scholarly journals Digitizing freelance media labor: A class of workers negotiates entrepreneurialism and activism

2019 ◽  
Vol 22 (1) ◽  
pp. 105-122 ◽  
Author(s):  
Errol Salamon
Keyword(s):  
Political Economy ◽  
Digital Media ◽  
Digital Technology ◽  
Media Industries ◽  
Structural Factors ◽  
Sociology Of Work ◽  
Goods And Services ◽  
Individualism And Collectivism ◽  
And Coping ◽  
Professional Writers

Due to economic instability and technological change in digital media industries, media organizations and educators have encouraged freelance media workers to see themselves as individual businesses rather than a class of workers that should collectively protect their rights and fair pay. This article examines how freelance media workers negotiate individualism and collectivism, producing a contradictory freelance class ideology. It is grounded in an exploratory critical political economy of communication and sociology of work approach. It is based on interviews with 21 freelance journalists and professional writers, considering how they discursively construct their work practices and coping strategies vis-à-vis their uses of digital technology and the structural factors that shape media industries. Through discourse, these workers produce a contradictory “e-lance” class ideology as both entrepreneurs who temporarily sell goods and services and activists who temporarily resist demands from clients that they give up their rights and pay.

scholarly journals Digital Media Marketing Strategies for MSMEs during the Covid-19 Pandemic

FOCUS ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 72-80
Author(s):  
Anindita Trinura Novitasari
Keyword(s):  
Digital Media ◽  
Digital Technology ◽  
Government Support ◽  
Digital Marketing ◽  
Goods And Services ◽  
Program Support ◽  
The Government ◽  
The Impact ◽  
Creativity And Innovation ◽  
Digital Entrepreneurship

Covid-19 pandemic has changed marketing patterns of the Micro, Small, and Medium Enterprises (MSMEs) entrepreneurs to allow them to survive adversities as the impact of public activity restrictions by the government. The decline in consumer intensity and flow of goods and services has caused the reduction of entrepreneurs’ income as well as the goods and services trade cycle. This condition then encourages the entrepreneurs to adopt digital technology and develop digital entrepreneurship. The employment of digital technology and combination of knowledge, creativity, and innovation are crucial to ensure the survival of MSMEs during this pandemic. Government support in the forms of assistance, training, and program support for the digitalization of MSMEs continue to do considering they are the most impacted sector. The government through its several agencies keep working together to make entrepreneurs familiar with digital marketing. This research uses qualitative approach with library research as its method combined with interviews with the MSMEs entrepreneurs. This research found that the MSMEs entrepreneurs need to adopt digital technology in the forms of digital entrepreneurship transformation, digital marketing and creativity, and innovation in order to survive during the Covid-19 pandemic.

scholarly journals Digital labour: an empty signifier?

2020 ◽  
pp. 016344372094801
Author(s):  
Alessandro Gandini
Keyword(s):  
Social Media ◽  
Political Economy ◽  
Digital Media ◽  
Digital Technology ◽  
The Political ◽  
Paid Work ◽  
Original Theory ◽  
Analytical Purpose ◽  
Empty Signifier ◽  
Internet Companies

Since the early 2000s, the expression ‘digital labour’ has identified an influential theoretical proposition in the Marxist critique of the political economy of digital media, which sees the leisure-driven, unpaid activities of social media users as unremunerated forms of work contributing to Internet companies’ profits. Over the years, however, this expression has evolved into an umbrella term, used to describe a variety of practices and instances concerning the broader relationship between labour and digital technology – including paid work – often with little or no relation to the original theory. Reflecting on this evolution, this article argues that ‘digital labour’ has become a kind of empty signifier, unable to serve a clearly distinguishable critical or analytical purpose. Focusing on the emergence of platform labour, it shows how ‘digital’ and ‘labour’ have come to be largely inseparable dimensions and discusses the related implications.

scholarly journals Co-evolving with self-tracking technologies

2018 ◽  
Vol 20 (10) ◽  
pp. 3624-3640 ◽  
Author(s):  
Dorthe Brogård Kristensen ◽  
Minna Ruckenstein
Keyword(s):  
Political Economy ◽  
Digital Technology ◽  
The Self ◽  
Quantified Self ◽  
Use Of Self ◽  
Technology Market

