scholarly journals The Rich Kids of Instagram: Luxury Travel, Transport Modes, and Desire

2021 ◽  
pp. 004728752110377
Author(s):  
Scott Cohen ◽  
Hongbo Liu ◽  
Paul Hanna ◽  
Debbie Hopkins ◽  
James Higham ◽  
...  
Keyword(s):  
Social Media ◽  
Conceptual Model ◽  
Vital Role ◽  
Data Set ◽  
Image Construction ◽  
Self Image ◽  
The Social ◽  
Transport Modes ◽  
The Rich

The Rich Kids of Instagram (RKOI) portray luxury lifestyles on social media. The potential roles of travel and transport within these online displays of affluence have not yet been examined. This paper’s purpose is to analyse how transport modes and luxury travel are depicted and interrelated through RKOI images. Co-occurrence analyses were conducted using a data set of Instagram posts with RKOI as a hashtag (2012–2018) to visualize the roles of transport modes and luxury travel in RKOI image construction. The findings demonstrate that both energy-intensive transport modes and luxury travel, whether through air/watercraft or luxury cars, play a vital role in signaling RKOI’s self-image on Instagram, with gendered differences. The article contributes an original conceptual model of how RKOI construct their image using transport modes and luxury travel. Implications for the social normalization of carbon-intensive transport choices, coupled with luxury destinations as a backdrop, are discussed.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

Is this mine? Psychological ownership and the social media follower

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caroline S.L. Tan
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Vital Role ◽  
Psychological Ownership ◽  
Structured Interviews ◽  
Content Type ◽  
Face To Face ◽  
The Social ◽  
Social Currency ◽  
Different Levels

Purpose The purpose of this study is to examine psychological ownership (PO) experienced by followers of social media influencers toward both influencer and the product. Design/methodology/approach Data were collected using face-to-face semi-structured interviews that were conducted with 30 respondents and analyzed using thematic analysis. Findings The study demonstrated that the PO experienced by the follower changes under different conditions resulting from perceived value, social currency and follower activity. Social currency plays a vital role in determining the target of PO, often affecting the narrative by the follower. Originality/value To the best of the author’s knowledge, this is the first paper to examine the transference of PO between product and influencer as experienced by the follower. It provides an understanding on PO that is experienced in different levels of intensity and changes depending on the motive of the follower; hence, transference of PO occurs and it is not a static.

Factor Analysis of Students’ Exposure to Social Media for Food and Beverage

2021 ◽  
Vol 8 (2) ◽  
pp. 113-118
Author(s):  
Noora Shrestha
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Data Set ◽  
Factors Associated ◽  
Rotation Method ◽  
The Social ◽  
Food And Beverage ◽  
Social Media Platforms ◽  
Strongly Agree ◽  
Self Administered Questionnaire

Food and beverage marketing on social media is a powerful factor to influence students’ exposure to social media and application for food and beverage. It is a well-known fact that most of the food and beverage business target young people on the social media. The objective of the study is to identify the factors associated to the students’ exposure in the social media platforms for food and beverage. The young students between the ages 20 to 26 years completed a self-administered questionnaire survey on their media use for food and beverages. The questionnaire was prepared using Likert scale with five options from strongly agree to strongly disagree. The data set was described with descriptive statistics such as mean and standard deviation. The exploratory factor analysis with varimax rotation method was used to extract the factors. The most popular social media among the respondents were Facebook, Instagram, and You Tube. 73.3% of the students were exposed to food and beverage application in their mobile device and 76% of them followed the popular food and beverage pages in social media. The result revealed that social media posts, promotional offer, and hygienic concept have positively influenced majority of the students’ exposure to social media for food and beverage. Keywords: Factor analysis, Social Media, Food and Beverage, Student, Promotional Offer.

scholarly journals User Satisfaction on Social Media Profile of E-sports Organization

2020 ◽  
pp. 61-75
Author(s):  
Krzystof Lukowicz ◽  
Artur Strzelecki
Keyword(s):  
Social Media ◽  
Computer Games ◽  
User Satisfaction ◽  
Partial Least Square ◽  
Easy Access ◽  
Equation Modeling ◽  
Sport Organizations ◽  
Data Set ◽  
The Social ◽  
Sport Organization

