scholarly journals How are Online and Offline Political Activities Connected?

Intersections ◽  
2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Emese Éva Angyal ◽  
Zita Fellner
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Activity ◽  
Political Activities ◽  
Explanatory Variables ◽  
Media Usage ◽  
Political Events ◽  
The Relationship ◽  
Media Data ◽  
Positive Effect

In general, political participation means all the action of citizens that has the aim or the effect of influencing government or politics. Studies argue that media consumption and political participation are correlated: offline and online political participation affect each other. Knowing the relationship between online and offline political activity can improve estimations of offline political events based on social media data. By comparing these empirical results, in this study we investigate whether social media usage reinforces or weakens the willingness to become involved in a demonstration or other offline political activity. Numerous studies have already attempted to measure this effect, with contradictory findings related to the direction and volume of the latter. We explore this connection by synthesizing recent empirical political science papers. For this purpose, we compare the results of the former using Bayesian updating – a tool for comparing studies regardless of their methodology or data collection method. This method of data analysis is also insensitive to the operationalization of either the dependent or the explanatory variables. Based on the aforementioned studies, our results prove that online political activity has a significant positive effect on offline political activity, in spite of the fact that some research has found an insignificant connection.

FLASH MOB AS A MODERN FORM OF SOCIAL AND POLITICAL PARTICIPATION: ANALYSIS OF TECHNOLOGICAL, MOTIVATIONAL AND IDENTIFICATION FACTORS

2020 ◽  
Vol 15 (5) ◽  
pp. 124-143
Author(s):  
D.I. KAMINCHENKO ◽  
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Information Society ◽  
Political Activity ◽  
Political Processes ◽  
Political Events ◽  
Empirical Level ◽  
Mass Participation ◽  
Communicative Space ◽  
Modern Form

Modern digital technologies contribute to the emergence of new forms of social and political activity. One of these forms of participation is flash mob. Flash mobs are able to activate society for mass participation in various political events, which indicates the relevance and necessity of studying flash mobs as a modern form of citizen participation in social and political processes. The purpose of this study is to conduct a comprehensive analysis of the flash mob from the standpoint of the intersection of several factors: technological, identification and motivational. The research methodology at the theoretical level is made up of the theory of the information society and the concept of “network identity”, on the empirical level - the method of sociological survey with the subsequent compilation of contingency tables. As a result of the study, it is established how widespread the practice of participation of active users of social media in various flash mobs is. Based on the data on the most significant opportunities for using social media, an interim conclusion is made about the existing motivational attitudes of the participants in flash mobs. Through the use of several determinants of network identity, a number of its properties are identified and considered, which are manifested in the communicative space of social media. It is established that the factor of participation / non-participation in the flash mob is not decisive in the manifestation of the properties of network identity.

The Politics of the Mundane

2021 ◽  
pp. 1-15
Author(s):  
ROBERTO F. CARLOS
Keyword(s):  
Young Adults ◽  
Longitudinal Study ◽  
Political Participation ◽  
Political Engagement ◽  
Children Of Immigrants ◽  
Political Activity ◽  
Immigrant Communities ◽  
Representative Survey ◽  
Political Inequality ◽  
Political Events

Extensive research on political participation suggests that parental resources strongly predict participation. Other research indicates that salient political events can push individuals to participate. I offer a novel explanation of how mundane household experiences translate to political engagement, even in settings where low participation levels are typically found, such as immigrant communities. I hypothesize that experiences requiring children of Latinx immigrants to take on “adult” responsibilities provide an environment where children learn the skills needed to overcome the costs associated with participation. I test this hypothesis using three datasets: a survey of Latinx students, a representative survey of young adults, and a 10-year longitudinal study. The analyses demonstrate that Latinx children of immigrants taking on adult responsibilities exhibit higher levels of political activity compared with those who do not. These findings provide new insights into how the cycle of generational political inequality is overcome in unexpected ways and places.

“Mind the gap”: to succeed in marketing politics, think of social media innovation

2019 ◽  
Vol 36 (6) ◽  
pp. 806-817
Author(s):  
Patrick Amfo Anim ◽  
Frederick Okyere Asiedu ◽  
Matilda Adams ◽  
George Acheampong ◽  
Ernestina Boakye
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Political Participation ◽  
Political Efficacy ◽  
Customer Relationship ◽  
Political Marketing ◽  
Content Type ◽  
Young Voters ◽  
Mediating Role ◽  
The Relationship

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals Learning Social Media Content Optimization: How Can SMEs Draw the Users' Attention on Official WeChat Accounts?

