scholarly journals The Utilization of Instagram as a Media Promotion : the Case Study of Library in Indonesia

2018 ◽  
Vol 2 (2) ◽  
pp. 147-159 ◽  
Author(s):  
Muhammad Azwar ◽  
Siti Sulthonah
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Qualitative Approach ◽  
Library Services ◽  
Literature Study ◽  
Technical Data ◽  
Data Presentation ◽  
Information And Communication ◽  
Data Validity

This paper aims to explore the Instagram utilization and its obstacles as a media promotion of Pustakalana’s library in Bandung, West Java. The research uses qualitative approach. The informants of this research are Pustakalana’s Instagram administrator and Pustakalana’s coordinator, while data collection techniques consist of observation, interview, literature study, and documentation. Triangulation method is used to test data validity and credibility. Technical data analysis involves of data reduction, data presentation, and conclusion. The results of this study indicate that Pustakalana’s library has been utilized the Instagram to promote its library, such as various activities and services growing children’s creativity and imagination, events and workshops for parents, photographs of popular and recommended book collection, quotes to motivate children to read, and the atmospheres of the library and bookstore which are convenient and exciting, and another library services information. Instagram of Pustakalana’s library is not only used for promoting its activities, but also for sharing information and communication by its followers in media. Instagram features are almost entirely utilized by the library on promotions and interactions in other social media. The promoted content in Instagram account contains all information that relate to the library. Nevertheless, they are obstacles emerge in Pustakalana’s Library such as the incompatibility between the number of followers with the number of likers who are obtained on each uploaded post, and the lack of human resources. DOI: 10.15408/insaniyat.v2i2.7320

scholarly journals Use of Instagram as a Promotion Media of the Faculty Library at Gadjah Mada University

2021 ◽  
Vol 7 (2) ◽  
pp. 342-352
Author(s):  
Leila Karunia
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Human Resources ◽  
Qualitative Approach ◽  
Library Services ◽  
Literature Study ◽  
Thick Description ◽  
Motivation Factors ◽  
Depth Interviews ◽  
The Way

Background of the study: Libraries use social media to promote libraries for users, one of which is Instagram. Gadjah Mada University Library (UGM) and several faculty libraries have used Instagram as a promotional media, but not all are up to date. Purpose: The purposes of this study are to identify the way the faculty library promotes through Instagram and analyze the motivation factors and obstacles faced in promoting the library through Instagram. Method: This study was conducted at the faculty library at UGM used a thick description with a qualitative approach. Data collection techniques used are in-depth interviews, observation and literature study. This study discusses the use of Instagram as a library promotion media from librarians and staff who manage the library's Instagram. Findings: The results of the study show that: First, seven of the eighteen library libraries at UGM were promoted through Instagram. The way the faculty library promoting on Instagram is through posting content such as documenting events, library services, promoting events, and e-resources. Second, the motivation factor of the faculty library at UGM to use Instagram as a promotion media is to adapt to the generation of users and social media used by users. The obstacle faced by most faculty libraries in using Instagram as a library promotion media is the limitations of Human Resources (HR). Conclusion: The use of Instagram as a promotion media of faculty libraries at UGM is still not up to date. The majority of faculty libraries haven't used Instagram to promote the library. Seven faculty libraries have used Instagram but are not the same in up to date.

scholarly journals Lantatur Sebagai Alternatif Layanan Perpustakaan Sekolah di Masa Pandemi Covid-19

2021 ◽  
Vol 1 (1) ◽  
pp. 29
Author(s):  
Zeni Istiqomah ◽  
Muhammad Erdiansyah Cholid Anjali
Keyword(s):  
Human Resources ◽  
Service Providers ◽  
Service System ◽  
Qualitative Approach ◽  
Library Services ◽  
Data Presentation ◽  
Library Users ◽  
Implementation Time ◽  
Data Validity

