scholarly journals Speech image in the system of speech design: methodology and technologies

Author(s):  
Anna Konstantinovna Mikhalskaya

The paper contains theoretical foundation of a new special pragmatically significant sphere of linguistics formed on the junction of rhetorical poetics, imagology and speech ethology – “speech designing” (constructing verbal and speech images with pragmatic aims, their realization with appropriate means of speech behavior, working out corresponding methods and techniques of professional education and their use). It also includes description of methods (technologies) created and approbated by the author for constructing personal (individual) speech image with aims socially important for its “owner”. Speech image (SI) is regarded as: 1) base (structure forming frame and model) of coherent individual image; 2) main unit of personal presentation in multimedia communication process; 3) socially significant image of its bearer, defining and presenting his social role and position; 4) system of selecting and organizing means of speech behavior in all discourse levels. SI dynamic time structure is described significant for SI lability (possibility of its varying according to changes of speech environment) and consequently for SI effectivity. Technology of creating SI and formation of corresponding supporting it speech behavior making possible its realization is worked out and described by stage, beginning with analysis and estimation of given speech status of the bearer (client), creating project of resulting SI in terms of speech (rhetoric) ideal and type of speech culture, through gradual promotion over types of speech culture and discourse levels towards the planned coherent image. The technology is worked out and approbated during special student course following the author’s program “Rhetorical Poetics” (A.M.Gorky Literature Institute, Moscow, 2005-2014), developed in “Professor Mikhalskaya Speech Design Workshop” and video course ‘Speech Image” (Mikhalskaya, Moscow, 2019).

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Monica Consolandi

Purpose Seniors are nowadays at the core of important reflections to understand both how to ensure them a proper quality of life and better recognize their social role, providing them services and proper health care to value them as persons and resources. This paper aims to find a through definition about who is a senior, in the author’s opinion the starting point to help them flourishing. Design/methodology/approach As an example of definitions, an online dictionary and two geriatric text-books are quoted, highlighting qualities and rights referred to seniors especially in the delicate context of the health-care system. Findings The lack of a commonly shared perspective on this delicate kind of patient entails the difficulty to reach a coherent and satisfying definition about who a senior is. Originality/value The lack of a commonly shared definition leads to inevitable misunderstandings and could explain the arduousness of considering seniors in all their aspects. Further investigations are suggested.


2017 ◽  
Vol 27 (10) ◽  
pp. 2259-2267 ◽  
Author(s):  
Mustafa Turkyilmazoglu

Purpose This paper aims to working out exact solutions for the boundary layer flow of some nanofluids over porous stretching/shrinking surfaces with different configurations. To serve to this aim, five types of nanoparticles together with the water as base fluid are under consideration, namely, Ag, Cu, CuO, Al2O3 and TiO2. Design/methodology/approach The physical flow is affected by the presence of velocity slip as well as temperature jump conditions. Findings The knowledge on the influences of nanoparticle volume fraction on the practically significant parameters, such as the skin friction and the rate of heat transfer, for the above considered nanofluids, is easy to gain from the extracted explicit formulas. Originality/value Particularly, formulas clearly point that the heat transfer rate is not only dependent on the thermal conductivity of the material but it also highly relies on the heat capacitance as well as the density of the nanofluid under consideration.


2018 ◽  
Vol 120 (7) ◽  
pp. 1643-1656 ◽  
Author(s):  
Carolina Andrea López-Rosas ◽  
Angélica Espinoza-Ortega

Purpose The purpose of this paper is to characterize the consumers of mezcal in México based on their motivations, identifying different groups of consumers and their demographic characteristics. Design/methodology/approach A questionnaire based on the Food Choice Questionnaire was applied to 310 consumers: 154 directly to mezcal consumers in three “mezcalerías” (mezcal bars) and 156 through five social networking communities of mezcal consumers. The data obtained were analysed using multivariate statistics, factor and cluster analysis. Findings The results show that the search for tradition is the determining buying motivation, whereas quality seals do not exert a significant influence. Four profiles of mezcal consumers can be identified according to their consumption patterns: consumer linked to the territory, traditional consumer, consumer in transition and social consumer. The predominant demographic characteristics in the four consumer groups described a male, between 20 and 39 years old, single, childless, with professional education and employed. The overall results reveal a consumer who shares the quality criteria established by mescal-producing communities and is strongly interested in traditionally processed drinks. Originality/value In México, there are two important distilled drinks, tequila and mezcal. There is ample research on the first one, but there is less research on mezcal, despite it has an annual increase of 45 per cent in consumption. Most of the research work has been focused on aspects of diversity, sustainability and productivity, but there are not studies on the factors that affect mezcal consumption. Thus, this paper aims to characterize the consumers of mezcal, based on their motivations.


