scholarly journals Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab

2021 ◽  
Vol 20 (3) ◽  
pp. 180-184
Author(s):  
Masyhuril Amri Bagaskara ◽  
Rambat Lupiyoadi
Keyword(s):  
Swot Analysis ◽  
Gap Analysis ◽  
Sales Promotions ◽  
Business Coaching ◽  
Difficult Situation ◽  
Pareto Analysis ◽  
Physical Evidence ◽  
Business Model Canvas ◽  
Coaching Methods ◽  
Potential Customers

The increasing number of MSMEs in Indonesia creates even more competition among businesses, especially during the COVID-19 pandemic. This difficult situation causes a decline in revenue and forces MSMEs in Indonesia to find strategies to survive. This study aims at helping an MSME in the shoe laundry industry called Suci Shoelab. This study employs qualitative and business coaching methods. The data were collected through interviews with the MSME owners and the employees as well as questionnaires given to customers. Several analytical methods, namely Business Model Canvas (BMC), Porter's Five Forces analysis, PESTEL analysis, Service Marketing Mix, SWOT analysis, TOWS analysis, Gap analysis, and Pareto Analysis, were used to identify the problems and generate solutions. The findings revealed that the MSME had not promoted its products consistently and the location of Suci Shoelab was unknown to many potential customers. The MSME improved the promotional activity and placed signage to enhance its physical evidence to address this issue. Sales promotions and digital/internet marketing were also used for the promotional mix, and discount prices and drop stations were applied as promotional programs. For increasing its physical evidence, the MSME placed signage at the store to attract potential customers. After the solutions were applied, the sales of the MSME increase.

scholarly journals Business Model Improvement: A Study Case of Channeling through E-commerce

2021 ◽  
Vol 4 (1) ◽  
pp. 197-206
Author(s):  
Silvy Anita Theresia Sitorus ◽  
Avanti Fontana
Keyword(s):  
Business Model ◽  
Business Performance ◽  
Gap Analysis ◽  
Small And Medium Enterprises ◽  
Business Coaching ◽  
Business Model Canvas ◽  
Management Personnel ◽  
The Stability ◽  
Medium Enterprises ◽  
Political Economic

Micro, Small, and Medium Enterprises or MSMEs contribute to domestic economic growth. However, in the course of business, MSMEs still have obstacles. From the standpoint of internal, namely aspects of non-financial capacity such as management, personnel, marketing, and production, as well as financial aspects such as access to sources of financing, profitability management, and profit growth. External factors, namely political, economic, social, technological, and health situations, have an impact on the stability of business performance. Advances in technology, supported by infrastructure and ease of regulation, have encouraged the growth and development of digital-based businesses. This business coaching method focused on the activities at XYZ's Crackers Business, an Indonesian MSME. The purpose of this business coaching activity is to develop marketing channels for XYZ businesses. Data was collected through interviews, observations and surveys. The data is then collected and analyzed through Business Model Canvas analysis, SWOT and TOWS Business Model Canvas analysis, PESTEL analysis, market opportunity analysis (STP), Marketing Mix analysis, and Gap analysis. The solution obtained is to improve the business model, namely the channel element in the form of adding an online store through e-commerce.

scholarly journals BUSINESS DEVELOPMENT STRATEGY WITH CANVAS MODEL BUSINESS APPROACH IN CV. HAKHENBIK

2020 ◽  
Vol 1 (3) ◽  
pp. 469-481
Author(s):  
Iqbal Kamaluddin
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Solid Wood ◽  
Customer Relationships ◽  
Selling Price ◽  
Business Model Canvas ◽  
Value Propositions ◽  
Key Resources ◽  
Loyal Customers

