Haldiram’s in India

2020 ◽  
Vol 3 (2) ◽  
pp. 240-256
Author(s):  
Jashim Uddin Ahmed ◽  
Asma Ahmed ◽  
Niza Talukder ◽  
Ishrat Sultana ◽  
Farzana Haque Anika
Keyword(s):  
Market Share ◽  
Consumer Demand ◽  
Marketing Mix ◽  
Taste Buds ◽  
Growth Strategy ◽  
Price Promotion ◽  
The Past ◽  
Physical Presence ◽  
Demand Patterns ◽  
A Company

The Indian snack market is a promising and booming sector with a surge in consumer consumption of an array of snacks. The market has been growing since several years, but the past 2 years have been marked by notable growth. A leading player in the snacks industry, Haldiram’s, an already prevalent name in India, has been catering for the needs of the evolving consumer demand patterns since 1937. This case starts with a description of India’s snacks market and Haldiram’s standing as a company with dominant market share. In addition to discussing the competitive landscape and challenges, the case evaluates Haldiram’s offerings using the 7Ps (product, place, price, promotion, people, physical presence and processes) of marketing mix and growth strategy options using Ansoff Matrix. As Indians are getting introduced to new global delicacies and flavors, their taste buds are changing, and a certain group of consumers are shifting towards healthy snacking options. The case sheds light on this whole new dimension and how Haldiram’s can keep pace with evolving trends in the snacking industry.

scholarly journals Strategi Pemasaran Produk Fulprotek PT Asuransi Takaful Keluarga dan Bank Muamalat Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 13-25
Author(s):  
Putri Ayuni ◽  
Nuri Aslami
Keyword(s):  
Market Share ◽  
Marketing Mix ◽  
Long Time ◽  
A Company

Marketing is one of the economic sciences that has been developing for a long time, and until now marketing greatly affects the success of a company to be able to survive in market share. Therefore the company must carry out a marketing mix which also has an influence to determine the success or failure of marketing its products. If the marketing mix implemented by the company is able to market its products well, this will affect the company's goals. Keywords: Marketing. Economy, Fullprotect

scholarly journals Strategi Pemasaran Produk Geotextile di Perusahaan X

2021 ◽  
Vol 5 (3) ◽  
pp. 273
Author(s):  
Alvin Andrew Alim ◽  
Anas Lutfi
Keyword(s):  
Market Share ◽  
Textile Industry ◽  
Swot Analysis ◽  
Raw Materials ◽  
Marketing Mix ◽  
Toll Roads ◽  
Loyalty Program ◽  
Competitive Forces ◽  
A Company ◽  
Potential Customers

Company X is a company engaged in the textile industry and produces a product called pp woven bag. Although it was only established in 2016. This research was conducted to provide input to Company X to be able to strengthen its market share and also look for opportunities regarding geotextile products and segments. The research method used in the writing of this thesis is SWOT analysis and five competitive forces to identify strengths, weaknesses, as well as opportunities, threats and competition in the industry. Then Develop strategies and tactics for company X using segmenting, targeting, positioning (STP) and marketing mix. The results of this study are the highest segments in the construction of highways and toll roads because they have the highest needs, and need to make Geotextile products of type 300 and 350 GSM to be able to strengthen its market share and create new products such as jumbo bags that require machines and similar raw materials for the production process so that they do not have dependency in infrastructure. Then need to create a marketing place in big cities to be able to strengthen relationships with consumers and provide information to potential customers about the product, product quality, and price. Another thing that can be done is to create a strategy in the form of a loyalty program to make it easier for consumers to make purchases because of the high cost and product needs that make some companies have difficulty buying Geotextile products. Perusahaan X merupakan perusahaan yang bergerak di bidang industri tekstil dan menghasilkan produk yang bernama pp woven bag. Meskipun baru berdiri pada Tahun 2016. Penelitian ini dilakukan untuk memberikan masukan kepada Perusahaan X untuk dapat memperkuat market sharenya dan juga mencari peluang mengenai produk geotextile dan segmen. Adapun metode penelitian yang dipergunakan dalam penulisan karya akhir ini adalah SWOT analisis dan five competitive forces untuk mengidentifikasi kekuatan, kelemahan, serta peluang, ancaman dan persaingan di industri tersebut. Kemudian Menyusun strategi dan taktik untuk perusahaan X menggunakan segmenting, targeting, positioning (STP) dan marketing mix. Hasil dari penelitian ini adalah segmen yang paling tinggi berada pada pembangunan jalan raya dan jalan tol dikarenakan memiliki kebutuhan yang paling tinggi, serta perlu membuat produk Geotextile jenis 300 dan 350 GSM untuk dapat memperkuat market sharenya dan menciptakan produk baru seperti jumbo bag yang memerlukan mesin dan bahan baku yang serupa untuk proses produksinya sehingga tidak memiliki ketergantungan dibidang infrastruktur. Kemudian perlu membuat tempat pemasaran di kota – kota besar untuk dapat memperkuat hubungan dengan konsumen dan memberikan informasi kepada calon konsumen tentang produk, kualitas produk, dan harga. Hal lain yang dapat dilakukan adalah menciptakan strategi berupa program loyalty untuk dapat mempermudah konsumen dalam melakukan pembelian dikarenakan biaya dan kebutuhan produk yang tinggi menjadikan beberapa Perusahaan kesulitan dalam membeli produk Geotextile.

