scholarly journals Kvalitativni pristup u medijskim istraživanjima

Author(s):  
Anči Leburić ◽  
Nediljka Nedić

The authors treat Ihe media as a very significant component of contemporary life demanding to be studied. They actualize different and newer methodological approaches in media research for which they find inspiration in the general social situation at the beginning of the 21st century. This is a time of enormous technologies and a controversial time of large social changes. While in existing media research public communication has been generally evaluated by way of quantitative methods, the authors seek to affirm a qualitative paradigm as a wholly new and as yet unapplied methodological strategy, Contemporary social developments presuppose the investigation of media as a market phenomenon. Convergence as the basic symbol of communication in the future is affirmed within this context. Within it the broadly spread telecommunication services are joined together to form the new media world of the future. Most researchers deal with television as the most powerful media of the contemporary world but they also deal with cable services. In such am manner the research results come closer to determining the needs and the interests of the consumers. In addition the authors discuss a series of characteristics of the social processes of communication. They undertake a special analysis of some newer theoretical- methodological approaches in media research, such as ethno- meihodological investigations, symbolic interactionism, the ethnography of communication and cultural studies. The critique of earlier media studies has been directed at their exclusive interest in studying the emergence, development, genres and the use of the media. The speedy expansion of media has motivated researchers to deal with its effects and the possibilities. Because of this the authors anticipate that future methodological strategies in media studies will find their place in the application of qualitative investigations. It is precisely this type of investigation which signalizes contemporary trends in the development of modern methodology within the field of the social sciences. The qualitative researcher is especially endowed with the capacity to think about the lives of others. The authors conclude that the validity of media studies will be greater if research methods are modernized and in such a fashion accommodate themselves to existing societies and to the ways media are transformed within them. In the future, man, as the creator of information and as a social being, will continue to create social processes amongst which communication is one of the basic ones. However, the fate of qualitative media research will depend on the tempo of development of media within democratic societies.

2020 ◽  
Vol 6 (1) ◽  
pp. 1-12
Author(s):  
Periyadi Peri ◽  
Sri Bulkia Sri Bulkia ◽  
Risnawati Risnawati

: The main objective in this research is to study and analyze (1) How entrepreneurial factors consisting of social and family environment, innovation and creative, and technological environment influence the interest in entrepreneurship. (2) How does the social and family environment influence the interests of entrepreneurship. (3) How the influence of innovation and creativity on entrepreneurial interest. (4) How is the influence of the technological environment on entrepreneurial interest. The targets in this study include (1) the results of these researchers can be input for other researchers to conduct similar studies in the future. (2) Input materials can be used to enhance the development of student interest in entrepreneurship. (3) The results of this study are expected to be used as evaluations and useful information to make improvements oriented to the future, especially on students' interest in entrepreneurship. This research was conducted with quantitative methods and using analysis methods with SPSS Windows For Data as a data analysis tool.


Author(s):  
Sheema Tarab

Qualitative research is a field of study that deals with exploring, describing, and interpreting the innate quality of entities and the social processes. In the recent past, an extensive growth in qualitative field of research has been witnessed, particularly in the occupational settings. It is a dynamic and exhilarating area that seeks to explain the research observations by means of insights which are hard to produce with quantitative methods. Most of the work is concerned with developing a theory (i.e., an inductive way to find out new solutions or identify new questions related to social being). In this chapter, the author has targeted the segment which is mostly the students pursuing research courses or conducting empirical work; the faculties and the mangers who are handling the diversity of the social beings at their workplaces, whose varied needs are persistently evolving, would be able to understand the notion of technique which is qualitative in nature. Certain studies conducted in past and present have also been illustrated to maintain the reader's interest.


2020 ◽  
Vol 22 (7) ◽  
pp. 1305-1319
Author(s):  
Naomi Barnes

The relationship between the daily practice of personal politics and digitally networked publics amplify a familiar shaping and reshaping of the social. This article expands on nascent critiques of nodocentrism as a contemporary representation of the social in new media research to begin to advance a digital methods multidisciplinary project. Trace publics as a qualitative critical network (QCN) approach considers how representations developed by big social data analysis are shaped by everyday practices. Using the #MeToo phenomenon as an analogous frame, I show how trace publics can be used as a theoretical and methodological device for deconstructing, co-constructing, and reconstructing representations in social media research. The goal of such a proposal is to encourage future critical network and data research to consider the ethical ramifications of nodocentric representations of the social and the methodological possibilities of trace publics.