Hakhenbik is a company engaged in the field of furniture and equipment of the school with its production material made from solid wood that has durable strength, and not easily damaged and has a high selling price. On this research author uses qualitative descriptive method that is by using the business model Business model Canvas (BMC), then evaluated using a SWOT analysis in every Business model Canvas (BMC) block on CV. Hakhenbik. The most powerful element in the Business Model Canvas is the      Key Partnership, sis the    value propositions. The elements that still lack are    Customer Relationships and the next is   Key Resources. Be  rbased on SWOT analysis, CV. Hakhenbik is advised to improve on the element of customer relationshipsThis is because the important factor in running the business is to maintain good relations with the customer, one way to maintain a good relationship with the customer is to maintain communication with customers such as increase communication through social media such as facebook, whats up group, Instagram  and others, and can be done by maintaining loyal customers by providing members cards  and discounts for loyal customers. In addition to the customer relationships elements that need to be repaired are key Resources   by conducting training and development to employees of both operational and management employees.

scholarly journals STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

2020 ◽  
Vol 2 (1) ◽  
pp. 23-40
Author(s):  
Ni Nyoman Wulan Antari ◽  
Riza Wulandari
Keyword(s):  
Swot Analysis ◽  
Corporate Strategy ◽  
Marketing Mix ◽  
Hotel Management ◽  
Strategy Formulation ◽  
Product Price ◽  
Physical Evidence ◽  
Price Distribution ◽  
New Strategy ◽  
Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

scholarly journals STRATEGI PENGEMBANGAN USAHA DAUR ULANG SAMPAH PLASTIK DI BANK SAMPAH KOTA PEKALONGAN

2020 ◽  
Vol 7 (3) ◽  
Author(s):  
Edy Purwanto ◽  
Miftahur Rahman Hakim
Keyword(s):  
Business Model ◽  
Swot Analysis ◽  
Waste Recycling ◽  
Plastic Waste ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Business Model Canvas ◽  
Use Of Technology ◽  
Media Channels ◽  
Key Resources

Abstract: The Waste Bank is a waste collection concept with business management such as banking, but what is saved is the selected dry waste. The purpose of this study is to design an appropriate alternative strategy with a business model canvas approach for plastic waste recycling at BSKP. The research method used a qualitative descriptive approach with data analysis techniques using SWOT analysis and the business model canvas. The results showed that the development of a business model was prioritized on 4 blocks, namely key resources, key partners, key activities and customer relationships. The development of key resource blocks is carried out by increasing the skills and understanding of human resources regarding the use of technology and information. Development of key partner blocks by creating creative programs to improve relationships with partners, especially customers. Development of block key activities by establishing relationships with customers in the use of micro-scale plastic waste. Whereas in developing customer relationships, it is necessary to improve personal and group services by creating social media channels to maintain and communicate instinctively with customers and potential customers. Abstrak: Bank Sampah merupakan konsep pengumpulan sampah dengan manajemen usaha seperti perbankan namun yang ditabung merupakan sampah kering yang sudah dipilih. Tujuan penelitian ini yaitu merancang strategi alternatif yang tepat dengan pendekatan business model canvas usaha daur ulang sampah plastik di BSKP. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan Teknik analisis data menggunakan analisis SWOT dan business model canvas. Hasil penelitian menunjukkan dalam pengembangan model bisnis diprioritaskan pada 4 blok yaitu key resources, key partner, key activities dan customer relationship. Pengembangan pada blok key resources dilakukan dengan cara peningkatan ketrampilan dan pemahaman SDM tentang pemanfaatan teknologi dan informasi. Pengembangan pada blok key partner dengan membuat program yang kreatif dalam meningkatkan hubungan dengan mitra khususnya nasabah. Pengembangan pada blok key activities dengan cara menjalin hubungan dengan nasabah dalam pemanfaatan sampah plastik skala mikro. Sedangkan dalam pengembangan customer relationship perlu ditingkatkan dalam layanan personal maupun kelompok dengan membuat channel media sosial guna mempertahankan dan komunikasi yang instens dengan pelanggan dan calon pelanggan Garbage Bank, Plastic Waste, SWOT, Business Model Canvas

scholarly journals Information Technology (IT) Improvement At PT. Sumber Alfaria Trijaya

