scholarly journals Strategi Komunikasi Kampanye Produk Sosial Value dan Practices tentang Asi Eksklusif terhadap Target Market Pekerja

2018 ◽  
pp. 18-32
Author(s):  
Indria Flowerina ◽  
Zike Marta
Keyword(s):  
Breast Milk ◽  
Breast Feeding ◽  
Working Mothers ◽  
Target Market ◽  
Exclusive Breast Feeding ◽  
Marketing Model ◽  
Breast Feed ◽  
Social Product ◽  
Maternity Clinics ◽  
Research Analysis

This research is conducted to describe the strategy communication of exclusive breast milk’s campaign by the Indonesian Lactation Center in socializing and enhancing the value and practices of exclusive breast feeding as a social product upon the target market: workers. As we know that actually exclusive breast milk can be given even though the mothers have to work and leave their babies as long as it is done by a good lactation management. This research will also talk about the view of working mothers upon the value and practices of breast feeding. Another objective of the research is to know what medias are affecting their attitude towards exclusive breast feeding. Research analysis was conducted by deep-interviewing the key informan, the head of Indonesian Lactation Center, towards the strategy of communication exclusive breast milk campaign by using Model Theory of Nowak and Wameryd Campaign, Persuasive Theory, Social Marketing Model and the choice of media involved in message spreading. The result of the research shows that to the working mothers who want to give exclusive breast milk to their babies are usually due to their knowledge about value and practices of breast feeding supported by husband, family, medical personnels, maternity clinics and their working places. But, the success of socialization on exclusive breast milk campaign is highly important based on the willingness of the mother to breast feed and give exclusive breast milk because mothers realize how high the value and the practices of breast feeding are.

scholarly journals Assessment of Barriers to Exclusive Breast Feeding Among Working Saudi Mothers

2021 ◽  
Vol 6 (10) ◽  
pp. 656-663
Author(s):  
Nisreen Kh. Aref Albezrah ◽  
Haneen Ali Alshehri ◽  
Raghad Hilal Alswat ◽  
Manal Saeed Almalki ◽  
Atheer Mohammed Al fuhayd ◽  
...  
Keyword(s):  
Saudi Arabia ◽  
Breast Milk ◽  
Breast Feeding ◽  
Working Mothers ◽  
World Health ◽  
Western Region ◽  
Full Time ◽  
Milk Secretion ◽  
Exclusive Breast Feeding ◽  
The Western Region

Background: The World Health Organization and the United Nations International Children’s Fund recommend mothers to exclusively breastfeed their infants for the first six months of their life that should be initiated within the first hour after birth. Methods: This cross-sectional study included currently employed Saudi working mothers residing the Western region of Saudi Arabia. A self-administered questionnaire was distributed through email and social media. Each person meeting the inclusion criteria was provided informed consent, explaining the study aim, and ensuring the confidentiality of information. Data were obtained by filling out the designed Questionnaire. Result: This study included 692 working Saudi mothers. The frequency of exclusive breast feeding was 40.2%, which was continued by 29.8% only after returning to the work. Insufficient breast milk secretion (17.5%) and the lack or minimal support from the workplace for EBF (6.6%) were commonly stated by the mothers. There were great deficiencies in the breastfeeding friendly work policies including the absence of breast feeding or breast milk-pumping place (86.4%), absence of breastfeeding hours during work time (80.9%), and the presence of a strict full-time schedule that did not allow freely use of the nursing break. Conclusion: The present study shows low prevalence of exclusive breast feeding among working mothers in the Western region of Saudi Arabia. Multiple barriers to continuing breast feeding have been detected. Insufficient breast milk secretion and the lack of breastfeeding friendly work policies were common reasons.

Formula and complementary feeding

2011 ◽  
Author(s):  
R. Mark Beattie ◽  
Anil Dhawan ◽  
John W.L. Puntis
Keyword(s):  
Breast Milk ◽  
Breast Feeding ◽  
Complementary Feeding ◽  
Bottle Feeding ◽  
Formula Milk ◽  
Exclusive Breast Feeding ◽  
Bacterial Proliferation ◽  
Breast Feed ◽  
Expressed Breast Milk ◽  
P Type

Bottle-feeding 32Type of formula feed 33Complementary feeding 34Although the WHO recommends exclusive breast-feeding for 6 months and partial breast-feeding thereafter, it was recognized that some mothers would be unable, or would choose not to breast-feed, and that these mothers also deserved support to optimize their infant's nutrition. It is important that formula feeds are made up according to instructions and that both formula milk and expressed breast milk is handled in a way that minimizes the risk of bacterial proliferation in the feed. Some simple guidelines are given below: ...