2017 ◽  
Vol 8 (2-3) ◽  
pp. 169-189 ◽  
Author(s):  
Alexandra Georgakopoulou

AbstractThe longstanding tradition of the examination of language and discourse in context has not only spurred the turn to issues of context in language and new media research but it has also led to numerous methodological and analytical deliberations, for instance regarding the roles and nature of digital ethnography and the need for an adaptive, ‘mobile’ sociolinguistics. Such discussions center around social media affordances and constraints of wide distribution, multi-authorship and elusiveness of audiences which are often described with the term ‘context collapse’ (Marwick and boyd 2011; Wesch 2008). In this article, I argue that, however helpful the insights of such studies may have been for linking social media affordances and constraints with users’ communication practices, the ethical questions of where context collapse leaves the language-in-context analysts have far from been addressed. I single out certain key challenges, which I view as ethical clashes, that I experienced in connection with context collapse in my data of the social media circulation of news stories from crisis-stricken Greece. I argue that these ethical clashes are linked with context collapse processes and outcomes on the one hand and sociolinguistic contextual analysis priorities on the other hand. I put forward certain proposals for resolving these clashes arguing for a discipline-based virtue ethics that requires researcher reflexivity and phronesis.


Author(s):  
Charmaine du Plessis

This paper proposes that social media studies could be complemented with Q methodology when a topic that plays out in social media is complex, controversial or sensitive to allow for deep‑seated, integrated online and off‑line perspectives. Although the Fourth Industrial Revolution brought researchers more opportunities and advantages to study topics that were previously inaccessible, using technologies for research does not come without challenges. This is especially the case with social media studies comprising large datasets and where it is not always possible to identify fake profiles, bots, spam or manipulated information without having access to advanced data analysis software. Another point is that views expressed in social media do not always represent offline perspectives. However, while Q methodology has, over the years, adapted its techniques to accommodate new technologies, more can be done to embrace a web 2.0 environment. Why and how social media studies could be augmented with Q methodology to reveal individuals’ perspectives and attitudes about topics will be examined and potential difficulties will be highlighted. Not yet a mainstream method, Q methodology combines the strengths of two robust qualitative and quantitative methods sequentially to reveal and isolate the subjective perspectives of groups of participants. This methodology could, therefore, be useful when a social media study puts forward novel ideas and findings that should be supported by offline views. In this regard, the paper provides some guidelines by referring to the five phases of a Q study and describing how a social media study could not only benefit from but also apply Q methodology to augment results. Supplementing social media research with Q methodology could be empowering and provide opportunities for further research and debate.


2021 ◽  
Vol 39 (1) ◽  
pp. 333-341
Author(s):  
Carlos Miguel Ferreira ◽  
Sandro Serpa

The ability to make forecasts about events is a goal favored by the so-called exact sciences. In sociology and other social sciences, the forecast, although often sought after, is not likely to be realized unconditionally. This article seeks to problematize and discuss the connection between sociology and forecast. The object of study of sociology has particular features that distinguish it from other scientific fields, namely facts and social situations, which deal with trends; the systems of belief of social scientists and policymakers that can influence the attempt to anticipate the future; the dissemination of information and knowledge produced by sociology and other social sciences, which have the potential to change reality and, consequently, to call into question their capacity for the social forecast. These principles pose challenges to sociology’s heuristic potentials, making the reflection on these challenges indispensable in the scientific approach to social processes.


