Source v. Content Effects on Judgments of News Believability

1994 ◽  
Vol 71 (4) ◽  
pp. 973-983 ◽  
Author(s):  
Erica Weintraub Austin ◽  
Qingwen Dong
Keyword(s):  
Factor Analysis ◽  
Direct Effect ◽  
Source Credibility ◽  
Factorial Experiment ◽  
Personal Perspective ◽  
Message Content ◽  
Message Type ◽  
Source Expertise ◽  
Media Source ◽  
The Media

A between-groups 3 × 3 factorial experiment (N=516) tests effects of message type and source reputation on judgments of news believability, judgments conceptualized as source credibility (judgments about the source), and assessments of apparent reality (judgments about the message content). Three indices combining measures of source credibility and message apparent reality emerge from a factor analysis, comprising judgments of (1) source truthfulness and message accuracy, (2) source expertise and message representativeness, and (3) source bias and personal perspective. The results show that a more innocuous message results in more positive judgments of believability, but the reputation of the source has no direct effect on believability judgments, nor does it interact with message type. It is concluded that at least some publics base judgments of news believability more on judgments of the apparent reality of message content rather than on the reputation of the media source.

scholarly journals Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment

2021 ◽  
Vol 16 (4) ◽  
pp. 992-1007
Author(s):  
Bogdan Anastasiei ◽  
Nicoleta Dospinescu ◽  
Octavian Dospinescu
Keyword(s):  
Latent Variables ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Argument Quality ◽  
Message Type ◽  
Source Expertise ◽  
The One ◽  
Random Groups ◽  
The Relationship ◽  
Adoption Intention

Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized. One of the major dilemmas consists in establishing which kind of word-of-mouth has more influence on customers’ perceptions. The purpose of this study is to assess the relationships between perceived argument quality (PAQ) and perceived source expertise (PSE), on the one hand, and electronic word-of-mouth adoption intention on the other hand, for an incentivized message compared to a non-incentivized message. We processed answers from two different random groups by using adapted PAQ and PSE inventories of questions. The constructs, latent variables and items were analyzed in IBM Amos software, and our findings confirm the hypotheses regarding the relationship between the attributes of the message (argument quality and source expertise) and message credibility. Additionally, we found a significant positive relationship between message credibility and electronic word-of-mouth adoption intention. Our research also explores the moderating role of the message type (incentivized vs. non-incentivized) in the relationships above, and we discovered that the message type significantly moderates the relationship between perceived argument quality and credibility, but the type of message does not moderate the relationship between message credibility and eWOM adoption intention.

scholarly journals Assessing Audience Members' Ability to Identify the Media Source of a Health Campaign Disseminated via Different Media

2018 ◽  
Vol 6 ◽  
Author(s):  
Simone Pettigrew ◽  
Michelle Jongenelis ◽  
Fiona Phillips ◽  
Terry Slevin ◽  
Vanessa Allom ◽  
...  
Keyword(s):  
Health Campaign ◽  
Media Source ◽  
The Media

scholarly journals Conductas disruptivas desde la óptica del docente: validación de una escala

2016 ◽  
Vol 32 (3) ◽  
pp. 855 ◽  
Author(s):  
Marina Álvarez-Hernández ◽  
Pilar Castro-Pañeda ◽  
Carmen González-González-de-Mesa ◽  
Eva Álvarez-Martino ◽  
María Ángel Campo-Mon
Keyword(s):  
Factor Analysis ◽  
Confidence Level ◽  
Three Dimensional ◽  
Dimensional Structure ◽  
Factorial Structure ◽  
Font Size ◽  
Classroom Behaviour ◽  
Educational Professionals ◽  
The Media ◽  
Components Analysis

