scholarly journals A cause-related marketing model for the iranian banking system: a phenomenological approach

AD-minister ◽  
2020 ◽  
pp. 113-136
Author(s):  
Ali Valipour ◽  
Mahmoud Noraei ◽  
Kamyar Kavosh

Despite almost four decades of introducing the Cause-Related Marketing (CRM) concept into business and marketing literature, there is still no general agreement as to the definition, content, and scope of marketing, in particular, in countries such as Iran. In this regard, while this article will examine and present the conceptual framework of this issue during the period of creation, it aims to achieve a conceptual model for Cause-Related Marketing in the banking system of Iran. For this reason, the concept of Cause-Related Marketing is analyzed in terms of its origin and evolution, content and scope, and various well-known definitions. The first part reviews the subject literature and integrates the findings of previous researchers. The second section was done by the phenomenological method and through a detailed interview with banking system experts. The study population was senior managers of Keshavarzi Bank, and the strategy of sampling was non-random, available, and utilized theoretical sampling methods. In this regard, 16 senior managers of the Agricultural Bank of Iran were selected as the statistical sample for data collection. Qualitative data were analyzed using open and axial coding using the MaxQDA12pro software. Findings separate the concept of Cause-Related Marketing from other related or similar terms and describe various types of Cause-Related Marketing campaigns. Finally, the phenomenological method was used to examine and provide the dimensions and components of Cause-Related Marketing in the banking system of Iran. Analyzing the results of the interviews shows that Cause-Related Marketing in the banking system has direct (management, economic, and characteristics of the causal activities) and indirect (social, scientific, cultural, religious, and geographical components) dimensions.

2017 ◽  
Vol 44 (2) ◽  
pp. 97
Author(s):  
Subandi

One of the tasks of human development is to discover its identity. There are many ways a person can find that identity. One of them is through the identification of the idol figure. This study aims to understand the process of identity formation through the identification of shadow puppet figures in the context of Javanese culture. A qualitative phenomenological approach was used to understand the process retrospectively. Three main participants were involved in the study. The process of collecting data was done through in-depth interview methods to both the main participants and their significant others. FGD (focused group discussion) is also conducted to explore participants' understanding of their process of identity formation. Data analysis was done by phenomenological method. This study found three main themes, namely interested in shadow puppet figures, matching self-image with puppet characters, and the use of feeling as a bridge between self and the puppet. This study concluded that shadow puppets can be used as a means to find identity among their fans.


2021 ◽  
Vol 16 (5) ◽  
pp. 81-95
Author(s):  
A.A. KOVALEV ◽  

The purpose of this study is to study the research potential of the phenomenological approach in the social sciences, which emerged in the first half of the XX century as a critique of the dominant method of logical positivism at that time. The following scientific approaches and methods were used in the article: the method of analysis, description and comparison, as well as the phenomenological approach. The author has made an attempt to prove the significance of phenomenology in the social sciences by means of comparison as a way not only to describe facts, but also to explain motives and unobservable meanings. According to the results of the conducted research, the author comes to the conclusion that the solution of urgent problems of society through the practical application of the acquired knowledge about society is possible only if the phenomenological method is actively applied in such a scientific and practical discipline as public administration. This will help to overcome the bureaucratization of the civil service, the isolation of the state administrative apparatus from real social problems, as well as to involve the population itself in the process of public administration, establishing feedback.


2020 ◽  
Vol 19 ◽  
pp. 160940691989922
Author(s):  
Nuria Rico ◽  
Pablo Cantero ◽  
Javier Pereira ◽  
Betania Groba ◽  
Laura Nieto ◽  
...  

Project title: Occupational Therapy Approach to Sexuality in People with Acquired Brain Injury (ABI) in Subacute Stage. Design: Qualitative study with a phenomenological approach. Context of Study: The relevance of the occupational therapy approach to sexuality regarding people with acquired brain injury in the subacute stage. Objectives: General objective: Explore the perceptions of people with ABI, who are in a subacute situation, and their relatives and partners, about their assessment of the relevance of the approach toward sexuality during their occupational therapy intervention. Specific objectives: Describe and analyze the perspectives of users, family members, and partners about the importance of this activity and its relevance in daily life; what is included in the approach to sexuality; the differences that may arise between the perspectives of the participants according to gender; and the differences that may arise between the perspectives on the subject by age groups. Study Population and the Total Number of Participants: The study population is made up of people with ABI in the subacute stage who attend occupational therapy at the physical rehabilitation unit of a hospital in Spain, and their families and partners. The size of the sample is conditioned by the qualitative study’s design. The number of participants will be established when theoretical saturation of the data is reached. First results are now available.


