Modelling the impact of internal and external variables on consumer durables in a matured marketing environment

2011 ◽  
Vol 5 (4) ◽  
pp. 316 ◽  
Author(s):  
A.M. Sakkthivel
Keyword(s):  
Consumer Durables ◽  
Marketing Environment ◽  
External Variables ◽  
The Impact

Impact of personality factors on purchase and adoption of consumer durables with advanced technology

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ullal Manohar Bhat ◽  
Dhananjay Bapat ◽  
Amit Mookerjee
Keyword(s):  
Personality Traits ◽  
Developing Economies ◽  
Advanced Technology ◽  
Personality Factors ◽  
Empirical Examination ◽  
Consumer Durables ◽  
High Involvement ◽  
Content Type ◽  
Buying Behaviour ◽  
The Impact

Purpose The purpose of this paper is to identify critical personality traits affecting and influencing buying behaviour in high involvement consumer durables. It also intends to guide practitioners in selecting appropriate marketing frameworks, consumer segments and processes considering the characteristics of consumer behaviour in developing economies. Design/methodology/approach It systematically reviews the literature on consumer personality traits, its measurement and related consumer buying behaviour. It uses data collected from potential car buyers at various car showrooms across the Indian subcontinent. The authors have worked with the online survey firm Qualtrics, to gather a data set of 328 car purchase intenders’ responses to their validated survey. The model was tested using the SmartPLS. Findings The personality traits of imagination, agreeableness and social factors positively influenced attitude towards automobiles with advanced technology. Further, in line with the theory of planned behaviour, it is seen that a positive attitude towards advanced technology and design for automobiles makes a person more willing to pay for the same. Research limitations/implications The study is confined to consumers intending to purchase a car, who are Indian residents. Originality/value It adds to the comparatively lesser body of study on the impact of personality traits on intentions and attitudes in high involvement consumer durable purchases. Further, it serves as an empirical examination of the adoption of new technologies, in the context of high involvement consumer durables. For practicing managers, it provides a reference for deciding future development directions and approaches related to the effective market launch strategies and commercialization of advanced technology automobiles in India.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2017 ◽  
pp. 132-170 ◽  
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

2021 ◽  
pp. 1271-1301
Author(s):  
Ze Zook ◽  
Ben Salmon
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Relational Model ◽  
Marketing Environment ◽  
The Social ◽  
Inherent Structure ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Media Ecosystem ◽  
The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

scholarly journals Internet food marketing on popular children’s websites and food product websites in Australia

2008 ◽  
Vol 11 (11) ◽  
pp. 1180-1187 ◽  
Author(s):  
Bridget Kelly ◽  
Katarzyna Bochynska ◽  
Kelly Kornman ◽  
Kathy Chapman
Keyword(s):  
Food Preferences ◽  
Food Product ◽  
Food Marketing ◽  
The Internet ◽  
Traffic Data ◽  
Marketing Environment ◽  
Brand Familiarity ◽  
Related Information ◽  
Use Of The Internet ◽  
The Impact

AbstractObjectiveThe aim of the present study was to describe the nature and extent of food marketing on popular children’s websites and food product websites in Australia.MethodsFood product websites (n119) and popular children’s websites (n196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children’s websites were also classified as either branded or non-branded and according to food categories.ResultsWebsites contained a range of marketing features. On food product websites these marketing features included branded education (79·0 % of websites), competitions (33·6 %), promotional characters (35·3 %), downloadable items (35·3 %), branded games (28·6 %) and designated children’s sections (21·8 %). Food references on popular children’s websites were strongly skewed towards unhealthy foods (60·8 %v. 39·2 % healthy food references;P< 0·001), with three times more branded food references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites.ConclusionsInternet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children’s food preferences and consumption, and regulatory options to protect children.