scholarly journals Socio-demographic characteristics of the mothers and infant feeding practices in some semi urban villages of a selected Upazilla

2013 ◽  
Vol 2 (1) ◽  
pp. 43-48 ◽  
Author(s):  
Farzana Mahejabin ◽  
Abdul Wadud Khan ◽  
Masuda Sultana
Keyword(s):  
Breast Milk ◽  
Breast Feeding ◽  
Family Income ◽  
Nuclear Family ◽  
Feeding Practices ◽  
Weaning Food ◽  
Exclusive Breast Feeding ◽  
Validated Questionnaire ◽  
Breast Feed ◽  
Breast Fed

To identify the socio-demogrsphic factors and to determine the breast-feeding and weaning practices of the mothers of infants in some selected villages of Dhamrai.  A descriptive type of cross sectional study was conducted from July to December, 2011. A total of 320 mothers were interviewed having infant up to the age of 1 year. A validated questionnaire, which consists of questions relating to socio-demographic data, breast-feeding and weaning practices, was used.  The total number of mothers interviewed was 320 who had infants up to 1 year of age. The mothers were mostly 154(48.1%) aged 21- 25 years and 107 (33.4%) aged 26-30 years. Most 151 (47.2%) of the mothers were educated up to primary level and 96(30%) up to secondary level. 71 mothers were illiterate. The mothers were mostly 190(55.4%) belonged to nuclear family and 129(40.3%) joint family. Most 301(94.1%) of the mothers were housewife. The monthly income of the respondents were Taka 5001-10000 amongst 149(47%) and Taka < 5000 132 (41%). The mean monthly family income of the respondents was 7626.56±3171.248 Taka. Out of 320 infants, 137 (43%) were aged 9-12 months, 124 (39%) were 6-9 months and 59 (18.4%) infants were aged < 6 months. The infants mostly 96(30%) weighted more than 8 kg, 95 (30%) weighted 6-8 kg and 76 (24%) weighted 4-6 kg. All the mothers had initiated breast feeding to their infants and majority 298(98%) were on breast feeding and 57 (96.6%) were on exclusive breast feeding during the study. The infants of < 6 months fed breast milk 8 times or more in a day, the infants of 6-9 months fed breast milk 6-8 times in a day and those not breast fed they fed liquid/soft foods 4-6 times in a day. The infants of 9-12 months fed breast milk 4-6 times in a day and those not breast fed they fed liquid/soft foods 6-8 times in a day. The infants mostly 57(96.6%) were on exclusive breast feeding at the age of <6 months and on complementary feeding 77 (62%) and 83(60.5%) infants at the age of 6-9 and 9-12 months respectively. The infants were not on breast feed 13 (10.5%) at the age of 6-9 months and 23(16.8%) at the age of 9-12 months. Out of 320 respondents 315(98.4%) were aware about the usefulness of breast feeding and 5(1.6%) were not aware. Out of 320 respondents 269(84.1%) were aware about the complementary food and 51(15.9%) were not aware. Out of 320 respondents 218(68.1%) were aware about the knowledge of starting weaning food and 102(31.9%) were not aware about the starting of weaning food.  The results of the study indicate that the breast feeding practices among the mother of urban areas were well practiced. DOI: http://dx.doi.org/10.3329/cbmj.v2i1.14183 Community Based Medical Journal Vol.2(1) 2013 43-48

scholarly journals Practice of giving exclusive breastfeeding among the babies of working mothers and house wife mothers- a comparative study

2015 ◽  
Vol 5 (2) ◽  
pp. 339-341 ◽  
Author(s):  
Mahmuda Hassan ◽  
BH Nazma Yasmeen ◽  
Taslim Uddin Ahmed ◽  
Marium Begum ◽  
AWS Rob ◽  
...  
Keyword(s):  
Breast Milk ◽  
Breast Feeding ◽  
Exclusive Breastfeeding ◽  
Working Mothers ◽  
Maternity Leave ◽  
P Value ◽  
Contributing Factors ◽  
Government Organization ◽  
Exclusive Breast Feeding ◽  
Group I