2013 ◽  
Vol 4 (1) ◽  
pp. 324
Author(s):  
Marisa Karsen
Keyword(s):  
Swot Analysis ◽  
Retail Trade ◽  
Retail Industry ◽  
Analysis Problem ◽  
Agricultural Industry ◽  
Traditional Markets ◽  
Business Model Canvas ◽  
Implementation Problems ◽  
Retail Company ◽  
And Control

Retail industry is the second largest industry after agricultural industry in terms of employment absorption in Indonesia. The situation of the quite dynamic retail industry is marked by the development of modern retail trade and it impacts on traditional markets and suppliers. PT Sumber Alfaria Trijaya, known as Alfamart is one of the best retail company  in Indonesia. It already uses Supply Chain Management and B2B to support their operations. Alfamart also has its own website which provides information about products, outlets, services, and promo. This research discusses about IT improvement. The purpose of this paper is to improve Alfamart IT performance and make innovation on the IT to increase customer satisfaction.  The methodology used is defining the problem, measure, analyst problem, improvement required by Alfamart, and control to monitor the implementation. Problems are identified using SWOT analysis, problem clarification, and business model canvas. Analyzing the problems, solution hypotheses and IT improvement are recommended for Alfamart.  

Bean There: coffee as a vehicle for change

2021 ◽  
Vol 11 (4) ◽  
pp. 1-63
Author(s):  
Richard Thomson ◽  
Katherine Hofmeyr ◽  
Amanda Bowen
Keyword(s):  
Learning Outcomes ◽  
Swot Analysis ◽  
Corporate Strategy ◽  
Business Environment ◽  
Bottom Line ◽  
Content Type ◽  
Academic Level ◽  
Business Model Canvas ◽  
Market Outlook ◽  
A Company

Case overview At midnight on Thursday, 26 March 2020, the South African government ordered a three-week lockdown in response to the COVID-19 pandemic and subsequently extended this lockdown for a further two weeks until the end of April 2020. Among other measures, businesses not classed as “essential” had to cease operation. This meant that Jonathan Robinson, founder of the Bean There Coffee Company had to close his trendy Cape Town and Milpark coffee shops, as well as the company’s hospitality and corporate business. At the same time, Bean There’s costs increased by 25%, as the rand: dollar exchange rate worsened substantially. A glimmer of hope was that the company was able to continue roasting coffee and supplying its retail clients. Unlike most captains of industry, Robinson was not driven by the bottom line and clamouring shareholders. His corporate strategy was driven by a single, simple purpose: to achieve ethical sustainability aspirations while still running a profitable business. The question for him now, however, was how to ensure that his company could survive in the short term, so that it could achieve these goals in the longer term, and whether he could take this opportunity to think about whether his business was best positioned to achieve these goals when things returned to normal. Expected learning outcomes The learning outcomes are as follows: conduct a thorough analysis of a specific company and its industry, including its markets, competitors, and other aspects of the internal and external business environment, using a range of tools, including a Business Model Canvas (BMC), SWOT analysis and PESTLE analysis; analyse and explain the market outlook of a company; identify and analyse a company’s competitors; discuss and explain a detailed implementation plan showing the way forward for a company, considering its current challenges, including integrating a range of conceptual and analytical fields of knowledge to assess a management dilemma, and arrive at a creative and innovative management solution; and be able to present information and defend substantial insights and solutions to a management dilemma in oral and written modes, appropriate in standard for both the academic and business communities to analyse and appreciate. Complexity academic level Postgraduate Diploma in Management, MBA, Masters in Management, Executive Education. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

scholarly journals Business Development of Base Transceiver Station (BTS) Infrastructure Contractor PT. XYZ