<p>Background: Library services must continue in the conditions of the Covid-19 pandemic and learning is carried out online. SMA Muhammadiyah 1 (Muhi) Yogyakarta Library has innovations in providing services, so that its role is not replaced by other service providers. One of them is by implementing the service without going down (drive thru). The purpose of this study is to analyze the determination of the drive thru service system in the library of SMA Muhi Yogyakarta during the pandemic and to analyze the obstacles experienced. Methods: This study uses a qualitative approach with descriptive methods. Data were collected through observation, interviews, and documentation study. The data validity test was carried out by using the source triangulation test and data analysis was carried out by data reduction, data presentation, and drawing conclusions. Results: The results show that the implementation of the drive thru service system has been carried out since July 2020. The drive thru service is implemented through two mechanisms, namely scheduled and unscheduled. The scheduled drive thru service implementation mechanism is adjusted to the implementation time agreed upon by the library, school leaders, and library users. Meanwhile, the implementation of unscheduled drive thru services is more flexible according to the agreement between the librarian and the user. Conclusion: Each drive thru system has grooves and procedures, making it easier for the user. The obstacles faced in this service lie in the infrastructure provided, limited human resources, and regulations for the implementation of the drive thru service.</p>

scholarly journals Pengembangan Manajemen Santri dalam Pondok Pesantren (Studi Kasus pada Pondok Pesantren Nurul Qona’ah Desa Karangkedawung Kecamatan Mumbulsari Kabupaten Jember)

2019 ◽  
Vol 8 (1) ◽  
pp. 49-62
Author(s):  
Bambang Eko Aditia
Keyword(s):  
Human Resources ◽  
Qualitative Data ◽  
Participant Observation ◽  
Secondary Data ◽  
Boarding School ◽  
Qualitative Approach ◽  
Snowball Sampling ◽  
Data Presentation ◽  
Analysis Techniques

Abstact: Management of an Islamic boarding school institution in an effort to empower santri needs to hold conceptual and strategic operational efforts so as to be able to prepare qualified human resources who are ready to compete in the era of globalization which is full of competence. The focus of this research is (1) How is planning in the development of santri (2) How is supervision in the development of santri. In achieving the research objectives, the method used is a phenomenological qualitative approach, as for the type of research case study, the data in this study consisted of primary and secondary data while in selecting and determining informants in this study, using the technique of snowball sampling. For data collection using procedures, interviews, participant observation, and documentation. Furthermore, in analyzing the data used descriptive qualitative data analysis techniques, with steps: (a), data reduction, (b) data presentation, and (c) drawing conclusions. While testing the validity of data through, Presistent Observation, Triangulation sources, Peerderieting

scholarly journals Pemanfaatan Media Sosial Instagram Pada Online Shop @ivoree.id dalam Memasarkan Produk

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 135
Author(s):  
Jesslyn Jesslyn ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Literature Study ◽  
The World ◽  
Online Business ◽  
Use Of Social Media ◽  
Collection Methods

Social media creates changes in the world of marketing, especially promotion and advertising that results in the creation of online business trends. Ivoree is a local brand that sells women's shoes through Instagram to make sales, Ivoree started selling since September 2019 through Instagram social media. Ivoree began to experience development and use social media Instagram as its main promotional tool. The purpose of this study was to find out how to use Ivoree Instagram social media. The concept used in this research is the use of Instagram social media in marketing products. This research uses a qualitative approach with a case study method. While the data collection methods used are interviews, observation, documentation, and literature study. The results of this study are the use of social media on Instagram by uploading content and using features provided by Instagram to interact with followers, Ivoree also endorsed influencers on Instagram to attract the attention of its target market.Media sosial menciptakan perubahan pada dunia pemasaran khususnya promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Ivoree merupakan merek lokal yang menjual sepatu perempuan melalui Instagram untuk melakukan penjualan. Ivoree mulai berjualan sejak September 2019 dan menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana pemanfaatan media sosial instagram Ivoree. Konsep yang digunakan dalam penelitian ini adalah pemanfaatan media sosial Instagram dalam memasarkan produk. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah pemanfaataan media sosial di Instagram dengan mengunggah konten dan menggunakan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya. Ivoree juga meng-endorse influencer di Instagram untuk menarik perhatian target pasarnya.