2022 ◽  
Vol 12 ◽  
Author(s):  
Xueyun Zeng ◽  
Xuening Xu ◽  
Yenchun Jim Wu
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Psychological Needs ◽  
Media Content ◽  
Media Usage ◽  
Knowledge Based ◽  
Related Information ◽  
Artificial Intelligence Technology ◽  
Positive Effect ◽  
Content Optimization

Application of artificial intelligence is accelerating the digital transformation of enterprises, and digital content optimization is crucial to take the users' attention in social media usage. The purpose of this work is to demonstrate how social media content reaches and impresses more users. Using a sample of 345 articles released by Chinese small and medium-sized enterprises (SMEs) on their official WeChat accounts, we employ the self-determination theory to analyze the effects of content optimization strategies on social media visibility. It is found that articles with enterprise-related information optimized for content related to users' psychological needs (heart-based content optimization, mind-based content optimization, and knowledge-based content optimization) achieved higher visibility than that of sheer enterprise-related information, whereas the enterprise-related information embedded with material incentive (benefits-based content optimization) brings lower visibility. The results confirm the positive effect of psychological needs on the diffusion of enterprise-related information, and provide guidance for SMEs to apply artificial intelligence technology to social media practice.

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

scholarly journals Age Differences in the Relationship Between Daily Social Media Usage and Affect

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 410-410
Author(s):  
Xin Yao Lin ◽  
Margie Lachman
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Negative Affect ◽  
Age Differences ◽  
Well Being ◽  
The United States ◽  
Future Research ◽  
Media Usage ◽  
The Relationship ◽  
Daily Time

Abstract Social media platforms allow people to connect and share content online (e.g., Facebook, Twitter). Although older adults are becoming more frequent users of social media, there continue to be mixed views on whether social media positively or negatively impacts well-being. Past studies have mainly focused on cross-sectional analyses for individual differences. However, both the time spent on social media and one’s affect can fluctuate on a daily basis. Thus, it is important to understand how the relationship between daily social media usage and affect varies within individuals from day to day. The current study adds to the literature by examining whether daily variations in time spent with social media are related to daily positive and negative affect and whether there are age differences in these relationships. The current study used an eight-day daily diary from the Midlife in the United States (MIDUS) Refresher dataset for 782 participants (ages 25-75). Multilevel modeling results revealed that age moderated the relationship between daily time spent on social media and negative affect: for younger adults, on days when they spent more time on social media, they had more negative affect. For older adults, on days when they spent more time on social media, they had less negative affect. Surprisingly, daily time spent on social media was not related to daily positive affect, nor did this relationship differ by age. Implications for future research are discussed with a focus on how social media usage can contribute to daily well-being for adults of different ages.

Unraveling the links between active and passive social media usage and seniors' loneliness: a field study in aging care communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shufang Yang ◽  
Lin Huang ◽  
Yanli Zhang ◽  
Pengzhu Zhang ◽  
Yuxiang Chris Zhao
Keyword(s):  
Social Support ◽  
Social Media ◽  
Field Study ◽  
Social Comparison ◽  
Social Presence ◽  
Equation Modeling ◽  
Content Type ◽  
Media Usage ◽  
Health And Social Care ◽  
The Relationship

PurposeThe literature reports inconsistent findings about the effects of social media usage (SMU). Researchers distinguish between active and passive social media usage (ASMU and PSMU), which can generate different effects on users by social support and social comparison mechanisms, respectively. Drawing on social presence theory (SPT), this study integrates an implicit social presence mechanism with the above two mechanisms to explicate the links between SMU and seniors' loneliness.Design/methodology/approachData were collected from a field study by interviewing seniors living in eight aging care communities in China. Loneliness, social media activities and experiences with social media in terms of online social support (OSS), upward social comparison (USC) and social presence (SP) were assessed. Factor-based structural equation modeling was used to analyze the data.FindingsOSS can mediate the relationship between ASMU and seniors' loneliness. Moreover, SP mediates between ASMU, PSMU, and seniors' loneliness, and between OSS, USC and seniors' loneliness. OSS mediates the relationship between ASMU and SP, and USC mediates the relationship between PSMU and SP.Practical implicationsThis study shows that social media can alleviate seniors' loneliness, which could help relieve the pressures faced by health and social care systems. Social presence features are suggested to help older users interact with social health technologies in socially meaningful ways.Originality/valueThis study not only demonstrates that SP can play a crucial role in the relationship between both ASMU and PSMU and loneliness, but also unravels the links between SP and OSS, as well as USC.

Sign in / Sign up

Export Citation Format

Share Document