scholarly journals Theoretical and methodological principles of building a competitive enterprise strategy

2019 ◽  
pp. 6-10
Author(s):  
І. Bozhydai
Keyword(s):  
Competitive Strategy ◽  
Competitive Environment ◽  
Enterprise Strategy ◽  
Internal Environment ◽  
Logical Scheme ◽  
Basic Principles ◽  
Number Of Clusters ◽  
The Matrix ◽  
Methodological Principles ◽  
Promising Development

The article is devoted to theoretical and methodological principles of competitive enterprise strategy. The process of forming a competitive strategy requires a comprehensive approach, a sound analyt ical stage, and must comply with certain principles. The author summarized the basic principles of formation of competitive strategy, and in accordance with them, proposed a structural and logical scheme of using the tools of formation of competitive strategy of the enterprise. The basic methods such as matrix, benchmarking, PEST-, SWOT-SPECE- and cluster analyzes are selected as the methodological base. The result of which are indicators of analysis of the competitive environment, the internal environment of the enterprise, clustering criteria, the number of clusters, the corresponding quadrants of the matrix of strategies with promising development vectors, the list of measures and indicators for a certain enterprise aimed at stabilizing / improving its competitive position in the market or level competitiveness.

scholarly journals The Mutual Benchmarking Method for Smes’ Competitive Strategy Development

2013 ◽  
Vol 5 (2) ◽  
pp. 81-96
Author(s):  
Katarzyna Rostek
Keyword(s):  
Competitive Advantage ◽  
Competitive Strategy ◽  
Competitive Environment ◽  
Strategy Development ◽  
Collaborative Network ◽  
Sustainable Competitive Advantage ◽  
Group Members

Abstract Competitive advantage is a relative feature, evaluated in respect of other competing enterprises. The gaining of sustainable competitive advantage is conditioned by knowledge of own performance and the results of the competitive environment. SMEs have limited opportunities to obtain such information on their own. The method of mutual benchmarking changes this situation by introducing the collaborative network. The aim of the cooperation is to support each of the group members to achieve sustainable competitive advantage, which is the result of a conscious strategy, and not only a matter of chance. This cooperation is based on the collecting and processing of data and sharing information through a common IT platform: for example, a group of Polish SMEs was shown how to implement such a common IT solution and how to provide the information preparing within the proposed service. The whole is a complete proposal for effective support of creating a competitive strategy in SMEs.

scholarly journals TAKING INTO ACCOUNT THE IMPORTANCE OF MARKETING TRENDS WHEN FORMING AN ENTERPRISE STRATEGY

2021 ◽  
Author(s):  
Tatyana Belova ◽  
Maxim Dunin
Keyword(s):  
Weighting Factor ◽  
Average Score ◽  
Enterprise Strategy ◽  
Brewing Industry ◽  
Timely Manner ◽  
Second Stage ◽  
Analysis Process ◽  
The Matrix ◽  
Market Trends ◽  
Time Awareness

The article considers the dependence of the formation of enterprise strategy on the importance of marketing trends. The need to predict possible market trends in order to respond to them in a timely manner has been proven. The stages of the analysis process are considered. At the first stage, a study of the current situation is conducted and trends are identified that are important when planning further activities. The marketing trends that are defined for the enterprise of the brewing industry of Ukraine - the company "Obolon" are described. At the second stage, the significance of marketing trends is assessed according to the criteria "Trend strength" and "Level of consumer environment development". The following indicators are proposed to assess the significance of the criterion "Trend strength": stability over time, awareness, emotionality, usefulness to the consumer. To determine the significance of the criterion "Level of development of the consumer environment" you can use indicators: customer satisfaction, frequency of product purchase, customer loyalty, comfortable conditions of purchase. A questionnaire is compiled, consumers are surveyed and average scores are determined to assess these indicators. The overall score is determined by multiplying the average score by the weighting factor of the indicator. At the next stage, the position of each trend in the field of the matrix "Trend strength - The level of development of the consumer environment" is determined. The matrix consists of 9 quadrants. The quadrants are grouped into three zones. Zone 1 includes the following quadrants: Independent dependent, Domesticated elephants, Situational dolphins. Trends that fall into this area must be taken into account when forming the company's strategy. Zone 2 has the following quadrants: Geeks, Arabian horses, Dependent amateurs. The trends that fall into it are of medium importance. Therefore, they should be analyzed to determine the appropriateness of their strength. The third zone contains the quadrants Floating Giraffes, Free Crows, Wandering. Trends that fall into this area do not have much impact on the company's activities. Therefore, they can be neglected in shaping the strategy of the enterprise.