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BUAH MELON PT. SYAFINA NIAGA

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Iwan Kurniawan Subagja, SE., MM. ◽  
Slamet Istoto
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Sampling Methods ◽  
Marketing Mix ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Individual Activity ◽  
A Company ◽  
Melon Fruit

Decision making is an individual activity that is directly involved in obtaining and using the goods offered. Promotion is one of the variables in a marketing mix that is very important to be implemented by a company in marketing its products or services, thus influencing consumers to make purchasing decisions. The quality of the product can also affect consumers in making purchasing decisions. This study aims to analyze the effect of product quality and promotion on purchasing decision of Melon fruit. Population and sample of research is purchasing or buyer from consumer of PT. Syafina Niaga as many as 30 companies and sampling methods using saturated sampling techniques as well as analysis used with regression analysis. The results showed that there is a significant influence between product quality and promotion of purchasing decisions.

Purchase, Pooling, and Equity Analysts' Valuation Judgments

2000 ◽  
Vol 75 (3) ◽  
pp. 257-281 ◽  
Author(s):  
Patrick E. Hopkins ◽  
Richard W. Houston ◽  
Michael F. Peters
Keyword(s):  
Stock Price ◽  
Joint Effect ◽  
Financial Accounting ◽  
Business Press ◽  
The Past ◽  
Income Statement ◽  
Business Combination ◽  
Separate Line ◽  
Acquisition Premium ◽  
A Company

We provide evidence that analysts' stock-price judgments depend on (1) the method of accounting for a business combination and (2) the number of years that have elapsed since the business combination. Consistent with business-press reports of managers' concerns, analysts' stock-price judgments are lowest when a company applies the purchase method of accounting and ratably amortizes the acquisition premium. The number of years since the business combination affects analysts' price estimates only when the company applies the purchase method and ratably amortizes goodwill—analysts' price estimates are lower when the business-combination transaction is further in the past. However, this joint effect of accounting method and timing is mitigated by the Financial Accounting Standards Board's proposed income-statement format requiring companies to report separate line items for after-tax income before goodwill charges and net-of-tax goodwill charges. When a company uses the purchase method of accounting and writes off the acquisition premium as in-process research and development, analysts' stockprice judgments are not statistically different from their judgments when a company applies pooling-of-interest accounting.

Effectiveness of clauses restricting equity transfer in articles of association of limited liability companies using fuzzy AHP: A data analysis of related cases in China from 2010 to 20191

2021 ◽  
pp. 1-12
Author(s):  
Peng Chen ◽  
Yingzhi Nie
Keyword(s):  
Fuzzy Ahp ◽  
Limited Liability ◽  
Limited Liability Company ◽  
Analytic Hierarchy ◽  
Legal Norms ◽  
The Past ◽  
Analytic Hierarchical Process ◽  
Closed Characteristics ◽  
A Company ◽  
External Equity

Based on the company cases published in China over the past ten years, both theoretical methods and Artificial intelligence technologies were applied to analysis cases data on the effectiveness of clauses restricting equity transfer in articles of association of limited liability companies (LLCs). With its unique characters based on shareholders and strong vitality, limited liability company (LLC), as the “evergreen tree” among the market players, is a company form adopted by many investors. Nevertheless, due to its prominent closed characteristics, equity transfer has become a bottleneck for the development of LLCs. According to this paper, it is necessary to distinguish between the effectiveness of clauses restricting internal and external equity transfer in articles of association of LLCs. Fuzzy Analytic Hierarchical Process (AHP) is utilized for which involves process of analytic hierarchy modelled with utilizing theory of fuzzy logic. Moreover, instead of being confined to the existing legal norms, the judgment standard of clauses restricting equity transfer in articles of association of LLCs should be comprehensively measured by the golden rules, i.e. “fairness”, “autonomy” and “operability”.

scholarly journals The Sustainable Seafood Movement Is a Governance Concert, with the Audience Playing a Key Role

2018 ◽  
Vol 10 (1) ◽  
pp. 180 ◽  
Author(s):  
Kate Barclay ◽  
Alice Miller
Keyword(s):  
Literature Review ◽  
Willingness To Pay ◽  
Market Share ◽  
Consumer Demand ◽  
Price Premiums ◽  
Private Standards ◽  
Sustainable Seafood ◽  
Individual Actor ◽  
Qualitative Literature ◽  
Sustainable Sourcing

Private standards, including ecolabels, have been posed as a governance solution for the global fisheries crisis. The conventional logic is that ecolabels meet consumer demand for certified “sustainable” seafood, with “good” players rewarded with price premiums or market share and “bad” players punished by reduced sales. Empirically, however, in the markets where ecolabeling has taken hold, retailers and brands—rather than consumers—are demanding sustainable sourcing, to build and protect their reputation. The aim of this paper is to devise a more accurate logic for understanding the sustainable seafood movement, using a qualitative literature review and reflection on our previous research. We find that replacing the consumer-driven logic with a retailer/brand-driven logic does not go far enough in making research into the sustainable seafood movement more useful. Governance is a “concert” and cannot be adequately explained through individual actor groups. We propose a new logic going beyond consumer- or retailer/brand-driven models, and call on researchers to build on the partial pictures given by studies on prices and willingness-to-pay, investigating more fully the motivations of actors in the sustainable seafood movement, and considering audience beyond the direct consumption of the product in question.

