Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework

1987 ◽  
Vol 51 (3) ◽  
pp. 15-33 ◽  
Author(s):  
Orville C. Walker ◽  
Robert W. Ruekert

The authors review and integrate various theoretical perspectives, normative statements, and pieces of empirical evidence about the organizational structures and processes best suited for implementing different types of business strategies. Particular emphasis is given to the relationship of different types of structure, processes, and policies involved in the performance of marketing activities to the overall performance of different business strategies. Several specific research propositions are developed.

2021 ◽  
pp. 088626052110219
Author(s):  
Oscar Armando Esparza-Del Villar ◽  
Sarah Margarita Chavez-Valdez ◽  
Priscila Montañez-Alvarado ◽  
Marisela Gutiérrez-Vega ◽  
Teresa Gutiérrez-Rosado

Different types of violence have been present in Mexico but there have been few studies that have analyzed their relationship with mental health in adolescents, especially in cities with high rates of social violence. It is important to compare different violence types and their relationship with mental health since not all relationships are the same. It appears that social violence has a stronger relationship with mental health, and for this reason it receives more attention, but other types of violence have a stronger relationship and do not receive as much attention. Chihuahua has been one of the most violent states in Mexico, and Juarez has been the most violent city in the world in 2009 and 2010. The purpose of the study is to compare the relationship of different types of violence (social, cyberbullying, partner violence, and child abuse and neglect) with mental health indicators (depression, anxiety, stress, self-esteem, and paranoid thoughts). There were 526 high school students, from the cities of Juarez ( n = 282) and Chihuahua ( n = 244). The mean age was 16.5 ( SD = 1.4) years and 50.6% reported being males. The relationships among the variables were analyzed using Pearson’s correlations and multiple linear regressions. Both cities that have experienced social violence like carjacking, kidnapping, and sexual assault, but they have very small or no relationships with mental health indicators. Other types of violence have stronger correlations. Our findings suggest that interventions should not focus only in preventing and dealing with social violence, but that other types of violence must also be addressed in adolescents.


1971 ◽  
Vol 49 (18) ◽  
pp. 2338-2349 ◽  
Author(s):  
Jagdish C. Gupta ◽  
Robert J. Stening

Pi2 micropulsations were studied for the period July 12 to August 16, 1968, from four observatories at different latitudes in Canada. Maximum occurrence was near midnight with a preference for 5–6 h UT at all longitudes studied. The relationship of Pi2 occurrence to magnetic bays and to Kp is examined. The correlation of Pi amplitudes and periods with Kp and other parameters reveals a different pattern for lower latitude stations (Ottawa and Meanook) compared with Baker Lake (73.9 °N). These results are interpreted as evidence for two different types of Pi in the different latitude regions, the lower latitude Pi being associated with hydromagnetic waves on the plasmapause. In studies of simultaneous Pi events at the four stations, the maximum amplitude occurred most frequently at Meanook. Polarization of such events was found to be different at different stations and so previously reported patterns of Pi polarization could not be confirmed.


2020 ◽  
Vol 6 (1) ◽  
pp. 43-50
Author(s):  
Roman Boroev ◽  
Mikhail Vasiliev

In this study, we examine the relationship of the ASY-H index characterizing the partial ring current intensity with interplanetary medium parameters and auroral activity during the main phase of magnetic storms, induced by the solar wind (SW) of different types. Over the period 1979–2017, 107 magnetic storms driven by CIR and ICME (MC + Ejecta) events have been selected. We consider magnetic storms with Dstmin≤ – 50 nT. The average ASY-H index (ASYaver) during the magnetic storm main phase is shown to increase with increasing SW electric field and southward IMF Bz regardless of SW type. There is no relationship between ASYaver and SW velocity. For the CIR and ICME events, the average AE (AEaver) and Kp (Kp aver) indices have been found to correlate with ASYaver. The highest correlation coefficient between AEaver and ASYaver (r = 0.74) is observed for the magnetic storms generated by CIR events. A closer relationship between Kp aver and ASYaver (r = 0.64) is observed for the magnetic storms induced by ICME events. The ASYaver variations correlate with Dstmin. The relationship between ASYaver and the rate of storm development is weak.


Author(s):  
N. N. Suvorov ◽  

Culture is considered as a set of practices whose purpose is the establishment of entity, product and percipient activities. In the artistic practices used versatile technology. They include Museum, gallery, curator, art collecting. Characteristics of different types of practices are private, but there are recurring characteristics. Discusses the relationship of artistic practices and the art market, which is one of the forms of circulation of works of art.


2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Sugito .

