scholarly journals Localization and Internationalization of Texts of the Media Discourse

2021 ◽  
pp. 45-54
Author(s):  
Olga Popova ◽  
◽  
Irina Volkova ◽  
Marina Fadeeva ◽  
◽  
...  
Keyword(s):  
Proper Names ◽  
Internet Resource ◽  
Media Discourse ◽  
Semantic Equivalence ◽  
International Media ◽  
National Review ◽  
Translation Techniques ◽  
Verbal Content ◽  
The Media ◽  
Secondary Text

The article presents the results of a comparative analysis of the original and secondary texts of media discourse aimed at identifying the ways to localize and internationalize the verbal content of news websites. The study has been conducted on the material of news hypertexts in four languages – Russian, English, German and French, posted on the international Internet resource rt.com, Business Insider news portal, National Review newspaper, RTD Documentary Channel, L'Express journal. The authors substantiate the importance of using the terms 'localization' and 'internationalization' in translation studies to name inter-language transformations used in creating news messages, and analyze the definitions of these concepts in the frameworks of linguistics. The analysis shows that in many cases the standard translation model "source text – translation text", which presupposes a certain level of semantic equivalence, loses its relevance, since the secondary text is a new verbal product. It has been shown that the localized verbal space of the analyzed international media websites is created through the use of the following translation techniques: addition / omission of information in accordance with the pragmatic characteristics of readers, inclusion of culture-specific vocabulary in the secondary text, explication of toponyms and proper names, neutralization of imagery, omission of precision vocabulary, indication of a personal viewpoint of a secondary text's author, historical reference to allusions. It has also been revealed that internationalization of texts is performed through omission of cultural markers, addition of phrases emphasizing the view on the country "from outside", explication of toponyms, replacing proper names with generalized lexemes, as well as by indicating the positions of English-speaking countries on topical issues.

scholarly journals Ecological consciousness of the XXI century human and the ways of its verbalization in the media discourse environment

2020 ◽  
Vol 28 (4) ◽  
pp. 370-380
Author(s):  
Alla V. Guslyakova ◽  
Nina I. Guslyakova ◽  
Nailya G. Valeeva
Keyword(s):  
Language Models ◽  
Media Discourse ◽  
Human Consciousness ◽  
Ecological Consciousness ◽  
International Media ◽  
Language Implementation ◽  
Modern Media ◽  
The Media ◽  
English Speaking ◽  
Green Ideas

The paper aims at studying and analyzing the language implementation of the development of peoples ecological consciousness in the present-day Russian and English-speaking media discourse environment. The modern media discourse has become an important source of various environmental lexical units which can affect peoples consciousness and change their behavior in a more eco-friendly way. The research is based on two parallel and opposite scientific approaches integrated in the media discourse which are ecologisation and anthropocentrism. The study is built on the analysis of the language models of ecological issues in different popular national and international media editions of Russia and English-speaking countries; in TV documentaries; on YouTube channels; in eco-friendly bloggers speeches and texts. The findings of the research showed that the media discourse environment is actively inculcating green ideas into peoples consciousness today both in Russia and abroad. More people are trying to follow the conscious consumption lifestyle. The media language is also becoming an important tool in introducing new environmental lexical units - neologisms - which are easily disseminated in the media discourse space and are actively being adopted by society. Overall, this research has confirmed the idea that the present-day language of the media discourse space is a powerful mediator of a new life sustainable development philosophy which helps human consciousness evolve in an eco-friendly way and try to make our planet a safer, healthier and more comfortable place for living.

scholarly journals Life Cycle of Innovations in International Media Discourse (by the Example of InoSMI Project)

2021 ◽  
Vol 10 (1) ◽  
pp. 174-190
Author(s):  
Tamara Gromova
Keyword(s):  
Life Cycle ◽  
Qualitative Content Analysis ◽  
Media Discourse ◽  
International Media ◽  
Media Impact ◽  
Political Studies ◽  
The Media ◽  
The Subject ◽  
Characteristic Features ◽  
Product Idea