<p style="margin: 0cm 0cm 0pt; text-indent: 35.45pt;"><span style="font-size: medium;"><span style="font-family: 'Times New Roman',serif;" lang="ES-TRAD">In recent years difficulties in the field of teaching have increased considerably, due to what it is known as disruptive classroom behaviour. Proof of this can be seen in the fact that this topic is the focus of numerous recent studies and also in the fact that this question appears frequently in the media. The main purpose of this study is to validate a scale in order to know objectively the views of educational professionals about disruptive classroom behaviours. Taking into account previous literature and working with a </span><span style="font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-weight: bold;" lang="ES-TRAD">panel of experts, a new scale of 15 items was developed. </span><span style="font-family: 'Times New Roman',serif;" lang="ES-TRAD">The scale was distributed to a sample composed of 346 professionals with an average age of 43. </span></span></p><span style="font-family: 'Times New Roman',serif; font-size: 12pt; mso-fareast-font-family: 'MS Mincho'; mso-fareast-theme-font: minor-fareast; mso-fareast-language: ES; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA;" lang="ES-TRAD">An exploratory factor analysis, a principal components analysis and an analysis of correlations between factors were applied. Such analyses </span><span style="font-family: 'Times New Roman',serif; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES; mso-ansi-language: ES-TRAD; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA;" lang="ES-TRAD">have confirmed that the factorial structure of the scales converges towards the anticipated factors and it reaffirms its weight and confidence level. It can be concluded from this that the scale is valid for measuring the perception of teachers regarding the question being studied. The data indicates an optimum fit of the three-dimensional structure to the items of the scale.</span>

scholarly journals Faktor-Faktor Komunikasi Persuasif Dinas Pariwisata Dan Kebudayaan Provinsi DKI Jakarta Dalam Jakarta Museum On Social Media Competition

2019 ◽  
Vol 1 (1) ◽  
pp. 51-84
Author(s):  
Elvio Tamara ◽  
Dini Safitri
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Environmental Influences ◽  
Quantitative Approach ◽  
Persuasive Communication ◽  
Young Generation ◽  
Message Content ◽  
Four Dimensions ◽  
Descriptive Research

DKI Jakarta Tourism and Culture Office utilizes social media to invite millennial generations to love museums. This was done, because of the lack of interest of the young generation to visit Mueseum. In addition, the Office of Tourism and Culture (Disparbud) of DKI Jakarta Province makes the Jakarta Museum On Social Media Competition. The purpose of this study was to determine the Persuasive Communication Factors of DKI Jakarta Tourism and Culture Office in inviting millennial love museums through the Jakarta Museum On Social Media Competition. Research uses variable factors - persuasive communication, which has four dimensions, namely source credibility, environmental influences, messages, and continuity of understanding of a message. The approach in this study is a quantitative approach, with a type of descriptive research. The population and sample were 38 people, who were participants in the vlog category competition. The results of the study show that there are some things that are lacking in the factors of persuasive communication carried out by the Department of Tourism and Culture of DKI Jakarta Province. This can be seen in the lowest mean, namely the influence of the environment with time setting indicators and message content settings. Respondent Mayortias considered the DKI Jakarta Tourism and Culture Office to be less than optimal in utilizing the time in the Jakarta Museum On Social Media Competition, which resulted in a minimal number of participants.

scholarly journals Influence of Advertisement Message on Fitbar Billboard Towards Brand Awareness and Its Implication to Brand Image

Humaniora ◽  
2016 ◽  
Vol 7 (1) ◽  
pp. 63
Author(s):  
Yuliana Riana Pand ◽  
Wiliany Gui
Keyword(s):  
Path Analysis ◽  
Brand Image ◽  
Brand Awareness ◽  
Target Market ◽  
Message Content ◽  
Nutritional Content ◽  
Analysis Techniques ◽  
Message Structure ◽  
The Media ◽  
Message Format

The assumption that snacks could cause problem in diet and bodyweight, makes this study interesting. Because this product, Fitbar, appears on the market as a healthy snack that is contrary to this assumption. This product is about to prove that there is a healthy and tasty snack as snacks. Marketing communications through advertising billboards with the media aims to reach the target market. Fitbar billboard ads convey the message content in the form of information about the attributes and benefits of products such as nutritional content and product slogans. This study uses path analysis techniques to determine the effect of variable X (advertisement message) to variable Y (brand awareness) and its implications on the variable Z (brand image). The results showed that the content of the message components such as message structure, message display, message format, and the source of the message have contributed in the formation of brand awareness, which further on has implications on brand image. Influence on brand awareness message content is equal to 0.609. The effect of variable X (message) and Y (brand awareness) to variable Z (brand image) amounted to 0,365. Therefore, the use of billboards media in conveying the message to the target market of Fitbar products is to build brand awareness and the implications for brand image. 