MEDIA SOSIAL SEBAGAI STRATEGI PENGEMBANGAN LAYANAN PERPUSTAKAAN

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Sri Rumani
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Library Services ◽  
Literature Study ◽  
Positive Side ◽  
Excellent Service ◽  
Information And Communication ◽  
Service Oriented ◽  
To Come

<p class="Default">Social media has a positive side that can be utilized for the development of library services that orientated for the benefit of the user. Excellent service based on information and communication technology becomes a challenge for librarian as library driving machine. Therefore librarians must create innovation and creativity outside the comfort zone. The thought of out of the box in the corridor of librarianship is a must for librarians, so that the information rights of the librarian can be fulfilled. This paper has urgency of order advance in information and communication technology can be utilized by the librarians who manage the library, for the benefit of the user. As for the purpose is the librarian can utilize social media to improve the prime service oriented for the interest of the user. The research method used literature study is a series of activities related to library data collection methods, reading and recording and processing library materials. The result of social media facebook for extension service is significant that the service extension through facebook has benefits for the user, besides fast, easy, cheap, without having to come to the library and avoid penalty sanction.</p>

scholarly journals Leadership In The Public Library : Case Study In Tenteram City Public Library

2018 ◽  
Vol 3 (1) ◽  
pp. 50
Author(s):  
Muhammad Irsyad Al Fatih ◽  
Luki Wijayanti
Keyword(s):  
Human Resources ◽  
Role Model ◽  
Public Library ◽  
Qualitative Approach ◽  
Library Services ◽  
Leadership Qualities ◽  
Library Management ◽  
The Public ◽  
Autocratic Leadership

In the formal and informal organization, it is always found someone who is considered more prominent than others, who then appointed or designated as a leader. The Leader of an organization is expected to have leadership qualities, which showed his skills in leading organizations. A leader in the library requires synergy between skills in library management and leadership in general in order to create a good working atmosphere and to encourage the library staff in providing the best services to the patron community. Tenteram City Public library since year of 2018 has never experienced a change of its leader. Research using qualitative approach aimed to identify the leadership of Tenteram City public library leader in developing human resources and library services. Data of this study is gathered through observation and interviews. It is found that the head of the library serves as a role model in imbedding working discipline, he never involved the staff in decision making, the fear of making mistake is the working atmosphere created in the library. The Research found that the head of Tenteram City public library adopts autocratic leadership.

ICT-ENABLED BOTTOM-UP ARCHITECTURAL DESIGN

2016 ◽  
Vol 10 (1) ◽  
pp. 26 ◽  
Author(s):  
Burak Pak
Keyword(s):  
Information And Communication Technologies ◽  
Design Education ◽  
Architectural Design ◽  
Communication Technologies ◽  
Self Organization ◽  
Literature Study ◽  
Bottom Up ◽  
Information And Communication ◽  
Ict Tools

This paper aims at discussing the potentials of bottom-up design practices in relation to the latest developments in Information and Communication Technologies (ICT) by making an in-depth review of inaugural cases. The first part of the study involves a literature study and the elaboration of basic strategies from the case study. The second part reframes the existing ICT tools and strategies and elaborates on their potentials to support the modes of participation performed in these cases. As a result, by distilling the created knowledge, the study reveals the potentials of novel modes of ICT-enabled design participation which exploit a set of collective action tools to support sustainable ways of self-organization and bottom-up design. The final part explains the relevance of these with solid examples and presents a hypothetical case for future implementation. The paper concludes with a brief reflection on the implications of the findings for the future of architectural design education.

scholarly journals Banyol in Panakawan Wayang Golek Style Karawang

2021 ◽  
Vol 6 (2) ◽  
pp. 122-133
Author(s):  
Asep Wadi
Keyword(s):  
Qualitative Approach ◽  
Literature Study