2019 ◽  
Vol 14 (3) ◽  
pp. 437-453 ◽  
Author(s):  
Ralph Schroeder

AbstractVisions of media spanning the globe and connecting cultures have been around at least since the birth of telegraphy, yet they have always fallen short of realities. Nevertheless, with the internet, a global infrastructure has emerged, which, together with mobile and smartphones, has rapidly changed the media landscape. This far-reaching digital connectedness makes it increasingly clear that the main implications of media lie in the extent to which they reach into everyday life. This article puts this reach into historical context, arguing that, in the pre-modern period, geographically extensive media networks only extended to a small elite. With the modern print revolution, media reach became both more extensive and more intensive. Yet it was only in the late nineteenth century that media infrastructures penetrated more widely into everyday life. Apart from a comparative historical perspective, several social science disciplines can be brought to bear in order to understand the ever more globalizing reach of media infrastructures into everyday life, including its limits. To date, the vast bulk of media research is still concentrated on North America and Europe. Recently, however, media research has begun to track broader theoretical debates in the social sciences, and imported debates about globalization from anthropology, sociology, political science, and international relations. These globalizing processes of the media research agenda have been shaped by both political developments and changes in media, including the Cold War, decolonization, the development of the internet and other new media technologies, and the rise of populist leaders.


Author(s):  
Paweł Rams

The virtual space (especially "the new media”) provides non-normative sexual and gender identities with a great chance to change the unfavorable social situation they live in. The possibilities of emancipation, which result from new communication technologies, necessitate the return to the widely understood political, and, at the same time, they force the remodeling and adjusting of the previously used methods of strategic activity to the new environment. In the essay, the author shows that personalized access to a multitude of sources of information and an inner agonism, which is typical of virtual ways of communication, remain the foundation of the political. The main idea is supported by an analysis of events that are the signs of a change that is happening in the sphere of the political. So, we have a pluralism, which enables one to shape their identity in a free way; as a result, one develops a different perception of one's gender identity and sexuality and the meanings they acquire in the social sphere. Then, thanks to the new media, there takes place a change in the representation of queerness, which, according to Ranciere, brings about a new way of conceptualization of queerness. This opens up a totally new horizon of activism for groups who want to change their image in the social imagination. However, it is important to fill the empty spaces between in the content and the visual form of the message, which can only be possible with the agonic and conflictual structure of the message. Finally, we should take into account the way the representation is aestheticized because it remains a key issue in the process of emancipation. The political understood as an area of limitless activity, aimed at changing the representation of non-normative persons, can also soften the subversive force of a message, or remodel it for its own benefit through the opportunistic practices of the mass media. What is more, pluralisation can turn out to be an excuse for those who promote hate, or race hate, speech.


2021 ◽  
pp. 136843102098882
Author(s):  
Jeroen Oomen ◽  
Jesse Hoffman ◽  
Maarten A. Hajer

The concept of the future is re-emerging as an urgent topic on the academic agenda. In this article, we focus on the ‘politics of the future’: the social processes and practices that allow particular imagined futures to become socially performative. Acknowledging that the performativity of such imagined futures is well-understood, we argue that how particular visions come about and why they become performative is underexplained. Drawing on constructivist sociological theory, this article aims to fill (part of) this gap by exploring the question ‘how do imagined futures become socially performative’? In doing so, the article has three aims to (1) identify the leading social–theoretical work on the future; (2) conceptualize the relationship of the imagination of the future with social practices and the performance of reality; (3) provide a theoretical framework explaining how images of the future become performative, using the concepts ‘techniques of futuring’ and ‘dramaturgical regime’.


Author(s):  
Wojciech Paweł Sosnowski ◽  
Violetta Koseska-Toszewa ◽  
Anna Kisiel