scholarly journals Kepercayaan dan Hegemoni dalam Cerpen “Makelar” Karya Sri Lima R.N. (Kajian Hegemoni Gramsci)

2019 ◽  
Vol 14 (2) ◽  
pp. 136
Author(s):  
Fajrul Falah
Keyword(s):  
Short Stories ◽  
Short Story ◽  
Research Data ◽  
Message Content ◽  
Social Community ◽  
The Public ◽  
The People ◽  
The Social ◽  
The Media ◽  
Community Trust

This study aims to express the trust and hegemony in the "Broker" short story by Sri Lima R.N. This research is motivated by the idea that language in fiction or short stories is meaningful and indicated not to be neutral.  The language in the short story, became the media for sending message content to the author as a reflection of the social community referred to. The approach used in this study is the sociology of literature, specific to the study of Gramsci hegemony. The research method used is descriptive qualitative.  Research data obtained from text, words, phrases, sentences, contained in short stories related to trust and hegemony. The research data is then described and expressed based on the approach used. The results of the study show that there was a change in the characteristics of Handoko's character as a broker who was initially good, become opportunist. Brokerage profession is used as a tool to hegemony the public to get profits. Community trust in brokers and people who are considered smart also grow. However, Handoko's figure was eventually protested by people who had used their services and failed. Handoko or brokers run away from the protests and demands of the people.

Factors influencing internet users’ intention to sign e-petitions

2019 ◽  
Vol 13 (3/4) ◽  
pp. 257-275 ◽  
Author(s):  
Karina Lia Meirita Ulo ◽  
Achmad Nizar Hidayanto ◽  
Puspa Indahati Sandhyaduhita ◽  
Widia Resti Fitriani ◽  
Meyliana Meyliana ◽  
...  
Keyword(s):  
Structural Equation ◽  
Source Credibility ◽  
Information Source ◽  
Personal Relevance ◽  
Equation Modeling ◽  
Personal Perspective ◽  
Dual Processing ◽  
Online Questionnaire ◽  
Content Type ◽  
Internet Users

Purpose This study aims to identify factors behind the intention to sign e-petitions, focusing on three aspects, i.e. information (argument quality), the source of information (source credibility) and personal perspective (personal relevance and altruism). Design/methodology/approach Data collection is done by using a quantitative approach through an online questionnaire. This study involved 211 respondents who were internet users in Indonesia who had signed an e-petition. The data were analyzed using structural equation modeling approach with IBM Amos version 22.0. Findings The findings revealed that there are three factors shaping internet users’ attitudes toward e-petitions, namely, altruism, AQ and personal relevance, of which altruism was the strongest factor. Those who have a positive attitude toward e-petitions seemed to have higher intention to sign e-petitions. Additionally, we discovered that internet users believe credible e-petition initiators deliver better arguments, which drive them to sign e-petitions. Research limitations/implications The finding related to elaboration likelihood model has revealed that not only the dual processing of central routes and peripheral routes but also the possibility of peripheral routes influencing the factors in the central route. Hence, future studies need to include the examination of this relation. Finally, altruism is identified as the major factor that influences people to sign e-petitions. Therefore, people should be aware of this factor while examining the environment that likely has voluntary aspects. Practical implications To improve the adoption of the e-petition system, it is important for the e-petition websites to maintain attitude factors to achieve the e-petition goals. It is also important that e-petition websites provide credibility information of the e-petition initiators and make it visible to everyone. The e-petition sites must be able to be personalized so that users can be categorized based on their profiles or interests. Finally, as altruism is the most influencing factor in shaping internet users’ attitude toward e-petitions, e-petition initiators need to write a persuasive and arousing information and images for their e-petition. Some templates, tips or even online training to persuasive public petitions also need to be provided. Originality/value This study attempts to fill the research gap by examining factors from three domains, i.e. information source (the e-petitioners), information/AQ and personal perspective (personal motivation) of the e-petition signers. The authors enrich the research model with altruism factors that influence attitude in signing petitions. This study illustrates the characteristic of Indonesian internet user’s and provides important implications for how the e-petitions site should improve the functionality of the sites.

