scholarly journals COMMUNITY CAMPAIGN IN THE POLITICAL MEME “NYELENEH COMMUNITY” IN 2019 PRESIDENTIAL ELECTION

2020 ◽  
Vol 8 (1) ◽  
pp. 539-549
Author(s):  
Fitria Widiyani Roosinda ◽  
Ariyan Alfraita
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Presidential Election ◽  
The Political ◽  
Political Campaign ◽  
Case Study Method ◽  
Moving Images ◽  
Written Form ◽  
Use Of Social Media

Purpose of the study: This study aims to analyze one of the phenomena that happened on Indonesia election 2019, usage of internet meme for political campaign to boost some candidates popularity, but the concentration of this study is memes of unique community that make declaration to support political campaign president candidate from number 01, Jokowi - Ma’ruf Amin. Methodology: This study uses an Expreslanatical case study method using a qualitative approach. This study highlighted the political meme "nyeleneh community" in the 2019 presidential election. In content analysis, qualitative media of all types of data or documents analyzed are often referred to as "text" although not always in written form, but can also be images, moving images, music, articles, and others. Main Findings: The results show that the use of social media is very important during the 2019 General Election campaign, the existence of social media is considered as a "sexy" communication media to get the votes, as a medium to communicate or delivery the candidates’ vision and mission and also as media to interact with their supporters. Applications of this study: Memes of a unique community called “Nyeleneh Community” that make the declaration to support political campaign president candidate from number 01, Jokowi - Ma’ruf Amin. Novelty/Originality of this study: Meme presidential election 2019 circulates on social media more than a regular meme. Through visual images as well as words, packed with satire style creates a humorous atmosphere that becomes catharsis amid the contestations of presidential election 2019. The level of creativity in making memes increases rapidly which indicates a growing interest in the participation of public elections. Political communication activities on social media in Indonesia have spread to the wider community and need a serious review to understand the map which provides references to stakeholders to create a policy.

scholarly journals Political Branding Tagar #2019gantipresiden Dalam Meningkatkan Elektabilitas Partai Keadilan Sejahtera Di Ranah Media Sosial

2020 ◽  
Vol 7 (11) ◽  
Author(s):  
Ridwan Rachmadi ◽  
Heri Budianto
Keyword(s):  
Social Media ◽  
Public Sphere ◽  
Qualitative Approach ◽  
The Political ◽  
Case Study Method ◽  
Presidential Candidates ◽  
Political Dynamics ◽  
Political Branding ◽  
Use Of Social Media

AbstractThe hashtag #2019GantiPresiden was initiated by Dr. Mardani Ali Sera, a politician from the Partai Keadilan Sejahtera (PKS) has become a trending topic on social media, the use of hashtags has increasingly colored political dynamics in the country's public sphere. The research aims to obtain an overview of the Political Branding of the #2019GantiPresiden hashtag in increasing the electability of the Partai Keadilan Sejahtera in the realm of social media. This research uses a constructivist paradigm, a qualitative approach and a case study method. The results showed that the Partai Keadilan Sejahtera was able to make good use of social media as a campaign tool and was able to present its best politician to become national figures. One of them was Dr. Mardani Ali Sera who initiated the hashtag #2019GantiPresiden. The hashtag #2019GantiPresiden became a trending topic, the surface was present ahead of the 2019 Presidential election which presented only two candidates for the Presidential and Vice-Presidential candidate pairs. The public's desire for a replacement of the President is accommodated through the hashtag #2019GantiPresiden. The hashtag #2019GantiPresiden is affiliated with one of the Presidential Candidates and Vice-Presidential Candidates carried by the Partai Keadilan Sejahtera. The hashtag #2019GantiPresiden benefits the Partai Keadilan Sejahtera because it is a politician of the Partai Keadilan Sejahtera who initiated it. Political Branding Tagar #2019GantiPresiden contributes to increasing the electability of the Partai Keadilan Sejahtera in the realm of social media so that it has implications for the vote acquisition of the Partai Keadilan Sejahtera in the 2019 legislative elections.Keywords: Political Branding, Tagar, 2019 Change President, Prosperous Justice Party, Social Media Keywords: fPolitical Branding, Tagar, 2019 Change President, Prosperous Justice Party, Social Media  AbstrakTanda pagar #2019GantiPresiden di inisiasi Oleh Dr. Mardani Ali Sera, politikus Partai Keadilan Sejahtera (PKS) menjadi tranding topik di media sosial penggunaan tagar semakin mewarnai dinamika politik di ruang publik Tanah Air. Penelitian bertujuan untuk memperoleh gambaran tentang political branding tagar #2019GantiPresiden dalam meningkatkan elektabilitas Partai Keadilan Sejahtera di ranah media sosial. Penelitian menggunakan paradigma konstruktivis, pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukan bahwa, Partai Keadilan Sejahtera mampu memanfaatkan media sosial sebagai sarana kampanye dengan baik dan mampu menghadirkan kader-kader terbaiknya menjadi tokoh nasional salah satu diantaranya adalah Dr. Mardani Ali Sera yang menginisiasi tagar #2019GantiPresiden. Tagar #2019GantiPresiden menjadi tranding topik, hadir kepermukaan jelang perhelatan pemilu Presiden 2019 yang menghadirkan hanya dua kandidat pasangan calon Presiden dan Wakil Presiden. Keinginan masyarakat akan pergantian Presiden terakomodir melalui tagar #2019gantiPresdien. Tagar #2019GantiPresdien berafiliasi dengan salah satu kandidat Calon Presiden dan Calon Wakil Presiden yang di usung oleh Partai Keadilan Sejahtera. Tagar #2019GantiPresiden menguntungkan Partai Keadilan Sejahtera karena yang menginisiasinya adalah kader Partai Keadilan Sejahtera. Political Branding Tagar #2019GantiPresiden berkontribusi menaikan elektabiltas Partai Keadilan Sejatera di ranah media sosial sehingga berimplikasi pada perolehan suara Partai Keadilan Sejahtera pada pemilu legislatif tahun 2019.  Kata kunci: Political Branding, Tagar, 2019 Ganti Presiden, Partai Keadilan Sejahtera, Media Sosial

