Cases on Tour Guide Practices for Alternative Tourism - Advances in Hospitality, Tourism, and the Services Industry
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9781799837251, 9781799837275

Author(s):  
Azizul Hassan

Augmented reality (AR) offers an interactive experience of the real-world environment when an object of the real-world is augmented by computer-generated perceptual information and relevant artefacts. This is a conceptual chapter based on the review of available literature. Also, resources on the internet have also been accessed and reviewed. On the context of the Diffusion of Innovation theory, this research aims to outline AR guiding for in an airport used for tourist aviation. Biman Bangladesh Airlines, the national flag carrier of the country, is the example where this study also explains the possible challenges and benefits that AR guiding facilities can possibly have. This research outlines two specific areas of management and marketing issues are analysis on the way to implement such guiding. Findings show that from the understanding of the Diffusion of Innovation, AR guiding in these days is adopted by an ‘Early Majority' who are followers and engages in reading those reviews given by the previous adopters of new services or products.



Author(s):  
Sabriye Çelik Uğuz

Art is the most important element that directs people to a destination and gives them an original experience in a developing and changing understanding of tourism. Art tourism motivates people to travel, facilitate communication with different cultures, enhance social pride, and contribute significantly to the region's economy. Regions with artistic and touristic attractions are active with art tourism, and they have an art destination brand. In this study, Ayvalik's potential for art tourism is investigated. At the same time, art events, art venues, and artist atelier/studio in Ayvalik are presented with numerical and visual examples. Ayvalik is developed as a new art route within the framework of art tourism and offers various suggestions for its tourist guides.



Author(s):  
Nor Aida Abdul Rahman

The growing interest in Halal tourism activity represents a prolific lens for scholars and practitioners in the tourism arena to study its concept, its role, and its potential to affect the sustainability of Halal tourism industry. The success of tourism industry is highly dependent on traveler experience with respect to customer service, experience, facilities, comfort, and delight. The notion of Halal tourism is connected and geared to the adoption of Islamic principles and practice in all aspect of tourism activities such as in Halal hotel, Halal restaurant, Halal spa, Halal package tour, Halal transportation, Halal warehouse, and Halal retail. Halal tourism market reached USD 181 billion in year 2018 and is expected to grow every year. The number of Muslim travelers to Southeast Asian countries has rapidly increased as Southeast Asia (SEA) is known as a dynamic environment with a total Muslim population around 240 million.



Author(s):  
Shin Yasuda

As religious tourism developed, some stakeholders have focused on the religious guide as a spiritual leader of the pilgrimage to supply religious knowledge and deepen the spiritual experience of the participants. In fact, the customers of religious tour operators seem to recognise religious guides as the important element in selecting a religious tour, and religious tour operators actively promote these religious figures as a significant element in their tour services. This chapter, therefore, considers the social context of religious guides in the Islamic religious tourism industry by mapping them in the structure of the marketplace from the perspective of the flow of ‘religious capital'. Particular focus is placed on clarifying the flow of the religious guide's religious capital in the religious tourism industry, and the social networking emerging from the religious tourism industry through considering the novel use of financial and physical resources in the marketplace for religious tourism.



Author(s):  
Sawsan Khreis ◽  
Jean Michel Chapuis ◽  
Mohammed Shunnaq

Tourism is a major economic pillar for many countries; it enables them to increase gross domestic product, improves the population lifestyle, and preserves natural, cultural, and religious tourism assets. Tourism appears as a magic tool that could change the future of a developing country. However, tourism requires qualified human resources who can deliver high-quality service. Tour guides assume a great responsibility as they communicate with tourists during their sojourn. Their mission is even more critical if they have to accompany tourists to sacred tourist destinations where tourists are engaged in religious activities. The best practices of guides embedded with tourist behaviors are expected to enhance a peaceful world and provide a good touristic experience.



