scholarly journals Occasional words in the language of advertising

2021 ◽  
pp. 27-36
Author(s):  
M. V. Kotenko ◽  
◽  
A. Z. Shtanhret ◽  
Keyword(s):  
Word Formation ◽  
Point Of View ◽  
Main Function ◽  
Graphic Symbols ◽  
Innovative Tool ◽  
Language Norms ◽  
Base Formation ◽  
Vivid Description ◽  
Newspaper Articles

The article attempts to investigate the peculiarities of using of occasionalisms in the language of advertising. A thorough analysis of selected occasionalisms was performed on the level of phonetics, semantics and syntax. It has been proven that alliteration is the most often used means to increase the intonational expressiveness of an advertising slogan, as illustrated by numerous examples from newspaper articles. The analysis of belonging of occasional words to a certain part of the language has shown that they mostly belong to the class of nouns, adjectives and verbs with a positive connotation, thus contributing to the expressiveness of an advertising slogan. It has been confirmed that every occasionalism has been created for a certain advertising slogan by violating the language norms of word formation. Most occasional words have been formed by derivation, mainly affixation, base formation and abbreviation. From a syntactic point of view, the language of advertising is represented by affirmative, interrogative and exclamatory types of sentences. The main function of the selected occasional words is the nomination of certain products and services. Performing the function of an expressive means, occasionalisms are mostly used to provide a vivid description of the advertising product or service in order to attract the attention of consumers. It has been proved the expediency of using intentionally incorrect spelling of words, the so-called sensational or divergent spelling in the texts of the advertising slogan is considered to be one of the effective ways to attract the attention of modern consumers to the advertising product or service. As an example of an innovative tool in the battle for perspective consumers, the use of numerals and other graphic symbols has been singled out for the potential consumers’ attention, which will help to increase the effectiveness of the advertising slogan and remembering of its new expressive shades.

scholarly journals WORLD EXPERIENCE: COMMERCIAL BANK CREDIT AND ECONOMIC GROWTH RELATIONSHIP

2020 ◽  
pp. 6-19
Author(s):  
Davit Aslanishvili
Keyword(s):  
Economic Growth ◽  
Large Scale ◽  
Banking Sector ◽  
Point Of View ◽  
Bank Credit ◽  
Main Function ◽  
Economic Point ◽  
Market Factors ◽  
Credit Portfolio ◽  
The Impact

This research focuses on the problem of large scale disproportion of success in the development of the banking sector and mostly unsuccessful development of the real sector of the economy. It should be noted that this disproportion is a subject of consideration in contemporary economic literature and our research is an attempt to broaden the issue and share ideas inside the international scientific circles. The main problem in the research is the impact of the banking sector's credit portfolio and the functioning of credit markets on the economic growth of the country. In this regard, it is very important to identify, study the macroeconomic stabilization and accelerated economic growth of the country and analyse the impact mechanisms of the credit market factors on economic growth. The conclusion that combines many of the research and opinions given in the survey can be as follows: From the economic point of view, the main function of banks is to increase the financing/lending of funds as the core point to increase investments in the economy. Thus, the development of the country in economic terms depends on the increase of investments. At present, it is in the hands of the banking sector whether to lead us to economic immobility or to accelerate the country's economic development through efficient allocation of resources.

scholarly journals MECHANISM OF REPRODUCING TECHNICAL RESOURCES OF ENTERPRISES IN THE PROCESS OF THEIR FUNCTIONING

2021 ◽  
Author(s):  
Olena Bobrovska
Keyword(s):  
Economic Behavior ◽  
Point Of View ◽  
Main Function ◽  
Total Capital ◽  
Economic Transformations ◽  
Definition Of ◽  
Additional Value ◽  
The Cost ◽  
The Relationship ◽  
Cost Characteristics