The article presents the results of a research into characteristic features of innovations in the context of international media discourse. Basing on related researches in management, political studies, and sociology, the author studies stages of the life cycle of innovations in media discourse, which makes the interdisciplinary character of the work its novelty. Despite being actively used in media agenda, the theme of innovations in media discourse is understudied, and the majority of related researches are done in the field of political studies, sociology, marketing, culturology, and management. Moreover, an innovation cannot exist separately from its life cycle. After the final stage, a product, idea, or service, etc., stops being an innovation and takes another status. At every stage of its life cycle, an innovation has different features, which is reflected in media discourse. The public’s perception of innovations and innovativeness is dependent on the character of the media space. Therefore, due to the power of media impact, studying stages of the life cycle of an innovation in media discourse is particularly important. This explains the topicality of the research. Using the media materials of InoSMI project, the author carries out a qualitative content analysis of international media context aimed at studying the life cycle of innovations and actors at each stage of the cycle. The analysis helps to identify the most often mentioned stages of the life cycle of innovations and their actors, and provides for making an assumption about the character of international media discourse related to the subject of the study.

Understanding ugg boots: Travels through place, space and time

2020 ◽  
Vol 11 (1) ◽  
pp. 73-100 ◽  
Author(s):  
Rachel Matthews
Keyword(s):  
National Identity ◽  
Agricultural Practices ◽  
Media Discourse ◽  
International Media ◽  
Space And Time ◽  
Celebrity Culture ◽  
The World ◽  
The Media ◽  
Sporting Activities

Although the origins of ugg boots are distinctly Australian, the ugg story has evolved through a number of different threads that shape our perceptions of the humble sheepskin boot. There is an international media narrative of ugg boots that, although rooted in Australian surf culture, shifts its focus to the world of celebrity culture and more recently, fashion institutions such as Parisian runways. In Australia, the media discourse on the ugg boot follows a very different trajectory; this narrative is concerned with agricultural practices, sporting activities and social etiquette that connect with the Australian landscape and a sense of national identity. This study traces the recent histories of ugg boots to explore the themes and tensions between differing constructions of this object through place, space and time.

scholarly journals Possibility of Semantic Transformation of Proper Names in the German language

2019 ◽  
Vol 10 (3) ◽  
pp. 644-652
Author(s):  
Marina A Chigasheva
Keyword(s):  
Political Communication ◽  
Proper Names ◽  
Word Formation ◽  
Point Of View ◽  
German Language ◽  
Media Discourse ◽  
Comparative Linguistics ◽  
System A ◽  
The Media ◽  
Semantic Transformation

This article presents a brief overview of the language means of the German used in modern media discourse. Currently, the role of political communication, mediated by media discourse, is becoming increasingly important and attracting more and more attention of linguists. The language of the media is dynamic, imaginative, expressive, at the same time it is subject to the general principles of the functioning of the language system. A good example of this is the use in the texts of German-language online editions of the names of proper and derived lexical units. The focus is on deonyms, formed from the names of famous political figures of Germany and Austria. The results of the analysis show that proper names have an associative potential; in the process of use in speech, they can undergo semantic changes, lose touch with the designation of a specific person, and become a derivational basis for new lexical units. Thus, in the German language, thanks to the structure of anthroponyms and typical word-formation models, there appear deonyms-verbs, deonyms-participles, deonyms-adverbs, deonyms-adjectives, deonyms-nouns. They are designed to perform suggestive and manipulative functions in media discourse. This language phenomenon is of interest from the point of view of cognitive science, semantics, translation studies, comparative linguistics.

AUTISM IN THE DISCOURSE OF THE RUSSIAN MASS MEDIA: CONSTRUCTING OF THE IMAGE OF A HUMAN WITH ASD

2020 ◽  
pp. 37-43
Author(s):  
Saveleva Zh.V.
Keyword(s):  
Mass Media ◽  
Early Stage ◽  
Autism Spectrum ◽  
Media Discourse ◽  
Adults With Autism ◽  
Video Clips ◽  
The Media ◽  
Inner World ◽  
Spectrum Disorders ◽  
The Mass Media

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.

Ironic Content Features in the Orthodox Media Discourse

2020 ◽  
pp. 71-86
Author(s):  
Alexandra Makarova
Keyword(s):  
Religious Discourse ◽  
Integrative Approach ◽  
The Internet ◽  
Media Discourse ◽  
Human Communication ◽  
Cultural Methods ◽  
Religious Communication ◽  
The Media ◽  
To Come ◽  
Sphere Of Influence

