In Search of a Blue Ocean in the Indian Wine Industry

2021 ◽  
Vol 10 (2) ◽  
pp. 218-230
Author(s):  
Toijam Sarika Devi ◽  
Bijoylaxmi Sarmah ◽  
K. N. Dewangan ◽  
Neeraj Kumar Phookan
Keyword(s):  
Research Question ◽  
Wine Industry ◽  
Efficient Production ◽  
Arunachal Pradesh ◽  
The North ◽  
North Eastern ◽  
The World ◽  
The Government ◽  
The Cost

Naara-Aaba is an indigenous wine innovated by a woman who could predict a beautiful end to her vision of brewing wine from the sacred but exotic fruit kiwi. The brand was launched in 2017 at Hong village of Ziro, Arunachal Pradesh by Tage Rita Takhe; an engineer turned entrepreneur through her venture M/s Lambu Subu Food & Beverages. The brand was named after her late father-in-law lovingly known as ‘Naara’ and ‘Aaba’ meaning father. The motto of the company is to fight a social problem that wreaks havoc across the region, namely the suicides of thousands of farmers who cannot pay back their debt due to drought, poor harvest, and sometimes exacerbated by climate. Rita started her winery facing these hurdles and a field abundant in kiwi fruits. Despite facing many challenges such as lack of efficient production infrastructure, market connectivity, and minimum support from the government machinery, she has created a niche market in the wine industry. This case aims to establish the applicability of the Blue Ocean strategy by applying the tools to create an uncontested market space for Naara-Aaba, the first organic kiwi wine from the north-eastern states of India and second in the world after New Zealand. Research question: How to apply Blue Ocean strategy for the brand Naara-Aaba so that the competition becomes irrelevant? Theory: Blue Ocean theory Type of the case: Applied problem solving Basis of the case: Phenomenon-creating uncontested space in the market Protagonist: Present Findings: The findings revealed that implementing a Blue Ocean strategy will open up new uncontested market spaces for the brand to grow profitably. This case study shows how to apply Blue Ocean strategy for a wine brand. Discussion: Blue Ocean strategy advocates that by eliminating unnecessary attributes, reducing all features that pushes up the cost, raising utility, and creating higher value, a brand can redefine its market where competition is non-existent.

scholarly journals The Effect of Islamic Revolution on the Muslim’s Intellectual Schools Case Study of Libya and Tunisia

2016 ◽  
Vol 9 (2) ◽  
pp. 1
Author(s):  
Jaseb Nikfar ◽  
Ali Mohammadi ◽  
Ali Bagheri Dolatabadi ◽  
Alireza Samiee Esfahani
Keyword(s):  
The Political ◽  
Analytic Method ◽  
Islamic Revolution ◽  
General Direction ◽  
The North ◽  
The World ◽  
The Government ◽  
Islamic Values

Nowadays the discussion of intellectual schools in the world, especially in the north of Africa is very important for the political analysts. The intellectual roots that existed in these regions from the beginning of independence were more toward the Islam. These roots mostly revealed themselves after the victory of Islamic revolution. The formation of Iran’s Islamic revolution on the top of west and east blocks’ mutuality was a paradigm of general direction of religions and Islamic values for forming the government. This article uses description- analytic method to investigate the effects of Islamic revolution on the Muslim’s intellectual schools in the north of Africa. Two main questions are How and in what direction has the Islamic revolution happening affected the Muslim’s intellectual schools in Libya and Tunisia? Findings of the research shows that with regards to the Muslim’s intellectual backgrounds that before the Islamic revolution existed, in these countries Islamic revolution caused the reinforcement and doubled motivation for these groups. But, yet the reinforcement of the activity of these groups caused their mutuality with the government and increase of violence and insecurity.

Identity

2021 ◽  
pp. 142-154
Author(s):  
Joe Ungemah
Keyword(s):  
Social Contact ◽  
Diversity And Inclusion ◽  
Multiple Group ◽  
The North ◽  
The World ◽  
Subsequent Effect ◽  
The Cost ◽  
Group Memberships ◽  
A Company

This chapter tells the story of the North Pond Hermit who lived without social contact for 30 years and the subsequent effect on his identity. As a result of his severe social isolation, Christopher Thomas Knight lost his bearings on where he fit into society and how he should interact with others. The freedom he gained in not being defined came at the cost of becoming disjointed from the world around him. The way social labels and multiple group memberships define personal identity can be understood by the Twenty Statements Test and is brought to life through the case study of Tim Fischer, the former head of diversity and inclusion at Marathon Oil, a company where the average employee is said to “bleed blue.” Identity is in constant flux and, as such, shared identities should be enjoyed for as long as they last.

scholarly journals MIGRATION PATTERN WITH SPECIAL REFERENCE TO NORTH EASTERN REGION OF INDIA

2020 ◽  
Vol 8 (12) ◽  
pp. 122-130
Author(s):  
Dipamoni Ozah ◽  
Keyword(s):  
Special Reference ◽  
Migration Pattern ◽  
Eastern Region ◽  
Arunachal Pradesh ◽  
North East India ◽  
North East ◽  
The North ◽  
North Eastern ◽  
The World ◽  
Unique Identity

North East India, popularly Known as Seven Sister States, comprising Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland , Tripura and recently including Sikkim can earned a diverse and unique identity within and outside the nation. The Siliguri corridor, which connects mainland India with the rest of the North Eastern states, is regarded as the Mongoloid Fringe, from where the land of the Mongoloid races starts. This uncommon area of nations with natural boutiques attracts the migrants from all over the world leading different problems on local people. This paper mainly tries to examine the pattern of migration of North Eastern region by considering impacts of migration on the migrated region.

