The great zeroing of the sustainability of the global social order through the destruction of socio-cultural identification
The aim of the article is to deepen the knowledge about ensuring the sustainability of the society’s development as a system. The main methods of work ground on dialectical, systemic and activity-based interdisciplinary approaches and include analysis, synthesis, observation, the method of decomposition, typologization, complementarity, comparative analysis, logical and historical analysis. The novelty of the article lies in the study of the correlation between the destruction of socio-cultural identification and the unprecedented modern process – the zeroing of the sustainability of the general planetary society initiated by the top of the world capitalist class. Conclusions. New philosophical knowledge about the mechanisms of ensuring the stability of society has been received, taking into account the new challenges initiated by the deepening crisis of capitalism. New scientifically based results have been received: the specific of identification as a process and state have been discovered; there the subject of the world society’s sustainable development at this stage of history and in the future have been defined - humanity as a whole, and the object - the environmental functioning and harmonious development of humanity on a planetary scale. The analysis of the super-rich elite’s strategies and socio-political processes in the United States shows the following: 1. The destruction of socio-cultural identification is an effective frontal tool for the destabilization of social life, for the sustainability of individual societies and states, and society in general. 2. General social imbalance and the diminution of social sustainability, in turn, feed the breakdown of socio-cultural identification. 3. The destruction of socio-cultural identification is one of the demonstrations that the great zeroing of the world social order’s sustainability has begun. The main social contradiction of modernity has been revealed and a forecast of its development has been given.