ETIKA BISNIS ISLAM PADA PERILAKU PEMASARAN DAN KEPUASAN KONSUMEN

Asy-Syari ah ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 275-290
Author(s):  
Wida Ramdania

Marketing ethics are an integral part of the Islamic economic system which deals with values that can influence consumer behavior. This study aims to discuss the relationship between ethical concepts of marketing behavior and consumer satisfaction from an Islamic economic perspective. To reconstruct the substantive relationship between ethical concepts of marketing behavior and consumer satisfaction, the literature review analysis method is used in examining secondary sources such as the Qur'anic Tafsir, hadith, journal articles, books, and several other relevant sources. The study results found that ethical marketing behavior in Islam is believed to be conceptually related to customer satisfaction so that it can affect business development. Ethics of marketing behavior and consumer satisfaction must be considered so that the company can face competition, maintains the existence and continuity of its business so that it can provide added value and the highest satisfaction for the company, consumers, and all elements of stakeholders.

Author(s):  
Rashedul Hasan ◽  
Tee Mei Yun

In today’s corporate world, Corporate Social Responsibility (CSR) is becoming a significant field of study for all businesses as its notion has increased attention of both academics and practitioners. Secondary sources of data are utilized using document analysis method to understand the relationship between Corporate Social Responsibility (CSR) and corporate reputation (CR). Five papers are selected from Science Direct which covers the time frame of 2012 until 2017. Evidence indicates that there is a positive, direct and significant relationship between CSR and CR. This paper contributes to the understanding of interrelations between CSR and CR. Practitioners can use the result of this study as a foothold to strengthen the integration of CSR and take advantage of synergies between CSR and CR. The value of paper resides in making this rather under-researched literature on the relationship between CSR and CR be more accessible for both scholars and practitioners.


2015 ◽  
Vol 1 (2) ◽  
pp. 233-240
Author(s):  
Evilia Tristiyanti ◽  
Suardi Suardi ◽  
Syamsul Bachri Daeng Parani

This  study  aims  to  determine  and  analyze  the  effect  of  product  quality  on  customer  satisfaction using  Tupperware  products  in  Palu  City.  The  type  of  research  used  is  quantitative  (showing  the relationship between variables). The population of this study is that the general public who have used Tupperware products are not known with certainty. Sampling technique to determine the sample that will be used in this study using the technique of non probability sampling, the purposive sampling with the number of respondents 100 people. Data collection using questionnaire. The analysis method used multiple  linear regression  analysis.  The  result  of  the  research  showed  that  (1)  There  is influence  of product  quality  significantly  to  customer  satisfaction  by  using  Tupperware  product  in  Palu  City  (2)There  is  influence  of product  quality  with  performance,  suitability,  endurance,  aesthetics  and perceived significantly to consumer satisfaction using Tupperware product in Palu City. Penelitian  ini  bertujuan  untuk  mengetahui  dan  menganalisa pengaruh  kualitas  produk terhadap kepuasan konsumen menggunakan produk Tupperware di Kota Palu. Jenis penelitian yang digunakan adalah kuantitatif (menunjukan hubungan antar variabel). Populasi penelitian ini adalah seluruh masyarakat umum yang telah menggunakan produk Tupperware jumlahnya tidak  diketahui  dengan  pasti.  Teknik pengambilan  sampel  untuk  menentukan  sampel  yang akan digunakan  dalam  penelitian  ini  menggunakan teknik non  probability sampling, yaitu purposive  sampling dengan  jumlah  responden  100  orang.  Pengambilan  data  menggunakan kuesioner.  Metode  analisis  menggunakan  analisis  regresi  linear  berganda.Hasil  penelitian menunjukkan  bahwa  (1) terdapat  pengaruh  Kualitas  produk  secara signifikan  terhadap kepuasan  konsumen  menggunakan  produk Tupperware  di  Kota  Palu (2) terdapat  pengaruh kualitas  produk dengan  kinerja,  kesesuaian,  daya  tahan,  estetika  dan perceived secara signifikan terhadap kepuasan konsumen menggunakan produk Tupperware di Kota Palu.