scholarly journals FUNDAMENTAL PRINCIPLES OF THE DISCURSIVE APPROACH OF THE LITERARY TEXT IN THE DEVELOPMENT OF THE COMMUNICATIVE COMPETENCE IN THE ENGLISH CLASSROOM

InterConf ◽  
2021 ◽  
pp. 237-245
Author(s):  
Tatiana Lașcu
Keyword(s):  
Intercultural Communication ◽  
Text Analysis ◽  
Complex Analysis ◽  
Communicative Competence ◽  
Literary Text ◽  
Basic Principles ◽  
English Classroom ◽  
Methodological Principles ◽  
Discursive Approach

The paper presents an analysis of the basic principles which govern the discursive approach of the literary text. The discursive approach covers both the internal and external aspects, a fact which promotes a new and more complex analysis of the literary text. Thus, the specific methodological principles which rule the process of developing the English communicative competence through the discursive approach are as follows: pragmasemantic principle of the literary text, dialogic principle of the text analysis, principle of intertextuality, principle of interpretative cooperation, principle of intercultural communication.

Developing Strategies For Competitive Advantage

2011 ◽  
pp. 32-60
Author(s):  
Tamio Shimizu ◽  
Marley Monteiro de Carvalho ◽  
Fernando Jose Barbin
Keyword(s):  
Competitive Advantage ◽  
Competitive Strategy ◽  
Emerging Technologies ◽  
The Other ◽  
Competitive Environment ◽  
Strategic Groups ◽  
Industry Analysis ◽  
Competitive Strategies ◽  
The Real ◽  
Developing Strategies

As in any game, the success of competitive strategies depends on knowing the rules as well as the other players. Nevertheless, in the real competitive environment, the rules are not always clear and can change very quickly, demanding quick responses and making it increasingly difficult to map the moves of the main players. Strong monitoring channels must be maintained to follow changes in the competitive environment and to discern new trends. Changes in the environment can result from emerging technologies or changes in society’s behavior, and thus in clients’ demands. They can also be the result of competitors’ moves in the market. Thus developing a good competitive strategy depends on mapping the environment and constantly monitoring it to be able to capitalize quickly on opportunities or neutralize threats. The focus of this chapter is on mapping the environment. It will show the main aspects of the model for industry analysis and explain the process of forming strategic groups and pressure maps.

Design Method of Reducer Oriented Maintenance

2010 ◽  
Vol 108-111 ◽  
pp. 1129-1133
Author(s):  
Wan Jing Ding
Keyword(s):  
Design Method ◽  
Product Lifecycle Management ◽  
Relationship Matrix ◽  
Product Lifecycle ◽  
Basic Principles ◽  
Disassembly Sequence ◽  
The Matrix ◽  
Machine Industry ◽  
Relationship Of ◽  
Lifecycle Management

Maintenance is an important part of the product lifecycle management. As important equipment widely used in machine industry, disassembly and maintenance of reducer is crucial. In this paper, according to position and assembly relationship of all parts of reducer in 3D and the basic principles of disassembly, a disassembly relationship matrix was defined. The matrix can well express the disassemblity of the every part in model. Then, a generation algorithm of disassembly sequence was proposed based on and operations. Finally disassembly sequence of reducer was generated in VB.