2017 ◽  
Vol 24 (1) ◽  
pp. 18-39
Author(s):  
Karim Fathallah ◽  
Ahmed Chenaoui ◽  
Michel Darrieulat ◽  
Abdelwaheb Dogui

Metals often exhibit several crystallographic components that rotate when subjected to large plastic deformation. Studying their evolution constitutes a prospect to apply the finite plastic strain theory. In this respect, this research paper formulates a three-dimensional extension of Dogui’s plane kinematics to choose a material rotating frame in which deformation and velocity tensor gradients are represented by upper triangular matrices. This technique facilitates numerical calculation and renders it faster. This can prove to be useful if used for crystalline calculation. We study the kinematics of a channel-die loading to implement the material rotating frame model. The rate-independent formulation, which uses the multi-surface theory to represent the plastic flow of crystals, often leads to slip indeterminacy. Hence, we have developed a phenomenological method to solve such a difficulty using the regularization of Schmid’s yield law. As a significant application of this proposed phenomenological approach, aluminium crystal flow in channel-die compression is numerically simulated for three cases of loadings: (i) classical rolling components Cube, Goss, Brass, Copper and Dillamore orientations; (ii) {110} compression; and (iii) Strange orientation, which has no common element of symmetry with the channel-die. A good correlation between the simulation results and the available experimental ones is observed.


Author(s):  
Andries Van Aarde

In this article a distinction is made between social scientific criticism and historiography. Historiography describes what is unrepeatable, specific and particular. Social scientific criticism is to some extent a phenomenological approach. On a high level of abstraction, it focuses on ideal types. The historiographical quest for Jesus is about the plausibility of a continuity or a discontinuity existing between the Jesus of history and the Jesus of faith. This approach has been broadened by the interdisciplinary application of the results of archaeological, sociohistorical, and cultural anthropological studies of the world of the historical  Jesus. But it does not mean that historical-critical research as such is now dismissed. The aim of the article is to argue that social scientific criticism can complement a historical-critical analysis.


2017 ◽  
Vol 39 (2-3) ◽  
pp. 331-348 ◽  
Author(s):  
Saulius Geniusas

SummaryThis paper develops a phenomenological approach to the concept of pain, which highlights the main presuppositions that underlie pain research undertaken both in the natural and in the sociohistorical sciences. My argument is composed of four steps: (1) only if pain is a stratified experience can it become a legitimate theme in both natural and sociohistorical sciences; (2) the phenomenological method is supremely well suited to disclose the different strata of pain experience; (3) the phenomenological account offered here identifies three fundamental levels that make up the texture of pain experience: pain can be conceived as a prereflective experience, as an object of affective reflection, or as an object of cognitive reflection; and (4) such a stratified account clarifies how pain can be a subject matter in the natural and sociohistorical sciences. Arguably, the natural and sociohistorical sciences address pain at different levels of its manifestation. While the natural sciences address pain as an object of cognitive reflection, sociohistorical sciences first and foremost deal with pain as a prereflective experience and as an object of affective reflection.


Author(s):  
Belinda Deal

Using spiritual and religious resources gives patients and families strength to cope during a crisis, but nurses often do not offer spiritual care (Kloosterhouse & Ames, 2002). The purpose of this phenomenological study was to explore nurses" lived experience of giving spiritual care. A descriptive phenomenological approach was used to interview 4 nurses. Data were analyzed using Colaizzi's (1978) phenomenological method. Five themes were identified: spiritual care is patient-centered, spiritual care is an important part of nursing, spiritual care can be simple to give, spiritual care is not expected but is welcomed by patients, and spiritual care is given by diverse caregivers. Spiritual care is an integral part of nursing and nurses can support patients with spiritual interventions.


Phainomenon ◽  
2017 ◽  
Vol 26 (1) ◽  
pp. 13-35
Author(s):  
Pedro M. S. Alves

Abstract In what follows, I intend to address an issue which is at the boundaries of the phenomenological method of reflective explication, and that, in this sense, points to some limitations of the phenomenological approach to consciousness and mind. I am referring to an aporetic situation that is at the heart of the phenomenological analysis of passivity. On the one hand, phenomenology shows, at least indirectly, a passive life that is beyond the first steps of the activity of the ego in the receptive, affective life. This is something that is beyond the rising of an ego, and from which a phenomenology of the ego-form of subjective life could be addressed. On the other hand, the analytic and conceptual tools of the phenomenological method have no grips on this basic realm of subjective life. As a result, Husserl’s analysis of passivity starts with the evidence of a pre-affective, pre-egoic realm, from which a phenomenology of the ego could be developed. However, Husserl’s analyses end up with the denegation of this dimension, as if it was invisible for the phenomenological method. As a consequence, the starting point of the analysis is not passivity proper, but rather the primitive forms of receptivity, which is already a first layer of the activity of the ego. Instead of an analysis of the ego-polarization (the “birth” of the ego), the egoic layer of conscious life is simply presupposed. A phenomenology of the ego-form is, thus, at the same time promised and denied. This aporetic situation is visible in the alteration of the concept of a passive pre-givenness in Husserl’s Analysis Concerning Passive Synthesis.


