A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era

Two multinational retail firms, IKEA and Wal-Mart, illuminate the implications of a new era of labor standards—focused on the transnational firm. Global labor standards are increasingly enforced through transnational corporation (TNC) adherence to voluntary codes rather than through national labor regulation. Nonetheless, privatized labor-standards regimes within TNCs continue to be influenced by the national market governance framework in the TNC country of origin. Although, in principle, labor standards are arrived at through global political processes, in practice they are applied in conjunction with TNC production and marketing strategies. The way in which corporate objectives intersect with labor practices is different from one TNC to another, depending in large part on political and regulatory influences in the country of origin of a particular TNC.

Download Full-text

Integrated technologies, advances and benefits in Industry 4.0

International Journal of Business Ecosystem & Strategy (2687-2293) ◽

10.36096/ijbes.v1i2.100 ◽

2019 ◽

Vol 1 (2) ◽

pp. 31-38

Author(s):

Selman Duran ◽

Gulgun Sengil

Keyword(s):

Industry 4.0 ◽

New Technologies ◽

Marketing Strategies ◽

Competitive Environment ◽

New Era ◽

Current Period ◽

Technology Revolution ◽

Conceptual Explanation ◽

New Situation ◽

Day By Day

Expressing the digitalization of industry in today's world which is rapidly developing day by day, Industry 4.0 is accepted as the most important technology revolution of our time. This shows that a new era in production has started and the industry has been digitized. In order to adapt to this change, companies should actively follow the innovations and shape the organizational structure accordingly. However, if this is the case, we can respond to the expectations of the current period. That is why it is necessary to activate Industry 4.0 after learning all aspects of it and to develop marketing strategies that can adapt to this digital age. In today's competitive environment, it is inevitable to act integrated into this new situation. This study is designed to emphasize how important it is to identify Industry 4.0 and the most heavily affected marketing strategies from it. It is also a review of the conceptual explanation of Industry 4.0 and the importance of advances in new technologies.

Download Full-text

Sexual and Reproductive Health

Handbook of Research on ICTs and Management Systems for Improving Efficiency in Healthcare and Social Care ◽

10.4018/978-1-4666-3990-4.ch054 ◽

2013 ◽

pp. 1022-1042

Author(s):

Maria de Fátima Martins ◽

Paula Cristina Remoaldo ◽

Ana Paula Carvalho

Keyword(s):

Family Planning ◽

Reproductive Health ◽

Sexual And Reproductive Health ◽

New Technologies ◽

Marketing Strategies ◽

Structured Interviews ◽

Men And Women ◽

New Era ◽

Decision Making Processes ◽

New Strategies

In Portugal, the Health Ministry’s family planning programmes have traditionally focused on women. However, the involvement of men in family planning is crucial to the promotion of equal opportunities in health. Recent advances in technology and the means of communication that support Sexual and Reproductive Health seemed to mark the beginning of a new era in family planning in which men and women could be equal partners in the decision making processes, but these hopes have not been realised. In this chapter, we present semi-structured interviews conducted with 66 men from the Northwest of Portugal between May and June 2010. The results show that 90% of the respondents consider their involvement in the vigilance of Sexual and Reproductive Health important. However, 83.3% have not, to date, participated in any kind of consultation for family planning. The results identify a need to create new strategies for the promotion of Sexual and Reproductive Health among men, employing for example social marketing strategies, in which new technologies and certain means of communication could have an important role.