Seen in a longitudinal perspective, Quantified Self-inspired self-tracking sets up “a laboratory of the self,” where people co-evolve with technologies. By exploring ways in which self-tracking technologies energize everyday aims or are experienced as limiting, we demonstrate how some aspects of the self are amplified while others become reduced and restricted. We suggest that further developing the concept of the laboratory of the self renews the conversation about the role of metrics and technologies by facilitating comparison between different realms of the digital, and demonstrating how services and devices enlarge aspects of the self at the expense of others. The use of self-tracking technologies is inscribed in, but also runs counter to, the larger political-economy landscape. Personal laboratories can aid the exploration of how the techno-mediated selves fit into larger structures of the digital technology market and the role that metrics play in defining them.

scholarly journals CHANGING FACE OF ELECTORAL BEHAVIOUR: ROLE OF SOCIAL MEDIA -GENERAL ELECTIONS 2019

2021 ◽  
Vol 9 (03) ◽  
pp. 118-121
Author(s):  
Archana Sawshilya ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Technology ◽  
Control Mechanisms ◽  
National Elections ◽  
Majority Party ◽  
Social Media Platforms ◽  
General Elections ◽  
History Of ◽  
Electoral Behaviour

The 2019 election witnessed a society that was consuming digital technology .For the first time in the history of India’s political platform the national elections were fought both on the streets and by using the smart phones and social media platforms using the digital technology .The digital media teams of the political parties in the 2019 elections played a very crucial role in trying to tip the scales in the favor of their party .The NaMo app had nearly 10 million downloads while the Shakti app of the Congress had around 70-80 lakh users. But the critics raised the question what if the party that mis-adopted the technology during 2019 is also the majority party in the house that would be responsible for designing the control mechanisms?

scholarly journals ARABIC LEARNING IN THE DIGITAL ERA: APPROACH IN ONLINE SYSTEM

2021 ◽  
Vol 3 (1) ◽  
pp. 73
Author(s):  
Zainul Arifin ◽  
Suci Ramadhanti Febriani ◽  
Hendri Yahya Saputra ◽  
Anasruddin Anasruddin
Keyword(s):  
Digital Media ◽  
Digital Technology ◽  
Language Skills ◽  
Online Classes ◽  
Data Display ◽  
Face To Face ◽  
Online System ◽  
Digital Era ◽  
Learning Conditions ◽  
Data Grouping

One alternative to learning Arabic in the digital era is through online learning using digital technology. The process of learning Arabic in Indonesia has developed rapidly in recent times. The transition from face-to-face to online classes requires adjustments in the learning approach. This research used literature review method. Sources of data were books, articles, and other relevant sources. Data were analyzed through data collection procedures, data grouping, data display, and drawing conclusion. The validity of the data was tested through source and technical triangulation. The result of the study indicated that there are three appropriate approaches for learning Arabic online in this digital era, namely the contextual approach, constructivism approach, and behaviorism approach. The choice of approach should meet the students’ needs and learning conditions. Each approach could be implemented through a variety of methods and techniques. The integration of these three approaches in learning Arabic online provides broad opportunities for students to study independently and develop language skills aspects through various available digital media platforms.

The Political Economy of Digital Health

2019 ◽  
pp. 281-292
Author(s):  
Gina Neff
Keyword(s):  
Political Economy ◽  
Digital Media ◽  
Digital Health ◽  
Personal Data ◽  
Social Equity ◽  
Healthcare Systems ◽  
The Political ◽  
The Internet ◽  
Telecommunications Companies ◽  
Silver Bullet

The Internet and digital media are increasingly seen as having enormous potential for solving problems facing healthcare systems. This chapter traces emerging “digital health” uses and applications, focusing on the political economy of data. For many people, the ability to access their own data through social media and connect with people with similar conditions holds enormous potential to empower them and improve healthcare decisions. For researchers, digital health tools present new forms of always-on data that may lead to major discoveries. Technology and telecommunications companies hope their customers? data can answer key health questions or encourage healthier behavior. At the same time, Gina Neff argues that digital health raises policy and social equity concerns regarding sensitive personal data, and runs a risk of being seen as a sort of silver bullet instead of mere technological solutionism.

