive affect were significantly greater for older adults who reported feeling loved by others (β=1.16, p<0.001) and expressed love for other people (β=1.18, p<0.01). Older adults who felt loved had 0.92-point lower ordered log odds of reporting higher negative affect than those who reported lower level of love. The impact of compassionate love on depressive symptoms and negative affect remained statistically significant even after adjustment for altruistic attitudes and emotional support. The influence of loving emotions on positive affect was, however, explained by altruistic attitudes and emotional support. Our findings underscore the powerful influence of both receiving and giving love for the maintenance of later life psychological well-being. We offer support for the expectation that love is a significant force in the lives of older adults that transcends intimate relationships.

Engaging with the affiliative system through mindfulness: The impact of the different types of positive affect in psychosis

2018 ◽  
Vol 75 (3) ◽  
pp. 562-573 ◽  
Author(s):  
M.J. Martins ◽  
C. Marques ◽  
C. Barreto Carvalho ◽  
A. Macedo ◽  
A.T. Pereira ◽  
...  
Keyword(s):  
Positive Affect ◽  
Different Types ◽  
The Impact

scholarly journals The Effect of Moderate Glycemic Energy Bar Consumption on Blood Glucose and Mood in Dancers

2014 ◽  
Vol 29 (1) ◽  
pp. 27-31 ◽  
Author(s):  
Derrick Brown ◽  
Matthew Wyon
Keyword(s):  
Blood Glucose ◽  
Affective State ◽  
Contemporary Dance ◽  
Dance Class ◽  
Time Points ◽  
Glucose Levels ◽  
Blood Glucose Levels ◽  
Energy Bar ◽  
Blood Glucose Concentrations ◽  
The Impact

Ingesting quality carbohydrates has been shown to be essential for dancers. Given that most dance classes take place in the morning, it has been recommended that dancers eat a well-balanced breakfast containing carbohydrates, fats, and protein as a means of fueling this activity. The aim of this study was to determine the effect of a moderate glycemic index energy (MGI) bar or a fasting condition on dancers’ blood glucose levels and perceived pleasure-displeasure response during the first dance class of the day. In a randomized counterbalanced design, 10 female preprofessional dance students took their regular scheduled contemporary dance class, on four separate occasions. On each occasion, they consumed either a commercially prepared carbohydrate (CHO)-dense energy bar (47.3 g CHO) or water (FAST). Plasma glucose responses and pleasure-displeasure affect were measured before and at two time points during the class. Dancers who consumed the MGI bar had significantly greater peak blood glucose levels at all time points than those who fasted (p<0.05). Regarding affective state measures, participants who had breakfast had significantly greater pleasure scores than those who only ingested water (p<0.05). In conclusion, results suggest that CHO with an MGI value positively impacts blood glucose concentrations during a dance class. Further, we conclude that skipping breakfast can have an unfavorable effect on the pleasure-displeasure state of dancers. These findings highlight the impact of breakfast on how one feels, as well as the physiological and metabolic benefits of CHO as an exogenous energy source in dancers.

scholarly journals The Effect of Human–Horse Interactions on Equine Behaviour, Physiology, and Welfare: A Scoping Review

Animals ◽  
2021 ◽  
Vol 11 (10) ◽  
pp. 2782
Author(s):  
Katherine Jennifer Kelly ◽  
Laurie Anne McDuffee ◽  
Kimberly Mears
Keyword(s):  
Scoping Review ◽  
Affective State ◽  
Current Evidence ◽  
Physiological Measures ◽  
Human Interactions ◽  
Positive Affective State ◽  
Permanent Effect ◽  
Equine Welfare ◽  
Equine Industry ◽  
Negative Affective State

Human–horse interactions (HHIs) are diverse and prominent in the equine industry. Stakeholders have an invested interest in making sure that HHIs are humane. Assessment of equine welfare goes beyond physical health and includes assessment of the emotional state of the animal. HHIs can have a permanent effect on human–horse relationships, thereby influencing welfare. Therefore, an understanding of the horse’s affective state during HHIs is necessary. A scoping review was conducted to: (1) map current practices related to the measurement of HHIs; (2) explore the known effects of HHIs on horse behaviour and physiology; and (3) clarify the connection between HHIs and equine welfare. A total of 45 articles were included in this review. Studies that used both physiological and behavioural measures of equine response to human interactions accounted for 42% of the included studies. A further 31% exclusively used physiological measures and 27% used behavioural observation. Current evidence of equine welfare during HHIs is minimal and largely based on the absence of a negative affective state during imposed interactions. Broadening the scope of methods to evaluate a positive affective state and standardization of methodology to assess these states would improve the overall understanding of the horse’s welfare during HHIs.

scholarly journals The Impact of Challenge and Hindrance Stressors on Thriving at Work Double Mediation Based on Affect and Motivation

2021 ◽  
Vol 12 ◽  
Author(s):  
Yi Yang ◽  
Xiang Li
Keyword(s):  
Positive Affect ◽  
Empirical Data ◽  
Self Efficacy ◽  
Theory Development ◽  
Expectancy Theory ◽  
Performance Model ◽  
Path Model ◽  
The Impact ◽  
The Relationship ◽  
Thriving At Work

Although the relationship between stressors and thriving at work has been established, the linkage between them is still in the early stages of theory development. This study proposed a two-path model, based on Lepine’s stressors-performance model, to analyze the effects of the stressors on the thriving at work. Two complementary mediating paths were proposed, i.e., affective strain (positive affect) and motivation (self-efficacy), which were explained using affective events theory and expectancy theory, respectively. Based on the empirical data from 233 employees, the results show that challenge stressors could enhance employees’ positive affect and self-efficacy, thus leading to thriving at work; on the contrary, hindrance stressors would result in negative influences. In addition, it is also found that the effect of affective path tend to be greater than that of motivation path, which could provide a practical guide for organizations to effectively apply stress management and to promote employees thriving at work.

Exposure to stressful events during a peacekeeping mission may have a price: The impact on trait of negative and positive affect and mental health

2018 ◽  
Vol 25 (9) ◽  
pp. 1285-1291
Author(s):  
Roberta Sonia Rodrigues Álvares ◽  
Ana Carolina Ferraz Mendonça-de-Souza ◽  
Antônio Fernando Araujo Duarte ◽  
Thaís Medeiros Gameiro ◽  
Nastassja Lopes Fischer ◽  
...  
Keyword(s):  
Negative Affect ◽  
Positive Affect ◽  
Post Traumatic Stress Disorder ◽  
Traumatic Stress ◽  
Stress Disorder ◽  
Stressful Events ◽  
Depression Symptoms ◽  
Post Traumatic Stress ◽  
Post Traumatic ◽  
The Impact

We evaluated the participants’ negative affect, positive affect, post-traumatic stress disorder, and depression symptoms before and after a peacekeeping mission. Depression symptoms and positive affect after mission were significantly associated with exposure to stressful events during the mission, controlled by the respective characteristics before mission. Negative affect and post-traumatic stress disorder symptoms after mission had a tendency to be associated with exposure to stressful events during the mission, controlled by the respective characteristics before mission. In conclusion, even in healthy and physically active male peacekeepers, those more exposed to stressful events could be more vulnerable to present negative outcomes.

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