E-sport is one of the most rapidly growing branches of modern entertainment. Many factors influence this rapid progress such as easy access to the broadcast of matches, free e-sport games, or enjoying the favorite match are just a few of them. Moreover, the regularly growing number of tournaments organized (both online and hosted in the largest sports halls in the world) makes more and more older people interested in this phenomenon. Apart from the pure entertainment aspect, electronic sports offer great business opportunities. Proper use of social media allows generating high financial results for investors. The paper is dedicated to the user’s satisfaction from using social media profiles of e-sport organizations, teams, and players. The research covers the basic information about e-sport, social media, and e-marketing forms on social media for e-sport organizations. This work aims to assess the factors influencing the feeling of satisfaction with the use of the social media profile. The purpose of this study is to investigate the influence of Perceived Profile Usefulness, Perceived Entertainment, Identification with Organization and Players, and satisfaction on users’ Intention to Follow and Recommend social media profile of e-sport organization. The study tested and used the model in the context of social media profiles. The partial least square method of structural equation modeling is employed to test the proposed research model. The study utilizes an online survey to obtain data from 209 Polish e-sport enthusiasts (both players and spectators). The data set was analyzed using SmartPLS 3 software. The obtained results showed that the best predictor of users’ Satisfaction is Integration with Organization and Players, followed by Perceived Entertainment. Satisfaction predicts users’ Intention to Follow and Recommend the social media profile of the e-sport organization. The findings improve understanding regarding the marketing actions in e-sport’s social media profiles, and this work is therefore of particular interest to e-sport organizations, e-sport teams, and e-sport players. Keywords: E-sport, social media profile, satisfaction, computer games, social media marketing.

Social Media Enhances Consumer Behaviour During e-Transactions: An Empirical Evidence from Bahrain

2020 ◽  
Vol 19 (01) ◽  
pp. 2040012
Author(s):  
Dalal Saad ALShaer ◽  
Allam Hamdan ◽  
Anjum Razzaque
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Behaviour ◽  
Descriptive Analysis ◽  
Consumer Welfare ◽  
Vital Role ◽  
Restaurant Industry ◽  
The Social ◽  
Pros And Cons ◽  
Marketing Tool

This study aims to investigate the role of social media on consumer behaviour in the restaurants industry of Bahrain. The objectives of this research were to assess importance of social media as a marketing tool for Bahrain’s restaurants for influencing consumer purchase decision-making. Such an objective was reached by the scholars who randomly collected data from 224 respondents in Bahrain, who use social media, using a survey instrument. The findings of the descriptive analysis revealed that social media affects consumers’ decision-making, such that the consumers use the social media to study new products, services, and particularly new brands. Also, ongoing consumer discussions reveal how social media exposes the pros and cons of products, services, and brands, so consumers are comfortable with their online decisions, since they can select broads before settling on what is the best price, quality, etc. Moreover, the social media speeds the spread of information unlike any other mass media; ensuring that new knowledge reaches consumers, hence enhancing competition among retailers in the restaurant industry. This study concludes that social media plays a vital role in promoting consumer welfare and decision-making.

scholarly journals Reviewing Sentiment Analysis at the Shallow End

2020 ◽  
Vol 8 (4) ◽  
pp. 47-62
Author(s):  
Francisca Oladipo ◽  
Ogunsanya, F. B ◽  
Musa, A. E. ◽  
Ogbuju, E. E ◽  
Ariwa, E.
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Sentiment Analysis ◽  
Information Exchange ◽  
Training Data ◽  
Data Set ◽  
The Social ◽  
Machine Learning Approach ◽  
Media Space ◽  
Social Media Platforms

The social media space has evolved into a large labyrinth of information exchange platform and due to the growth in the adoption of different social media platforms, there has been an increasing wave of interests in sentiment analysis as a paradigm for the mining and analysis of users’ opinions and sentiments based on their posts. In this paper, we present a review of contextual sentiment analysis on social media entries with a specific focus on Twitter. The sentimental analysis consists of two broad approaches which are machine learning which uses classification techniques to classify text and is further categorized into supervised learning and unsupervised learning; and the lexicon-based approach which uses a dictionary without using any test or training data set, unlike the machine learning approach.  

scholarly journals Impact of Influencers in Consumer Decision Process: The Fashion Industry

2020 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Siti Nurfadila
Keyword(s):  
Social Media ◽  
Decision Process ◽  
Vital Role ◽  
Target Audience ◽  
Fashion Industry ◽  
Consumer Decision ◽  
Consumer Decision Process ◽  
The Social ◽  
Social Media Platforms ◽  
The Impact

The popularity of influencers is continuous and doesn’t have a limited window of influence. Internet and social media play vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwise the target audience can easily change suppliers. The present   study is intended to explore the influencer marketing techniques used by fashion industries and also the impact of influencers on the consumers buying decision process in fashion industry.