scholarly journals PENDIDIKAN LITERASI DIGITAL DI KALANGAN USIA MUDA DI KOTA BANDUNG

2018 ◽  
Vol 16 (2) ◽  
pp. 146 ◽  
Author(s):  
Hana Silvana ◽  
Cecep Darmawan
Keyword(s):  
Social Media ◽  
Young People ◽  
Digital Literacy ◽  
Positive Impact ◽  
Literacy Programs ◽  
Case Study Method ◽  
The Media ◽  
The Government ◽  
Use Of Social Media

AbstrakFenomena pengunaan media sosial sebagai media online semakin massive pada dekade ini. Kalangan muda sebagai generasi milenial atau digital native merupakan pengguna terbesar dalam penggunaan media sosial saat ini. Penelitian mengenai literasi digital masih jarang dilakukan terutama di Indonesia. Subyek penelitian ini adalah kalangan usia muda dengan rentang usia 17–21 tahun yang merupakan pengguna aktif media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Informan yang dijadikan sampel penelitian sebanyak 5 orang dan 1 orang informan kunci dari pakar literasi media. Temuan yang diperoleh pada penelitian ini menunjukan pentingnya program literasi digital yang memberikan dampak positif bagi pengetahuan, pemahaman dan keterampilan dalam menggunakan media terutama media sosial yang saat ini sering dijadikan sumber informasi oleh khalayak terutama oleh kalangan yang berusia muda. Program ini memberikan kontribusi yang signifikan pada penyebaran informasi dalam menggunakan media massa terutama media sosial yang digunakan oleh kalangan usia muda sehingga ada kesadaran dalam menggunakan media. Pada pendidikan pelatihan (diklat) ini peserta belum semua mempunyai keahlian ini dikarenakan keahlian ini memerlukan latihan yang terus menerus dan konsisten sehingga mereka dapat melakukannya dengan baik. Oleh karena itu pendidikan literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat dan civitas akademika yang peduli terhadap kemajuan bangsa. AbstractThe phenomenon of the use of social media as an online media is increasingly massive in the use of this decade. Young people as the native millennial or digital generation are the biggest users in the use of social media today. Research on digital literacy is still rare, especially in Indonesia. The subjects of this study were young people aged 17-21 years that were active users of social media. This study uses a qualitative approach to the case study method. The informants who were used as research samples were 5 people and 1 key informant from media literacy experts. The findings obtained in this study indicate the importance of digital literacy programs that have a positive impact on knowledge, understanding and skills in using the media, especially social media which is now often used as a source of information by audiences, especially among young people. information on using mass media, especially social media used by young people so that there is awareness in using the media. In this education participants do not all have this expertise because this skill requires continuous and consistent training so that they can do it well. Therefore digital literacy education is a solution that can be done by the government and elements of society and academics who care about the progress of the nation.

