Personalization, social media, and voting: Effects of candidate self-personalization on vote intention

2017 ◽  
Vol 20 (3) ◽  
pp. 1139-1160 ◽  
Author(s):  
Shannon C McGregor
Keyword(s):  
Social Media ◽  
Social Presence ◽  
News Media ◽  
Media Coverage ◽  
Personal Characteristics ◽  
Parasocial Interaction ◽  
Popular Discourse ◽  
Personal Lives ◽  
Female Candidates ◽  
Vote Intention

Scholars have documented growth in media coverage and popular discourse focusing on politicians’ personal lives— personalization. Candidates use social media and personalization to circumvent mainstream news media, disrupting conventional processes. This personalization arguably increases voters’ reliance on personal characteristics as voting heuristics. An online experiment exposed more than a thousand US adults to personalized or policy/campaigning tweets from a male or female US Senator running for re-election. Candidates who personalized elicited higher evaluations of social presence and parasocial interaction. For female candidates who shared a supported party with a respondent, personalization leads to feelings of perceived presence and parasocial interaction. Ultimately, the feelings of intimacy created by personalized tweets led respondents to express support for personalizing candidates, but this effect is contingent upon the gender and in-party status of the candidate.

Young adults know that their issues are not represented in the news: Israeli young adults and mainstream news media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benny Nuriely ◽  
Moti Gigi ◽  
Yuval Gozansky
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Content Analysis ◽  
Social Relations ◽  
News Media ◽  
Media Coverage ◽  
Online News ◽  
Content Type ◽  
Mainstream Media ◽  
The Media

Purpose This paper aims to analyze the ways socio-economic issues are represented in mainstream news media and how it is consumed, understood and interpreted by Israeli young adults (YAs). It examines how mainstream media uses neo-liberal discourse, and the ways YAs internalize this ethic, while simultaneously finding ways to overcome its limitations. Design/methodology/approach This was a mixed methods study. First, it undertook content analysis of the most popular Israeli mainstream news media among YAs: the online news site Ynet and the TV Channel 2 news. Second, the authors undertook semi-structured in-depth interviews with 29 Israeli YAs. The analysis is based on an online survey of 600 young Israelis, aged 18–35 years. Findings Most YAs did not perceive mainstream media as enabling a reliable understanding of the issues important to them. The content analysis revealed that self-representation of YAs is rare, and that their issues were explained, and even resolved, by older adults. Furthermore, most of YAs' problems in mainstream news media were presented using a neo-liberal perspective. Finally, from the interviews, the authors learned that YAs did not find information that could help them deal with their most pressing economic and social issue, in the content offered by mainstream media. For most of them, social media overcomes these shortcomings. Originality/value Contrary to research that has explored YAs’ consumerism of new media outlets, this article explores how YAs in Israel are constructed in the media, as well as the way in which YAs understand mainstream and new social media coverage of the issues most important to them. Using media content analysis and interviews, the authors found that Young Adults tend to be ambivalent toward media coverage. They understand the lack of media information: most of them know that they do not learn enough from the media. This acknowledgment accompanies their tendency to internalize the neo-liberal logic and conservative Israeli national culture, in which class and economic redistribution are largely overlooked. Mainstream news media uses neo-liberal discourse, and young adults internalize this logic, while simultaneously finding ways to overcome the limitations this discourse offers. They do so by turning to social media, mainly Facebook. Consequently, their behavior maintains the logic of the market, while also developing new social relations, enabled by social media.

scholarly journals CSR Communication, Corporate Reputation, and the Role of the News Media as an Agenda-Setter in the Digital Age

2020 ◽  
pp. 000765032092896
Author(s):  
Daniel Vogler ◽  
Mark Eisenegger
Keyword(s):  
Social Media ◽  
News Media ◽  
Corporate Reputation ◽  
Media Coverage ◽  
Digital Age ◽  
The Public ◽  
Csr Communication ◽  
Agenda Setter ◽  
The Face ◽  
Pass Through

By using social media, corporations can communicate about their corporate social responsibility (CSR) to the public without having to pass through the gatekeeping function of the news media. However, to what extent can corporations influence the public’s evaluation of their CSR activities with social media activities and if the legacy news media still act as the primary agenda setters when it comes to corporate reputation have not yet been thoroughly analyzed in a digitized media environment. This study addressed this research gap by looking at the effect of CSR communication through Facebook and news media coverage of CSR on corporate reputation in Switzerland. The results of this longitudinal study show that the salience and tone of news media coverage of CSR were positively related to corporate reputation, even though the news media coverage about CSR was predominantly negative. Thus, reputation was still strengthened even in the face of negative publicity. No effect of CSR communication through Facebook on corporate reputation was found. The results suggest that legacy news media still were influential in determining how the public evaluates corporations in the digital age.

scholarly journals Blurred Shots: Investigating the Information Crisis Around Vaccination in Italy