The specific character of reproducing and maintaining the quality and productivity of technical resources is considered from the point of view of their economic essence and economic behavior in the production process. The views of domestic and foreign scientists are analyzed regarding the subject-functional and monetary definition of the enterprises’ capital, а part of which is the cost of technical resources. Understanding the properties of technical resources as a part of the enterprise total capital allowed identifying the basic statements. The relationship between the reproduction of technical resources and their total value in the process of functioning, namely the turnover and transition of their monetary equivalent to the material equivalent and vice versa has been shown. The steps of movement of the technical resources monetary equivalent are presented and considered in three stages: formation of the stage, at which the enterprise money capital is transformed into technical resources; the stage of technical resources production use and that of resources conversion into monetary form in the process of which the relationship between the state of technical resources capabilities and their cost characteristics changes. The character of economic transformations in the process of movement is described; the method of creating and adding cash flow formed by technical resource, to the money capital of the enterprise is considered. It has been proposed to use a linear rate depreciation accounting, from the beginning of the technical resources acquisition and throughout useful life using of the capital discount rate, in order to prevent partial loss of value of the initial capital invested in technical resources. It has been shown that the use of technical resources is expedient until the value of the monetary product is equal to their discounted price. The research pursued showed that for timely innovative reproduction of technical resources as part of the enterprise capital cost, these resources must perform the main function – that of forming additional value (additional profit).

scholarly journals Comparative Analysis of Armenian and English Syndetic Analytical Word-Formation Structures with Noun Component

2017 ◽  
Vol 13 (1-2 (17)) ◽  
pp. 19-28
Author(s):  
Sirarpi Karapetyan
Keyword(s):  
Comparative Analysis ◽  
Word Order ◽  
English Language ◽  
Word Formation ◽  
Point Of View ◽  
New Words

The syndetic or conjunctional analytical word-formation structures with noun component are very productive in the Armenian and English languages from the point of view of forming new words. The paper is devoted to the comparison and contrast of the structural, grammatical and semantic peculiarities of the syndetic (conjunctional) analytical word-formation structures in Armenian and English. In Armenian they are mainly formed with the help of the conjunction “ու”, rarely with the conjunction “և”. In English these units are generally formed with the help of the conjunction “and” and belong to the type of the so-called phrase compounds. Besides the conjunctional compounds, phrasal compounds also include the so called syntactic compounds which resemble segments of speech corresponding to the syntactic and word order rules of the English language, e.g. Jack-of-all-trades “a person who can do many different kinds of work”, lily-of the-valley “a European plant of the lily family”; this type does not have its typological equivalent in Armenian. The examples of syndetic analytical structures provided in this paper are mainly taken from English and Armenian dictionaries.

Construction of Network Teaching Platform

2014 ◽  
Vol 568-570 ◽  
pp. 1360-1363
Author(s):  
Yuan Yuan Kou
Keyword(s):  
Teaching And Learning ◽  
Point Of View ◽  
Design Model ◽  
General Construction ◽  
Main Function ◽  
Teaching Process ◽  
Network Teaching ◽  
Teaching Platform ◽  
Education Informationization

This article discusses the design model, general construction and implement scheme of network teaching platform based on Web techniques, probes the application of education informationization in the teaching process. Combined modern teaching theory and multi-medium techniques, the article demonstrates and implements the main function and demand of network teaching platform from m teaching and learning point of view.

Combining Forms and Affixoids in Morphology

2020 ◽  
Author(s):  
Dany Amiot ◽  
Edwige Dugas
Keyword(s):  
Major Part ◽  
Word Formation ◽  
Point Of View ◽  
The Other ◽  
Formation Processes ◽  
Good Criterion ◽  
Part Of Speech ◽  
Starting Point ◽  
Wide Range ◽  
The One

Word-formation encompasses a wide range of processes, among which we find derivation and compounding, two processes yielding productive patterns which enable the speaker to understand and to coin new lexemes. This article draws a distinction between two types of constituents (suffixes, combining forms, splinters, affixoids, etc.) on the one hand and word-formation processes (derivation, compounding, blending, etc.) on the other hand but also shows that a given constituent can appear in different word-formation processes. First, it describes prototypical derivation and compounding in terms of word-formation processes and of their constituents: Prototypical derivation involves a base lexeme, that is, a free lexical elements belonging to a major part-of-speech category (noun, verb, or adjective) and, very often, an affix (e.g., Fr. laverV ‘to wash’ > lavableA ‘washable’), while prototypical compounding involves two lexemes (e.g., Eng. rainN + fallV > rainfallN). The description of these prototypical phenomena provides a starting point for the description of other types of constituents and word-formation processes. There are indeed at least two phenomena which do not meet this description, namely, combining forms (henceforth CFs) and affixoids, and which therefore pose an interesting challenge to linguistic description, be it synchronic or diachronic. The distinction between combining forms and affixoids is not easy to establish and the definitions are often confusing, but productivity is a good criterion to distinguish them from each other, even if it does not answer all the questions raised by bound forms. In the literature, the notions of CF and affixoid are not unanimously agreed upon, especially that of affixoid. Yet this article stresses that they enable us to highlight, and even conceptualize, the gradual nature of linguistic phenomena, whether from a synchronic or a diachronic point of view.