Banyol panakawan is a form of sempal kapiguyon, because in essence the meaning of sempal kapiguyon is to entertain the figures of the knights or ponggawa among them. Because a panakawan figure is a character that describes a person who always accompanies and entertains his employer. However, in this day and age, the function of gagging has become very significant because it is so coveted and becomes a dish that is so intriguing for the audience. This is very much in line with the function of panakawan in general, namely as a medium for educators, lighters, and entertainers. Panakawan figures are also often used as a medium for expressing the soul of the puppeteers who play them, because jokes will continue to develop and in different ways in each place or region. As for the theory used in writing this time, namely the theory of humor from Thornos and Powell (1993) using a qualitative approach, literacy sources used include interviews, literature study, and observation. The case study carried out is the Karawang gagrak which has its own characteristics from time to time, including in the days of R.H Tjetjep Supriadi, Ujang Mukhtar, and Apep As Hudaya, which have a distinction and packaging in their own humor.

scholarly journals HEUTAGOGY IN THE COURSE OF PESANTREN EDUCATION (CASE STUDY AT PESANTREN SALAF AL-LUQMANIYYAH)

2019 ◽  
Vol 3 (1) ◽  
pp. 66-79
Author(s):  
Munganatl Khoeriyah
Keyword(s):  
Social Media ◽  
Boarding School ◽  
Qualitative Approach ◽  
School Education ◽  
Islamic Education ◽  
The Internet ◽  
Learning Method ◽  
Community Needs ◽  
Study Materials

Pesantren, the Islamic boarding school, is the oldest Islamic education in Indonesia and is constantly undergoing changes from time to time. This research uses the qualitative approach. This study aims to describe the application of the heutagogy method in the growth of pesantren education. The results of this study indicate that the Al-Luqmaniyyah salaf Boarding School has already applied the heutagogy learning method, it means that pesantren education precedes the Westerners in terms of its utilization. Through the study and discussion of Kitab Kuning (yellow-colored textbooks about Islamic knowledge), students determine their systems, study materials, and problems to find a solution. Sources of learning for students are not only limited by the Kitab Kuning, but students can also have access through the internet, online books and applications with trusted sources. PSDS is responsible for managing the talents and interests of the santri (a term used in Pesantren to call an apprentice), as well as training santri skills by making films, recording, creativity, writing, making advertisements, making interesting contents on social media. LP2M Al-Luqmaniyyah with its various divisions is required to channel and facilitate what the community needs from the students as they can also learn from the community it self. Keywords: Heutagogy, Islamic boarding school education.

scholarly journals IDENTIFICATION OF SOCIAL SYMPTOMS USING THE DRONE EMPRIT ACADEMIC AS A SUPPORT FOR STATISTICAL LITERACY

Abjadia ◽  
2019 ◽  
Vol 4 (2) ◽  
pp. 97
Author(s):  
Waluyo Satrio Adji ◽  
Abdul Bashith ◽  
Ali Nasith ◽  
Saiful Amin
Keyword(s):  
Social Media ◽  
Big Data ◽  
Critical Literacy ◽  
Statistical Data ◽  
Qualitative Approach ◽  
Data System ◽  
Literature Study ◽  
Statistical Literacy ◽  
Social Phenomena ◽  
Three Stages

<p>Social problems in Indonesia in particular are caused by social phenomena transmitted to users of social media, especially Twitter. Big data system provided by Drone Emprit Academic is able to find social phenomena. The ability of critical literacy to read and write supported by statistical data is very important in the 4.0 era. The aim of the research is to find out which Drone Emprit Academic works, analyzes, and displays data on social phenomena whose results can be used to support critical Literacy. This research uses a qualitative approach, literature study method. The analysis includes three stages, namely organize, synthesize, identify. The results of this study that Drone Emprit Academic is a big data system that carries out social network analysis of specific conversations on Twitter in semi-realtime and detail. The form displayed is in the form of a percentage of trends, retweet relationships, mentioning trend graphs, most retweet statuses, conversation trends. The data generated can help read information about social phenomena so that it can support critical literacy which has been partially published in online and offline media.</p>

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