scholarly journals ‘Welcome to Twitter, @CIA. Better late than never’: Communication professionals’ views of social media humour and implications for organizational identity

2017 ◽  
Vol 11 (1) ◽  
pp. 89-110 ◽  
Author(s):  
Joel Rasmussen
Keyword(s):  
Social Media ◽  
Identity Formation ◽  
Organizational Identity ◽  
Emergency Services ◽  
Equal Treatment ◽  
Public Authorities ◽  
Services Sector ◽  
Positioning Analysis ◽  
The Times ◽  
Organizational Identity Construction

Public authorities have traditionally used an official language style in public, but currently social media have become an outlet for humour. This article uses positioning analysis to discuss challenges that use of humour poses for the identity of public organizations. Drawing on interviews with communications professionals working in the emergency services sector, the article suggests six evaluative themes that factor into organizational identity construction, such as the frequency and type of humour in social media posts. Indeed, while humour helps fashion more flexible and risk-taking organizational identities, it can also stand contrary to a bureaucratic ethos of public servantship and equal treatment. Dilemmas thus arise for public authorities that seek to adjust to the times and still remain ‘in character’. The article contributes to organizational identity research by considering the hitherto overlooked immersion of social media use, humour and organizational identity formation.

FACEBOOK SEBAGAI MEDIA BARU TAFSIR AL-QUR’AN DI INDONESIA

2018 ◽  
Vol 2 (2) ◽  
pp. 69-80
Author(s):  
Wildan Imaduddin Muhammad
Keyword(s):  
Social Media ◽  
Methodological Problem ◽  
The Self ◽  
Internet Technology ◽  
Basic Character ◽  
Hermeneutic Approach ◽  
The Times ◽  
Qur'anic Interpretation

This article analyzes the product of Salman Harun's Qur'anic  interpretation with  Facebook  as the medium. As one of the senior professors who pursue the field of interpretation, he has managed to follow the times by utilizing internet technology. There are two focus areas in the study; the first aspect of the sense of Indonesian tafsir attached to the self of Salman Harun, the two aspects of the novelty of discourse that became the basic character of social media. Both aspects are interesting to be studied with a hermeneutic approach. Given that  the  methodological problem that often arises from the hermeneutic approach is the context of the interpreter that is difficult to trace accurately, then this article finds its relevance to the case of Salman Harun's interpretation which uses the facebook media as the actualization of its interpretation product.

Marketing Public Relations Melalui Instagram Screamous

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Nathasya Wiguna Wiguna ◽  
Nathasya Wiguna Dang Eif Dono Darsono
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Descriptive Analysis ◽  
Active Role ◽  
Online Media ◽  
Good Citizen ◽  
Special Events ◽  
Pull Strategy ◽  
The Times

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.  Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk  dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.   Keywords: Marketing, Instagram, and Screamous  

scholarly journals Generation Z and Organizational Listening on Social Media

2020 ◽  
Vol 8 (2) ◽  
pp. 185-196 ◽  
Author(s):  
Hanna Reinikainen ◽  
Jaana T. Kari ◽  
Vilma Luoma-aho
Keyword(s):  
Social Media ◽  
Young People ◽  
Political Institutions ◽  
Online Survey ◽  
Global Climate ◽  
Public Authorities ◽  
Generation Z ◽  
Non Governmental Organizations ◽  
Age Cohort ◽  
The Uk

Young people are avid users of social media and have appeared as a powerful force for social change, as shown by the ranks of those who have joined Greta Thunberg in the global climate movement. In addition to challenging political institutions and governments, young people today are also holding the corporate world accountable. To respond to young people’s expectations, brands, and organizations have turned to social media to interact and build relationships with them. However, critics have lamented that these attempts often fail and that young people’s trust in institutions, brands, and organizations continues to decline. This article asks how young people perceive organizational listening on social media and whether their perceptions are related to their trust in the information shared by brands and other organizations on social media. Data for the study were gathered through an online survey in Finland and the UK. The respondents (N = 1,534), aged 15–24, represent the age cohort known as Generation Z. The results show that organizational listening is connected to higher levels of perceived benefits from social media as well as higher levels of trust in the information that brands, public authorities, and non-governmental organizations share on social media. The results highlight the role of competent listening on social media, bolstering the previous literature connecting both organizational listening and trust with higher levels of participation and engagement online.