TAVERNS IN INDRA IN THE 1930s FROM A HISTORICAL POINT OF VIEW

Via Latgalica ◽  
2008 ◽  
pp. 163
Author(s):  
Olga Krēgere
Keyword(s):  
Customer Service ◽  
Social Life ◽  
Point Of View ◽  
Main Function ◽  
Popular Entertainment ◽  
Rural Municipality ◽  
Brass Band ◽  
Cultural Life ◽  
The Social ◽  
Live Stock

Based on the sources and literature available to the author, as well as on data obtained during field study, the paper describes the origins and functions of a tavern in Daugavpils region (now Kraslava region) in the rural Indra municipality in the 1930s. The chronology of the paper is determined by the founding of the establishment in 1929 and its operation until 1940 when Latvia was occupied by the USSR army. The paper is organized into three topical parts: first, the origins of the tavern are described, then the environment and its development over time, and finally the fulfillment of the tavern’s objectives in the economic and cultural life. The paper is based on the following: 1) documents of the Latvian State Historical Archives (hereinafter LSHA): The 1935 census materials of the State Statistics committee; Orders to the authorities issued by the head of the administration of Daugavpils County; Notices of the Indra rural municipality (until 1937 Piedruja rural municipality) to the head of the administration of Daugavpils Region; Lists of taxpayers (1929–1940); Population statistics (1941– 1943), 2) Audiotape-recorded narrations of the tavern building heir Anna Šiško obtained during Rezekne University College’s (2007), as well as factual material obtained during the interview (2008). Judging by Jānis Šiško’s family’s purposeful construction of the tavern and its role in Indra’s economic and social culture in the 30’s of the 20th century, it can be considered that its main function was customer service. The operation and the use of the tavern was adjusted to the particular needs of the social life according to the conditions during that period. The location of the tavern within reach of the railway station and the market square provided advantageous lodging and recreation facilities. These were used by the buyers of agricultural goods and corners, called „uzkupči”, arriving on a regular weekly basis from far away, mainly from Riga, by the producers of these goods from the wide neighbourhood, as well as by local farmers in the periods of supply and sale of sugar-beet, flax, and live stock. Therefore, the operation of the tavern contributed greatly to the economic activity of the municipality. Organized recreation – dances and open-air parties in the tavern yard on the playground and in the specially arranged spacious premises of a shed with the border guards brass band, and regular theatre performances and celebrations at the occasion of public holidays – introduced the tavern to the social life of Indra and made it a popular entertainment place in the finest sense of the word and thereby contributed to the enrichment of the county’s cultural life.

The Discourse of Globalization: Framing and Sensemaking of an Emerging Concept

2005 ◽  
Vol 70 (1) ◽  
pp. 29-52 ◽  
Author(s):  
Peer C. Fiss ◽  
Paul M. Hirsch
Keyword(s):  
Point Of View ◽  
International Economy ◽  
Structural Factors ◽  
Press Releases ◽  
Qualitative And Quantitative ◽  
Meaning Creation ◽  
Quantitative Analyses ◽  
Newspaper Articles

While the literature on framing has importantly expanded our understanding of frame creation and contests from an interpretive point of view, previous studies have largely neglected the structural contexts in which framing activities occur. In this study, we propose extending the framing approach by incorporating insights from the literature on sensemaking to examine how and when opportunities for meaning creation open up and how this affects subsequent discursive processes. Connecting framing and sensemaking better enables us to examine how structural factors prompt and bound discursive processes, affecting when and where frame contests emerge. We demonstrate the utility of this approach by examining changes in the discourse of globalization. Using qualitative and quantitative analyses of newspaper articles and corporate press releases, we trace the emergence of globalization discourse, its diffusion, and the increasing contention that surrounds it. Our findings show how and where globalization discourse emerged in response to greater U.S. involvement with the international economy, and how later frame contests over the meaning of globalization have depended on the interests of the actors involved.