Examining the Kinships System of the Bodo

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 186-192
Author(s):  
Dr. Oinam Ranjit Singh ◽  
Dr. Nushar Bargayary
Keyword(s):  
Social Relationships ◽  
Social Cohesion ◽  
Social Relationship ◽  
Vital Role ◽  
Eastern Region ◽  
The North ◽  
Kinship System ◽  
North Eastern ◽  
The World ◽  
The Relationship

The Bodo of the North Eastern region of India have their own kinship system to maintain social relationship since ancient periods. Kinship is the expression of social relationship. Kinship may be defined as connection or relationships between persons based on marriage or blood. In each and every society of the world, social relationship is considered to be the more important than the biological bond. The relationship is not socially recognized, it fall outside the realm of kinship. Since kinship is considered as universal, it plays a vital role in the socialization of individuals and the maintenance of social cohesion of the group. Thus, kinship is considered to be the study of the sum total of these relations. The kinship of the Bodo is bilateral. The kin related through the father is known as Bahagi in Bodo whereas the kin to the mother is called Kurma. The nature of social relationships, the kinship terms, kinship behaviours and prescriptive and proscriptive rules are the important themes of the present study.

Westward Palaearctic range expansion of Papilio demoleus Linnaeus, 1758 (Lepidoptera: Papilionidae) and its arrival at Mediterranean coastal regions of Turkey and Syria

2020 ◽  
Vol 71 (4) ◽  
pp. 257-272
Author(s):  
Onat Başbay ◽  
Mudar Salimeh ◽  
Eddie John
Keyword(s):  
Eastern Mediterranean ◽  
Economic Importance ◽  
Invasive Pest ◽  
Pest Species ◽  
Coastal Regions ◽  
The North ◽  
North Eastern ◽  
The World ◽  
Invasive Pest Species ◽  
Papilio Demoleus

We review the continuing and extensive spread of Papilio demoleus in south-eastern Turkey and in regions of Turkey and Syria adjacent to the north-eastern Mediterranean. Since the authors documented the arrival of this attractive but potentially destructive papilionid species at coastal areas of Syria in 2019, regular monitoring has confirmed successful overwintering there, as well as in Turkey. As previously indicated, P. demoleus is widely recognized as an invasive pest species in Citrus-growing areas of the world and hence its arrival is of potential economic importance to a region in which citrus is widely grown.

EXPLORING EX-ANTE IMPACTS AND SOCIAL AND SPORTIVE CHALLENGES OF HOSTING A FUTURE NEW INTERNATIONAL MAJOR EVENT: A CASE STUDY OF THE WORLD ROLLER GAMES IN BARCELONA

2020 ◽  
Author(s):  
Albert Saló ◽  
Laia López
Keyword(s):  
Social Economic ◽  
Research Question ◽  
City Image ◽  
Local Council ◽  
The World ◽  
Future Consequences ◽  
Mega Event ◽  
The City ◽  
The Postponement

Research Question: This analysis arises from the decision of the current local council of Barcelona regarding the postponement of the sporting mega-event ‘World Roller Games’, due to a lack of a social and sportive implication in this event. This research tries to shed some light on the matter and give evidence to the local council to become the world capital of skating. The research question is to analyse whether non-economic impacts could be relevant enough to organise a mega-event.Research Methods: The methodology is based on the perception and experience of spectators and participants on four main impacts (social, economic, sports city image and sports practice) using a survey from a National Roller Skating Championship in Spain, considering that this profile of respondents have a better knowledge of the current situation of this sport.Results and Findings: There are positive expected future consequences of this mega-event to be held in Barcelona in social and sportive terms. We can also conclude that the local council must still introduce some social and sportive policies in the city in order to improve the chances of success in social, sports practice and sportive brand image development.Implications: It is demonstrated that a mega-event should not be seen purely from a perspective of business generation, especially with minority sports like roller skating. There is a clear opportunity to develop social and sportive practice initiatives that can push social cohesion throughout the city thanks to a mega-event such as this one.

An Integrated Tourism Model based on Local Identity for Ecological, Historical, and Cultural Tourism

2018 ◽  
Vol 3 (7) ◽  
Author(s):  
Natapon Anusorntharangkul ◽  
Yanin Rugwongwan
Keyword(s):  
Environmental Design ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Point Of View ◽  
Local Identity ◽  
Design Elements ◽  
Resources Management ◽  
The North ◽  
North Eastern

The objective of this paper is to study local identity and explore the potential for regional resources management and valuation of the historic environment a case study of the north-eastern provinces of Thailand, for guiding the tourism environmental design elements. The point of view has the goal creative integrate tourism model and product development from local identity embedded localism. This concept advocates the philosophy that tourism businesses must develop products and marketing strategies that not only address the needs of consumers but also safeguard the local identity. 

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