2021 ◽  
pp. 42-83
Author(s):  
Andrea Mariani

The article presents the social role of Jesuit pharmacies in the Polish-Lithuanian Commonwealth based on the sources of religious provenance and inventories of Jesuit colleges drawn up as a result of the dissolution of the Society of Jesus in 1773. In the first part, the author analyzes the ecclesiastical and secular legislation and its impact on the activities of Jesuit pharmacies. Canon law did not forbid clergymen to deal with medicine, but only limited the possibility of obtaining academic education in this field and conducting surgical procedures. By adopting these rules, Jesuit legislation placed the main emphasis on superiors’ control over the finances of pharmacies and limited the sale of drugs to protect the order from being accused of unfair competition by the townspeople. In the context of state pharmaceutical law, the privilege of June 30, 1662, which allowed for the liberation of journeymen by Jesuit pharmacists, was of great importance. In this way, a path of professional education in the field of pharmacy under the management of the Society, an alternative to the guild system, was created. The second part of the article discusses the social factors that favoured the establishment of monastic pharmacies. Particularly noteworthy is the uneven distribution of Jesuit pharmacies in the former Polish-Lithuanian Commonwealth. While in Royal Prussia the Jesuits did not run pharmacies to avoid conflicts with the Protestant bourgeoisie, in the eastern borderlands of the Polish-Lithuanian state, Jesuit pharmacies were often the only institutions of this type. The third part of the work presents the financial situation of Jesuit pharmacies. They had significant income, but also required considerable investments related to the purchase of raw materials and equipment in the Baltic ports. The fourth part of the article concerns the social scope of the activity of Jesuit pharmacists, who not only provided medicines to the poor, but also treated nobles, magnates and high church dignitaries. Not being obliged by guild regulations, apart from preparing medicines, they also diagnosed them, performed minor surgical procedures and assisted women during childbirth. The last part of the article discusses drugs and raw materials in terms of their availability to the broadly understood clientele. The offer of Jesuit pharmacies included both cheap products derived from the local flora, intended for the treatment of the poor, and expensive raw materials from abroad. Moreover, among the medical matter there were preparations for women and infants, as well as for people suffering from syphilis. In the end, the author emphasizes the centrality of pharmacies in the Jesuit pastoral strategy. Thanks to their high level, pharmacies not only corresponded to the ideal of mercy, but also contributed to gaining the favour and trust of representatives of social elites. In this context, the dissolution of the Society is an important turning point not only in cultural and religious life, but also in the history of medicine and pharmacy in the former Polish-Lithuanian Commonwealth.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Karl Nunkoosing

Purpose The purpose of this paper is to provide a commentary on Alex Cockain’s article “De-fusing and re-fusing face-to-face encounters involving autistic persons in Hong Kong”. Design/methodology/approach The commentary considers the issues raised in Cockain’s article primarily from a focus on Goffman’s concept of “stigma”. Cognitive, emotional and behavioural components of stigma are examined and its wider relevance considered. Findings There has been less research on the stigma of learning disability than on that of mental health, despite a very early study of learning disability (Edgerton, 1967) using the concept only four years after the publication of Goffman’s (1963) seminal work. A number of points of relevance of stigma are identified including to social role valorisation, visible and invisible stigmas, the concept of “passing”, microaggression, disablism and labelling. Originality/value The commentary illustrates the relevance of the concept of stigma to other aspects of learning disability and disability scholarship.


2019 ◽  
Vol 35 (3/4) ◽  
pp. 142-145
Author(s):  
Mario Coffa

Purpose Based on a comparison with different realities, analysis of the situation of libraries in line with International Federation of Library Associations and Institutions (IFLA) policies and directives. Design/methodology/approach The method used for the following paper is that of a remote interview. Findings The expected results will emerge from the debate that can be raised from this paper. Research limitations/implications The IFLA guidelines have international value but are implemented according to the context of the individual country, not always in a uniform manner. Originality/value The interview reveals the formality of the contents through the informality of the method.