scholarly journals Dakwah Melalui Youtube: Tantangan Da’i di Era Digital

2018 ◽  
Vol 8 (2) ◽  
pp. 341-357
Author(s):  
Mutrofin Mutrofin
Keyword(s):  
Social Media ◽  
Media Theory ◽  
Technological Developments ◽  
The Times

This paper discusses da'wah (proselytising) through social media. The prevailing method of da'wah used by da'i currently is considered to still tend to be traditional and monotonous. As a result, the message delivered to mad'u was not well conveyed. This is certainly a challenge that must be answered so that the message can be well received by audiences. Therefore, the method of da'wah should be formulated in accordance with the demands of the times and technological developments is required nowadays. Social media is one tool that is suitable for preaching in the current era of modernization. By using YouTube propaganda material can be easily accepted among the wider community. Using Anthony Mayfield's social media theory, preaching through social media is at least able to answer the challenge

scholarly journals MEDIA SOSIAL SUKSESKAN PROMOSI

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Wahjoe Mawardiningsih
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Positive Impact ◽  
Market Trends ◽  
Use Of Social Media ◽  
The Times ◽  
Corporate Blog

Entrepreneurs need to actively follow market trends and look for opportunities to continue to thrive. Promotion must be in accordance with the conditions of the times. The virtual world in the form of social media needs to be empowered optimally for promotional media, in the form of media outlets: Facebook, Twitter, YouTube, corporate blog, Whatsapp, Line, Instagram. The use of social media for media promotion, can be combined using, not just one type. This will have a very positive impact

Identity formation and strategy development in overlapping institutional fields

2016 ◽  
Vol 29 (6) ◽  
pp. 973-993 ◽  
Author(s):  
Jan Hassink ◽  
John Grin ◽  
Willem Hulsink
Keyword(s):  
Access To Care ◽  
Identity Formation ◽  
Organizational Identity ◽  
Fund Raising ◽  
Healthcare Sector ◽  
Entrepreneurial Behavior ◽  
Regional Organizations ◽  
Broad Perspective ◽  
Content Type ◽  
Institutional Resources

Purpose Care farming is an underexplored example of agricultural diversification. In their process of diversification, care farmers are newcomers to the healthcare sector, facing high entry barriers and lacking the skills required to build a solid and legitimate presence in this new domain. Changes in the care regime have provided opportunities for new players, like regional organizations of care farmers, to gain access to care budgets. The purpose of this paper is to describe and analyze how strategies designed to establish regional organizations of care farms with similar access to institutional resources unfold and are translated into entrepreneurial behavior, organizational identity and legitimacy, and help provide access to care budgets. Design/methodology/approach Using entrepreneurship, identity formation and legitimacy building as guiding concepts, the authors interviewed stakeholders and analyzed activities and documents to gain a broad perspective with regard to the organizations, skills and activities. Findings The authors identified two types of regional care farm organizations: a cooperative and a corporate type. While the corporate type clearly exhibited entrepreneurial behavior, leading to a trustful and appealing organizational identity, substantial fund-raising and an early manifestation of institutional and innovative legitimacy in the care sector, the cooperative type initially lacked entrepreneurial agency, which in turn led to a lack of legitimacy and a slow development toward a more professional market-oriented organization. Manifesting entrepreneurial behavior and strategically aligning the healthcare and agricultural sectors, and building up both institutional and innovative legitimacy in the care sector proved to be crucial to the successful development of regional organizations of care farms. This study contributes to existing literature by exploring relationships between entrepreneurial and institutional strategies, legitimacy, organizational identity and logics. Originality/value This study contributes to the literature by exploring how in times with changes in institutional logics, strategies to establish new organizations unfold. The authors have shown how differences in strategy to establish new organizations with similar access to institutional resources unfold and are translated into diverging organizational identities and degrees of legitimacy. Entrepreneurial behavior is the key to create a trustful and appealing identity and innovative and institutional legitimacy which is important for providing access to an institutionalized sector.