2021 ◽  
Vol 37 (1) ◽  
Author(s):  
Prasetyono Prasetyono ◽  
Yuliana Rakhmawati ◽  
Ach Fawaid As’ad ◽  
Erfan Muhammad

Beef cattle's sharing is an Indonesian traditional economic system that is formed naturally based on local wisdom values. Even though it is done traditionally, the principles of good cooperation have been practiced. Based on that, this research aims to describe the economic perspective, particularly the accountability values embedded in Indonesia's local cattle sharing system. This research employs a case study to obtain the accountability values in two local, regional cattle sharing locations in Java and Madura. Informants of this research are local cattle farmers, investors, and middlemen. Data analysis uses a single case-multilevel analysis method. The study results show that Javanese's accountability values apply in "mantep-mantepan lan percoyo" wisdom or mutualism trust. Meanwhile, the Madurese perform accountability values in "oreng jujur bakal pojur" or honest man will get his luck. The value of local wisdom affinity is also carried out in profit sharing management. The Javanese and Madurese considerate accountability in cattle sharing system based on mutual support within parties involved and brotherhood establishment. The added value of the local wisdom tends to reduce the profits sharing risk obtained by the parties.


Pravaha ◽  
2020 ◽  
Vol 26 (1) ◽  
pp. 39-44
Author(s):  
Churamani Pandey ◽  
Rupesh Kumar Budhthoki

The study aims to examine the impact of liquidity on the profitability of Nepalese commercial banks. Investment ratio, capital ratio and liquidity ratio are the independent variables and return on assets is dependent variable. Secondary sources of data have been used from the annual reports of sampled commercial banks. The regression models are estimated to test the effect of bank liquidity on performance of Nepalese commercial banks. Study results reveal that investment ratios and liquidity ratios are negatively related to return on assets indicating that higher the investment ratios and liquidity ratios, lower would be the return on assets and vice versa. Further, the relationship between capital ratios and return on assets is found to be positive indicating that higher the capital ratios of the bank, higher would be the return on assets. Similarly, beta coefficient for capital ratio is positively significant with bank performance, which indicates that increase in capital ratio leads to increase the performance of the banks. However, beta coefficients for investment ratio and liquidity ratio are negative with return on assets indicating increased liquidity ratio and investment ratio decrease the return on assets of the bank.


