scholarly journals Entry of Trans-Baikal Enterprises into Chinese Markets: the Problem of Formulating an Effective Marketing Strategy

2020 ◽  
Vol 30 (3) ◽  
pp. 433-439
Author(s):  
Lyudmila Kovalchuk
Keyword(s):  
International Business ◽  
New Technologies ◽  
International Marketing ◽  
Federal District ◽  
Foreign Market ◽  
Point Of View ◽  
Chinese Market ◽  
Foreign Markets ◽  
Market Factors ◽  
Far Eastern

In terms of science, entry of an enterprise into a foreign market is a problem of internationalization. Investigation of this issue over the past decades has allowed us to form a scientific base, which represents the process of internationalization of a national company as a complex process that includes both organizational and marketing aspects. In particular, success of an entry is ensured by taking into account the needs of foreign customers, as well as passing through a number of stages, accompanied by the identification of peculiarities of the foreign market and the accumulation of experience necessary for promotion on the international market. The entry of Trans-Baikal Territory into the Far Eastern Federal District and the opportunity to use additional benefits for business that has arisen opens up great opportunities for entrepreneurs to create new products, introduce new technologies, reduce costs and, thus, open up prospects for promotion on foreign markets. From the point of view of international business theories, the start of operation in foreign markets should be connected with the markets of neighboring countries. For the manufacturers of Trans-Baikal Territory, China is such a market. At the same time, its attractiveness is determined by a number of market factors. Consideration of these factors makes it necessary to develop an international marketing complex for each exporter. The problem is that most of the exporting enterprises representing small and medium-sized businesses lack experience and financial capabilities to develop an international marketing mix. The article shows the possibilities of solving the problem, taking into account the characteristics of the Chinese market. The most promising areas for the development of international business are the production of agricultural and food products. The national project «International Cooperation and Export» allows using the competitive advantages of the Trans-Baikal producers and provides them with a sufficiently strong position in the future.

Professional PR-community in the Russian Far East: identification and self-organization

2021 ◽  
Vol 94 (1) ◽  
pp. 108-118
Author(s):  
Yu. M. Markina ◽  
◽  
Ya. N. Pestova ◽  
Keyword(s):  
Public Relations ◽  
Russian Far East ◽  
Far East ◽  
Federal District ◽  
Point Of View ◽  
Self Organization ◽  
Eastern Region ◽  
Independent Association ◽  
Far Eastern ◽  
The Russian Far East

The article is devoted to the issues related to the study of the process of identification and professional self-organization of public relations specialists in the Far-Eastern region of Russia. This process is studied from the point of view of defining the group identity, group norms, and the activities of professional communities. The empirical basis of analysis was the results of an expert survey of public relations specialists in the Far-Eastern federal district. The authors identify the current professional PR communities of the Russian Far East, identify the motives of their members for more active participation in the communities life. There is an independent association of representatives of professional group due to the grassroots activity «spontaneous self-organization» and the presence of experience in consolidating PR specialists in a specific field (state) with an external actor. It is concluded that today there is a willingness of the self-organized PR community to participate in solving the socially significant issues for the region, the development of inter-sector partnership, as a result of formation of trusting attitude of population to the decisions taken in the region.

The Role of After-Sales Service in International Marketing

1997 ◽  
Vol 5 (4) ◽  
pp. 11-28 ◽  
Author(s):  
Gulden Asugman ◽  
Jean L. Johnson ◽  
James McCullough
Keyword(s):  
Market Research ◽  
Market Competition ◽  
International Marketing ◽  
Distribution Channel ◽  
Foreign Market ◽  
Foreign Markets ◽  
Relative Product ◽  
Marketing Activities ◽  
The Relationship

This study develops and tests a conceptual framework relating internationalization and after-sales service (AS) in international marketing activities. Specifically, the study tests the relationship between internationalization, importance of AS accompanying durable export products, and actual AS offerings in foreign markets. Level of foreign market competition, relative product quality, and marketer power in the foreign distribution channel were investigated as moderators in the relationship between AS importance and services actually offered in the foreign market. Research results generally support the hypotheses, suggesting that as firms internationalize, they come to understand the role of AS in international activities. However, there are factors that facilitate and/or inhibit the marketer's actual offering of these services.