The Potential of Social Media as a Communication Tool in Rural Community Development

2015 ◽  
pp. 475-500
Author(s):  
Pádraig Wims
Keyword(s):  
Social Media ◽  
Community Development ◽  
Rural Community ◽  
Rural Areas ◽  
Vital Role ◽  
Communication Tool ◽  
Rural Community Development ◽  
Social Media Site ◽  
The Social ◽  
Key Informant

This chapter analyses the social media site Facebook as a communication tool in rural community development. The analysis was focused on the Facebook page of one rural community in Ireland. The research was conducted using a mixed method approach, using Facebook insights, key informant interviews, and questionnaires. The evolution of the Facebook page was documented. The study presents the attitudes towards the Facebook page of users and non-Facebook users. The findings indicate that friends of the community Facebook page believe it plays a vital role in their community forging debate, discussion and higher levels of participation. The non-Facebook users have made the conscious decision not to engage with Facebook, but nonetheless are aware of Facebook and on occasion, kept informed indirectly from sources close to them. Overall the research presented in this chapter illustrates that Facebook can be an effective communication tool in community development even in rural areas.

Social Media

2015 ◽  
Vol 5 (2) ◽  
pp. 37-57
Author(s):  
Chetna Kudeshia ◽  
Arun Mittal
Keyword(s):  
Social Media ◽  
Vital Role ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Competitive Advantages ◽  
Buying Behavior ◽  
Social Media Networks ◽  
The Social ◽  
Media Channels ◽  
The Arab Spring

From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular brand or a company. This communication between one to several additionally referred to as word-of-mouth marketing, isn't new to marketing, but the distinction is that currently these communications are on the far side boundaries. With the growing effect of social media on consumer buying behavior, it becomes imperative for a business to understand the competitive advantages of assorted social media avenues across diverse markets. As the world of online marketing is continuously progressing, the marketers must understand how these changes may influence buyer practices, and consequently promotional programs and strategies. Choices on how and when to successfully use the traditional as well as the social media alternatives require careful thought and consideration. This paper aims to throw light on the recent social media marketing strategies and demonstrates how this platform of online networking helps organizations to captivate their clients in a finer manner, thus building a stronger relationship with them. Also the present paper offers significant understanding to the marketers in knowing the vital role social media marketing plays in the formation of a strong brand. The present paper is conceptual in nature, and through the intensive literature review identifies the latest social media practices being adopted by the 21st century marketers. The study is an endeavor to see how advertisers are utilizing social networking as a strategic tool for advancement. The study finds that enhanced presence and communication on various social media channels help the firms in creating a better brand image while reducing promotional budgets. The paper additionally indicates how the exceptional attributes of correspondence by means of online networking help organizations not only in building a superior connection with their customers but also in converting them into their brand advocates. Thus, these network platforms are helping the businesses to engage with the purchasers, influencing them, connecting with them and finally changing them into their evangelists.

scholarly journals Osu caste system and human rights in Igboland, 1900-2017

2021 ◽  
Vol 20 (1) ◽  
pp. 69-76
Author(s):  
O.T. Abia ◽  
Nneka Sophie Amalu ◽  
Chrisantus K. Ariche
Keyword(s):  
Social Media ◽  
Human Rights ◽  
John Locke ◽  
Vital Role ◽  
Caste System ◽  
Natural Rights ◽  
Human Rights Education ◽  
Psychological Counselling ◽  
The People ◽  
The Social

Discrimination and caste systems are rife in every society. In Igboland, the Osu caste system is a form of discriminatory practise where the Igbo society is divided into the Diala and Osu. The problem is that this divide comes with human rights restrictions and violations on the part of the Osu which go unreported and unaddressed at both national and international discourses. Literature on the Osu caste system has majorly focused on various aspects with little attention paid to the human rights dimension of the Osu caste system. Thus, this paper seeks to examine the Osu caste system within the human rights prism. The natural rights theory of John Locke is used as framework of analysis. Findings reveal that the people call Osu face all forms of discrimination and violations of their fundamental human rights. Education and psychological counselling, among other factors were recommended in order to eliminate the caste system. Also, religious bodies as well as the social media can play a vital role in the campaign against the Osu caste system.

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