Objectives : There is gradual reduction of exclusive breast feeding practice as age advances from birth to 6 months. The aim of the study was to see the status of exclusive breast feeding up to 6 month of age, among the babies of working mothers and housewife mothers and also to see different contributing factors among the working mothers for the initiation of breast milk substitute within this period.Material and Methods : This is a descriptive type of study conducted in Ad- Din Hospital at OPD from 1st January 2008 to 31st December 2009.Total 400 babies were selected, among them 200 were the babies of the working mothers, considered as cases and 200 were the babies the of housewives considered as control. Sampling was done purposively. Then babies of working mothers were divided in to 2 groups according to their age- (Group-I –babies of 3 months±15 days and Group-II 6 months±15 days). Also babies of the housewife mothers were also divided in to 2 groups (Group-I II–babies of 3 months±15 days and Group-IV 6 months±15 days). Each group includes 100 babies. Mothers or caregivers of their babies were interviewed only once for the study with a set questionnaire.Results : Seventy eight percent (78%) working mothers were continued exclusive breast feeding up to 3 months±15 days but at the age of 6 months±15 days only 21% babies were continued exclusive breast feeding . On the other hand at the age of 3 months ±15days 66% and at 6 months ±15days of age 45% babies of housewife mothers were continued exclusive breast feeding. Highly significant reduction of exclusive breastfeeding among babies of working mothers (p value< 0.001) and also that of the housewife mothers (p value<0.05). Significant number of mothers (more than 80%)of both the groups had no or inadequate knowledge about expression and preservation of breast milk (p value <0.001 ). Maternity leave was less than 6 months, 4 months in government organization (GO) and even 45 days for in some non government organization (NGO) were observed.Conclusion : Exclusive breast feeding up to 6 months of age less among the babies of working mothers even with a good start. Lack of knowledge about expressed breast milk, policy adopted by the employers and maternity leave less than 6 months are the main contributing factors for reduction of exclusive feeding.Northern International Medical College Journal Vol.5(2) 2014: 339-341

THE STUDY ON SITUATON OF EXCLUSIVE BREAST FEEDING FOR THE FIRST 6 MONTHS IN HOI AN

2016 ◽  
pp. 36-42
Author(s):  
Thi Ngoc Anh Nguyen ◽  
Hoang Lan Nguyen
Keyword(s):  
Breast Milk ◽  
Breast Feeding ◽  
Exclusive Breastfeeding ◽  
Multivariable Logistic Regression Model ◽  
Factors Affecting ◽  
Exclusive Breast Feeding ◽  
Key Words Breast ◽  
Breastfeeding Rate ◽  
Knowledge And Attitude ◽  
Structured Questionnaire

Background: Breast milk is the most valuable source of food for infants, no food is comparable. However in many countries around the world including Vietnam, the breastfeeding prevalence has been declining. A report of the Ministry of Health showed that only 19.6% of infants in Vietnam were exclusively breastfed for the first 6 months. The study was conducted in Hoi An with the aim at describing the situation of exclusive breastfeeding for the first 6 months of the mothers in Hoi An city, Quang Nam province and; identifying some factors affecting exclusive breast feeding for the first 6 months in the study area. Methods: A crosssectional descriptive study was conducted in Hoi An city in December 2014. 516 mothers of infants aged from 6 to 12 months were directly interviewed on the basis of a structured questionnaire. Information about general characteristics of mothers and their infants, their knowledge and attitude of breastfeeding and the feeding types of their baby for the first 6 months was collected. Multivariable logistic regression model was used to identify factors affecting exclusive breastfeeding for the first 6 months. Results: The exclusive breastfeeding prevalence for the first 6 months is 22.3%. Knowledge in breastfeeding and attitude toward exclusive breastfeeding for the first 6 months are factors that significantly related to exclusive breastfeeding prevalence for the first 6 months (OR = 3.3; p=0.001 and OR=10.4; p<0.001, respectively). Conclusion: The exclusive breastfeeding rate for the first 6 months in Hoi An city is low. The promoting antenatal education in exclusive breastfeeding is necessary solution to improve exclusive breastfeeding rate for the first 6 months. Key words: breast milk, exclusive breastfeeding, Hoi An

scholarly journals PENGARUH SARI KURMA TERHADAP PROLAKTIN DAN PENGELUARAN ASI PADA IBU POSTPARTUM DI BPM PIPIN HERIYANTI YOGYAKARTA TAHUN 2017

2019 ◽  
Vol 6 (3) ◽  
pp. 195-198
Author(s):  
Dwi Yulinda ◽  
Imroatul Azizah
Keyword(s):  
Treatment Group ◽  
Breast Milk ◽  
Breast Feeding ◽  
Date Palm ◽  
Antioxidant Properties ◽  
Control Group ◽  
Feeding Rates ◽  
Palm Fruit ◽  
Exclusive Breast Feeding ◽  
Palm Fruits