DEVICES CHARACTERISTICS OF LOW-THRESHOLD QUANTUM-DOT LASERS

1998 ◽  
Vol 09 (04) ◽  
pp. 1109-1138 ◽  
Author(s):  
ALEXEY E. ZHUKOV ◽  
VICTOR M. USTINOV ◽  
ZHORES I. ALFEROV
Keyword(s):  
Surface Density ◽  
State Of The Art ◽  
Self Organization ◽  
Quantum Dot Lasers ◽  
Basic Principles ◽  
Power Characteristics ◽  
Self Organized ◽  
Structural And Electronic Properties ◽  
The Matrix ◽  
Low Threshold

This paper addresses the issues associated with physics and technology of diode lasers based on self-organized quantum dots (QDs). Theoretically predicted advantages of a QD array as the active region of a semiconductor laser and basic principles of QD formation using self-organization phenomena are discussed. Special attention is paid to relationship between structural and electronic properties of QDs and laser characteristics. Recent ahcievements in controlling these parameters including the effects of vertical stacking, changing the matrix bandgap and the surface density of QDs are reviewed. The threshold and power characteristics of the state-of-the-art QD lasers are demonstrated.

The Influence of Selected Type of Daylight Device on Horizontal and Vertical Internal Illuminance

2016 ◽  
Vol 824 ◽  
pp. 707-714
Author(s):  
Lucia Maňková ◽  
Peter Hanuliak ◽  
Peter Hartman
Keyword(s):  
Biological System ◽  
Vertical Plane ◽  
Well Being ◽  
Simulation Program ◽  
Internal Environment ◽  
Theoretical Level ◽  
Basic Principles ◽  
Main Design ◽  
Artificial Lighting ◽  
Primary Stimulus

Daylighting is one of the key parameters of internal environment generation in buildings. This parameter determines creation of suitable conditions for visual activities in internal spaces and contributes to human well-being and comfort. Daylight is also the primary stimulus for synchronizing the human circadian photobiological system. Traditional parameters and criterions based explicitly on photopic vision have been critically re-evaluated and basic principles of circadian photometry have been developed in theoretical level. Nevertheless daylighting has often been neglected or left out from the main design proposals, which are usually just focused on covering basic needs for vision tasks represented barely by the illumination limits on working plane. Because the amount of light entering the eye is the most important for circadian entrainment, the illuminance recorded on a vertical plane, at eye level, is more significant for human biological system. This paper deals with the comparison of internal horizontal and vertical illuminance recorded in 3 models of room, inserted in simulation program Radiance and illuminated by three types of lighting devices, i.e. window, light-pipes and permanent supplementary artificial lighting represented by the combination of window and light-pipes. Achieved data also express the influence of a workplace position on the amount of illuminance entering the eye according to the direction of the incoming daylight from windows in side-lit room.

scholarly journals METHODOLOGICAL PROBLEMS AND PRINCIPLES OF FORMATION OF COMPETITIVE STRATEGIES OF LOGISTIC ACTIVITIES MANAGEMENT IN AGRICULTURAL ENTERPRISES

2021 ◽  
Author(s):  
Nataliia Makarenko
Keyword(s):  
Competitive Strategy ◽  
Agricultural Sector ◽  
Management Strategies ◽  
Decisive Role ◽  
Competitive Strategies ◽  
Agricultural Producers ◽  
Agricultural Enterprises ◽  
Methodological Problems ◽  
Methodological Principles ◽  
Methodological Aspects