2021 ◽  
Vol 27 (3) ◽  
pp. 209-219
Author(s):  
Joon-Young Lee ◽  
Yeoungsuk Song

Purpose: The purpose of this study was to describe pregnant women’s lived experiences of hospitalization due to preterm labor in Korea. Methods: This qualitative study adopted a phenomenological approach. Individual in-depth interviews were conducted with nine participants, over the age of 20 years, who had been hospitalized for more than 1 week after being diagnosed with preterm labor. All interviews were audio-taped and verbatim transcripts were made for analysis. The data were analyzed following Colaizzi’s phenomenological method. Results: The participants’ ages ranged from 26 to 36 years, and all were married women. They were hospitalized for 13.1 days on average. Five thematic clusters emerged from the analysis. ‘Withstanding hospitalization for the fetus’s well-being’ describes women’s feelings during preterm labor and their endurance during their prolonged hospitalization, rooted in their conviction that the fetus comes first. ‘Endless frustration in the hospital’ encompasses women’s emotions while lying in bed and quietly thinking to themselves. ‘Unmet physiological needs’ describes participants’ awareness of their inability to independently handle human physiological needs given the need for careful and limited movement. ‘Gratitude for the support around oneself’ reflects the support from family and medical staff. ‘Shifting perceptions and accepting one’s circumstances’ describes accepting hospitalization and making efforts to spend their remaining time in the hospital in a meaningful way. Conclusion: The findings in this study provide a deeper understanding and insights into the experiences of Korean women with preterm labor during hospitalization, underscoring the need to develop interventions for these patients.


2012 ◽  
Vol 31 (2) ◽  
pp. 24-74
Author(s):  
Algimantas Valantiejus

Santrauka. Šio straipsnio tikslas – eksplikuoti fenomenologinės sociologijos ir socialinių mokslų metodologijos tarpusavio ryšius, detalizuoti fenomenologo Alfredo Schutzo įnašą į sociologijos teoriją ir bendrąją socialinių mokslų metodologiją, identifikuoti konstitucinės natūraliosios nuostatos fenomenologijos skiriamuosius bruožus ir teminius analizės lygmenis, o kartu panagrinėti potencialias fenomenologinės sociologijos radimosi Lietuvos socialinių mokslų kultūroje sąlygas ir aplinkybes. Teigiama, kad svarstant šiuos klausimus svarbu atsižvelgti į trinarę analitinę perskyrą tarp filosofijos, sociologijos ir kultūros. Trinarė analitinė perskyra padeda suprasti Schutzo pastangas artikuliuoti gyvenimo-pasaulio tipizacijų, relevantiškumo ir prasmės adekvatumo kriterijus, leidžia griežčiau apibrėžti fenomenologinės socialinės teorijos radimosi, tiksliau, at-minimo sąlygas ir principus.Pagrindiniai žodžiai: konstitucinė natūraliosios nuostatos fenomenologija, Alfredas Schutzas, socialinė teorija, fenomenologija Lietuvoje, trys relevantiški socialinio veiksmo horizontai – filosofijos, sociologijos ir kultūros.Key words: a constitutive phenomenology of the natural attitude, Alfred Schutz, social theory, phenomenology in Lithuania, the three relevant horizons of social action: philosophy, sociology and culture. ABSTRACTALFRED SCHÜTZ AND THE OPEN HORIZONS OF PHENOMENOLOGICAL SOCIOLOGY: THE CONSTITUTION OF THE INTERSUBJECTIVE STRUCTURE, AND THE THOU-ORIENTATIONThe aim of this essay is to articulate and explicate the relations between sociological theory and the phenomenological approach. This is done in two parts: the first looks at Schutz’s attempts to articulate a constitutive phenomenology of the natural attitude; the second explicates the methodological postulates formulated by Schutz for the construction of social scientific constructs. It is suggested that the nature of the conventional sociological inquiry in Lithuania must be reconsidered if the subjective view of actor is to be retained as relevant to both philosophical and sociological inquiry.


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