scholarly journals ‘We’re all in this together’: Commodified notions of connection, care and community in brand responses to COVID-19

2020 ◽  
Vol 23 (6) ◽  
pp. 1033-1037 ◽  
Author(s):  
Francesca Sobande

The current COVID-19 (coronavirus) global pandemic has resulted in a wave of advertising and marketing approaches that are based on commodified concepts of human connection, care and community in a time of crisis. At the core of many brands’ marketing messages – whether these be supermarket advertising campaigns or celebrity self-branding – is the notion that ‘we’re all in this together’. While it is true that the impact of COVID-19 has affected the lives of many people around the world, not everyone is experiencing this crisis the same way, due to structural inequalities and intersecting oppressions. What is the relationship between COVID-19, capitalism and consumer culture? Who is the ‘we’ in the messages of ‘we’re all in this together’, and how might such messages mask distinct socio-economic disparities and enable institutions to evade accountability? This article examines sub-textual meanings connected to brand responses to COVID-19 in the UK context which rely on an amorphous imagined ‘we’ – and which ultimately may aid brands’ pursuit of productivity and profit, rather than symbolising support of and concern for people.

1998 ◽  
Vol 15 (3) ◽  
pp. 81-106
Author(s):  
M. A. Muqtedar Khan

This paper seeks to understand the impact of current global politicaland socioeconomic conditions on the construction of identity. I advancean argument based on a two-step logic. First, I challenge the characterizationof current socioeconomic conditions as one of globalization bymarshaling arguments and evidence that strongly suggest that along withglobalization, there are simultaneous processes of localization proliferatingin the world today. I contend that current conditions are indicative ofthings far exceeding the scope of globalization and that they can bedescribed more accurately as ccglocalization.~H’2a ving established thisclaim, I show how the processes of glocalization affect the constructionof Muslim identity.Why do I explore the relationship between glocalization and identityconstruction? Because it is significant. Those conversant with current theoreticaldebates within the discipline of international relations’ are awarethat identity has emerged as a significant explanatory construct in internationalrelations theory in the post-Cold War era.4 In this article, I discussthe emergence of identity as an important concept in world politics.The contemporary field of international relations is defined by threephilosophically distinct research programs? rationalists: constructivists,’and interpretivists.’ The moot issue is essentially a search for the mostimportant variable that can help explain or understand the behavior ofinternational actors and subsequently explain the nature of world politicsin order to minimize war and maximize peace.Rationalists contend that actors are basically rational actors who seekthe maximization of their interests, interests being understood primarilyin material terms and often calculated by utility functions maximizinggiven preferences? Interpretivists include postmodernists, critical theorists,and feminists, all of whom argue that basically the extant worldpolitical praxis or discourses “constitute” international agents and therebydetermine their actions, even as they reproduce world politics by ...


2021 ◽  
Vol 104 (2) ◽  
pp. 003685042110198
Author(s):  
Helen Onyeaka ◽  
Christian K Anumudu ◽  
Zainab T Al-Sharify ◽  
Esther Egele-Godswill ◽  
Paul Mbaegbu

COVID-19, caused by the severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2), was declared a pandemic by the World Health Organization (WHO) on the 11th of March 2020, leading to some form of lockdown across almost all countries of the world. The extent of the global pandemic due to COVID-19 has a significant impact on our lives that must be studied carefully to combat it. This study highlights the impacts of the COVID-19 pandemic lockdown on crucial aspects of daily life globally, including; Food security, Global economy, Education, Tourism, hospitality, sports and leisure, Gender Relation, Domestic Violence/Abuse, Mental Health and Environmental air pollution through a systematic search of the literature. The COVID-19 global lockdown was initiated to stem the spread of the virus and ‘flatten the curve’ of the pandemic. However, the impact of the lockdown has had far-reaching effects in different strata of life, including; changes in the accessibility and structure of education delivery to students, food insecurity as a result of unavailability and fluctuation in prices, the depression of the global economy, increase in mental health challenges, wellbeing and quality of life amongst others. This review article highlights the impacts of the COVID-19 pandemic lockdown across the globe. As the global lockdown is being lifted in a phased manner in various countries of the world, it is necessary to explore its impacts to understand its consequences comprehensively. This will guide future decisions that will be made in a possible future wave of the COVID-19 pandemic or other global disease outbreak.


2021 ◽  
Vol 22 (13) ◽  
pp. 6845
Author(s):  
Rebecca L. Pratt

The buzz about hyaluronan (HA) is real. Whether found in face cream to increase water volume loss and viscoelasticity or injected into the knee to restore the properties of synovial fluid, the impact of HA can be recognized in many disciplines from dermatology to orthopedics. HA is the most abundant polysaccharide of the extracellular matrix of connective tissues. HA can impact cell behavior in specific ways by binding cellular HA receptors, which can influence signals that facilitate cell survival, proliferation, adhesion, as well as migration. Characteristics of HA, such as its abundance in a variety of tissues and its responsiveness to chemical, mechanical and hormonal modifications, has made HA an attractive molecule for a wide range of applications. Despite being discovered over 80 years ago, its properties within the world of fascia have only recently received attention. Our fascial system penetrates and envelopes all organs, muscles, bones and nerve fibers, providing the body with a functional structure and an environment that enables all bodily systems to operate in an integrated manner. Recognized interactions between cells and their HA-rich extracellular microenvironment support the importance of studying the relationship between HA and the body’s fascial system. From fasciacytes to chronic pain, this review aims to highlight the connections between HA and fascial health.