Methodological principles that determine the quality parameters of strategic management and justify the application of new scientific approaches and methods in the formation of a competitive strategy for the management of logistics activities of enterprises play a decisive role in the formation of the methodology of strategic logistics management. Today there is no single approach to determining the methodology of formation and evaluation of the effectiveness of competitive strategies for managing the logistics activities of agricultural enterprises. The results of the analysis of scientific research confirm the need to substantiate the methodological aspects of the formation of competitive strategies for managing the logistics activities of agricultural producers. The purpose of the article is to study the methodological aspects in the formation of competitive strategies for managing the logistics activities of agricultural enterprises. Methodological aspects of formation of competitive strategies of management of logistic activity of agrarian enterprises are investigated. It is established that in modern conditions the role and significance of research of methodology of formation of competitive management strategies taking into account specificity of logistic activity of the enterprises of agrarian sphere is actualized. The problems of formation and evaluation of efficiency of competitive strategy of management of logistic activity of agrarian enterprises of both theoretical and practical character are defined, the decision of which will allow to carry out process of formation of qualitative competitive strategies for agricultural producers. Methodological principles have been formed that should be applied to any type of general competitive strategies and to the corporate or business strategy of agricultural enterprises in particular. This article examines the methodological aspects of the formation of competitive strategies for managing the logistics activities of agricultural enterprises. This is what allowed us to identify methodological problems related to the process of forming competitive strategies for managing the logistics activities of agricultural enterprises. Methodological principles of formation of competitive strategies of management of logistic activity of agrarian enterprises were divided into a set of general and separate methodological principles of formation of this type of strategies. The obtained results of the research contribute to the formation of competitive strategies for the management of logistics activities of agricultural enterprises and the improvement of the conceptual apparatus of the methodology of competitiveness of the agricultural sector.

Stakeholder Management

2019 ◽  
pp. 431-451
Author(s):  
Jeffrey S. Harrison ◽  
Andrew C. Wicks
Keyword(s):  
Stakeholder Theory ◽  
Stakeholder Management ◽  
Enterprise Strategy ◽  
Practical Relevance ◽  
Basic Principles ◽  
Strategy Identification ◽  
Advance Research ◽  
High Level

Scholars and practitioners have acknowledged the practical relevance of stakeholder theory as it has been applied to management. This chapter provides a brief foundation for understanding the basic principles of stakeholder management and some of its best known tools, including the development of an enterprise strategy, identification and prioritization of stakeholders, and measurement of the value firms create with and for stakeholders. Then insights are shared about implementation of stakeholder management based on interviews with high-level executives from a variety of well-known companies. It was found that stakeholder principles have been applied in a variety of ways and under various labels. The chapter ends with a list of eight important questions to advance research on stakeholder management.

FINANCIAL ASPECTS OF ECONOMIC SECURITY OF THE ENTERPRISE

2018 ◽  
Author(s):  
Volodymyr Hanenko ◽  
◽  
Olha Batrak ◽  
Keyword(s):  
Financial Stability ◽  
Crop Production ◽  
Industrial Sector ◽  
Economic Security ◽  
Stable Operation ◽  
Logical Scheme ◽  
Basic Principles ◽  
Existing Problems ◽  
The Future ◽  
Methodological Aspects

The article investigates the theoretical and methodological aspects of economic security of the enterprise, in particular: the concept of economic security is clarified; the main purpose of economic security of the enterprise, which is to guarantee its stable operation now and the high potential of its development in the future; the main tasks of economic security of the enterprise which proceed from the purpose of economic security of the enterprise are characterized; the basic principles of economic security of the enterprise are investigated; indicators for assessing the level of economic security of the enterprise, in particular, sixteen relative indicators that characterize the various financial aspects of the industrial enterprise; on the basis of it the structural - logical scheme of procedure of the analysis of economic safety of the enterprise is formed and reflected. During the study, indicators for assessing the level of economic security of the enterprise were determined, in particular, an analysis of the economic security of the agro-industrial sector - PJSC "Dobrobut", which is engaged in growing cereals (except rice), legumes and oilseeds; pig breeding; providing services in crop production. In the course of the research the characteristic of the main indicators of economic security of the enterprise is carried out and their analysis is carried out, in particular indicators of profitability of the enterprise, indicators of liquidity (solvency) of the enterprise, indicators of financial stability of the enterprise. During the analysis of indicators of economic security of the enterprise problematic aspects of its financial and economic development were defined. Based on the analysis of economic security of PJSC "Dobrobut" the main directions of improving the economic security of the studied enterprise were proposed, which will be able to overcome the existing problems at the enterprise and will contribute to improving economic security at the enterprise in the future.

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