scholarly journals Role of tour guides on tourist satisfaction level in guided tours and impact on re-visiting Intention: a research in Istanbul

2016 ◽  
Vol 7 (1) ◽  
pp. 40-54 ◽  
Author(s):  
Mehmet Yavuz Çetı̇nkaya ◽  
Zafer Öter
Keyword(s):  
Significant Relationship ◽  
Tourism Industry ◽  
International Tourism ◽  
Satisfaction Level ◽  
Tour Guides ◽  
Tourist Satisfaction ◽  
Guided Tours ◽  
The Impact ◽  
Tour Guiding

Abstract Traveller’s wishes, needs and expectations keep changing constantly as destinations vie with each other to increase their share from the international tourism pie. Destinations need to offer qualified service and renew themselves continuously. In this context, tour guides as key representatives of destinations play a significant role on tourist satisfaction and re-visit intention. This research aims to ascertain the role played by tour guides on the satisfaction level of tourists participating in guided tours in Istanbul. Another aim of this research is to determine the impact level of tour guides on the possible re-visit intention of tourists to the same destination. Based on 530 completed surveys from international tourists, the findings revealed a significant relationship between tourist satisfaction, re-visiting intention and tour guiding service. Following the evaluation of the findings, recommendations were developed for the tourism industry.

Tour Guides' Perspectives on Their Work and Life

2020 ◽  
pp. 18-38
Author(s):  
Areej Shabib Aloudat ◽  
Rosemary Black ◽  
Sally Everett
Keyword(s):  
Life Experiences ◽  
Tourism Industry ◽  
Cultural Contexts ◽  
Qualitative Phenomenology ◽  
Tour Guides ◽  
Private Lives ◽  
Working Day ◽  
The Impact ◽  
Tour Guiding ◽  
Work And Life

Despite advances in the study of tour guiding, there has been limited exploration of the work and life of tour guides, and even fewer studies seeking the views and perspectives of tour guides themselves. This study employed interpretive qualitative phenomenology. Twenty-nine Jordanian tour guides were interviewed to seek their perspectives on their work, motivations for becoming a guide, and the impact of their work on their private lives. The data analysis and interpretation revealed themes focusing on the mechanics of a working day, insurance expenses, unpredictable income, job anxiety, perceptions of guides themselves and by others, and the impact of tour guiding on their private lives. The outcomes of this study provide new understandings of the work-life experiences of tour guides from their perspective, and implications for the tourism industry. The study may be used as a steppingstone for further empirical investigation that could be replicated in different countries and cultural contexts.

The Impact of Service Innovation on Tourist Satisfaction: Evidence from the Malaysian Tourism Industry

2014 ◽  
Vol 2 (3) ◽  
pp. 93-106
Author(s):  
Boon Liat Cheng
Keyword(s):  
Product Innovation ◽  
Service Innovation ◽  
Services Marketing ◽  
Process Innovation ◽  
Tourism Industry ◽  
Organisational Innovation ◽  
Marketing Innovation ◽  
Tourist Satisfaction ◽  
Body Of Knowledge ◽  
The Impact

Objective - This study proposed a model to test the impacts of the four dimensions of service innovation (i.e., process innovation, organisational innovation, marketing innovation and product innovation) on tourist satisfaction in the Malaysian tourism. Methodology/Technique - Measurement items for the dimensions of service innovation were developed through focus group interviews. A convenience sampling approach was adopted with the distribution of 400 questionnaires among local and foreign tourists. Statistical tolls in the Statistical Package for the Social Sciences (SPSS) were adopted to analyse the reliability of items and the hypothesised relationships in the proposed research model. Findings - The findings reveal that the respective dimensions of service innovation are significantly related to tourist satisfaction. These findings contribute to the services marketing body of knowledge by providing insight on the impact of service innovation on tourist satisfaction. Novelty - Limited studies have been done to examine the impact of service innovation dimensions on tourist satisfaction.The findings of this study contribute to the services marketing body of knowledge by providing insight on the impact of service innovation on tourist satisfaction. At the same time to address the practical implications by recommending relevant and effective service innovation strategies for the tourism industry in Malaysia. This knowledge is useful for benchmarking better service innovation practices among the industry practitioners. Type of Paper - Empirical Keywords: Service Innovation; Process Innovation; Organisational Innovation; Marketing Innovation; Product Innovation; Tourist Satisfaction

scholarly journals «War and Peace» of Ukrainian Tourism: the Impact of Geopolitical Factors on the Tourism Process in Ukraine