Background: Breastfeeding is exceptionally superior, giving mother and infants distinct and subtastial physical, mental, and developmental health advantages. Palm fruit has content of phytonutrients with antioxidant properties and galactagogues to help increase their milk supply in the early postpatum days. The lowest exclusive brest feeding rates in DIY is in the city of Yogyakarta. Exclusive breast feeding improves infant immunity so as to minimize the occurrence of diarrhea, constipation, fever that is caused by some allergic reactions. Objectifive: :This study aimed to analyze the relationship between date palm fruits on postpartum to prolactin and volume of breast milk Method: Research was conducted on maternal postpartum which is divided into two groups. They are the control group; and the treatment group which was given dates palm fruit. Breast milk volume and prolactin was measured at 3 day after labor. The analytical method used is Student T-test. Results: Date Palm fruits increased prolactin and volume of breast milk which was significantly on firstweek breastfeeding increase in the treatment group compared to the control group at p <0.05. Conclusion: Date Palm fruits is one of the alternatives that can be done to improve the success of exclusive breast feeding on postpartum. Key Words: Date palm fruit, postpartum, prolactin and volume of breast milk

scholarly journals EXCLUSIVE BREAST FEEDING

2010 ◽  
Vol 17 (02) ◽  
pp. 286-290
Author(s):  
SOHAIL ASLAM ◽  
FAROOQ AKRAM ◽  
MEHBOOB SULTAN
Keyword(s):  
Breast Feeding ◽  
Feeding Practice ◽  
Care Hospital ◽  
Cross Sectional ◽  
Exclusive Breast Feeding ◽  
Lower Socioeconomic ◽  
Primary Care Hospital ◽  
Breast Feed ◽  
Study Setting ◽  
Breast Fed

Objective To study the duration and factors influencing exclusive breast feeding practice. Design: A cross sectional descriptive study Setting: A primary care hospital Gilgit, northern area of Pakistan. Period: Ten months from March 2007 to December 2007. Material & Method This study include 125 mothers with mean age of 24.3 years (SD 4.8),37% were illiterate while only 14% were matriculate or above among 125 babies (male 61%: female 39%). Results Out of total 125, eighty one (64.8%) babies were exclusively breast fed (EBF) for first six months of life and only five(4%) infants were not given breast milk at all . among 76 male infants ,52 (68.4%) were EBF for six months in comparison to 29 female (59.2%) out of 49. among 36 first born infants only 15 (41.7%) were EBF for six months in comparison to 66 (74.2%)out of 89 not first born(p<0.05). Conclusion: Exclusive breast feeding for complete 6 months is still not routinely practised by most of mothers and first born are deprived of this right in majority lower socioeconomic group and illiterate mothers are more likelyto breast feed, gender bias was also observed as a significantly high percentage of male babies were observed to be breast fed as compared to females. More efforts are required by health depart. And NGO’s to promote good breast feeding practices in our setup. 

scholarly journals Exclusive and any breast-feeding rates of Pacific infants in Auckland: data from the Pacific Islands Families First Two Years of Life study

2006 ◽  
Vol 9 (6) ◽  
pp. 692-699 ◽  
Author(s):  
Philip J Schluter ◽  
Sarnia Carter ◽  
Teuila Percival
Keyword(s):  
New Zealand ◽  
Breast Milk ◽  
Hospital Discharge ◽  
Breast Feeding ◽  
Pacific Islands ◽  
Discharge Summary ◽  
World Health ◽  
Feeding Rates ◽  
Exclusive Breast Feeding ◽  
Life Study

AbstractObjectivesTo present current breast-feeding rates for Pacific infants resident in New Zealand. Reasons for the introduction of complementary liquid foods were also explored.DesignA longitudinal study using hospital discharge summary records and maternal home interviews undertaken at 6 weeks, 12 and 24 months postpartum. Turnbull's non-parametric survival analysis was used to model exclusive breast-feeding rates.SettingAuckland, New Zealand.ResultsThe cohort comprised 1376 infants at 6 weeks, 1223 infants at 12 months and 1142 infants at 24 months. Exclusive breast-feeding rates at hospital discharge, 6 weeks, 3 and 6 months postpartum were 84% (95% confidence interval (CI): 80–88%), 49% (95% CI: 43–55%), 37% (95% CI: 32–42%) and 9% (95% CI: 7–11%), respectively. Significant ethnic difference existed, with Samoan mothers having higher exclusive breast-feeding rates than Tongan mothers (P = 0.002). The percentage of infants receiving any breast milk at hospital discharge, 6 weeks, 12 and 24 months was 96% (95% CI: 94–97%), 95% (95% CI: 94–96%), 31% (95% CI: 28–34%) and 15% (95% CI: 13–17%), respectively. Again ethnic differences emerged. Common reasons cited for discontinuation of exclusive breast-feeding included uncertainty of breast milk supply (56%), problems with breasts (30%) and difficulties breast-feeding in work or educational environments (26%). However, 691 (50%) mothers sought no advice about their breast-feeding concerns within the first six weeks of life.ConclusionsExclusive breast-feeding rates for Pacific infants are ethnically heterogeneous, have declined since the 1990s and fall short of the World Health Organization recommendations. The principal reasons cited for exclusive breast-feeding discontinuation echo those reported over a decade ago.

scholarly journals Is there any difference between the iodine statuses of breast-fed and formula-fed infants and their mothers in an area with iodine sufficiency?