scholarly journals Social Media Da'wah Literacy on the West Java Saber Hoaks Program

2021 ◽  
Vol 15 (1) ◽  
pp. 81-102
Author(s):  
Imron Rosyidi ◽  
Zaenal Mukarom ◽  
Rif'at Fatkhurrohman Jaelani
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Religious Conflict ◽  
Case Study Method ◽  
False Information ◽  
West Java ◽  
Study Results ◽  
Information Verification ◽  
Use Of Social Media

Hoax or false information is a problem and one of the impacts of the unwise use of social media. The spread of hoaxes on social media can potentially break the unity and trigger religious conflict. In response to these problems, West Java Saber Hoaks was formed to suppress and prevent the spread of hoaxes on social media. The purpose of this study is to reveal: (1) Jabar Saber Hoaks' efforts in preventing hoaxes; and (2) literacy of social media da'wah by Jabar Saber Hoaks. This study uses a case study method with a qualitative approach. Based on the study results, the following findings were obtained: (1) There were four efforts made by West Java Saber Hoaks to prevent hoaxes, namely opening a complaint service and monitoring content that has the potential to be a hoax, clarifying information, and providing literacy. (2) Social media da'wah literacy by West Java Saber Hoaks is carried out using preventive measures and information verification. From the results of this study, there are significant and recommendations, namely: (1) There is a need for mainstreaming social media literacy. (2) There is a need for preventive da'wah efforts on social media to ward off hoax information.Hoaks atau false information merupakan problematika dan salah satu dampak yang ditimbulkan dari penggunaan media sosial yang kurang bijak. Penyebaran hoaks di media sosial dapat berpotensi memecah persatuan dan memicu konflik keagamaan. Menyikapi persmasalahan tersebut, Jabar Saber Hoaks dibentuk untuk menekan dan menangkal penyebaran hoaks di media sosial. Tujuan dari studi ini ialah untuk mengungkap: (1) Upaya Jabar Saber Hoaks dalam menangkal hoaks; dan (2) Literasi dakwah media sosial oleh Jabar Saber Hoaks. Studi ini menggunakan metode studi kasus dengan pendekatan kualitatif. Berdasarkan hasil studi, didapatkan temuan berikut: (1) Ada empat upaya yang dilakukan Jabar Saber Hoaks dalam menangkal hoaks, yaitu membuka layanan aduan, memantau konten yang beprotensi hoaks, mengklarifikasi informasi dan memberikan literasi. (2) Literasi dakwah media sosial oleh Jabar Saber Hoaks dilakukan dengan cara upaya preventif dan verifikasi informasi. Dari hasil studi ini ada signifikasi dan rekomendasi, yaitu: (1) Perlu adanya mainstreaming literasi media sosial. (2) Perlu adanya uapaya dakwah preventif di media sosial untuk menangkal informasi hoaks.

scholarly journals Perceptions of Social Media

2015 ◽  
Vol 36 (2) ◽  
pp. 65-78 ◽  
Author(s):  
Signe Bock Segaard
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Critical Case ◽  
Political Mobilization ◽  
The Political ◽  
Technological Frames ◽  
Use Of Social Media ◽  
Communicative Role

AbstractWhile observers have focused on the political use of social media when exploring their democratic potential, we know little about users’ perceptions of these media. These perceptions could well be important to understanding the political use of social media. In exploring users’ perceptions, the article asks whether politicians and voters view social media in a similar way, and to what extent they consider social media to be an apt arena for political communication. Within a Norwegian context, which may prove useful as a critical case, and using the technological frames model, we find that although voters’ and politicians’ opinions are not that dissimilar overall, politicians are more likely to recognize the political communicative role of social media. However, social media do indeed have the potential to become arenas for political mobilization among groups that traditionally are less visible in political arenas.

scholarly journals Pemanfaatan Media Sosial Instagram Pada Online Shop @ivoree.id dalam Memasarkan Produk

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 135
Author(s):  
Jesslyn Jesslyn ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Literature Study ◽  
The World ◽  
Online Business ◽  
Use Of Social Media ◽  
Collection Methods