2019 ◽  
Author(s):  
Anatoliy Parfinenko
Keyword(s):  
Spatial Structure ◽  
Public Diplomacy ◽  
International Tourism ◽  
International Tourist ◽  
Tourist Flows ◽  
The World ◽  
Domestic Tourism ◽  
The Impact ◽  
Tourist Flow

The article intends to highlight geopolitical aspects in the development of international tourism in Ukraine as a global phenomenon that carries out economic, social and international political action. The paper analyzes international tourist flows in Ukraine, their dynamics and spatial structure during 2000–2017 in particular, in the context of military-political aggression on the part of Russia and intensification of Ukrainian-Russian intergovernmental relations. It has been established that the current dynamics of the international tourist flow in Ukraine is characterized by a sharp decrease in the volume of international visitors, a decrease in the rates of development of tourism activity and the reformatting of the spatial structure of the inbound and outbound tourist flow. The question arises as to the expediency of tourism development during the military-political confrontation. The experience of holding Eurovision–2017 in Ukraine, which took place against the backdrop of the anti-terrorist operation, is highlighted. The conclusion is drawn about the constructive role of tourism as a factor of «soft power» that can influence the informing of the world about the «Ukrainian issue». In this sense, international tourist flows acted as channels of public diplomacy, reflecting the true situation in Ukraine, which is fundamentally different from the Russian mass media. Attention is drawn to the intensification of domestic tourism in Ukraine, taking place against the backdrop of deteriorating key indicators of economic and social development. It is argued that the growth of the weight of domestic tourism was also possible due to the growth of patriotic sentiment in Ukrainian society. In a sense, the development of domestic tourism is seen as a continuation of the struggle of the Ukrainian people for their independence and territorial integrity. Consequently, the constructive role of tourism lies not only in the presentation of the country to the world community, but also in the construction of a national identity within the country. In this way domestic tourism favors further development of the Ukrainian political nation. Key words: international tourism; actors of geopolitical influence; Russia–Ukraine international relations; regional structure of tourism flows in Ukraine; public diplomacy.

scholarly journals Impact of the Covid-19 Pandemic on Indonesia Halal Tourism Transportation

2021 ◽  
Vol 3 (1) ◽  
pp. 19-36
Author(s):  
Hadi Peristiwo
Keyword(s):  
Physical Distance ◽  
Review Literature ◽  
Tourism Industry ◽  
Transport Sector ◽  
Main Requirement ◽  
Indonesian Population ◽  
Transportation Sector ◽  
Tourism Sector ◽  
The Impact

The covid 19 pandemics have slowed down the world economy, especially Indonesia, especially in the halal tourism sector. As known halal tourism sector is hard hit by the pandemic covid 19, especially in the transport sector which is much in the set on the restriction of physical distance. This journal's literature review will explore the impact of covid-19 on the role of the transportation sector in the halal tourism industry in Indonesia, as well as identify opportunities and challenges in the transportation sector for halal tourism during the Covid-19 pandemic. This journal review literature research method is carried out by searching for published articles on Sage, Elsevier Science, and Taylor Francis with the selected keywords namely Covid-19, Transportation, and Halal Tourism. The search was carried out by limiting publications from 2010–2020. From the results of the literature search, it can be seen that there was a change or shift in behavior from pre-covid-19 activities to the covid-19 era which had a direct impact on decreasing the movement or mobility of the Indonesian population in the halal tourism transportation sector. Transportation with a health element as the main requirement that needs to be implemented in halal tourism is an important aspect for sustainable halal tourism during the covid-19 pandemic.

scholarly journals The Role of Human–Machine Interactive Devices for Post-COVID-19 Innovative Sustainable Tourism in Ho Chi Minh City, Vietnam

2020 ◽  
Vol 12 (22) ◽  
pp. 9523
Author(s):  
Nguyen Thi Thanh Van ◽  
Vasiliki Vrana ◽  
Nguyen Thien Duy ◽  
Doan Xuan Huy Minh ◽  
Pham Tien Dzung ◽  
...  
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Practical Knowledge ◽  
Tourism Industry ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Personalized Care ◽  
Tourist Satisfaction