2021 ◽  
Vol 11 (2) ◽  
pp. 169-188
Author(s):  
Sevinç Alkan Özcan ◽  
Muhammed Hüzeyin Mercan

Regulations, measures and restrictions implemented by state authorities on public events and mass gatherings due to fear, anxiety, and panic caused by COVID-19 pandemic have made religious field more open to state intervention since the global pandemic started and religious practices underwent radical changes. Governments’ public health measures concerning the places of mass worship and religious gatherings to stop the spread of the pandemic and the reactions of religious groups against their orders and imposed restrictions emerged as a new dimension of the debates on state-religion and state-individual relations. In this regard, the main purpose of the study is to discuss the new global religious trends that emerged with the outbreak of COVID-19 pandemic, which reshapes state-religion relations through the regulations and measure for containing the virus, in light of the experiences in different regions and religious traditions, and to analyze the relationship between the religion and the state in the Middle East, specifically the cases of Israel and Iran as religious character is dominant and orthodox religious groups play a significant role within the social and political structure in both countries.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yasaman Sarabi ◽  
Matthew Smith ◽  
Heather McGregor ◽  
Dimitris Christopoulos

PurposeThe relationship between interlocking directorates and firm performance has been increasingly debated, with a focus on whether firm's centrality in interlock networks is associated with performance. The purpose of this study is to examine not only how a firm's position in this network is associated with performance but also how the performance of network partners can impact a firm's performance. This study examines how firms effectively utilise the interlock network to achieve the goal of higher market capitalisation – termed market capitalisation rank (MCR).Design/methodology/approachThe premise of the study is the UK FTSE 350 firms from 2014 to 2018. The paper makes use of a temporal network autocorrelation model to examine how firm characteristics, the structural position in the interlock network and the performance of network partners affect MCR over time.FindingsThe analysis indicates that firms with ties (via the interlock network) to firms with high market capitalisation are more likely to enhance their own MCR, highlighting network partners have the opportunity to play a critical role in a firm's dominance strategy to optimise firm value.Originality/valueThe value of this research is that it does not only look at the impact of a firm's position in the network on performance, but the impact of the performance of network partners on a firm's market performance as well.


2013 ◽  
Vol 16 (2) ◽  
pp. 20-36
Author(s):  
Mike Fisher

This paper concerns the impact of social work research, particularly on practice and practitioners. It explores the politics of research and how this affects practice, the way that university-based research understands practice, and some recent developments in establishing practice research as an integral and permanent part of the research landscape. While focusing on implications for the UK, it draws on developments in research across Europe, North America and Australasia to explore how we can improve the relationship between research and practice.


2020 ◽  
Author(s):  
Doug Carroll

Energy Efficiency of Vehicles educates readers about energy and the environment and the relationship between the energy we use and the environment. The world is at a point in time when people need to make very important decisions about energy in the next few decades. This book enables readers to utilize our scientific knowledge to make good rational decisions. Energy Efficiency of Vehicles provides information on: Calculations related to energy, power, and efficiency, and the impact of using different types of energy on the environment. Environmental consequences of consuming energy. Models related to impact of city driving on the energy efficiency and fuel economy of cars and trucks.


Author(s):  
Zahra Yaghtin ◽  
Richard Webb ◽  
Sayyed Saeid Khayyatzadeh

Severe acute respiratory syndrome coronavirus-2 (SARS-CoV-2), has been the cause of a global pandemic. Given the impact of nutritional status upon immune function, it is crucial to understand the relationship between micronutrient intake and severity of the disease. This mini-review aimed to summarize the known associations between specific micronutrients (vitamin A, D, E, C and zinc, selenium and magnesium) and the health of coronavirus-infected patients. Low serum levels of these micronutrients are associated with the incidence and severity of SARS-CoV-2. However, further studies are needed to evaluate the outcomes of supplementation with these nutrients.


2021 ◽  
Vol 23 (4) ◽  
pp. 14-16
Author(s):  
Sue Cowley

With childcare in the UK now being some of the most expensive in the world, questions about the sustainability of settings and the impact of funding on social mobility are at the centre of policy debates. Sue Cowley takes a look at the current situation with government funding and assesses the impact of the 30 hours entitlement.


Author(s):  
Kudzanai Bvochora ◽  
Bernard Kusena

Many urban areas which have sprouted around the world owe their economic and social origins in growth points and market centers. Situated about 15 kilometers south-east of Harare, Epworth became one of Zimbabwe's largest peri-urban settlements due to the combined effect of demographic, political, and socioeconomic factors, among others. This chapter interrogates the various forces behind this unprecedented population growth. It demonstrates the relationship between Epworth's ballooning population and the various pull and push factors of urbanization. For example, immigration contributed immensely to this rise, although natural increase in births also contributed fairly significantly. This chapter examines the impact of population dynamics and other variables that were linked to the rapid expansion of Epworth on the overall development processes, arguing that economic and social infrastructure became conditioned by such dynamics.


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