Modeling the outcome of language contact in the speech of German-Spanish and Catalan-Spanish bilingual children

2013 ◽  
Vol 2013 (221) ◽  
Author(s):  
Conxita Lleó ◽  
Susana Cortés
Keyword(s):  
Language Contact ◽  
Predictive Power ◽  
Peer Group ◽  
Bilingual Children ◽  
Internal Variables ◽  
External Variables ◽  
Contact Language ◽  
German Speaking ◽  
Family Language ◽  
The Impact

AbstractThis article focuses on phonological aspects of bilingualism and includes two approaches: internal linguistic and sociolinguistic. The former approach is based on internal variables (markedness, frequency, complexity, uniformity), and the latter on external variables (age, school, family language, language of the peer-group). The article comprises two parts. First, we analyze spontaneous data produced by German-Spanish bilingual children and try to model the contact-language situation of that group characterized by family bilingualism and societal monolingualism. The external variables are relatively homogeneous for those children, as they receive Spanish from the mother and German from the father, and from the broad German-speaking community in Hamburg. These cases of individual bilingualism mainly receive the impact of internal variables, which can be weighed against one another. This leads to the following hierarchy of variables from those having more to less impact: frequency > markedness > uniformity > language of the environment. Second, we analyze and compare the elicited speech of Catalan-Spanish bilingual children in two districts of Barcelona, which differ in the degree of Spanish dominance. Here, the emphasis is on external factors. School and the peer-group seem to play the most important role, as they have more predictive power than the language spoken at home.

scholarly journals Impact of marketing environment on development of hotel industry at present stage

2020 ◽  
Vol 2020 (4) ◽  
pp. 113-122
Author(s):  
Tatyana Aleksandrovna Makarova ◽  
Ekaterina Valeryevna Abakumova ◽  
Olga Viktorovna Tkachenko
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Marketing Strategies ◽  
Present Stage ◽  
Successful Operation ◽  
Marketing Environment ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article considers the problem of studying the influence of the marketing environment on the development of the hotel industry at the present stage. An overview of the global hotel market is given, the main indicators of collective accommodation facilities in the Russian Federation over 2010–2019 are illustrated. The influence of the marketing environment on the development of the hotel industry at the present stage is revealed. The marketing environment of the tourism and hospitality industry has been studied, the most optimal methods for forecasting demand for hotel services have been identified, and recommendations for creating business planning algorithms in the hotel business have been developed. Attention is drawn to the fact that the business is currently experiencing a crisis caused by the pandemic. The statistical data are provided to compare the state of the market before the pandemic and at the end of the first half of 2020. There have been considered the legislative innovations aimed at stimulating the demand for tourist services. The analysis of the marketing environment of hotels in Astrakhan is carried out. There has been studied the impact on the development of the hospitality industry of such marketing strategies as cost reduction strategy, survival strategy, strategy of maximum and minimum prices, strategy of winning the market or part of it, and innovation strategy. The results of implementing these strategies in business have been analyzed. The most of the existing marketing strategies are designed to maximize income and increase sales; in modern conditions the leading principle of the development of the hospitality industry is keeping the company in the market. For the successful operation and profitability of the hotel business it is necessary to apply combined marketing strategies that are individual for each enterprise in the tourism sector.

scholarly journals Dynamic simulation applied to personnel´s productivity in the filling water jugs process

2019 ◽  
pp. 26-34
Author(s):  
Luis Antonio Calderón-Palomares ◽  
Oscar Andrés Del Ángel-Coronel ◽  
Martín Gonzalez-Sobal ◽  
Miguel Ángel Solís-Jimenez
Keyword(s):  
Dynamic Simulation ◽  
Operational Performance ◽  
Organizational Level ◽  
Internal Variables ◽  
Simulation Tools ◽  
External Variables ◽  
Filling Water ◽  
Pertinent Information ◽  
Available Information ◽  
The Impact

Companies require tools for analysis and decision-making, so simulation tools present a competitive advantage to be able to evaluate situations and scenarios that allow establishing properly structured action plans and gather all available information on resources, processes, and elements involved in the operation dynamics. The dynamic simulation offers an integrating vision that allows seeing the impact of external variables on the internal variables of interest to be evaluated as a time function with a systemic approach. This paper aims to visualize and detect the dynamics of the interrelationships that occur between the problems that arise in the process of filling water jugs of a purifying company and the problems at the organizational level, to assess the impact on Productivity. First, the pertinent information was collected in the company together with the opinion of experts in the corresponding areas and based on this develop a model with the main variables of operation of the process and personnel's operational performance that makes up the production system of the company under study. Subsequently, the model was validated to analyze it and draw conclusions that allow us to establish proposals for improvement.