2021 ◽  
Vol 18 (1) ◽  
pp. 115-131
Author(s):  
Zarul Arifin ◽  
Hatoli Hatoli

The background of this research is indications from those who criticize the granting of halal certification on electronic and non-consumption products. At the same time, the critics say that the granting of halal certification is only a religious capitalization, the mode of following the MUI trend, getting fees. Some say that this is the miss-perception. This research was conducted in August 2019. This study analyzes how MUI halal certification is in electronic and non-consumption products and how halal certification in electronic and non-consumption products is in perspective. This type of research is field research with an empirical sociological approach and descriptive qualitative research. Data collection techniques used are literature, interviews, and documentation based on secondary sources obtained from dictionaries, brochures, expert opinions, and religious leaders. Based on the study results, it is concluded that the application of MUI halal certification in electronic products is still voluntary, so there is no mandatory (obligation) from business actors to register their products in obtaining halal certification. The application of MUI halal certification in electronic and non-consumer products, firstly for refusingmudharat must take precedence over taking little benefit. Secondly, for companies or producers, applying for halal certification aims to provide a sense of security and comfort in the community and increase the added value of their products and finally, the existence of halal products even though they are non-consumption besides having benefits for people because they are more confident in the products used also giving benefit to the company and fulfilling the provisions in the Act.Theoretically, this research's benefits are expected to provide reading sources and guidelines for the development of science, especially in Islamic law related to halal certification by the Indonesian Ulema Council on electronic and non-consumer products. Practically, the results of this study are expected to provide clear information to the public regarding the application of halal certification by the Indonesian Ulema Council on electronic and non-consumption products.Penelitian ini dilatarbelakangi oleh adanya indikasi dari pihak yang mengkritisi pemberian sertifikasi halal pada produk elektronik dan non konsumsi, sedangkan yang mengkritik pemberian sertifikasi halal hanya sebagai kapitalisasi agama, modus mengikuti trend MUI, mendapat iuran dan ada yang bilang kaprah ini salah. Penelitian ini dilakukan pada bulan Agustus 2019. Penelitian ini bertujuan untuk menganalisis bagaimana sertifikasi halal MUI pada produk elektronik dan non konsumsi serta bagaimana penerapan sertifikasi halal pada produk elektronik dan non konsumsi. Jenis penelitian ini adalah penelitian lapangan dengan pendekatan sosiologis empiris, penelitian kualitatif deskriptif. Teknik pengumpulan data yang digunakan adalah studi pustaka, wawancara, dan dokumentasi berdasarkan sumber sekunder yang diperoleh dari kamus, brosur, pendapat ahli, dan pemuka agama. Berdasarkan hasil penelitian disimpulkan bahwa penerapan sertifikasi halal MUI pada produk elektronik masih bersifat sukarela, sehingga belum ada keharusan (kewajiban) dari pelaku usaha untuk mendaftarkan produknya untuk memperoleh sertifikasi halal. Penerapan sertifikasi halal MUI pada produk elektronik dan non-konsumen yang pertama menolak mudharat harus diutamakan daripada mengambil manfaat yang kecil. Kedua bagi perusahaan atau produsen, pengajuan sertifikasi halal bertujuan untuk memberikan rasa aman dan nyaman pada masyarakat serta meningkatkan nilai tambah produknya dan akhirnya keberadaan produk halal meskipun tidak dikonsumsi, selain bermanfaat bagi masyarakat. karena mereka lebih yakin produk yang digunakan juga menguntungkan perusahaan, serta memenuhi ketentuan di UU. Secara teoritis, manfaat penelitian ini diharapkan dapat memberikan sumber bacaan dan pedoman bagi pengembangan ilmu pengetahuan khususnya di bidang syariat Islam terkait penerapan sertifikasi halal oleh Majelis Ulama Indonesia pada produk elektronik dan non konsumen. Secara praktis, hasil penelitian ini diharapkan dapat memberikan informasi yang jelas kepada masyarakat terkait penerapan sertifikasi halal oleh Majelis Ulama Indonesia pada produk elektronik dan non konsumsi.


2020 ◽  
Vol 4 (1) ◽  
pp. 86-102
Author(s):  
Tasnim Rehna ◽  
Rubina Hanif ◽  
Muhammad Aqeel

Background: Widespread social paradigms on which the status variances are grounded in any society, gender plays pivotal role in manifestation of mental health problems (Rutter, 2007). A hefty volume of research has addressed the issue in adults nonetheless, little is vividly known about the role of gender in adolescent psychopathology. Sample: A sample of 240 adolescents (125 boys, 115 girls) aging 12-18 years was amassed from various secondary schools of Islamabad with the approval of the Federal Directorate of Education (FDE), relevant authorities of the schools and the adolescents themselves. Instruments: Taylor Manifest Anxiety Scale (Taylor & Spence, 1953) and Children’s Negative Cognitive Errors Questionnaire (CNCEQ) by Leitenberg et al., (1986) were applied in present study. Results: Multiple regression analysis revealed that cognitive errors jointly accounted for 78% of variance in predicting anxiety among adolescents. Findings also exhibited that gender significantly moderated the relationship between cognitive errors and adolescent anxiety. Implications of the findings are discoursed for future research and clinical practice.


Author(s):  
Nurdan Gürkan ◽  
Ahmet Ferda Çakmak

The concept of entrepreneurial orientation, which emerges with the development of strategic management, refers to entrepreneurship orientations of businesses. The businesses need resources in other words organizational slack in order to develop their entrepreneurial trends. The organizational slack consists of three slack type. These slack types are available slack, recoverable slack and potential slack. The purpose of this study is to examine whether organizational slack in the businesses has an effect on entrepreneurial orientation. The relationship between organizational slack and entrepreneurial orientation was investigated through 20 companies that were traded in Borsa Istanbul Corporate Governance Index for 2010-2014 period using panel data analysis method. The results of the study indicate the existence of a statistically significant relationship between and the available slack and the recoverable slack with the entrepreneurial orientation in the businesses. According to findings; there was no statistically significant relationship between potential slack and entrepreneurial orientation.


2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Shofia Zulfa Amalina ◽  
Sri Hartono ◽  
Ratna Damayanti

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction


Sign in / Sign up

Export Citation Format

Share Document