scholarly journals Peran Media Sosial Dalam Memperkuat Loyalitas Pada Merek

2019 ◽  
Vol 18 (1) ◽  
pp. 28
Author(s):  
Sartikah Sartikah ◽  
Girang Razati ◽  
Rd. Dian Herdiana Utama
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Online Survey ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Survey Method ◽  
Simple Linear Regression ◽  
The Social ◽  
The Continuum

The purpose of this study is to describe of social media and brand loyalty. In addition, to determine the effect of social media on brand loyalty. this type of research is descriptive and verifikatif, by using online survey method. Sampling technique used is simple random sampling. The sample in this study amounted to 235 people with object of this research is Teh Botol Sosro. Data analysis techniques in this study using a simple linear regression analysis. the results of this study show the social media and brand loyalty categorized high on the continuum line. The result of correlation calculation of social media variables have a significant influence on brand loyalty

scholarly journals The Effect of Customer Engagement Social Media to Brand Loyalty Indosat Ooredoo

2020 ◽  
Vol 25 (1) ◽  
pp. 38
Author(s):  
Lafi Afifah ◽  
Arianis Chan ◽  
Healthy Nirmalasari
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Customer Engagement ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Descriptive Research ◽  
Medium Level

This research aims to study and determine about the condition of customer engagement social media, the condition of brand loyalty on Indosat Ooredoo and effects of customer engagement social media to brand loyalty on Indosat Ooredoo. The research method that used is descriptive research and the design of research is survey. The sampling technique that used is non-probability sampling and done by using purposive sampling with 300 respondents. Meanwhile, data analysis that used is simple linear regression-analysis, the coefficient of determination, and hypothesis testing.The result of this study shown the condition of customer engagement and brand loyalty on Indosat Ooredoo has been good. Furthermore, there is significant effect from customer engagement social media to brand loyalty on Indosat Ooredoo at medium level. It is mean every increasing  from customer engagement will impact to increasing on brand loyalty.

scholarly journals Involvement of Fathers in Parenting as a Predictor of Adolescents' Social Adaptation

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Nadia Miranti Kusumasari
Keyword(s):  
Social Adjustment ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Social Adaptation ◽  
Simple Linear Regression ◽  
The Social ◽  
8Th Grade ◽  
Social Adjustment Scale

The purpose of this study is to determine the effect of father's involvement towards social adjustment in adolescent. This study uses quantitative approaches with the type of survey research. The population of this study are 437 students of 7th and 8th grade at MTs Negeri 1 Yogyakarta with 211 students as a sample which determined by simple random sampling technique. Data was collected by using father’s involvement scale and social adjustment scale. Validity in the scale of this study used content validity carried out by expert. Reliability in the scale of this study used Alpha Cronbach reliability coefficient of 0,951 on the father’s involvement scale and 0,905 on the social adjustment scale. As for data analysis, descriptive analysis and simple linear regression analysis are used. The results of this study showed that father’s involvement has a significant contributed 27,1% towards social adjustment in adolescent (F = 77,672; p = 0,000 < α 0.05). As for the line of regression equation obtained is Y = 47,789 + 0,289X.

scholarly journals PROGRAM SERVICE RECOVERY UNTUK PENCIPTAAN KEPUASAN PELANGGAN DI ANGKUTAN KERETA API DAERAH OPERASI 2 BANDUNG

2016 ◽  
Vol 16 (1) ◽  
pp. 24
Author(s):  
Fitri Lestari
Keyword(s):  
Customer Satisfaction ◽  
Linear Regression Analysis ◽  
Service Recovery ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Survey Method ◽  
Perceived Satisfaction ◽  
Recovery Program

The development modes of transportation in Indonesia led to competition in the various modes such as by land; sea and air were increasing. Railway is one mode of transportation, especially as the most dominated by the passenger in Bandung. Due to higher competition pattern, efforts were made to improve passenger satisfaction. Various complaints can occur, and will increase if not addressed promptly so that the company should seek to restore service (service recovery) that passengers are satisfied. This study was conducted to determine how the implementation of the program service recovery Argo Gede Train, perceived satisfaction of passengers and how much influence the program service recovery on customer satisfaction.The object of this research was Argo Gede Train passenger route Bandung-Jakarta. The independent variable in this study was a service recovery program (X), and the dependent variable was customer satisfaction (Y). The type of research was descriptive verification, through explanatory survey method with simple random sampling technique, and 100 respondents were analyzed by linear regression analysis. The data used in this study are primary data and secondary data, with data collection through interviews, direct observations, and questionnaires' research, and literature studies. The results showed in the service recovery program, has improved the accuracy of the biggest scores. The results showed that the service recovery program has the effect of 47.80% on customer satisfaction to note that the service recovery program has a significant impact on customer satisfaction.  Keywords: Service Recovery, Customer Satisfaction    