Augmenting Tools for Reverse Engineering Methods

2006 ◽  
Author(s):  
Mark Snider ◽  
Sudhakar Teegavarapu ◽  
D. Scott Hesser ◽  
Joshua D. Summers
Keyword(s):  
Reverse Engineering ◽  
Black Box ◽  
House Of Quality ◽  
Engineering Process ◽  
Design Efficiency ◽  
Design For Manufacture ◽  
The Past ◽  
Cad Models ◽  
Product And Process ◽  
A Company

Reverse engineering has gained importance over the past few years due to an intense competitive market aiding in the survivability of a company. This paper examines the reverse engineering process and what, how, and why it can assist in making a better design. Two well known reverse engineering methodologies are explored, the first by Otto and Wood and the second by Ingle. Each methodology is compared and contrasted according to the protocols and tools used. Among some of the reverse engineering tools detailed and illustrated are: Black box, Fishbone, Function Structure, Bill of Material, Exploded CAD models, Morphological Matrix, Subtract and Operate Procedure (SOP), House of Quality matrix, and FMEA. Even though both methodologies have highly valued tools, some of the areas in reverse engineering need additional robust tooling. This paper presents new and expanded tooling to augment the existing methods in hopes of furthering the understanding of the product, and process. Tools like Reverse Failure Mode and Effects Analysis (RFMEA), Connectivity graphs, and inter-relation matrix increase the design efficiency, quality, and the understanding of the reverse engineering process. These tools have been employed in two industry projects and one demonstrative purpose for a Design for Manufacture Class. In both of these scenarios, industry and academic, the users found that the augmented tools were useful in capturing and revealing information not previously realized.

Advantages in Environmental Compliance For Maritime Corrosion Control

2015 ◽  
Author(s):  
Eric Lethe
Keyword(s):  
Material Selection ◽  
Shop Floor ◽  
Chief Financial Officer ◽  
Successful Implementation ◽  
The Past ◽  
New Methods ◽  
Traditional Procedure ◽  
Environmentally Sound ◽  
A Company ◽  
Selection Of

The need for environmentally compliant processes and materials in the Painting Industry grows more pressing every day. As the need for these processes grows, so grows the confusion regarding the selection and implementation of these new methods and materials. In the past, price and traditional procedure were the only criteria by which a material was procured. Speed and compliance with Original Equipment Manufacturer specification governed how things were done on the shop floor. With the advent of the environmental regulations, processes are being examined all across the globe. In many of the larger companies, the chief environmental officer has as important a role as the comptroller or Chief Financial Officer. Environmental managers are often not chemists or line painters, and typically, the environmental manager is skilled only in the policies of waste disposal, spill clean up, or remediation. The methods whereby a company can minimize the generation of hazardous waste remain less familiar. Often the examination of possible alternate techniques and materials are left for the last minute, or are conducted by personnel who are unfamiliar with how to make changes work. This is usually a recipe for failure in the implementing of anything new. This paper will suggest methods for selection of alternative products and processes in a clear and organized manner. Salient discussion points will be: 1. Process Examination 2. Material Selection 3. Steps For Successful Implementation 4. Possible Impediments 5. How to Avoid Risky Alternatives It will focus on procedures that will assist in the decision making process, and hopefully be of use in the choosing of environmentally sound equipment, chemicals, and methodologies.

scholarly journals The Value Of Cre In The Formulation And Implementation Process Of Real Estate Strategies In A Company

2014 ◽  
Vol 22 (1) ◽  
pp. 58-68
Author(s):  
Jan Konowalczuk ◽  
Tomasz Ramian
Keyword(s):  
Real Estate ◽  
Market Share ◽  
Property Values ◽  
Implementation Process ◽  
Market Value ◽  
Development Projects ◽  
Property Value ◽  
Different Types ◽  
A Company

Abstract One of the fundamental ways in which an advantage over competitors can be gained in business is to develop real estate portfolios in such a way that will lead to an increase in market share and value for shareholders. This serves as justification for the formulation and implementation of specific real estate strategies regarding the best manner in which to use CRE, make decisions regarding restructuring, and carry out necessary development projects, taking into account the criteria of: location, time, and procurement options. This paper presents the formulation and realization of real estate strategies, focusing on the use of the category of property value. Moreover, the authors formulate a possible classification of CRE, which is useful from the perspective of real estate strategies, in addition to identifying and evaluating different types of property values which can be used for real estate strategies. For the majority of operational properties, these categories differ from market value. The last part of the publication provides a reference of selected valuation methods used to determine the value of CRE in the context of formulating and implementing real estate strategies.

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