2018 ◽  
Vol 119 (9) ◽  
pp. 1012-1018 ◽  
Author(s):  
Pantea Nazeri ◽  
Hosein Dalili ◽  
Yadollah Mehrabi ◽  
Mehdi Hedayati ◽  
Parvin Mirmiran ◽  
...  
Keyword(s):  
Breast Milk ◽  
Breast Feeding ◽  
Urinary Iodine ◽  
Iodine Concentration ◽  
Formula Feeding ◽  
Exclusive Breast Feeding ◽  
Feeding Group ◽  
Feeding Type ◽  
Breast Fed ◽  
Iodine Sufficiency

AbstractDespite substantial progress in the global elimination of iodine deficiency, lactating mothers and their infants remain susceptible to insufficient iodine intake. This cross-sectional study was conducted to compare iodine statuses of breast-fed and formula-fed infants and their mothers at four randomly selected health care centres in Tehran. Healthy infants <3 months old and their mothers were randomly selected for inclusion in this study. Iodine was measured in urine and breast milk samples from each infant and mother as well as commercially available infant formula. The study included 124 postpartum mothers (29·2 (sd 4·9) years old) and their infants (2·0 (sd 0·23) months old). The iodine concentrations were 50–184 µg/l for infant formula, compared with a median breast milk iodine concentration (BMIC) of 100 µg/l in the exclusive breast-feeding group and 122 µg/l in the partial formula feeding group. The median values for urinary iodine concentration in the exclusive breast-feeding group were 183 µg/l (interquartile range (IQR) 76–285) for infants and 78 µg/l (IQR 42–145) for mothers, compared with 140 µg/l (IQR 68–290) for infants and 87 µg/l (IQR 44–159) for mothers in the formula feeding group. These differences were not statistically significant. After adjustment for BMIC, ANCOVA revealed that feeding type (exclusive breast-feeding v. partial formula feeding) did not significantly affect the infants’ or mother’s urinary iodine levels. Thus, in an area with iodine sufficiency, there was no difference in the iodine statuses of infants and mothers according to their feeding type.

Executive Summary

PEDIATRICS ◽  
1984 ◽  
Vol 74 (4) ◽  
pp. 579-583
Keyword(s):  
Developing Countries ◽  
Breast Milk ◽  
Infant Feeding ◽  
Breast Feeding ◽  
Maternal Employment ◽  
The United States ◽  
Attitudinal Factors ◽  
Rate Of Increase ◽  
Breast Feed ◽  
Breast Fed

Domestic Although the rate of breast-feeding is increasing in the United States, it appears that the rate of increase has been much slower among less well educated and economically disadvantaged women. Relatively little is known about the behavioral and attitudinal factors that affect the decisions to breast-feed or to stop if already breast-feeding. Breast-feeding does appear to decrease an infant's risk of gastrointestinal infection and otitis media. The effect of method of infant feeding on risk of other infections and allergic illness is less certain. International The rate of breast-feeding in developing countries appears to have declined, especially among urban women. Although some sociodemographic correlates of infant-feeding choice have been examined, little is known about the behavioral and attitudinal factors that influence choice and duration of infant-feeding practices. Milk insufficiency, maternal employment, and pregnancy frequently are given as reasons for terminating breast-feeding. Rates of gastrointestinal illness are lower among breast-fed infants and when such illness is an important cause of death, infant mortality from this cause appears to be reduced. A randomized clinical trial carried out among high-risk infants found a significantly lower rate of infections among those given breast milk than those fed with infant formula. The evidence of the effect of breast-feeding on respiratory tract and other infections from other studies was less clear. Direct comparison of the growth of predominately breast-fed v artificially fed infants in the same populations from developing countries generally show faster growth for the breast-fed infants for the first 6 months of life. After 6 months, severe growth faltering occurs regardless of the method of feeding. In communities where the nutritional adequacy of supplementary foods is poor, breast milk is an extremely important, high-quality food during the second half of infancy and beyond.

Sign in / Sign up

Export Citation Format

Share Document