scholarly journals Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club

2020 ◽  
Vol 21 (2) ◽  
pp. 325-349
Author(s):  
Joana César Machado ◽  
Carla Carvalho Martins ◽  
Frederico Correia Ferreira ◽  
Susana Costa e Silva ◽  
Paulo Alexandre Duarte
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Online Survey ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Content Type ◽  
Content Consumption ◽  
The Social ◽  
Marketing Activities ◽  
The Impact

PurposeSocial network sites are key marketing tools that allow brands to connect and engage with consumers. However, there is still a lack of evidence of their value for football brands. This research aims to understand the motivations for fans to engage with their favourite football brands on Facebook and Instagram.Design/methodology/approachAn online survey was performed, resulting in 214 valid responses. As the social media strategy followed by the football brand analysed was built around games, the authors divided fans into two groups based on the main method in which the club's games are watched: in stadium versus mediated. Multiple linear regression analysis was used to explore the relationship between motivations and fans' engagement, through content consumption and contribution, on Facebook and Instagram. Analysis was performed first with the whole sample and then by group (stadium attendance vs mediated attendance fans).FindingsThe findings show that social influence, entertainment, searching for information and rewards are the most relevant motivations for consumers to engage with brand-related content on Facebook. Entertainment, rewards and social influence are the main motivations influencing consumer interactions on Instagram. Group moderation was only confirmed in the impact of social influence on Facebook page content consumption.Originality/valueThe results provide valuable insights into the social media marketing activities of sports brands, which will assist brand managers to develop strategies for effectively stimulating engagement with the different groups of fans.

scholarly journals Influence of Social Media Activities on Higher Secondary Students

2021 ◽  
Vol 9 (4) ◽  
pp. 414-418
Author(s):  
D Johnraj David ◽  
Mr Muthupandi
Keyword(s):  
Social Media ◽  
Secondary Students ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Female Students ◽  
Male Students ◽  
School Students ◽  
The Social ◽  
Use Of Social Media ◽  
Rural Locality

Social media is a convenient network of communication for people nowadays. This study is an attempt to examine the application and usefulness of social media activities in academics. The main objective of the study is to find out the level of social media activities of the higher secondary students concerning gender, class, locality of the school, and types of school. The sample size for the study comprised 707 students. The investigator used the social media activities scale prepared and validated by D.Johnraj David and Dr.P.Muthupandi. A Simple random sampling technique was used to collect the sample from various schools. Data was analysed through mean, standard deviation, and “t” tests. The findings of the study indicate that (i) male students have significantly higher use of social media activities than female students (ii)students studying in XII standard have significantly higher use of social media activities than students studying in XI standard students (iii) urban locality school students have significantly higher use of social media activities than rural locality school students(iv) students studying in aided schools have significantly higher use of social media activities than students in unaided schools.

scholarly journals Pengaruh Lingkungan Kerja Terhadap Kinerja Tenaga Kependidikan di Akademi Maritim Cirebon

2020 ◽  
Vol 6 (2) ◽  
pp. 259
Author(s):  
Fereddy Siagian
Keyword(s):  
Work Environment ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Descriptive Study ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Quantitative Descriptive

The purpose of this study is to analyze the effect of the work environment on the performance of the educational staffs. The method used in this study was a quantitative descriptive study with a total sample of 51 respondents. The sampling technique used probability sampling method with simple random sampling technique. The instrument testing used a validity test and a reliability test. Data analysis used simple linear regression analysis with t test and coefficient of determination test. The results of the study showed that the work environment was very influential on the performance of educational staffs within the scope of the AMC office. Conducive work environment provided maximum performance of all teaching staffs.

scholarly journals Pengaruh Cara Belajar Terhadap Hasil Belajar Siswa Pada Mata Pelajaran Ekonomi Kelas IPS SMAN 1 Pendalian IV Koto

2018 ◽  
Vol 8 (2) ◽  
pp. 84
Author(s):  
Vivi Andria ◽  
Khairi Murdy ◽  
Suparmi Suparmi
Keyword(s):  
Student Learning ◽  
Learning Outcomes ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Student Learning Outcomes ◽  
Simple Linear Regression ◽  
Learning Methods ◽  
Analysis Techniques ◽  
The Social