Social media creates changes in the world of marketing, especially promotion and advertising that results in the creation of online business trends. Ivoree is a local brand that sells women's shoes through Instagram to make sales, Ivoree started selling since September 2019 through Instagram social media. Ivoree began to experience development and use social media Instagram as its main promotional tool. The purpose of this study was to find out how to use Ivoree Instagram social media. The concept used in this research is the use of Instagram social media in marketing products. This research uses a qualitative approach with a case study method. While the data collection methods used are interviews, observation, documentation, and literature study. The results of this study are the use of social media on Instagram by uploading content and using features provided by Instagram to interact with followers, Ivoree also endorsed influencers on Instagram to attract the attention of its target market.Media sosial menciptakan perubahan pada dunia pemasaran khususnya promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Ivoree merupakan merek lokal yang menjual sepatu perempuan melalui Instagram untuk melakukan penjualan. Ivoree mulai berjualan sejak September 2019 dan menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana pemanfaatan media sosial instagram Ivoree. Konsep yang digunakan dalam penelitian ini adalah pemanfaatan media sosial Instagram dalam memasarkan produk. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah pemanfaataan media sosial di Instagram dengan mengunggah konten dan menggunakan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya. Ivoree juga meng-endorse influencer di Instagram untuk menarik perhatian target pasarnya.

scholarly journals Media Sosial dan Budaya Politik Generasi Milineal dalam Pemilu

ARISTO ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 228 ◽  
Author(s):  
Kokom Komariah ◽  
Dede Sri Kartini
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Behavior ◽  
Millennial Generation ◽  
The Political ◽  
Media Content ◽  
Local Election ◽  
The Social ◽  
The Media ◽  
Use Of Social Media

Social media nowadays has been crutial part of human being life particularly for the genarations those are so called millenial. The massive use of social media is not merely functioned for the social purpose such as information sharing among them but also has been used for business and economic or even political purposes. The local election of the Jawa Barat province in the year of 2018 is a moment where the millineal generation functioned the social media such as facebook and whattsap for the political purposes. This article discusses the phenomenon of using internet-based social media as an instrument in political communication and campaigning in the local election of West Java Province in 2018 as well as discussing the effectiveness of the media contents in shaping the pattern of millennial generation political behavior. The research adopts is qualitative approach by taking the object of research on political communication, as well as culture and political behavior. The main informants from this study were beginner voters who also catogerisaed as the group of the millennial generation. This study found that social media contents in general became an important instrument in shaping the pattern of political behavior of the millennial generation. The roles of the media for instance are indicated that current life of the millennial generation that cannot be separated from such media, social media contents provides political knowledges about profiles of candidates in local election, social media content provided political education both related to the technical implementation of the election and also the vision and mission of the candidates and, millennial generation have their respective communities which they make as a forum for discussion about the social media contents.

scholarly journals DINAMIKA KOMUNIKASI POLITIK DI KASKUS PADA PERIODE KAMPANYE PEMILIHAN PRESIDEN 5 JUNI - 5 JULI 2014 (Studi pada Aktifitas Kaskuser dalam Pemilihan Presiden 2014)

2017 ◽  
Vol 26 (2) ◽  
pp. 136
Author(s):  
Muhammad Muhtadin Kholil
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Political Communication ◽  
Presidential Election ◽  
Vice President ◽  
Social Networking Site ◽  
Communication Tool ◽  
General Elections ◽  
Liquid Condition ◽  
Use Of Social Media

General elections is a requisite in democratic system. In the seventh presidential election of Indonesia in 2014, started a lot of use of social networking media such as facebook, twitter, whatsapps, blackberry messenger (bbm), and an internet forum such as Kaskus as an effective communication tool in getting support of society. In a relatively short time, social media can gather a lot of followers. The use of social media by volunteers and supporters not only as a mean of promoting the candidate of president and vice-president, but also conducted black campaign and negative campaign to attack and bring down the rival. Dynamics of social networking community has characteristics of: liquid condition, huge individual freedom, could be used by anyone and for any interest. Kaskus has interactive and very diverse expression as a social networking site. Kaskus loaded with dynamics offorce that can cause changes in the livelihood of the concerned society. The purpose of this study is determining how the dynamics of political communication of one of president candidate, Joko Widodo, on Kaskus forum at the presidential election campaign period (5 June to 5 July 2014). The research method used was qualitative method with content analysis approach. The study concludes that the result of political communication obtained from social media can only generate trust of voters but not as a winning factor.