2020 ◽  
pp. 000276422091024
Author(s):  
Alessandro Lovari ◽  
Valentina Martino ◽  
Nicola Righetti
Keyword(s):  
Public Health ◽  
Social Media ◽  
Public Opinion ◽  
Public Relations ◽  
Health Communication ◽  
News Media ◽  
Media Coverage ◽  
Social Consequences ◽  
Combining Data ◽  
Italian Context

This article aims at exploring a case of information crisis in Italy through the lens of vaccination-related topics. Such a controversial issue, dividing public opinion and political agendas, has received diverse information coverage and public policies over time in the Italian context, whose situation appears quite unique compared with other countries because of a strong media spectacularization and politicization of the topic. In particular, approval of the “Lorenzin Decree,” increasing the number of mandatory vaccinations from 4 to 10, generated a nationwide debate that divided public opinion and political parties, triggering a complex informative crisis and fostering the perception of a social emergency on social media. This resulted in negative stress on lay publics and on the public health system. The study adopted an interdisciplinary framework, including political science, public relations, and health communication studies, as well as a mixed-method approach, combining data mining techniques related to news media coverage and social media engagement, with in-depth interviews to key experts, selected among researchers, journalists, and communication managers. The article investigates reasons for the information crisis and identifies possible solutions and interventions to improve the effectiveness of public health communication and mitigate the social consequences of misinformation around vaccination.

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media

2019 ◽  
Vol 63 (12) ◽  
pp. 1665-1683 ◽  
Author(s):  
Guy J. Golan ◽  
Ilan Manor ◽  
Phillip Arceneaux
Keyword(s):  
Social Media ◽  
News Media ◽  
Stakeholder Engagement ◽  
Media Coverage ◽  
Public Diplomacy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of

Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.

I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
S. Venus Jin ◽  
Ehri Ryu ◽  
Aziz Muqaddam
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Positive Relationship ◽  
Brand Management ◽  
Parasocial Interaction ◽  
Media Campaigns ◽  
Media Communication ◽  
Content Type ◽  
Fashion Brand ◽  
Social Media Communication

PurposeSocial media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts. The current study investigates relevant mechanisms that explain the effectiveness of Instagram posts contingent upon their account types (commercial brand's Instagram account versus influencer's Instagram account) and content types (the absence versus presence of human figures in the posted contents).Design/methodology/approachConducting an online experiment (N Females = 195), it was tested if parasocial interaction (PSI) and feelings of social presence moderate the effects of Instagram accounts' promotional posts on consumers' perceived trustworthiness of the endorsed fashion brand. The experiment employed a 2 (Type of Instagram posts: product-only posts versus product posts with a person content) × 2 (Type of Instagram account: a fashion-brand account versus a a fashion-influencer account) between-subjects factorial design.FindingsResults demonstrate three-way interaction effects among the type of the Instagram account, the type of Instagram posts and PSI/social presence on the perceived trustworthiness of a brand. When the content is coming from a fashion-influencer account, there is no difference between product posts with a person and product-only posts conditions with regard to the positive relationship between PSI/social presence and trustworthiness. In contrast, when the source is a fashion-brand account on Instagram, the positive relationship between PSI/social presence and trustworthiness is stronger for product posts with a person. These findings suggest that Instagram posts that are promoted by fashion influencers would have similar effects of PSI and social presence, even if they do not appear themselves in the branded content.Originality/valueThis research contributes to our understanding of the effective antecedents of trustworthiness in social media-based fashion marketing and fashion brand management. Instagram account types and content types influence the extent to which social media communication allows for the formation of emotional ties with and positive evaluation of the fashion brand.

Interdependent relation between earned media and TV ratings

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giwoong Bae ◽  
Hye-Jin Kim
Keyword(s):  
Social Media ◽  
News Media ◽  
Media Coverage ◽  
Negative Effects ◽  
Traditional Media ◽  
Market Outcomes ◽  
Displacement Effect ◽  
Content Type ◽  
Negative Effect ◽  
Tv Ratings

PurposeSocial media (e.g., e-WOM) and traditional media (e.g., media coverage) serve different roles in a firm's marketing activities and also interact with each other, which in turn affect the market outcome. In addition, how market outcome affects the two types of media in turn has not been examined, which brings the need for a holistic framework. The rare study that examines this relation mostly relies on the volume of media rather than the valence. This study examines the interdependent relation between the volume and valence of social media, the volume of traditional media and TV ratings.Design/methodology/approachForty-one South Korean TV drama shows from October 2014 to March 2016 were analyzed using the 3SLS estimation to examine the interdependent relation between the variables.FindingsFirst, the volume of traditional media has a negative effect on the volume of social media. Second, ratings negatively affect the valence of social media. Third, the volume of traditional media is found to have a negative effect on ratings. This is explained by the displacement effect.Originality/valueThis study is one of the very few studies that examine the interdependent relation between various earned media and market outcomes in one framework. In addition, it has originality in that it considers the valence of social media, which is an important dimension in analyzing earned media. Our results show negative effects of news media on TV ratings and e-WOM, which diverge from common intuition.