2018 ◽  
Vol 7 (1) ◽  
pp. 16-30 ◽  
Author(s):  
Emma Crewe

Purpose The purpose of this paper is to consider the challenges, advantages and limits of ethnographical approaches to the study of parliament. Challenges in the study of political institutions emerge because they can be fast-changing, difficult to gain access to, have starkly contrasting public and private faces and, in the case of national parliaments, are intimately connected to rest of the nation. Design/methodology/approach Ethnography usually tends to be difficult to plan in advance, but especially so when parliament is the focus. Findings Research in parliament requires clear questions but an emergent approach for answering them – working out your assumptions, deciding on the most appropriate methods depending on what wish to find out, and continually reviewing progress. Its great strengths are flexibility, ability to encompass wider historical and cultural practices into the study, getting under the surface and achieving philosophical rigour. Rigour is partly achieved through reflexivity. Research limitations/implications One implication of this is that not only will each study of parliament be different, because each is embedded in different histories, cultures, and politics, but the study of the same parliament will contain variations if a team is involved. Originality/value Ethnographical research is a social and political process of relating; interpreting texts, events and conversations; and representing the “other” as seen by observers.


2019 ◽  
Vol 36 (5) ◽  
pp. 1579-1596
Author(s):  
Hui Quan ◽  
Yi Chai ◽  
Rennian Li ◽  
Jianhui Guo

Purpose The special structure of the vortex pump contributes to its complex internal flow pattern. A type of horizontal 150WX-200-20 vortex pump is taken as a research subject to deeply study the progression and distribution of flow pattern in its channel. To explain the mechanism of flow in this pump, numerical analysis of the whole flow and experiment have been conducted. Design/methodology/approach The authors studied and analyzed the distribution and evolution of flow pattern under different flow, such as circulating-flow, through-flow and other forms. Finally, a model of flow pattern in the vortex pump has been built, which has more perfectly fit the reality. Findings They are through-flow affected by circulating-flow, main and subsidiary circulating-flow, vortices between vanes and other vortices (or liquid impingement) in volute. Entering the pump, part of the flow stays in vanes and turn into vortices while the other goes into the front chamber. The flow that runs into the front chamber will be divided into two parts. One part will be collected by viscosity into a vortex rope when it passing through the interface between the impeller and the vaneless chamber, which closely relates to the circulating-flow, and the rest directly goes out of the field through the diffuser. Besides, a fraction of circulating-flow joins the through-flow when it goes through the section V and leaves the pump. Originality/value The research results build a theoretical foundation for working out the flow mechanism of the vortex pump, improving its efficiency and optimizing its hydraulic design.


2019 ◽  
Vol 31 (2) ◽  
pp. 830-854 ◽  
Author(s):  
Sheng-Hshiung Tsaur ◽  
Chang-Hua Yen

Purpose Service excellence has been recognized as a crucial means of achieving customer delight. Several recent studies have argued that redundant services may be perceived as unnecessary by customers; however, few studies have explored the construct of service redundancy. This study aims to identify and classify service redundancy in the foodservice industry. Design/methodology/approach This qualitative study conducted in-depth interviews with 72 participants, namely, 36 customers and 36 managers of fine dining restaurants in Taiwan. Content analysis of the data yielded the classification of service redundancy. Findings This study determined 16 categories of service redundancy categorized under three themes: service behavior, service regulations and environmental factors. Furthermore, six causes and four consequences of service redundancy were identified. Research limitations/implications Customers and managers of fine dining restaurants were interviewed; thus, the findings may not be fully generalizable to service redundancy in other restaurant types. Originality/value The contribution of this research is the construction of a model of service redundancy, which could serve as a theoretical foundation for further examination of service redundancy and the relationships between the related constructs.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rhiannon Firth ◽  
Andrew Robinson

PurposeThis paper maps utopian theories of technological change. The focus is on debates surrounding emerging industrial technologies which contribute to making the relationship between humans and machines more symbiotic and entangled, such as robotics, automation and artificial intelligence. The aim is to provide a map to navigate complex debates on the potential for technology to be used for emancipatory purposes and to plot the grounds for tactical engagements.Design/methodology/approachThe paper proposes a two-way axis to map theories into to a six-category typology. Axis one contains the parameters humanist–assemblage. Humanists draw on the idea of a human essence of creative labour-power, and treat machines as alienated and exploitative form of this essence. Assemblage theorists draw on posthumanism and poststructuralism, maintaining that humans always exist within assemblages which also contain non-human forces. Axis two contains the parameters utopian/optimist; tactical/processual; and dystopian/pessimist, depending on the construed potential for using new technologies for empowering ends.FindingsThe growing social role of robots portends unknown, and maybe radical, changes, but there is no single human perspective from which this shift is conceived. Approaches cluster in six distinct sets, each with different paradigmatic assumptions.Practical implicationsMapping the categories is useful pedagogically, and makes other political interventions possible, for example interventions between groups and social movements whose practice-based ontologies differ vastly.Originality/valueBringing different approaches into contact and mapping differences in ways which make them more comparable, can help to identify the points of disagreement and the empirical or axiomatic grounds for these. It might facilitate the future identification of criteria to choose among the approaches.


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