2021 ◽  
Vol 8 (9) ◽  
pp. 453-467
Author(s):  
Biyal Muhajirin Koswara ◽  
Rizal Syarief ◽  
Harianto .
Keyword(s):  
Strategic Planning ◽  
Business Model ◽  
Swot Analysis ◽  
Telecommunication Networks ◽  
Strategy Formulation ◽  
Alternative Strategies ◽  
Business Model Canvas ◽  
Business Operations ◽  
Base Transceiver Station

The growth of BTS which is the main infrastructure in the implementation of telecommunications is needed for service and improvement of the quality of telecommunication networks, especially in pandemic times. The goal to be achieved In order to formulate the company's strategic planning to develop its business, information is needed about what business model is currently adopted by the company, what factors affect the company's current position in the market that will give rise to alternatives to the company's strategy, and what are the alternative strategies that are priority strategies and suitable for the current condition of PT. XYZ. The analysis method used is Business Model Canvas (BMC), Strength Weakness Opportunity Threat (SWOT) and Quantitative Strategic Planning Matrix (QSPM) Based on the results of the study, BMC told PT XYZ, that the business model of the company can still sustain its business operations but there are some slight shortcomings that need to be improved to maximize the elements that can increase profits from the company. The results of the analysis of strategy formulation and SWOT analysis resulted in seven alternative strategies. In the QSPM analysis, the main priority strategy is training and development human resources. Keywords: BMC, Business Operations, PT XYZ, QSPM, SWOT.

scholarly journals BUSINESS MODEL CANVAS PERUSAHAAN PENGOLAH RUMPUT LAUT

2018 ◽  
Vol 8 (1) ◽  
pp. 1-16
Author(s):  
Ammar Fathin Mahdi ◽  
Lukman Mohammad Baga
Keyword(s):  
Business Model ◽  
Swot Analysis ◽  
Customer Relationship ◽  
Primary Data ◽  
Business Activity ◽  
Value Proposition ◽  
Business Model Canvas ◽  
New Business ◽  
Customer Segment

Winner Perkasa Indonesia Unggul is a SME that sells product based on seaweed processing. The enterprise is trying to improve their business activity on seaweed processing products. The purposes of this research are to identify the existing business model at the enterprise, to evaluate the model, and to generate a new business model prototype with the Business Model Canvas method analysis. This research  is a case study on a company, and conducted in March-May 2016. The data used are primary data in the form of interviews and internal company data, while qualitative analysis used to evaluate the business model, and the SWOT analysis method used to help generating new business model prototype. The results of this research were two alternative of business model prototype for the enterprise’s development in the future. The first alternative is trying to classify new customer segment, and followed by creating the new value proposition. With the additional of new customer segment and the new value proposition, it caused the enterprise to extend the channels by optimalizing technologies, and eventually increase the revenue stream of the enterprise. The second alternative is trying to increase the customer relationship by creating the new value proposition. It will raise the opportunity to make an alliance or partnership for helping the business activity of the enterprise. However, the changes on some parts of the business model will affect the enterprise’s cost structure.

scholarly journals STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS

2020 ◽  
Vol 3 (1) ◽  
pp. 487-502
Author(s):  
Parmila Khansa ◽  
Keyword(s):  
Marketing Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Natural Antioxidants ◽  
Marketing Strategies ◽  
The Body ◽  
External Factors ◽  
Fruit Peel ◽  
Business Model Canvas ◽  
Dragon Fruit

This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the Bunaty business. The analytical method used is IFAS and EFAS, SWOT analysis, marketing strategy of 7C model, and business model canvas. The results of this study are the results of the calculation of internal factors obtained a total score of 2.64, where this value indicates strength in the internal position that can overcome weaknesses. The results of the analysis of external factors in the matrix get a total score of 3.26, where this value shows the opportunities for external factors that can minimize threats. To face competition in the alternative business strategy market through a SWOT matrix that is incorporated into the marketing strategy of the 7C model and applied to the business model canvas by the company. Keywords: business model canvas, dragonskin, marketing 7C model, ready to drink beverages, SWOT analysis.

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