Research shows role of pre-hire and post-hire outcomes in effectiveness of social media recruitment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Social Media ◽  
Cost Effective ◽  
Job Seekers ◽  
Content Type ◽  
Recruitment Methods ◽  
Services Sector ◽  
Talent Retention ◽  
Credible Information ◽  
Recruitment Tool

Purpose The authors were motivated to carry out their study by the increasing popularity of social media as a recruitment tool. They focused on the recruitment managers as previous studies have concentrated on the experiences of the candidates. Design/methodology/approach The authors wanted to test two hypotheses. The first one was split into two parts – Hypothesis 1A was that: “Recruiters intentions to adopt SMR are significantly related to pre-hire ROs.” And Hypothesis 1B was that: “Recruiters intentions to adopt SMR are significantly related to post-hire ROs.” Their second hypothesis was that: “CS (credibility and satisfaction) will mediate the relationship between SMR intention and ROs”. They surveyed 240 recruitment managers in the manufacturing and services sector, in Gujarat, India. Findings The results confirmed both of the hypotheses. Firstly, the responses showed that recruiters intended to use social media as it provides pre-hire benefits. Similarly, results showed SMR is more compatible, less complex and ensures better trialability and observability. Secondly, the research showed SMR intentions are significantly related to post-hire ROs. The study proved that SMR was “cost-effective, attracts better talents and retains them”. Originality/value The study suggested social media sites like Facebook could maximize the number of applicants and be more effective than traditional advertising in targeting passive job seekers. Second, it showed managers could optimize their SM post-hire outcomes to improve talent retention. Third, the results suggested that SMR could attract dream candidates by providing credible information. Finally, HR departments needed to understand social media complements rather than replaces traditional recruitment methods.

Local emergency management social media use during the COVID-19 pandemic

2021 ◽  
Vol 19 (7) ◽  
pp. 83-97
Author(s):  
Sean Hildebrand, PhD ◽  
Brandon Waite, PhD
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Disaster Preparedness ◽  
The United States ◽  
The Body ◽  
Special Issue ◽  
Emergency Managers ◽  
The Social ◽  
Social Media Platforms ◽  
The Times

The purpose of this special issue of the Journal of Emergency Management is to assess the state of disaster preparedness, response, mitigation, and recovery during the COVID-19 pandemic. This article adds to this discussion by examining the results of a national survey of emergency managers in the United States regarding the social media platforms they use to communicate information related to the COVID-19 pandemic, how proficient they feel using them, and what value they see in these technologies during the times of crisis. The authors’ findings help make sense of government responses to the pandemic, as well as contribute to the body of literature on communication and emergency management more broadly. Furthermore, their findings have important implications for emergency management practitioners and educators. 

Social Media and Identity

2019 ◽  
pp. 1365-1386
Author(s):  
Erika Melonashi
Keyword(s):  
Social Media ◽  
Identity Development ◽  
Identity Formation ◽  
Political Identity ◽  
Empirical Studies ◽  
Future Research ◽  
Theoretical Frameworks ◽  
The Relationship ◽  
Media And Identity

The present chapter aims to explore the relationship between social media and identity by reviewing theoretical frameworks as well as empirical studies on the topic. Considering the complexity of the concept of identity, a multidisciplinary theoretical approach is provided, including Psychological Theories, Sociological Theories and Communication Theories. These theories are revisited in the context of online identity formation and communication through social media. Different aspects of identity such as gender identity, professional identity, political identity etc., are discussed and illustrated through empirical studies in the field. Moreover, the role of social media as a factor that might either promote or hinder identity development is also discussed (e.g., phenomena such as cyber-bulling and internet addiction). Finally recommendations and suggestions for future research are provided, including the need for multidisciplinary theoretical frameworks to the investigation of the relationships between social media and identity.

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