This study aims to reveal the effect of learning methods on student learning outcomes in subjects in the Social Sciences class of SMA N 1 Pendalian IV Koto. This type of research is descriptive quantitative. The population is 197 people with a sample of 66 people using the Proportional random sampling technique. This research is quantitative research. The research instrument used was a questionnaire. Data analysis techniques using simple linear regression analysis. The results of the study showed that there were influences on how to learn about the results of learning economics. The magnitude of the contribution of learning methods to learning outcomes is equal to R2 0.501. This indicates that the way of learning contributes to student learning outcomes by 50.1%, while the rest is contributed by other factors that are not variables in this study.

scholarly journals Pengaruh Iklim Organisasi terhadap Kinerja Pt. Industri Telekomunikasi Indonesia (Inti) Persero Bandung

2018 ◽  
Vol 2 (1) ◽  
pp. 12
Author(s):  
Boby Novika
Keyword(s):  
Linear Regression ◽  
Organizational Climate ◽  
Significant Influence ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Simple Linear Regression ◽  
Literature Study ◽  
Analysis Techniques

The purpose of this study was to determine whether there was a positive and significant influence of organizational climate on performance in PT INTI Bandung. This study used a quantitative method. Data were collected through literature study and field study with observation, interview, and questionnaire towards 42 respondents. The number of samples in this study was obtained through simple random sampling technique. Research instruments were grouped into two variables, that is variable X (Climate Organization) and variable Y (Employee Performance). Data obtained from questionnaires were tabulated based on frequent frequencies, presented and analyzed qualitatively. Meanwhile, to find the influence between the two variables of this study the researchers used simple linear regression analysis techniques. Based on the results of the research it could be concluded that there was a positive and significant influence of organizational climate on companies performance of PT. INTI Bandung shown by simple linear regression equation Y = 5,53 + 0,688X. That is, the regression coefficient of 0.688 stated that each addition (due to the + sign) one score of the organization's climate value would give a score increase of 5.53 to the companies performance.

scholarly journals Hubungan customer engagement melalui Instagram @perpustakaandikbud dengan minat kunjungan perpustakaan di kalangan follower aktif

2020 ◽  
Vol 8 (2) ◽  
pp. 221
Author(s):  
Rachmi Anindyaputri ◽  
Agus Rusmana ◽  
Neneng Komariah
Keyword(s):  
Social Media ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Customer Engagement ◽  
Ministry Of Education ◽  
Business World ◽  
Correlational Approach ◽  
Calculation Results

The internet in the business world have led to new promotion forms using social media known as customer engagement, a series of activities carried out by social media users to engage with brands or organizations. The Ministry of Education and Culture’s Library via Instagram @perpustakaandikbud as institutions that provide information services used social media in their promotional activities. This study aimed to determine the customer engagement’s correlation through Instagram @perpustakaandikbud with interest in visiting the library among active followers. This study used quantitative methods with a correlational approach with the research sample was 83 respondents, obtained by using a simple random sampling technique.  The researchers were collected research data using questionnaires, interviews, and literature studies. The inferential correlation test used a simple linear regression analysis using the product-moment formula. Results showed that customer engagement, based on the indicators of absorption, dedication, vigor, and interaction, had a significant relationship with interest in visiting the library. This was proven by testing the major hypothesis; namely, the calculation results obtained a correlation coefficient of 0.521. It obtained a tcount of 4,417 and ttable of 1,663. The tcount was more significant than the ttable, so the hypothesis was accepted. Customer engagement through Instagram @ perpustakaandikbud correlated with the followers’ interest in visiting the Ministry of Education and Culture’s Library. This research concludes that Instagram social media is an effective library promotion media in increasing user's interest. 

scholarly journals IMPACT OF SOCIAL MEDIA ON SCHOLASTIC ACHIEVEMNT

2017 ◽  
Vol 5 (3(SE)) ◽  
pp. 47-50
Author(s):  
G.Sheela ◽  
T. Sangeetha
Keyword(s):  
Social Media ◽  
Secondary Students ◽  
Tamil Nadu ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Survey Method ◽  
Scholastic Achievement ◽  
Learning Research ◽  
Research And Education ◽  
The Impact

Social media has transformed and impacted on communication, learning, research and education in general. The study aimed to examine the impact of social media on scholastic achievement among higher secondary students The investigator adopted survey method to study the impact of social media on scholastic achievement among higher secondary students. For this study a sample of 300 higher secondary students from five Govt and Private schools which are situated in and around Udumalpet town of Tirupur district in Tamil Nadu were selected by the investigator using simple random sampling technique. The findings reveal that there is no significant impact of social media on scholastic achievement among selected higher secondary students.

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