In this research article, we aim to study the proposed role of human–machine interactive (HMI) technologies, including both artificial intelligence (AI) and virtual reality (VR)-enabled applications, for the post-COVID-19 revival of the already depleted tourism industry in Vietnam’s major tourist destination and business hub of Ho Chi Minh City. The researchers aim to gather practical knowledge regarding tourists’ intentions for such service enhancements, which may drive the sector to adopt a better conclusive growth pattern in post-COVID-19 times. In this study, we attempt to focus on travelers who look for paramount safety with the assurance of empathetic, personalized care in post-COVID-19 times. In the current study, the authors employ structural equation modeling to evaluate the intentions of tourists both structurally and empirically for destination tourism with data collected from tourists with previous exposure to various kinds of these devices. The study shows that human–machine interactive devices are integrating AI and VR and have a significant effect on overall service quality, leading to tourist satisfaction and loyalty. The use of such social interactive gadgets within tourism and mostly in hospitality services requires an organization to make a commitment to futuristic technologies, along with building value by enriching service quality expectations among fearful tourists. This research shows that tourists mainly focus on the use of such HMI devices from the perspective of technology acceptance factors, qualitative value-enhancing service and trustworthy information-sharing mechanisms. The concept of the tour bubble framework is also discussed in detail. The analysis of this discussion gives us a more profound understanding of the novel opportunities which various administrative agencies may benefit from to position these devices better in smart, sustainable destination tourism strategies for the future so that, collectively, service 5.0 with HMI devices can possibly bring back tourism from being disintegrated. Such service applications are the new social innovations leading to sustainable service and a sophisticated experience for all tourists.

scholarly journals Assessment of the impact of Smartphone Technology on Tour Guide Performance in Kenya

2019 ◽  
Vol 7 (2) ◽  
pp. 30 ◽  
Author(s):  
Kabii Francis ◽  
John K. M. Wandaka ◽  
Naghea Jilo
Keyword(s):  
Communication Technology ◽  
Information Communication Technology ◽  
Tourism Industry ◽  
Information Communication ◽  
Chi Square ◽  
Tour Guides ◽  
Time Interaction ◽  
Smartphone Technology ◽  
The Government ◽  
The Impact

Several studies have been conducted to examine the influence of technology on the travel and tourism industry. However, there exists limited literature on the adaptation and usage of Smartphone technology by Kenyan tour guides, a gap this study sought to address. The objective of the study was to examine the effect of Information Communication Technology (ICT) on tour guiding performance in Kenya, investigate the effect of smartphone usage on the guides’ performance and finally, explore the possibility of adoption smart guiding techniques by Kenya’s tour guides. The study used descriptive methods and target practicing tour guides as the respondents. The data collected was analyzed using the Pearson’s Chi-square test of independence. The findings indicated Smartphone technology positively influenced guides, performance (χ2=65.025;df 2; P<0.05).The study concluded that smartphone and information communication technology have significantly influenced guides performance and hence recommend to the government and other stakeholders to invest more in infrastructure that supports smart destinations, which offer interactive pre-tour services, during the tour and post-tour experiences. Innovation on applications that support real-time interaction with attractions, accommodation and financial institutions is recommended.

scholarly journals Application of marketing methods and tools for the development of domestic tourism in a pandemic COVID-19

2021 ◽  
Vol 5 (2) ◽  
pp. 14-26
Author(s):  
Sergii Illiashenko ◽  
◽  
Yulia Shypulina ◽  
Nataliia Illiashenko ◽  
◽  
...  
Keyword(s):  
International Market ◽  
Tourism Industry ◽  
International Tourism ◽  
Global Pandemic ◽  
Domestic Tourism ◽  
Market Opportunities ◽  
Tourism Potential ◽  
Main Components ◽  
Marketing Methods ◽  
The Impact