(Pentane-2,4-dionato-κ2O,O′)(pyridin-2-amine-κN1)copper(II) and (pentane-2,4-dionato-κ2O,O′)(pyrimidin-2-amine-κN1)copper(II)

2012 ◽  
Vol 68 (3) ◽  
pp. m64-m68 ◽  
Author(s):  
Franc Perdih
Keyword(s):  
Crystal Structure ◽  
Hydrogen Bonding ◽  
Schiff Base ◽  
Hydrogen Bonds ◽  
Point Of View ◽  
Metal Coordination ◽  
Π Interactions ◽  
Schiff Base Formation ◽  
Base Formation ◽  
Amine Ligand

The title compounds, [Cu(C5H7O2)2(C5H6N2)], (I), and [Cu(C5H7O2)2(C4H5N3)], (II), were prepared by the reaction of bis(pentane-2,4-dionato-κ2O,O′)copper(II) with pyridin-2-amine and pyrimidin-2-amine, respectively. From a chemical point of view, it is interesting that no Schiff base formation was observed. The compounds are isostructural, with both having a square-pyramidal coordination of the CuIIatom and intramolecular N—H...O hydrogen bonding. The additional N atom of the pyrimidin-2-amine ligand is not involved in hydrogen bonding or in metal coordination. In the crystal structure, chelate rings are involved in π–π interactions and molecules of (I) are linked togetherviaN—H...O hydrogen bonds.

Semantic niches and analogy in word formation

2009 ◽  
Vol 9 (2) ◽  
pp. 183-201 ◽  
Author(s):  
Matthias Hüning
Keyword(s):  
Word Formation ◽  
Point Of View ◽  
Formation Processes ◽  
New Words ◽  
Contrastive Linguistics ◽  
Morphological Differences ◽  
Difficult Terrain

Word formation, like other lexical phenomena, seems to be a difficult terrain for contrastive linguistics since it hardly allows for significant and insightful generalizations about the differences between two languages, as has been stated in the literature more than once. This paper investigates one factor leading to morphological differences and contrasts between historically related languages (Dutch and German). It is argued that word formation processes often show semantic fragmentation: in the course of time they develop ‘semantic niches’, i.e. groups of words (subsets of a morphological category) kept together by formal and semantic criteria and extendable via analogy. When looking at word formation from a contrastive point of view, these niches seem to allow for better generalizations in terms of systematic correspondences and differences between two languages than the category as a whole. As a consequence, productivity should not be seen as an absolute notion, but rather as a local and gradual phenomenon. Morphology should not only account for the possibility of coining new words but also for their probability, because language comparison shows that even allegedly equivalent word formation processes often differ with respect to the probability of their use. The paper therefore argues in favour of an analogy approach that takes the existence of semantic niches seriously.

scholarly journals Compositional analysis of interrogative imperatives in Hungarian

2017 ◽  
Vol 3 ◽  
pp. 117-135
Author(s):  
Judit Kleiber ◽  
Gábor Alberti
Keyword(s):  
Representation Theory ◽  
Mixed Type ◽  
Compositional Analysis ◽  
Semantic Content ◽  
Point Of View ◽  
Main Function ◽  
Discourse Marker ◽  
Self Reflection ◽  
Simple Question ◽  
Semantic Point

The paper investigates utterances which combine imperative and interrogative elements in Hungarian. We intend to explore the scope of the hypothesis that the pragmatico-semantic content of mixed-type sentences can be obtained compositionally. We present four types of interrogative imperative. The imperative factor is indicated by subjunctive morphology on the verb. The interrogative character is represented by (1) rise-fall intonation which marks polar questions, (2) the discourse marker ugye expressing bias, (3) the particle vajon expressing self-reflection or hesitation, and (4) wavy intonation which indicates surprise. We claim that such sentences are primarily questions with their main function being ‘request for instruction’. For the analysis, we take a formal pragmatico-semantic point of view. Our goal is to demonstrate how these sentences can be analyzed compositionally within a belief–desire–intention frame. We apply the formal dynamic discourse- and mind-representation theory ReALIS. We have found that the pragmatico-semantic content (intensional profile) of each type can be constructed via using two formal operations: concatenation and pragmasemantic blending. The composition produces the required output, namely that the interrogation / bias / speculation / surprise which pertains to an eventuality in the case of a simple question, pertains to the “commanding” of this eventuality in the case of interrogative imperatives.

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