The religious communication is the most ancient of human communication types. The pragmatic linguistics as well as rhetoric shows a special attitude to this special type of discourse. Today the Internet text with its unlimited abilities is being in the focus of linguists’ attention. That is why the orthodox journalists are covering not only print media but also the Internet that helps to widen the sphere of influence on the people’s minds and souls. The analyses show that the media context of the Orthodox sites (such as The Orthodox people laugh and etc.) includes humorous publications that prove the necessity of studying peculiarities of religious communication and humorous texts in orthodox sites. The integrative approach including content analyses, discourse and linguistic cultural methods helps the author to come to a conclusion that orthodox media texts are distinguished by intertextuality, hypertextuality, creolism, and the authors want to influence the addressee in the most effective way. To define the communicative task, the missionary function should be taken into account which is peculiar to the religious discourse.

scholarly journals A Relic of Communism, an Architectural Nightmare or a Determinant of the City’s Brand? Media, Political and Architectural Dispute over the Monument to the Revolutionary Act in Rzeszów (Poland)

Arts ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 8
Author(s):  
Sławomir Gawroński ◽  
Dariusz Tworzydło ◽  
Kinga Bajorek ◽  
Łukasz Bis
Keyword(s):  
Public Space ◽  
Political Communication ◽  
Critical Analysis ◽  
Historical Memory ◽  
Media Discourse ◽  
Political Dimension ◽  
Social Events ◽  
The Media ◽  
Mutual Relations ◽  
The Impact

This article deals with the issues of architectural elements of public space, treated as components of art and visual communication, and at the same time determinants of the emotional aspects of political conflicts, social disputes, and media discourse. The aim of the considerations is to show, with the usage of the principles of critical analysis of media discourse, the impact of social events, political communication, and the activity of mass communicators on the perception of the monument of historical memory and the changes that take place within its public evaluation. The authors chose the method of critical analysis of the media discourse due to its compliance with the planned purpose of the analyses, thus, providing the opportunity to perform qualitative research, enabling the creation of possibly up-to-date conclusions regarding both the studied thread, and allowing the extrapolation of certain conclusions to other examples. The media material relating to the controversial Monument to the Revolutionary Act, located in the city of Rzeszów (Poland), was selected for the analysis. On this example, an attempt was made to evaluate the mutual relations between politically engaged architecture and art, and the contemporary consequences of this involvement in the social and political dimension.

An analysis of media discourse on genetically modified rice in China

2020 ◽  
pp. 175048132098209
Author(s):  
Quan Zheng ◽  
Zengyi Zhang
Keyword(s):  
Social Context ◽  
Chinese Government ◽  
Media Discourse ◽  
Dominant Position ◽  
The Public ◽  
News Reports ◽  
Gm Rice ◽  
The Social ◽  
The Media ◽  
Specific Meaning

Current problems and controversies involving GM issues are not limited to scientific fields but spill over into the social context. When disagreements enter society via media outlets, social factors such as interests, resources, and values can contribute to complicating discourse about a controversial subject. Using the framework for the analysis of media discourse proposed by Carvalho, this paper examines news reports on Chinese GM rice from the dimensions of both text and context, covering the period of 2001–2015. This study shows that media may not only construct basic concepts, theme, and discursive strategies but also generate an ideological stance. This ideology constituted an influential dimension of the GM rice controversy. By following ideology consistent with the dominant position of the Chinese government, the media selectively constructed and endowed GM rice with a specific meaning in the Chinese social context, making possible the reproduction and communication of GM rice knowledge and risks to the public.

scholarly journals Sex Dolls in the Swedish Media Discourse: Intimacy, Sexuality, and Technology

2021 ◽  
Author(s):  
Robin Björkas ◽  
Mariah Larsson
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Sexual Practices ◽  
Media Discourse ◽  
Positive Effects ◽  
Therapeutic Uses ◽  
Broad Variety ◽  
The Media ◽  
Definition Of ◽  
The Relationship

AbstractSex dolls are a complex phenomenon with several diverse possible emotional, sexual and therapeutic uses. They can be part of a broad variety of sexual practices, and also function as a sexual aid. However, the media discourse on sex dolls first and foremost concerns how we perceive the relationship between intimacy and technology. A critical discourse analysis of the Swedish media discourse on sex dolls reveals six themes which dominate the discourse: (a) the definition of what a human being is; (b) a discourse on the (technological and existential) future; (c) a social effort; (d) a loveless phenomenon; (e) men’s violence against women; and (f) pedophilia. Accordingly, this discourse is very conservative and normative in its view of sexuality, technology, and humanity. Overall, the dominant themes do not provide any space for positive effects of technology on human sexuality, and if they do, it is usually as a substitute for something else.

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