Download Full-text

Implementation Strategy of Digital Marketing Tourism Bus Rental Satisfaction in the New Era of Normality

Jurnal Mandiri ◽

10.33753/mandiri.v5i1.167 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Shela Indah Savitri ◽

Indri Kharisma ◽

Ananda Hadistia

Keyword(s):

Data Analysis ◽

Data Reduction ◽

Implementation Strategy ◽

Qualitative Method ◽

Marketing Strategies ◽

Digital Marketing ◽

Primary Data ◽

New Era ◽

Data Presentation ◽

Collection Data

Purpose of study to find out and describe the attitudes and responses of businessman regarding the PO Juragan 99 tourism bus rental business in the new era of normality, to find out and describe the related digital marketing strategies in the PO Juragan 99 tourism bus rental and to find out and describe the extent of the implications of the digital marketing strategy on bus rental PO Juragan 99 in the new era of normality to achieve customer satisfaction This study uses a qualitative method. The qualitative method by Miles which consists of three streams of activity occurring simultaneously, which includes data reduction, data presentation, and drawing conclusions or verification used in this study. Primary data is the main data or base used in this reasearch. The main data obtained from this research is primary data because it is directly from the respondent's data. Data taken from interviews, observation and documentation. Data analysis was performed using 4 (four) stages, namely data collection, data reduction, data presentation and conclusion drawing. The output produced in this study is a journal. Theoretically, the results of this research will add to the repertoire of knowledge, especially in the field of developing digital marketing strategies for businessman.

Download Full-text

Social Media and Consumer Behaviour Towards Luxury Brands

Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on Contemporary Consumerism ◽

10.4018/978-1-5225-8270-0.ch013 ◽

2020 ◽

pp. 242-262

Author(s):

Foteini Yiangou ◽

Ioanna Papasolomou ◽

Alkis Thrassou ◽

Demetris Vrontis

Keyword(s):

Social Media ◽

Consumer Behavior ◽

Marketing Strategies ◽

Customer Relationship ◽

Luxury Brands ◽

Behavioral Differences ◽

New Era ◽

Key Stakeholders ◽

Motivation Interaction ◽

The Relationship

In recent years there has been an upsurge of interest in social media (SM). SM has ushered a new era of communication between organizations and key stakeholders and has forced brands to change dramatically the way they interact with their target markets. Luxury brand marketers have recently turned their attention to customer-driven SM devoted to their brands recognizing the role SM plays in their marketing strategies. Key consumer behavior concepts such as motivation, interaction, and SM provide the theoretical foundation. The purpose of this chapter is to explore the relationship between SM and consumer behavior towards luxury brands. Empirical data was collected from 110 Cypriot SM users who look for information on SM about luxury brands. The aim was to explore whether SM influences consumer behavior of both male and female Cypriot consumers and whether there are any distinct behavioral differences between the two genders. This study provides recommendations to luxury brands to understand the nature of consumer behavior and brand-customer relationship in using SM.

Download Full-text

Application of Integrated Marketing Communication: Integrated Marketing Strategies of the Palace Museum's Cultural and Creative Products under New Media Age

2020 The 4th International Conference on Business and Information Management ◽

10.1145/3418653.3418676 ◽

2020 ◽

Author(s):

Jiayi Li ◽

Yu He

Keyword(s):

New Media ◽

Marketing Strategies ◽

Marketing Communication ◽

Integrated Marketing ◽

Integrated Marketing Communication ◽

Creative Products

Download Full-text

Common Language of New Era in Sport Clubs: Emojis

Jurnal The Messenger ◽

10.26623/themessenger.v13i1.2390 ◽

2021 ◽

Vol 13 (1) ◽

pp. 63

Author(s):

Arif Yüce ◽

Volkan Aydoğdu ◽

Hakan Katırcı

Keyword(s):

Social Media ◽

Professional Sports ◽

Marketing Strategies ◽

New Era ◽

Sports Clubs ◽

Social Media Networks ◽

Content Analysis Method ◽

The Social ◽

Sport Clubs ◽

Almost All

Defined as an easy and automated way of expressing emotions in the digital age, emojis are emerging as a new language in the social media world and sports clubs also. For sports clubs, it is of vital importance to communicate and establish effective relations with fans or followers. Hence, almost all professional sports clubs use social media and shape their social media accounts to interact with fans/followers and effectively maintain marketing communication efforts. The aim of this study was to determine the content of emoji usage in tweets of Turkish sports clubs (Besiktas JK, Fenerbahce SK, Galatasaray SK, Istanbul Başakşehir FK, Trabzonspor SK). Since Twitter is one of the most heavily used social media networks of sports clubs, so in this study was preferred. Content analysis method was used to examine emojis used by sports clubs. The study found that sports clubs use emojis that create positive and neutral connotations. Emojis used are heavily determined to be visuals depicting the colors and symbols of sports clubs. The study is the first to examine sports clubs' emojis used. Hence, the study included important results for the management of communication and marketing strategies of sports clubs on social media.