The aim of the article is development of an approach to the formation on the basis of marketing of the tourist image and brand of the region for the development of domestic tourism in the period and after the pandemic COVID-19 with the prospect of further entry into the international market of tourist services. Analyses. The global pandemic COVID-19 has negatively affected the entire world economy. The tourism sector has suffered greatly from it. More than a hundred countries have imposed restrictions on entry into their territories, which has reduced their revenues from the tourism industry. This has led to significant losses, as the share of tourism in the economy of foreign countries is about 10% (international average). One of the most effective measures to correct the negative trends in the field of tourism is the development of domestic tourism, which should compensate for the losses caused by reducing the flow of foreign tourists. In countries with developed tourism, their share is up to 90%. Ukraine's tourism industry is less dependent on foreign tourists, accounting for about a third of the total. However, domestic tourism can not only provide rapid results that will offset the current losses, but will also prepare for the development of international tourism after the recession of the COVID-19 pandemic. In view of the above, there is a problem of finding ways to develop domestic tourism in Ukraine with the prospect of strengthening the position of the domestic tourism industry in the international market of tourist services. Based on statistics, it is shown that the development of domestic tourism can not only compensate for the curtailment of revenues from international tourism in the context of the COVID-19 pandemic, but also prepare for the recovery of the international tourism services market after the recession of the COVID-19 pandemic. The main components of the tourist potential of the regions of Ukraine are specified. The approach to assessing the feasibility of developing certain types of domestic tourism in specific regions of the country has been improved, based on their tourism potential, the state of tourism infrastructure, existing market opportunities and threats, taking into account the impact of the COVID-19 pandemic. Its practical approbation is executed. The structure of the tourist image of the region has been clarified. The range of communication tools for the formation of the tourist image and brand of the region is outlined. Conclusions and directions for further research.The obtained results form an approach to the development on the basis of marketing the tourist image and brand of the region for the development of domestic tourism during the pandemic COVID-19, and in the future after the end of quarantine restrictions - to enter the international market of tourist services. Further research should be aimed at developing methodological approaches to management by formalized procedures (taking into account factors of incomplete certainty and risk), formation and promotion of the tourist image and brand of the regions of Ukraine in both domestic and international markets

scholarly journals SCIENTIFIC-APPLIED ASPECT OF MANAGEMENT OF INTERNATIONAL TOURISM DEVELOPMENT IN MODERN CONDITIONS

2021 ◽  
pp. 23-35
Author(s):  
Artem Mekhovych
Keyword(s):  
Sustainable Development ◽  
Tourism Industry ◽  
Economic Life ◽  
International Tourism ◽  
Applied Aspect ◽  
Tourism Sector ◽  
The World ◽  
The Future ◽  
The Impact ◽  
Further Development

The article considers the main problems affecting the development of international tourism and predicts the further development of the situation. The growing tourist flow has contributed to the intensification of entrepreneurship in all sectors of the economy, capitalization of assets, job creation, economic and social growth. In 2019, the global tourism industry provided about 330 million jobs, equivalent to 10.3% of total employment. The COVID-19 pandemic has caused an unprecedented crisis in the tourism industry. The flow of tourists in the world has decreased by about 65%. In January-September 2020 alone, the number of international revenues decreased by 70%.This has resulted in the loss of $ 730 billion and more than 120 million jobs. It is noted that in modern conditions there are possible directions of development of inbound and domestic tourism, which are an important factor influencing the economy, but the weakening of external restrictions and lack of competitive service in the Ukrainian tourism industry will contribute to further development of international tourism. Those countries in which tourism occupies a significant share in GDP, are interested in attracting tourists as soon as possible and are ready to promptly implement all necessary anti-epidemic measures in the tourist infrastructure. For the Ukrainian government today, such a strategy is not a priority. Based on this, it is proved that the essence of the scientific and applied aspect of managing the development of international tourism is based on the theory of large business cycles and the theory of prediction. It was emphasized that the world crises ended sooner or later and a new round of development began. The task of mastering the forces of socio-economic life and subordinating them to the conscious, planned leadership of the state, as well as constructive and continuous social dialogue between the government and social partners, is the next practical transformation of today. The program of conscious organizational and regulatory steps should be knowledge, anticipation and action plan. When developing an anti-crisis plan to overcome the impact of COVID-19 on the tourism sector in Ukraine, it is necessary to take into account the recommendations of the Global Crisis Committee on Tourism, namely: crisis management and job preservation; support for self-employed workers; providing incentives and implementing appropriate state policy in the field of international tourism. In predicting the future development of the situation, more attention should be paid to the role of the tourism sector in the country's economy and the achievement of sustainable development goals; develop plans for preparedness for the challenges of the future and use this opportunity to move to sustainable development of tourism facilities.

