scholarly journals Mediasi Corporate Image pada Hubungan Price Policy dengan Keputusan Pembelian

IQTISHODUNA ◽  
2021 ◽  
Vol 17 (2) ◽  
pp. 163-174
Author(s):  
Elvirra Ariska Dewi ◽  
Pudjo Sugito
Keyword(s):  
Data Analysis ◽  
Local Community ◽  
Sampling Technique ◽  
Price Policy ◽  
Corporate Image ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Community Based ◽  
Pricing Policy ◽  
Independent Variable

Abstract: This research on the effect of price policy on purchasing decisions through corporate image mediation aims to analyze how much influence is generated by the price policy mediated by corporate image on purchasing decisions. To achieve this goal, the research method used is quantitative. The sampling technique uses accidental random sampling technique and the number of samples used is 100 respondents. Data analysis techniques using SmartPLS. The independent variable in this study is the price policy while the dependent variable is purchasing decisions, and the corporate image mediation variable. Primary data is obtained through Matahari Department Store visitors and of course the local community. Based on data analysis, it is revealed that the price policy does not significantly affect on purchasing decisions. However, the pricing policy significantly effect on corporate image. Meanwhile, corporate image significantly affect on purchasing decisions and price policy significantly effect on purchasing decisions that are mediated by corporate image. The findings of this research provide interesting information because corporate image not only affects purchasing decisions, but also mediates the effect of price policies on purchasing decisions.

Marketing Strategy on Community Based Tourism in Special Region of Yogyakarta

2018 ◽  
Vol 9 (4) ◽  
pp. 733
Author(s):  
Dyah SUGANDINI ◽  
Mohamad Irhas EFFENDI ◽  
Agus Sasmito ARIBOWO ◽  
Yenni Sri UTAMI
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Local Community ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Tourism Destination ◽  
Community Based ◽  
Primary Data Analysis ◽  
Special Region

This research aims to analyze marketing strategy of tourism in Yogyakarta using SWOT analysis. This research is using Community Based Tourism (CBT) approach. CBT is the empowerment of local community where they are involved in the planning, managing, and decision making for the development. The urgency of this research is the demand from Indonesian government for tourism development in Special Region of Yogyakarta in order to make Yogyakarta as a leading tourism destination in Southeast Asia. This research is conducted in Yogyakarta that has four districts and one city. The data used in this research is primary and secondary data. The respondents are foreign and domestic tourists and stakeholders officials. The number of respondents is 300 people. The data is collected by convinience sampling. The secondary data analysis shows that foreign and domestic tourists who come to Special Region of Yogyakarta is relatively increasing in the last three years. Tourism destination in Special Region of Yogyakarta which based on community is also increasing and always innovating. The primary data analysis shows thattourism destination quality, satisfaction, and image according to the visitor perception is good, but the visitor loyaly shows a bad result. Most of the tourists visit Special Region of Yogyakarta just once and it is just a transit destination. The strategy that is necessary to increase the visit in tourism destination for tourists can be done through promotion of cultural destination that is quite attractive for the tourists. An integrated promotion for CBT needs to be more improved.

scholarly journals Kontribusi Atraksi Wisata Arung Jeram Terhadap Masyarakat Lokal Di Desa Pekraman Kedewatan Kecamatan Ubud, Kabupaten Gianyar

2018 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
I Wayan Dedy Karnawan ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Local Community ◽  
Secondary Data ◽  
Sampling Technique ◽  
Local Communities ◽  
Primary Data ◽  
Tourist Attraction ◽  
Literature Study ◽  
The Public

The existence of a tourist attraction required improving the welfare of the surrounding community. This study aims to find out how many contributions of rafting tourist attraction in society Kedewatan village, in order to contribute positively to the welfare of local communities. Therefore, this research is expected to provide benefits to related parties. This researchused of primary data and secondary data sources, while the type of data used quantitative and qualitative data. Data were collected through observation, interview and literature study. Determination of informants in this research usedpurposive sampling technique. The data analysis used is qualitative data analysis techniques and restricted by contribution concept, the concept of community participation, and the concept of community-based tourism. The results obtained are the company's contribution to Kedewatan society been running smoothly, which contributes to the Kedewatan village in the form of donations which pay each month, contributing directly to the public in the form of add job vacanciesfor local people, contributing indirectly to the local communities that helping local community businesses. To optimizie job vacanciesfor local communities,it is necessary to co-operation between companies and Kedewatan communities in recruitment labor. Keywords: Contributions, rafting, Kedewatan village community

scholarly journals KEBIJAKAN PENETAPAN HARGA PADA PT. ATRINDO ASIA GLOBAL BANDUNG