Download Full-text

The concept of brand building process towards Vietnamese enterprises in the new era

Marketing & Menedzsment ◽

10.15170/mm.2020.54.04.03 ◽

2021 ◽

Vol 54 (4) ◽

pp. 39-49

Author(s):

Vuong Khanh Tuan ◽

Sellappan Palaniappan

Keyword(s):

Management Strategy ◽

Brand Management ◽

Vital Role ◽

Marketing Strategies ◽

New Era ◽

Brand Building ◽

Building Process ◽

Two Phases ◽

Critical Phases ◽

Potential Customers

THE AIMS OF THE PAPER As customers' needs are changing very rapidly, it is important for all growing enterprises not only to provide high-quality products/services but also to exceed the customers’ own expectations. Businesses need to change their marketing strategies to meet their customers’ expectations, including brand management strategy which plays a vital role in conveying the value of products/services to potential customers. To increase the competitive advantage of Vietnamese enterprises in integrating with the international economy, there is a need for innovation in brand management. It is necessary to provide the concept of the brand-building process to the businesses as overview; it is vital to apply it in the planning and implementation of brand management strategy in Vietnamese enterprises. METHODOLOGY This empirical study has been analyzed and is presented for the future use in the concept of brand building process towards Vietnamese Enterprises. This paper was conducted in two phases. In the first phase, the researcher uses a qualitative approach to interview experts, administrators, who conduct the research on the marketing field to discuss how the phases and procedures to build a brand for the new era for Vietnamese enterprises. There were 12 experts selected to discuss to gain the model for the concepts in brand building for this new era. There were (6) questions discussed with the experts to collect the research data relative to the brand building process. Preceding this, the researcher gathered the opinions of these marketing experts to gain an overview of the process to create branding building. MOST IMPORTANT RESULTS The researcher summarizes four critical phases in the brand-building process for Vietnamese businesses in the new era. There are four necessary phases in building a brand as follows: (1) brand identity, (2) brand awareness, (3) brand love, and (4) brand loyalty. Depending on the strategy of the business that can be applied in the brand-building process in each individual phase or the brand- building process can combine four phases concurrently in building a branding strategy. RECOMMENDATIONS From the outcomes of this study, the researcher recommends that practitioners, as well as scholars can apply and research based on this study to improve in branding for businesses for sustainable development purposes in the new era.

Download Full-text

Application of digital technology innovation in campus cultural and creative design——Take Jiangxi University of Finance and Economics as an example

E3S Web of Conferences ◽

10.1051/e3sconf/202123605041 ◽

2021 ◽

Vol 236 ◽

pp. 05041

Author(s):

Song Pan ◽

Wen Qiang ◽

Zhang Xiangsen

Keyword(s):

Artificial Intelligence ◽

Digital Technology ◽

Technology Innovation ◽

Brand Image ◽

Rapid Development ◽

Creative Design ◽

New Era ◽

University Culture ◽

Advanced Technologies ◽

Creative Products

With the rapid development of information technology and the continuous emergence of artificial intelligence, big data, cloud computing and other advanced technologies, design ushers in a new era of digital technology. The innovative application of digital technology in contemporary design in China promotes the rapid development of cultural and creative design. As an important carrier of university culture, cultural and creative products have become an important part of the construction of university culture, which plays an important role in publicizing the school cultural characteristics and promoting the school brand image. Based on the analysis of excellent campus cultural and creative cases at home and abroad, taking Jiangxi University of Finance and economics as an example, this paper explores the new application of digital technology in contemporary cultural and creative design.

Download Full-text