Creative Competence in the System of Professional Communication
The article defines the value of creative competence for the modern communication specialist, as well as the comprehension of creativity and creative competence. The characteristic of activity of the expert in the sphere of professional communications is given. The article presents the historiographical aspect of the problem, structural models of creativity and creative competence, the algorithm consisting of five stages and methods of its formation in the conditions of modernization and innovation of higher education. The principles of formation of this phenomenon and organizational and pedagogical conditions are named. The article highlights the reasons for the low level of specialists’ creative competence in the field of professional communications and the problems of its formation in the university.