scholarly journals Scandal mining: political nobodies and remediated visibility

2017 ◽  
Vol 40 (6) ◽  
pp. 893-908 ◽  
Author(s):  
Daniel Trottier
Keyword(s):  
Social Media ◽  
Digital Media ◽  
News Media ◽  
Media Coverage ◽  
The Political ◽  
Political Accountability ◽  
Federal Election ◽  
First Pass ◽  
Media Channels

This article considers the 2015 federal election in Canada as the emergence of seemingly citizen-led practices whereby candidates’ past missteps are unearthed and distributed through social and news media channels. On first pass, these resemble citizen-led engagements through digital media for potentially unmappable political goals, given the dispersed and either non-partisan or multi-partisan nature of these engagements. By bringing together journalistic accounts and social media coverage alongside current scholarship on citizenship and visibility, this case study traces the possibility of political accountability and the political weaponisation of mediated visibility through the targeted extraction of candidate details from dispersed profiles, communities and databases.

scholarly journals Sametingsvalg på sørnorsk. Valgkamp i en utfordrende valgkrets

2021 ◽  
pp. 227-262
Author(s):  
Mikkel Berg-Nordlie ◽  
Eli Skogerbø
Keyword(s):  
Social Networks ◽  
Social Media ◽  
News Media ◽  
Media Coverage ◽  
Election Campaigns ◽  
Large Area ◽  
Party Organizations ◽  
Visual Identity ◽  
Special Project ◽  
Physical Spaces

During election campaigns for the Sámediggi – the representative organ of the Indigenous Sámi – candidates in the South Norway Constituency face special challenges: How do they communicate with potential voters residing within a large group of non-voters and spread over a large area, when the constituency’s news media barely cover the election? The chapter looks at different means of reaching voters under such challenging conditions. The candidates prioritized getting traditional media coverage to a very little degree. Social media were seen as important and used actively, particularly Facebook, although only a few parties had developed more advanced strategies for utilization of this tool. Some parties created and implemented a special visual identity to communicate their values and attract attention, and one of the constituency’s parties achieved extra media attention because of their style. The existence of physical spaces for Indigenous politics in the constituency’s central urban area was of importance, not least because the 2017 election featured a special project to make the Indigenous election visible, which should be possible to replicate elsewhere. The utilization of organizational and social networks was important and gave a special advantage to established party organizations with registered members. Targeted campaign mailing was of key importance to counterbalance the problematic aspects of the constituency.

scholarly journals For Whom the Bell Tolls: Memeing French Landscape on Instagram

Vista ◽  
2019 ◽  
pp. 149-170
Author(s):  
Meredith L. Pruden
Keyword(s):  
Social Media ◽  
Civil War ◽  
Great Depression ◽  
Media Coverage ◽  
Digital Archive ◽  
Political Struggle ◽  
Popular Discourse ◽  
The Great Depression ◽  
12Th Century ◽  
The City

On the evening of April 15, 2019, hoary plumes of smoke erupted from Notre-Dame Cathedral and rolled across the rooftops of the Ile de la Cité in Paris, France. World leaders expressed their condolences over the loss, and many experts publicly warned that, though it can be rebuilt, the 12th-century monument to Catholicism will never “be the same”. By the end of the next day, cathedral bells tolled across the city in honor of the devastating fire and hundreds of millions in euros already had been pledged, with the uber-wealthy leading the way. In the days that followed the fire, the fire and fundraising efforts garnered a veritable tempest of media coverage and ignited a social media fervor. The hashtag #NotreDameFire trended on Twitter, spread virally across Facebook and, to date, has garnered almost 22,000 posts on Instagram. Much of this online popular discourse has not been as kind and can be read as a form of political struggle around the meaning and identity of Notre-Dame waged on the digital archive of Instagram. This article examines the #NotreDameFire hashtag on Instagram, reading the associated visuals through the framework set out by Cara A. Finnegan in Making Photography Matter: A Viewer’s History from the Civil War to the Great Depression. It considers Finnegan’s presence, character, appropriation and magnitude in the context of Instagram as an archive of, in this case, both site and sight of one imperial landscape — Notre-Dame Cathedral.

Far from the Madding Cloud: How Social Media Has Changed the Riot Dynamic

2018 ◽  
Author(s):  
Sarah Bannister
Keyword(s):  
Social Media ◽  
News Media ◽  
Media Coverage ◽  
Geographical Location ◽  
Communication Technologies ◽  
Crowd Management ◽  
Sociological Literature ◽  
Media And Communication ◽  
Shed Light

This paper aims to shed light on the motivations of the students involved in the 2008 Queen’s Homecoming party riot by first reviewing relevant sociological literature, and in doing so defining the term “party riot”, the paper will then analyze the news media coverage of the events, and in comparing the two discuss the factors that influenced these events. Factors explored include: tensions with the larger Kingston community, student unfamiliarity with and distrust of the police, police policies regarding crowd management and dispersal, alcohol consumption, geographical location, university administration policies, and the role of social media and communication technologies. The paper concludes with development of the implications on Homecoming events in the future.

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