scholarly journals STUDY OF RISKS IN THE INTERNATIONAL MARKET OF TOURIST SERVICES CAUSED BY THE PANDEMIC AND PLANNING OF MEASURES TO OVERCOME THE CRISIS BY INCREASING THE LEVEL OF PROFESSIONAL MOTIVATION OF STAFF

2021 ◽  
Author(s):  
Оlena Voskresenska ◽  
Anastasiia Hlynska ◽  
Viktoria Shuklina
Keyword(s):  
International Market ◽  
Tourism Industry ◽  
International Tourism ◽  
Effective Work ◽  
Economic Methods ◽  
Tourism Sector ◽  
Analysis Of Dynamics ◽  
Personalized Approach ◽  
High Level ◽  
The Impact

The article considers the risks of the international market of tourist services in a pandemic and measures to overcome the crisis by increasing the level of professional motivation of staff. Study of losses of the tourism sector in the EU in April-May 2020. Decrease in EU revenues in June 2020. The impact of risks on the development of the international tourism industry from the implementation of anti-epidemic measures with COVID-19. Uncertainty and the predominant risks and duration of pandemic constraints are key to determining losses in this sector. The reasons for job losses in the tourism industry during the study period are investigated. The analysis of dynamics of outbound tourism for the period of introduction of quarantine restrictions is carried out. The reasons for the decline in demand for domestic tourism have been identified. The negative dynamics in the labor market of the tourism industry and its cause are determined. The expediency of Ukraine’s participation in international tourism relations has been proved. The tourism industry of Ukraine has been studied and the priority directions of its development that have developed under the current conditions have been revealed. The level of employment during the implementation of measures caused by the pandemic was studied. It is determined that an important problem is the high level of informal employment in the tourism industry. It was found that in the current situation in Ukraine at the current stage of its development, the problem of raising the level of professional motivation of staff has become important, because solving the challenges facing society is possible only if you create an appropriate motivational framework that can motivate employees to effective work. It is proved that in modern conditions in Ukraine at the present stage of its development the problem of increasing the level of professional motivation of staff has become important, because solving problems facing society is possible only if you create an appropriate motivational base that can motivate employees to work effectively. The efficiency of economic and non-economic methods of motivation of tourism workers is compared. The expediency of using a personalized approach to the choice of methods of professional motivation of employees is determined. Ways out of the crisis by increasing the level of professional motivation of staff are proposed.

scholarly journals Tourist development between security and terrorism: empirical evidence from Europe and the United States

2019 ◽  
Vol 10 (2) ◽  
pp. 219-237 ◽  
Author(s):  
Mariya Stankova ◽  
Tsvetomir Tsvetkov ◽  
Lyubov Ivanova
Keyword(s):  
United States ◽  
Value Added ◽  
The United States ◽  
Tourism Industry ◽  
International Tourism ◽  
Causality Test ◽  
Financial Flows ◽  
Financial Outcomes ◽  
The World ◽  
The Impact

Research background: Today’s world is torn between extreme conservatism and duality, in opposition, trying to break the classical framework of freedom in the movement of people. In the context of complex global relations, this impulse, especially related to the travels for tourism purposes, raises new issues concerning the safety and security. The tourism industry has a priority for the economic development of many countries in the world and is a large source of export earnings and, at the same time, an important factor in the balance of payments of a significant part of the national economies in the world. The growing importance of the tourism industry, however, puts tourist destinations worldwide at the forefront of new challenges, one of which is terrorism. In this environment, new relationships are emerging and this reflects on the development strategies, as well as on the financial outcomes of tourism industry which are also largely affected. Purpose of the article: Respecting the new realities, the study explores the link between the risk of terrorism and the revenues from international tourism. Its main purpose is to investigate the impact of terrorism on the financial revenues from tourism in the European countries and the United States. The research is deter-mined by the perception that the financial flows from the international tourism are the quantitative manifestation of the hidden effects of the terrorism. Methods: The research method includes a regression cross-section analysis and Granger Causality test. The survey is panel and includes 37 countries from Europe tourism region and the United States from Americas’ tourism region (according UNWTO) for the period 2012–2017. Findings & Value added: In conclusion, the effects of terrorism on the studied regions have been summarized, establishing dependence between terrorism and tourism, which illustrates a specific creative-destructive reflections of terrorism on tourism with regions particularities.

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