Implementation of the state policy in the forest complex of the Khabarovsk territory: the current stage

2020 ◽  
Vol 93 (4) ◽  
pp. 37-47
Author(s):  
N. E. Antonova ◽  
Keyword(s):  
Industrial Policy ◽  
State Policy ◽  
Small Businesses ◽  
Strong Dependence ◽  
Value Added ◽  
Federal District ◽  
The State ◽  
Chinese Market ◽  
State Support ◽  
Far Eastern

The Khabarovsk territory is the main forest industry region of the Far-Eastern federal district. The forest complex of the Khabarovsk territory, within the framework of the implementation of the "new model" of development of the Far-Eastern federal district, is a recipient of applied measures of the state policy. In addition, it is under the influence of a nationwide industrial policy aimed at increasing the production of high value added products. The purpose of the article is to study the results of implementation of the state policy measures for development of the forest complex of the Khabarovsk territory. The main instruments of the regional development policy (territories of advanced socio-economic development, the free port of Vladivostok, investment support for infrastructure) and industrial policy (subsidies, priority investment projects, quotas for the export of logs) are considered, the practice of their application in the forest complex of the region now is analyzed. It is shown that the influence of the listed public policy instruments is unequal in the strength of their impact, focus, and choice of preferences on the part of companies. It was revealed that, despite the applied regulatory measures, the parameters of the functioning of the forest complex of the Khabarovsk territory demonstrate instability, which is associated, among the other things, with the strong dependence of complex on the situation in the Chinese market. It is concluded that the state support is aimed at creating the production facilities and reaching the design capacity and does not apply to their achievement of design payback, which, given the instability of the situation, leads to their loss ratio and stoppage. In addition, it was revealed that state support instruments are used mainly by large companies and, as a rule, already have preferences from the government. For small businesses, there is no opportunity to use the instruments of state support, which leads to reduction in their number, and as a consequence to decrease in the special social role of the forest complex in the municipalities of the region.

Facing Foreign Market Turbulence: Three Swedish Multinationals in Iran

1996 ◽  
Vol 4 (4) ◽  
pp. 53-74 ◽  
Author(s):  
Amjad Hadjikhani ◽  
Jan Johanson
Keyword(s):  
International Business ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Internationalization Process ◽  
Business Research ◽  
Foreign Markets ◽  
International Business Research ◽  
The Face ◽  
Market Turbulence ◽  
Process Perspective

While foreign market entry and expansion has attracted much international business research, few have studied the contraction of foreign market operations and exit from foreign markets when MNCs face market turbulence and decline. This article uses a process perspective to examine the responses of three Swedish MNCs to the dramatic changes in the Iranian market during the turbulent period 1975 - 1992. It bases a view of foreign market contraction and exit on the theory of the internationalization process of the firm, and asks whether this can help us understand the firm's behavior in the face of a turbulent foreign market environment.

scholarly journals The Importance of Digital Transformation in International Business

2022 ◽  
Vol 14 (2) ◽  
pp. 834
Author(s):  
Carla Santos Pereira ◽  
Natercia Durão ◽  
Fernando Moreira ◽  
Bruno Veloso
Keyword(s):  
International Business ◽  
New Technologies ◽  
Digital Transformation ◽  
Digital Tools ◽  
Internationalization Process ◽  
International Expansion ◽  
Foreign Markets ◽  
Main Activity ◽  
The Impact ◽  
Practical Implications

This study was developed under the scope of a Portuguese project focused on the entrepreneur’s perspective and perception on the internationalization process of his company: more specifically, about the factors that enhanced the company entry into foreign markets as well as the constraints found in this process. This work focuses on the importance of using digital transformation to integrate technological tools in international business practice and strategy and the obstacles encountered with introducing these new technologies. This study aims to determine the relationships between technology categories and obstacles. The final goal is to assess the impact of these characteristics of the companies by the sector of economic activity, size, and percentage of profits resulting from international expansion. A questionnaire was designed and sent by email to 8183 companies from the AICEP database, distributed by three main activity sectors. A total of 310 valid answers were gathered from the Portuguese internationalized companies. The research limitations are related to the reduced number of interviews. These interviews showed that managers were not aware of the concept of digital transformation and misunderstood the use of digital technologies in the internationalization process of the business. This limitation can add some bias to the qualitative results. In addition to these limitations, the number of responses per sector was also not homogeneous. The practical implications of this study are that managers and top-level executives can use that to better understand how companies could use digital tools and what obstacles they should avoid when they want to internationalize their business. This paper is one of the first research contributions to analyze the impact of digital transformation in the internalization of Portuguese companies.

Understanding incubation during foreign market entry: lessons learnt from an illustrative Danish case study

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Susanne Gretzinger ◽  
Anna Marie Dyhr Ulrich ◽  
Svend Hollensen ◽  
Birgit Leick
Keyword(s):  
International Business ◽  
Foreign Market ◽  
Foreign Market Entry ◽  
Business Incubation ◽  
Foreign Markets ◽  
Content Type ◽  
Bric Countries ◽  
Market Expansion ◽  
Business Networking