scholarly journals Price Comparison, Price Competition, And The Effects Of ShopBots

2013 ◽  
Vol 11 (9) ◽  
pp. 401 ◽  
Author(s):  
Kirsten A. Passyn ◽  
Memo Diriker ◽  
Robert B. Settle
Keyword(s):  
Price Competition ◽  
Price Dispersion ◽  
Customer Relationship ◽  
Future Price ◽  
Management Tools ◽  
Consumer Durables ◽  
The Past ◽  
Price Comparison ◽  
Online Shoppers ◽  
The Impact

Two ShopBots were used to determine high-to-low price dispersion for identical models of 25 consumer durables, in 2007 and again in 2011, revealing substantial but declining price dispersion ratios. A survey of 1,135 American online shoppers revealed their dependence on ShopBots and frequency of other online shopping actions. Typical respondent reported they "very often" used search sites to locate what they wanted. Nearly 30 percent used the most often named price comparison site, Yahoo! Shopping, in the past year, suggesting substantial potential for future price rationalization. Several customer relationship management tools online merchants might use to avoid the resulting direct price competition are discussed. Finally, the impact of m-commerce, tablets, and apps on online price comparison behavior is explored.

Impact of COVID-19 on the perception of Indian investors towards investment in equity fund

2020 ◽  
Vol 07 (03) ◽  
pp. 2050040
Author(s):  
Kishore Kumar Das ◽  
Rupsa Mahapatra
Keyword(s):  
Economic Crisis ◽  
Financial Stability ◽  
Equity Fund ◽  
Consumer Durables ◽  
The World ◽  
Fast Moving Consumer Goods ◽  
World Nation ◽  
One Year ◽  
In The Beginning ◽  
The Impact

During the post demonetization and GST, Indian economy was struggling continuously to recover from the economic crisis. In the financial year 2019–2020, GDP rate fell from 7% to 5.4% which is about 18.20%. BSE Sensex index was 42273 as on January 20th of 2020 but on April 8, 2020, it was 29894. During the Financial year 2019–2020, a reduction of 26% in mid cap index was observed, but at the same time, sensitive index reduced by 22%. These things affect the share market and financial stability of people. The stock market over the last one-year became volatile and crashed. To handle the downwards economy, Government took the initiative and announced deep tax cuts for businesses in the month of August 2019. But in the beginning of the year 2020, there was another sluggish phase which stubborn the economy. This time, it was a virus, named as COVID-19(coronavirus), which created a pandemic situation and spread all over the world. Nation-wide lock down was announced to fight with COVID-19 as there was no vaccine introduced. Starting from agriculture to textile, apparel, automotive, aviation, hotels and restaurants, poultry, chemicals, consumer durables, entertainment, sports, FMCG (fast moving consumer goods), pharmaceutical, ecommerce, IT and moreover corporate sectors were adversely affected due to this pandemic and lock down rules. Therefore, this paper focuses on the impact of corona on the perception of Indian investors towards investment in equity fund.

Gender Fluidity in the Age of Technologically Mediated Environments

2017 ◽  
pp. 22-61
Author(s):  
Mary-Kate Hickman ◽  
Wilson Ozuem ◽  
Jummy Okoya
Keyword(s):  
Complex System ◽  
Social Media ◽  
Future Research ◽  
Time Varying ◽  
Marketing Environment ◽  
Gender Fluidity ◽  
Social Media Platforms ◽  
The Individual ◽  
The Impact ◽  
Broad Complex

Gender is a concept that has evolved with time, varying its meaning and relevance regularly. Today, it manifests across many facets of life. Whilst theories of gender began as a device to categorise individuals and groups, these have evolved into a broad, complex system of identification to describe the uniqueness of the individual. Central to the discussion of gender is the question of how we can understand human conduct and experience in technologically laden marketing environments. Drawing on extant theories, the current chapter examines how the technologically mediated marketing environment (TMME) is increasingly challenging fashion and luxury marketers to reconsider their marketing communications strategies, particularly with the impact of evolving Internet technologies such as social media platforms. The concluding section offers further agenda for future research.

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