Source Credibility, Legal Liability, and the Law of Endorsements

1992 ◽  
Vol 11 (1) ◽  
pp. 12-23 ◽  
Author(s):  
Consuelo Lauda Kertz ◽  
Roobina Ohanian
Keyword(s):  
Source Credibility ◽  
Self Regulation ◽  
Legal Liability ◽  
Future Research ◽  
Court Cases ◽  
Advertising Agencies ◽  
Legal Concept ◽  
State Laws ◽  
Research Areas ◽  
The Media

This paper reviews the endorsement advertising and source credibility literature to identify factors which make this type of advertising effective. These credibility factors resemble the legal concept of reliance and are used as a framework for developing the bases of legal liability associated with false or misleading endorsement advertising. The legal liability of endorsers, advertising agencies, and the media is discussed through a review of Federal Trade Commission (FTC) regulations, state laws, and court cases. Suggestions for minimizing legal liability are provided and the role of industry self-regulation in the consumer protection matrix is discussed Finally, suggestions for future research areas in endorsement advertising are provided.

Vulnerable populations and misinformation: A mixed-methods approach to underserved older adults’ online information assessment

2020 ◽  
pp. 146144482092504 ◽  
Author(s):  
Hyunjin Seo ◽  
Matthew Blomberg ◽  
Darcey Altschwager ◽  
Hong Tien Vu
Keyword(s):  
Older Adults ◽  
Digital Divide ◽  
Digital Media ◽  
Low Income ◽  
Source Credibility ◽  
Online Information ◽  
Message Content ◽  
Face To Face ◽  
Practical Implications ◽  
Significant Factors

This study examines how low-income African-American older adults, one of the groups most vulnerable to misinformation online, assess the credibility of online information. In examining this, we conducted both face-to-face interviews and a survey and then analyzed how their digital media use, demographics, self-efficacy, and involvement with particular topics were associated with their credibility assessments of online information. Our results suggest that education and topic involvement are statistically significant factors associated with assessments of message content and source credibility. Moreover, for our respondents, assessments of content credibility, as opposed to those of source credibility, were far more challenging. This research is one of the few studies examining online information credibility assessments made by low-income minority older adults. Theoretical and practical implications of our results are discussed in the context of misinformation, credibility assessment, and the digital divide.

scholarly journals Managing loyalty through brand image, judgement and feelings for leveraging power brands

2016 ◽  
Vol 11 (4) ◽  
pp. 624-637 ◽  
Author(s):  
Rajshree Panda ◽  
Deepa Kapoor
Keyword(s):  
Factor Analysis ◽  
Empirical Study ◽  
Direct Effect ◽  
Brand Image ◽  
Clear Understanding ◽  
Consumer Loyalty ◽  
Global Brands ◽  
Recent Developments ◽  
Literature Highlight ◽  
The Impact

AbstractRecent developments in the marketing literature highlight the significance of consumer loyalty in driving global brands. In order to provide a clear understanding of the impact of consumer loyalty on power brands, the study explores an integrated framework for managing consumer loyalty attributes: image, judgement and feelings for leveraging power brands. The article utilizes a survey-based empirical study of 600 consumers from FMCG sector. Subsequently, factor analysis has been used to test a series of hypotheses concerning the direct effect of consumer loyalty attributes on power brands. The findings of the study suggest that a firm that pays more attention to manage their consumer loyalty attributes would be significantly benefited from the implementation of power brands and classify clusters of such loyal segments for FMCG sector.

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