scholarly journals Political Communication: Social Media Strengths and Threats in the 2019 General Election

2020 ◽  
Vol 5 (2) ◽  
pp. 292-306
Author(s):  
Prima Suci Maharani ◽  
Nisma Laela Nurafifah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
General Election ◽  
Political Campaign ◽  
Literature Study ◽  
Campaign Strategy ◽  
Positive Side ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Collection Methods

Social media makes it easy for a group to exchange information and influence each other. Today, most Indonesians are familiar with social media and have social media accounts. Participating candidates in the 2019 General Election did not just ignore this, they used social media as a means to campaign. The candidates introduce their programs and try to get the sympathy of potential voters without having to go outside. It is more efficient in terms of time and cost. But apart from having a positive side, social media also has negative impacts such as the rise of hoaxes, post-truth and black campaigns. This study aims to examine the phenomenon of the widespread use of social media as a political campaign strategy by building a sense of sympathy and voter emotions rather than rationality. The author uses data collection methods with literature study, and the method used for this study is literature study.

Citizen Engagement and Social Media

2022 ◽  
pp. 945-966
Author(s):  
Rodrigo Sandoval-Almazan ◽  
Juan Carlos Montes de Oca Lopez
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Political Campaigns ◽  
Election Campaigns ◽  
The World ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
High Level ◽  
Media Data

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters' decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks to investigate the use of social media during political campaigns to collect signatures of support. In the elections of 2018, aspiring candidates for presidential election required a certain number of signatures of support in order to register as official candidates. We collected social media data on a weekly basis from the Twitter, Facebook, and YouTube accounts of seven candidates and contrasted this data with the number of signatures validated by the electoral authority. We found no relationship between the level of support received and the use of social media in the case of any of the candidates. However, we observed candidates who did achieve the required number of signatures and who did receive official presidential candidate status as a result of their high level of visibility. This research contributes methodologically to the current literature and provides empirical evidence regarding independent candidates in Mexico.

scholarly journals Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse

2020 ◽  
Vol 22 (2) ◽  
pp. 145-159
Author(s):  
Nihar Amoncar
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Online Communities ◽  
Political Discourse ◽  
The Political ◽  
Fake News ◽  
Political Debate ◽  
Content Type ◽  
Entrepreneurial Marketing ◽  
Use Of Social Media

Purpose The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective of “co-creation of value”, this paper aims to explore the manner in which consumers of political communications in a specific region have created user generated value via setting up Facebook forums to manage the risk created by fake news and the trust deficit between citizens and mainstream media (MSM). Design/methodology/approach The paper adopts a “netnographic” approach to investigation and the data is analysed manual coding (Kozinets, 2015). Facebook groups form the virtual research field in in the context of this study. This approach is adopted because in a social media environment, netnography capitalises over a growing virtual and online communities and allows researchers to study the richness of these online communities (Mkono and Markwell, 2014). Findings The study provides insights on how administrators and moderators of Facebook groups create value for other users by identifying and communicating the risks emerging from social media-based political communication. The study finds that such citizen-led initiatives act as online social aggregators. The value that such groups offer its users/members resides within a well-bound, controlled and moderated online medium that encourages users to counter fake news and misinformation – thereby solving a key problem within the user market i.e. citizen-media trust deficit. Research limitations/implications The study uses a qualitative, netnographic approach and the emerging insights cannot be generalised. The emergent findings are specific to the context of this study and researchers are encouraged to further test the propositions emerging from this research in varied contexts. Practical implications The study extends the application of EM in political contexts using the seven dimensions of EM, which will provide impetus for future political campaigns in terms of unique value creation for publics. The paper also emerges with the role citizen-initiated forums can play in the effective dissemination of digital political communication as user generated content is aiding political debate. Social implications The study helps highlight the role Facebook forums can play in informing the political discourse within a region. The general distrust amongst the citizens over information produced by MSM has meant vocal critics have taken to Facebook to provide their subjective opinions. Although the findings of this study show that such forums can help identify “fake news” and help citizens discuss and debate the truth, it can also become an avenue to manage propaganda amongst the “unaware” citizens. This paper flags up the issues and benefits of using Facebook forums and in conclusion relates them to similar occurrences of the past to make society aware of the pitfalls of managed propaganda. Originality/value The paper takes initiative in investigating the use of social media in politics from the citizens’ perspective, which is comparatively marginalised against the number of studies taking place, which investigate the political party end use of social media for political marketing.

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