scholarly journals “HE EXPLAINED IT TO ME AND I ALSO DID IT MYSELF”: HOW OLDER ADULTS GET HELP WITH DIGITAL TECHNOLOGY

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S866-S866
Author(s):  
Amanda E Hunsaker ◽  
Minh Hao Nguyen ◽  
Jaelle Fuchs ◽  
Teodora Djukaric ◽  
Larissa Hugentobler ◽  
...  
Keyword(s):  
Older Adults ◽  
Digital Media ◽  
Digital Technology ◽  
Qualitative Interviews ◽  
Support Needs ◽  
Technology Support ◽  
Community Based ◽  
Coding Schemes ◽  
Great Ease ◽  
Open Coding

Abstract Older adults comprise a highly heterogeneous group that engages with digital media in varying ways, therefore a large variation in technology support needs is likely. This study examines the nature of support for using digital media among older adults. We conducted in-depth qualitative interviews with older adults (age 59+) in Hungary, the Netherlands, and Switzerland (N=58) in 2019 exploring: (1) whether and how older adults receive support in using digital media; and (2) older adults’ perceptions of whether the support they receive meets their needs. We began with open coding, then conducted consensus meetings to identify themes and coding schemes, and wrote memos to share findings and ensure reliability across coders. We find that older adults voice a highly varying range of need for technical support as well as varying instances of both receiving and not receiving technical help. Participants report receiving help from different informal (e.g. spouses) and formal (e.g. computer classes) sources. However, support may not be immediate, posing challenges for older adults who depend on the availability of their support sources. Importantly, we also find that there are older adults who are quite self-sufficient in the ways they use digital technology. For older adults needing support, greater access to community-based support may help those without satisfactory options in their own social circle. Given our findings that older adults can have great ease with solving technology-related problems, peer-driven support networks where older adults can offer support to others may be an effective approach to providing digital technology guidance.

Digital media as a driver of change in political organisation: 2010 and 2015 UK general elections

2020 ◽  
Vol 42 (7-8) ◽  
pp. 1343-1359
Author(s):  
Anthony Ridge-Newman
Keyword(s):  
Political Parties ◽  
Digital Media ◽  
Digital Technology ◽  
Organisational Change ◽  
Conservative Party ◽  
General Elections ◽  
Run Up ◽  
The Impact

In Britain, by 2015, Web 2.0 had become a more widely accepted and established mode of civic engagement of which political e-participation became an observable extension. However, in the run-up to 2010, social media were newer, less understood and largely associated with younger generations. These changes present questions about how wider technocultural developments impacted political engagement between the 2010 and 2015 UK general elections. This article aims to go some way in examining this question with a theoretical focus on the role of Facebook as a driver of change in political organisation. Using the British Conservative Party as a case study, the article analyses and compares events, observations and shifting power relations associated with digital technology and organisational change observed over two election cycles spanning from 2005 to 2015. A focal aim is to examine changes in Conservative Party campaigns and organisation in order to contribute to wider debates about the impact of digital technology in changing the organisation and activities of actors, like political parties and political participants, in democratic contexts. The article concludes that a complex combination of internal and external, technological and human, and grassroots and centralised factors played roles in changing the Conservative Party.

Digitalisation of the Global FinTech Industry

2020 ◽  
pp. 431-449 ◽  
Author(s):  
Muhammad Waleed Butt ◽  
Usman Javed Butt
Keyword(s):  
Developing Countries ◽  
Digital Media ◽  
Financial Services ◽  
Business Models ◽  
Banking Industry ◽  
Digital Technologies ◽  
Value Proposition ◽  
Goods And Services ◽  
Digital Disruption ◽  
Financial Technology

The digitalisation of global financial technology and marketing is central for the success of many banking organisations across the globe. Digital disruption is a change that occurs when new emerging digital technologies and business models affect the value proposition of existing goods and services for low end demanding customers or for new market customers. Digital banking or online or virtual banking is leading to the digitization of all the traditional banking activities, products, process, or services. It is needless to state that mere adaptation of digital media to comply with trends does not guarantee success. The digital trends in the banking industry has seen banks focusing on digitalization core processes, increasing awareness, financial inclusions, and undertaking sustainable practices. FinTech (i.e., financial technology) is competing with traditional financial methods in the delivery of financial services and reaching the unbanked segment of society, particularly in developing countries. There is a strong need to understand drivers and trends in the FinTech industry.

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