On the Dictionary of Semantic Equivalents in Polish, Bulgarian and RussianLeksykon odpowiedniości semantycznych w języku polskim, bułgarskim i rosyjskim [The Dictionary of Semantic Equivalents in Polish, Bulgarian and Russian] is the first Polish dictionary which compares semantic equivalents in the largest languages of each Slavic subgroup: The West Slavic group (Polish), the South Slavic group (Bulgarian) and the East Slavic group (Russian). The content of the dictionary reflects the social processes, changes and trends which have taken place over recent years. The dictionary consists of 5 volumes, with approximately 5000 entries for each language. What sets it apart from other dictionaries is that it ventures beyond the standard vocabulary one might expect from a dictionary of this sort. Leksykon also contains neologisms as well as realogisms - words which do not often have perfect equivalents in other languages because they are so deeply embedded in a nation’s culture. Each entry in the dictionary offers state-of-the-art semantic and syntactic categorisers, developed by Polish experts in Slavic semantics and aspectology.We consider the dictionary to be an innovation in lexicography, because its open structure enables more languages to be added in the future, including non-Slavic languages. Developed with the use of the most recent methodologies available, the dictionary will constitute a sound basis for lexicographic research in the future, in particular for the development of multilingual electronic dictionaries.In the 21st century, we face two great challenges: to make academic research more interdisciplinary and to build an integrated multinational European community. We hope that our dictionary will help address these challenges by promoting multilingualism and facilitating intercultural communication.The primary language of the dictionary is Polish - the largest Slavic language in the European Union.During the Polish presidency of the EU, a conference entitled Multilingual Competences for Professional and Social Success in Europe was held. It concluded with the following declaration: "Multilingualism is not only part of European heritage, but also a chance to develop a society which is open, respectful of cultural diversity and ready for cooperation". However, the chief obstacles that prevents the EU from attaining the full integration of its economies and societies are language barriers. This dictionary will help overcome these barriers by promoting Slavic languages. The target audience of the dictionary are speakers of Polish, both in Poland and all around the world: experts in Slavic languages, scholars, lexicographers, encyclopaedia writers, students, etc. O Leksykonie odpowiedniości semantycznych w języku polskim, bułgarskim i rosyjskimLeksykon jest pierwszym polskim dziełem leksykograficznym, prezentującym odpowiedniości semantyczne w trzech największych językach słowiańskich, z grupy zachodniej (polski), południowej (bułgarski) i wschodniej (rosyjski). W dobie badań interdyscyplinarnych i budowania zintegrowanej wielonarodowościowej Europy opisana publikacja wychodzi naprzeciw wyzwaniom XXI wieku, promując wielojęzyczność, umożliwiając kontakty międzynarodowe w najróżniejszych dziedzinach. Językiem opisu stał się największy słowiański język Unii Europejskiej – język polski.Publikacja jest przeznaczona dla polskiego odbiorcy i wszystkich użytkowników języka polskiego na świecie – specjalistów-slawistów, badaczy języków słowiańskich, leksykografów, encyklopedystów, studentów itp. Leksykon uwzględnia najnowsze zjawiska i dziedziny życia społecznego. Innowacyjność publikacji polega na możliwości dołączania dowolnej liczby leksykonów innych języków (nie tylko słowiańskich) (co przedstawiono w szeregu publikacji poświęconych dziełu). Ze względu na nowoczesne rozwiązania metodologiczne zastosowane w Leksykonie może on stanowić podstawę innych współczesnych prac leksykograficznych, w szczególności wielojęzycznych słowników elektronicznych. Zaletą Leksykonu jest to, że poza leksyką ogólną znalazły się w nim też neologizmy, wyrazy trudne i częstokroć nie posiadające pełnej ekwiwalencji, odzwierciedlające natomiast kulturę danego narodu (realogizmy). Leksykon opatrzony jest najnowszej generacji klasyfikatorami semantycznymi i składniowymi, będącymi wynikiem wieloletniej pracy polskich slawistów w dziedzinie aspektologii i semantyki.Wpisana do oficjalnego kalendarza polskiej prezydencji w Radzie UE konferencja. pt. Kompetencje językowe podstawą sukcesu zawodowego i społecznego w Europie zakończyła się oficjalną deklaracją, w której czytamy: "wielojęzyczność jest nie tylko dziedzictwem Europy, ale szansą na tworzenie społeczeństwa otwartego, szanującego zróżnicowanie kulturowe i gotowego na współpracę". Wciąż jednak główną przeszkodą na drodze do prawdziwie zjednoczonej europejskiej gospodarki i społeczeństwa pozostają bariery językowe. Leksykon umożliwi pokonywanie tych barier poprzez poznawanie języków słowiańskich.


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