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Sukmayadi
Keyword(s):  
Data Analysis ◽  
Qualitative Method ◽  
Sampling Technique ◽  
Pricing Policy ◽  
Data Presentation ◽  
Collection Data ◽  
Data Source ◽  
Independent Variable ◽  
Pricing Problems ◽  
Policy Solutions

This study is to analyze the focus of the problem: Pricing Policy at PT. Atrindo Asia Global Bandung. The purpose of this study was to determine the implementation of the pricing policy, constraints and pricing policy solutions at PT. Atrindo Asia Global Bandung. This study uses a Qualitative Method with an independent variable: Price. The sampling technique used is Purposive Sampling, which is a data source sampling technique with certain considerations. Informants are: Marketing Staff, Service Supervisor. Data analysis using the model of Miles and Huberman with the steps: data collection, data reduction, data presentation, conclusion. The method used to test the validity of the data is the triangulation technique. Based on observations, interviews and data analysis, it was concluded that the implementation of the pricing policy at PT. Atrindo Asia Global Bandung, which sets prices based on satisfaction based pricing, relationship pricing, efficiency pricing, cost based pricing, competition based pricing and demand based pricing. Problems that arise are forgetting or not including all the components of the costs incurred, often setting prices too low. The solution is expected to use a mathematical calculation of the costs incurred so that the costs to be incurred are more systematically arranged Implementation of pricing policies at PT. Atrindo Asia Global is expected to be implemented well so that it is able to achieve the company's targets

scholarly journals PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA PADA KONSUMEN PT CAPELLA DINAMIK NUSANTARA PEKANBARU

2018 ◽  
Vol 4 (3) ◽  
pp. 352-359
Author(s):  
Nurul Sukriani
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Independent Variable ◽  
Questionnaire Method

Abstract : This research was conducted for PT. Capella Dinamik Nusantara Pekanbaru, using the independent variable, to find out its influence on the purchase decision of the Honda brand motorcycle. The population in this study were all consumers who bought Honda brand motorcycles through official Honda dealers in Pekanbaru, namely PT. Capella Dinamik Nusantara directed 19,853 people, and this sample was 100 people, using accidental random sampling technique that is by giving questionnaires to consumers of Honda motorbike buyers at PT Capella Dinamik Nusantara which were met by researchers. The data was collected by questionnaire method by filling the conditions directly with the respondents. The data analysis technique used is multiple linear regression which is operated through the SPSS 16 for Windows program. The results showed that simultaneous and partial promotion variables and a significant analysis of the purchasing decisions of Honda brand motorcycles for consumers of PT Capella Dinamik Nusantara Pekanbaru.    

scholarly journals ANALYTIC OF BRAND IMAGE, COMPANY IMAGE, AND PRICE ON PURCHASING DECISIONS AND THEIR IMPLICATIONS ON CUSTOMER SATISFACTION OF MEDICAL DEVICES PRODUCTS IN JABODETABEK AT PT. MDT

2020 ◽  
Vol 6 (2) ◽  
pp. 72-85
Author(s):  
Setya Murda Mustofa ◽  
Arifin Sitio
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Medical Devices ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Corporate Image ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Business World

This study aims to analyze the effect of Brand Image, Company Image, and Price on Purchasing Decisions and Their Implications on Customer Satisfaction of Medical Device Products in Jabodetabek at PT. MDT. Competition in the business world today is getting tougher and companies must have a vision and mission that must be maintained so that customers and partners or company colleagues do not turn away. The population in this study were customers of PT. MDT Jabodetabek Region. The sampling technique in this study the author uses a saturated sampling method. The analytical method used is path analysis. The data analysis used in this study is assisted by the SPSS Version 23. The results of this study indicate that (1) Corporate Image has a positive and significant effect on Purchasing Decisions, (2) Brand Image does not significantly influence Purchasing Decisions, (3) Price positive and significant effect on Purchasing Decisions, (4) Purchase Decisions have a positive and significant effect on Customer Satisfaction, and (5) Corporate Image has a positive and significant effect on Purchasing Decisions and their implications for Customer Satisfaction.