The land of PT. Hide Way Resort area 1.5 ha located in Ngawas village, Pasuruan district, the Province of East Java as at the moment is empty land and was planted apple, Eugenia, red pepper, carrot and pumpkin. It is located almost at the same position with Mount Bromo. This land will be used for accommodation/ 10 villas and 1 meeting room. We have to drive and reach this location and can see the apple and vegetable garden on mountain also very nice scenery we can see during passing this location. Also, we can see the natural village condition and warmest welcome from the people around the village. We can see very nice view after reaching the place by mountain view and hill view in cold temperature. Land and hill view on the area make more convenience to stay here. This kind of location can attract the tourist especially specific tourist who always searching the specific destination since it is not many kind of destination like this. The main concept is staying in natural village with traditional villa style and look like the traditional house in the past including the furniture inside and how to cook the food by burning wood. This kind of situation also completed with daily people around the village activities, traditional art show, transportation to Mount Bromo, golf and other activities. The marketing activities will be used the relationship of the owner with his channels abroad, community of specific tourism, you tube, social media and online travel agent. This opportunity is good to be developed in the future since many inquiry for this kind of specific tourism, increase the economy level of the people around and create more working opportunity.


2021 ◽  
pp. 36-55
Author(s):  
Julie Thompson Klein

Typologies classify activities into similarities and differences in a semantic web of purposes, contexts, practices, organizational structures, and theoretical frameworks. Huutoniemi and Rafols (2017) contended multiple claims tend to paralyze debate on definition. Yet, Frédéric Darbellay (2015) identified two major lines of argument in current discourse about interdisciplinarity: an epistemological, theoretical orientation that transcends disciplinary boundaries and a pragmatic, participative orientation to problem solving. The epistemic approach is philosophical, raising questions about the nature of knowledge amplified by ontological questions about the nature of reality. In contrast, problem solving is oriented to instrumental needs. This chapter compares discourses of philosophy and problem solving while adding a third imperative of critique. After acknowledging differences, it then takes into account their intersections. The chapter closes by asking whose knowledge counts, weighing the relationship of generalizations and individual cases, and reflecting on how discourse shapes definition.


2010 ◽  
Vol 57 (1) ◽  
pp. 65-90 ◽  
Author(s):  
Margaret Y. MacDonald

From the mid-1970s to the mid-1980s New Testament scholars produced groundbreaking work illustrating that the household code had its origins in discussions of ‘household management’ among philosophers and moralists from Aristotle onward. Despite this general consensus, many points of disagreement remained, especially with respect to the function of the codes in particular New Testament documents and what the codes reveal about the relationship of Christians with the wider world. This article revisits some of the initial debates and traces their influence on subsequent scholarship. The recognition of the household codes as a type of ‘political’ discourse is of particular interest, as well as its impact on subsequent feminist, political and postcolonial interpretation. The conclusion suggests five promising directions, closely tied to the study of early Christian families, for future analysis of the codes leading to a more complete understanding of household management in a house-church setting.


1998 ◽  
Vol 18 ◽  
pp. 3-19 ◽  
Author(s):  
Tony Lynch

Research into listening over the past three decades has, above all, highlighted the fundamental intricacy of the processes involved. In order to make sense of spoken messages, listeners may need to integrate information from a range of sources: phonetic, phonological, prosodic, lexical, syntactic, semantic, and pragmatic. The fact that we achieve all this in real time as the message unfolds makes listening “complex, dynamic, and fragile” (Celce-Murcia 1995:366). In this review I consider research into four aspects of these complexities: processes (e.g., speech recognition, discourse comprehension, and memory); the role of context; factors influencing listening; and the relationship of listening with other language skills. Finally I suggest likely directions for future research into listening.


2015 ◽  
Vol 10 (2) ◽  
pp. 105-109 ◽  
Author(s):  
Курбанова ◽  
Saniya Kurbanova ◽  
Глушко ◽  
Sergey Glushko ◽  
Прохоренко ◽  
...  

Forest sites are formed in the interaction of heterogeneous components of biogeosystem. The increase or decrease of biological component in forest biogeosystems defines the different types of strategy with opposite characteristics, representing the different lines of adaptation (to the biological medium and abiotic environment). The manifestation of adaptive strategy requires appropriate tools, which are evolving on the basis of accumulated property (information capacity) and prevailing forest sites. Forest sites can be seen as an external “order” on the evolution of adaptations. Silvicultural properties of forest biological systems work enough in the interaction of different forms of matter (biological, abiotic), mapping out a hierarchy of biogeosystems. The information potential of forest biota interconnects different levels of systemic organization of forest biogeosystems. Further development of biogeocenology and the theory and ecosystems will allow to investigate the relationship of forest biota with exogenous forest-forming factors.


2017 ◽  
Vol 12 (1) ◽  
pp. 77-93 ◽  
Author(s):  
Jeffrey Gauthier

Purpose The purpose of this paper is to develop a typology of sustainable business strategies that may help to guide future empirical research. Design/methodology/approach The approach involves a review of prior typologies and an application of the resource-based view of the firm to identify the resources and capabilities associated with each strategy. Findings Research propositions concerning the relationship between implementation of each strategy and requisite capabilities are offered. Research limitations/implications The research propositions developed in the paper offer a means to catalyze future empirical research at the intersection of strategy and sustainability. Originality/value Barriers to understanding the capabilities necessary to implement sustainability strategies render sustainable development an elusive goal. This paper helps to advance this understanding, identifying the primary capabilities needed to implement distinct sustainability strategies.


Sign in / Sign up

Export Citation Format

Share Document