Author(s):  
Birsen Bulut Solak ◽  
Sakib Bin Amin

The importance of tea tourism in India is immense as it has a dual impact by creating a regional tea market and securing jobs for tea labor. Therefore, proper guidance for the tea tourists is essential regarding the tea tourism destinations by addressing the issues, challenges, and opportunities in promoting local culture. Through the public-private partnership, tea tourism should be included in the mainstream tour packages, and local tea customs can be conveyed through a variety of activities promoting sightseeing and other forms of entertainment and tourism experiences. A proper planning is required for making tea tourism more attractive and developed in India. Development of tea tourism sustaining the environment and preserving the heritage and culture will benefit the Indian regions by creating employment opportunities and boosting the rural economy and thereby alleviate the insurgency and other socio-economic problems. It is expected to contribute to the literature on tourist guiding and the promotion of tea tourism and the tourist guides within tea garden boundaries in India.



Author(s):  
Sawsan Khreis ◽  
Foued Benghadbane

Tourism investments are concentrated in the southern region of Jordan (Petra and Aqaba). This chapter argues that if food tourism delivers its sustainable benefits, it could be a vehicle for regional tourism development by strengthening the regional food on offer so that deprived areas are regenerated. Villages in Ajloun are selected for the investigation as they are well-known for food production. These villagers have inherited the talent for preparing traditional Jordanian food. This study is the first scientific study conducted to compare two villages in Ajloun, namely Orjan village and Ibbin village for logic justifications: 1) Provide the best example illustrating the best practices of tour guides in Jordan who unconsciously apply the principles of alternative tourism that lead to a sustainable tourism development. 2) This chapter aims to identify many problematic issues such as whether tour guides apply the best practices that are the concrete reflection of sustainable tourism principles.



Author(s):  
Orhan Icoz ◽  
Onur Icoz

Sport tourism can be viewed as the amalgam of specific sporting activities, being undertaken by people in various forms of competitive interplay or other interaction, that occur in the places where might be instrumental to the sport and/or tourist experience. It is one of the fastest growing market segments in tourism and travel industry and is receiving increased attention for its social, environmental, and economic effects on destinations. It is estimated that there will be a larger market potential than ever for sport-related tours and tourism. On the other hand, it is well known that tour guides are tourism professionals that lead their guests through the many parts of any destination and they are responsible for planning, organizing, and execution of the tours as a very critical component of the tourism value chain. In this chapter, the basic functions and services of tour guides for sport activities and sport tourism will be discussed and the basic objective is to provide detailed information about this enhancing field of tourism for young generation tour guides.



Author(s):  
Debasis Sahoo

Gastronomic activities like tasting of local cuisines, visiting of apple orchards, tea gardens, fruit marts, and attending cookery classes have always been an integral part of tour itinerary in Himachal Pradesh. Tourists rejoice it as a means of entertainment as well as cultural learning. The growing trend of gastronomy tourism and development of specific tourism policy under the theme of ‘Agro/Organic Tourism' is certainly going to increase the demand for ‘gastronomic tour guides' in coming years. Hence the present research tries to analyse the tour guides' perception about Gastronomy Tourism in Himachal Pradesh, their background knowledge, and opinion about the branding of Himachali Cuisine. Responses from 120 tour guides were collected through a survey instrument via convenience sampling. The analysis depicts the requirement of specialized food guide training programs, attracting young and women tour guides into the profession and emphasis on branding of Himachali Cuisine through listing of ethnic restaurants, preparation of gastronomic map, and organisation of culinary tours and events.



Author(s):  
Areej Shabib Aloudat ◽  
Rosemary Black ◽  
Sally Everett

Despite advances in the study of tour guiding, there has been limited exploration of the work and life of tour guides, and even fewer studies seeking the views and perspectives of tour guides themselves. This study employed interpretive qualitative phenomenology. Twenty-nine Jordanian tour guides were interviewed to seek their perspectives on their work, motivations for becoming a guide, and the impact of their work on their private lives. The data analysis and interpretation revealed themes focusing on the mechanics of a working day, insurance expenses, unpredictable income, job anxiety, perceptions of guides themselves and by others, and the impact of tour guiding on their private lives. The outcomes of this study provide new understandings of the work-life experiences of tour guides from their perspective, and implications for the tourism industry. The study may be used as a steppingstone for further empirical investigation that could be replicated in different countries and cultural contexts.



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