Purpose This paper aims to discuss business incubation to enter foreign markets in Brazil, Russia, India and China (BRIC) countries through the lens of an “international business incubator” (IBI). International market expansion offers huge opportunities for companies to increase their revenue, but there are also challenging tasks such as the establishment of a business company and the occupation of a strategic position abroad. Practitioners consider this process as the act of incubation, but the theoretical discussion lags behind the practice-led debate. Design/methodology/approach An illustrative, and theory-led, case study is presented that describes market expansion to BRIC countries through a network-based IBI. The empirical case is an illustrative Danish company with international operations in BRIC countries both with and without an IBI. Findings International business incubation represents a process, which can be influenced through an IBI, and business networking during foreign market entry is shaped by IBI brokerage (bridging, bonding and protecting) in different phases. IBI activities that are embedded in business networking support a company’s endeavours in getting a foothold and acquiring a strategic position in BRIC markets and facilitates the market penetration. Research limitations/implications The IBI’s activities to enter foreign markets should be thoroughly managed. Further studies should be conducted with cross-case comparisons and larger samples to reflect on the propositions established. Originality/value By linking the business networking theory with the practice-led understanding of business incubation, the study explores an under-conceptualised topic for international business and entrepreneurship scholars. The paper offers an initial understanding of how brokerage interacts with incubation during the entry of new markets.

scholarly journals Higher Education in the Far East: Market Position and Development Needs of the Region

2019 ◽  
Vol 28 (7) ◽  
pp. 54-70 ◽  
Author(s):  
T. N. Blinova ◽  
A. V. Fedotov
Keyword(s):  
Higher Education ◽  
Supply And Demand ◽  
Far East ◽  
Federal District ◽  
Management Decisions ◽  
Factors Affecting ◽  
Education Services ◽  
Market Factors ◽  
Staffing Needs ◽  
Far Eastern

The article analyzes the compliance of the structure of supply and demand for higher education services with the staffing needs for the development of the Far Eastern Federal District. The authors dwell on the main market factors affecting the demand for higher education (the number of potential consumers, monetary incomes of the population, employment opportunities after graduation, the level of possible wages in the specialty received, the price of secondary vocational education, the needs of economics for specialists with higher education by groups of training areas), their influence on the market for higher education services in the macroregion. In the context of enlarged groups of specialties and areas of training, an assessment of the demand and supply of higher education services and their compliance with the development needs of the macroregion and its constituent entities is given. The article shows that the system of forming management decisions in terms of harmonizing the demand for higher education services, their supply and development needs of the region requires a deeper differentiation in conjunction with factors affecting the market for higher education services. The main directions of improving the system of forming management decisions by redistributing powers between higher education authorities towards the expansion of regional and macroregional authorities are proposed.

scholarly journals A Risky Mode Of Foreign Market Entry: International Portfolio Investments

2010 ◽  
Vol 8 (8) ◽  
Author(s):  
Ulku Yuksel ◽  
Asli Yuksel-Mermod
Keyword(s):  
Market Entry ◽  
Foreign Market ◽  
Point Of View ◽  
Foreign Market Entry ◽  
Entry Modes ◽  
Foreign Markets ◽  
Investment Style ◽  
Financial Investments ◽  
International Portfolio ◽  
Portfolio Investments

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="color: black; font-size: 10pt;" lang="EN-GB"><span style="font-family: Times New Roman;">There are various forms of entrance into foreign markets, varying in magnitude and direction of risks which may endanger either the investor or the host country. Some of the foreign market entry modes involve just financial investments with almost no risks, such as international portfolio investments, whilst others require an additional commitment from the investor&rsquo;s part. This two-fold investment style; that is, money only versus money plus varied amounts of dedication, makes up the magnitude of the risk involved. While the former (money on shares only) may be considered unconventional, the latter (i.e., money plus commitment) entails traditional modes of foreign market entry. This study examines international portfolio investments, also called hot money, as a viable and unconventional foreign market entry alternative, triggered by the forces of globalization. Accordingly, the authors&rsquo; point of view indicates a departure from conventional foreign market entry mode literature and draws on the resource based view (RBV) and eclectic theory of internationalization. </span></span></p>

Resource Constituent of Russian Regional Economy

2007 ◽  
pp. 116-132 ◽  
Author(s):  
S. Kimelman ◽  
S. Andyushin
Keyword(s):  
Economic Policy ◽  
Economic Development ◽  
Russian Federation ◽  
Regional Economy ◽  
Federal District ◽  
Economic Potential ◽  
Resource Model ◽  
The Social ◽  
Regional Economic Policy ◽  
Far Eastern

The article basing upon estimation of the social and economic potential of Russian Federation subjects shows that the resource model of economic development is suitable for nearly half of them. The advantages of this model are described using the example of the Far Eastern Federal District subjects that could be the proof of the necessity of "resource correction" of regional economic policy in Russia.

A literature review on firms' internationalisation through e-commerce

2019 ◽  
pp. 121-143
Author(s):  
Riccardo Resciniti ◽  
Federica De Vanna
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
International Business ◽  
Decision Process ◽  
Foreign Markets ◽  
New Markets ◽  
Integrative Framework ◽  
The Past ◽  
The Relationship

The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation

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