scholarly journals The Effect of Halal Labels on Purchasing Decisions for Wardah Cosmetics of Students Islamic Building School of Jagad 'Alimussirry

2020 ◽  
Vol 3 (1) ◽  
pp. 83-86
Author(s):  
Gabrielle Lailatul Mukharromah ◽  
Resty Rahmatika
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Boarding School ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Independent Variable

Abstract. The purpose of this study was to determine the effect of the halal label on purchasing decisions for students of the Jagad 'Alimussirry Islamic Boarding School. The research method used is quantitative research. The sample in this study were 47 respondents, using a purposive sampling technique. The data analysis used is simple linear regression. The results showed that the halal label variable had a significant effect on the purchasing decision for Wardah cosmetics with a significant value of 0.000. The contribution of the independent variable, namely the halal label, affects the dependent variable, namely the purchase decision by 39.3%. While the remaining 60.7% is influenced by other variables not examined in this study.

Analisis Pengaruh Kecerdasan Intelektual Terhadap Kemampuan Akuntansi dengan Kecerdasan Emosional dan Spiritual sebagai Pemoderasi

2018 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Ria Manurung
Keyword(s):  
Data Analysis ◽  
Graduate Program ◽  
Descriptive Analysis ◽  
Research Result ◽  
Secondary Data ◽  
Spiritual Intelligence ◽  
Primary Data ◽  
Moderating Variables ◽  
Use Of Data ◽  
Independent Variable

Research conducted to obtain empirical evidence how the influence of independent variables of intellectual intelligence to accounting with moderating variables of emotional and spiritual intelligence. The research method used is descriptive quantitative with explanatory descriptive or explanatory research. This method is an explanatory research that proves the existence of causal relationship of independent variable (independent variable) that is intellectual intelligence; moderating variable (emotional and spiritual intelligence); and dependent variable (accounted dependent variable). Research begins by conducting library search, followed by primary data collection conducted by using questionnaires and secondary data through data analysis. And for the use of data analysis consists of descriptive analysis, classical assumption test and verification analysis with the method of Moderated Regression Analysis (MRA). This study is a census study with homogeneous and limited population of 92 students, all students of Accounting Graduate Program at UNSOED. Conclusion of research result that is: (1) Intellectual intelligence have influence either positively or signifikan to accountancy. Thus intellectual intelligence can lead students to more easily understand accounting, (2) Intellectual intelligence can be strengthened by emotional intelligence on accounting both positively and significantly. (3) Spiritual intelligence can strengthen the influence of intellectual intelligence on accounting both positively and significantly.

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

PENGARUH KEPEMIMPINAN DAN MOTVASI KERJA TERHADAP KUALITAS PELAYANAN PUBLIK (STUDI KASUS PADA KANTOR KEMENTERIAN AGAMA SUNGAI PENUH )

2020 ◽  
Author(s):  
Pahrizal
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Public Service ◽  
Random Sampling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Analysis Techniques ◽  
Intervening Variables

The research is proposed to test the influence of Leadership and Motivation Work on Public Service Quality. The population in this study was the Kantor Kementerian Agama Sungai Penuh who had received the last 1 year service at the Kantor Kementerian Agama Sungai Penuh, amounting to 260 people. Furthermore, by using the Slovin formula, a sample size of 158 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the Leadership and motivation work have a positive and significant effect on Public Service Quality. The results also show that motivation work variables act as intervening variables between Leadership and Public Service Quality.

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH

2017 ◽  
Vol 5 (2) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Elza Finnora
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Services Quality ◽  
Corporate Image ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Data Analysis Method

The aim of this study was to analize the influence of services quality and corporate image on the satisfaction of customers. Primary data was obtained from customers of Standard Chartered Bank through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that services quality and corporate image positively and significant influenced the satisfaction of customers. The conclution of this study is that services quality was dominant than corporate image in influencing the satisfaction of customers.

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