scholarly journals TAKING INTO ACCOUNT THE IMPORTANCE OF MARKETING TRENDS WHEN FORMING AN ENTERPRISE STRATEGY

2021 ◽  
Author(s):  
Tatyana Belova ◽  
Maxim Dunin
Keyword(s):  
Weighting Factor ◽  
Average Score ◽  
Enterprise Strategy ◽  
Brewing Industry ◽  
Timely Manner ◽  
Second Stage ◽  
Analysis Process ◽  
The Matrix ◽  
Market Trends ◽  
Time Awareness

The article considers the dependence of the formation of enterprise strategy on the importance of marketing trends. The need to predict possible market trends in order to respond to them in a timely manner has been proven. The stages of the analysis process are considered. At the first stage, a study of the current situation is conducted and trends are identified that are important when planning further activities. The marketing trends that are defined for the enterprise of the brewing industry of Ukraine - the company "Obolon" are described. At the second stage, the significance of marketing trends is assessed according to the criteria "Trend strength" and "Level of consumer environment development". The following indicators are proposed to assess the significance of the criterion "Trend strength": stability over time, awareness, emotionality, usefulness to the consumer. To determine the significance of the criterion "Level of development of the consumer environment" you can use indicators: customer satisfaction, frequency of product purchase, customer loyalty, comfortable conditions of purchase. A questionnaire is compiled, consumers are surveyed and average scores are determined to assess these indicators. The overall score is determined by multiplying the average score by the weighting factor of the indicator. At the next stage, the position of each trend in the field of the matrix "Trend strength - The level of development of the consumer environment" is determined. The matrix consists of 9 quadrants. The quadrants are grouped into three zones. Zone 1 includes the following quadrants: Independent dependent, Domesticated elephants, Situational dolphins. Trends that fall into this area must be taken into account when forming the company's strategy. Zone 2 has the following quadrants: Geeks, Arabian horses, Dependent amateurs. The trends that fall into it are of medium importance. Therefore, they should be analyzed to determine the appropriateness of their strength. The third zone contains the quadrants Floating Giraffes, Free Crows, Wandering. Trends that fall into this area do not have much impact on the company's activities. Therefore, they can be neglected in shaping the strategy of the enterprise.

LATENT-SEMANTIC ANALYSIS, SOCIAL NETWORKS AND NON-STRUCTURED DATA: INTERACTION METHOD

2019 ◽  
Keyword(s):  
Social Networks ◽  
Latent Semantic Analysis ◽  
Semantic Analysis ◽  
Statistical Processing ◽  
Unstructured Data ◽  
Average Score ◽  
Text Type ◽  
Internet Users ◽  
The Matrix ◽  
Human Thinking

This article examines the method of latent-semantic analysis, its advantages, disadvantages, and the possibility of further transformation for use in arrays of unstructured data, which make up most of the information that Internet users deal with. To extract context-dependent word meanings through the statistical processing of large sets of textual data, an LSA method is used, based on operations with numeric matrices of the word-text type, the rows of which correspond to words, and the columns of text units to texts. The integration of words into themes and the representation of text units in the theme space is accomplished by applying one of the matrix expansions to the matrix data: singular decomposition or factorization of nonnegative matrices. The results of LSA studies have shown that the content of the similarity of words and text is obtained in such a way that the results obtained closely coincide with human thinking. Based on the methods described above, the author has developed and proposed a new way of finding semantic links between unstructured data, namely, information on social networks. The method is based on latent-semantic and frequency analyzes and involves processing the search result received, splitting each remaining text (post) into separate words, each of which takes the round in n words right and left, counting the number of occurrences of each term, working with a pre-created semantic resource (dictionary, ontology, RDF schema, ...). The developed method and algorithm have been tested on six well-known social networks, the interaction of which occurs through the ARI of the respective social networks. The average score for author's results exceeded that of their own social network search. The results obtained in the course of this dissertation can be used in the development of recommendation, search and other systems related to the search, rubrication and filtering of information.

Histologic Study of Homograft Cartilages Implanted in the Middle Ear

1988 ◽  
Vol 98 (6) ◽  
pp. 546-551 ◽  
Author(s):  
Etsuo Yamamoto ◽  
Michitaka Iwanaga ◽  
Manabu Fukumoto
Keyword(s):  
Foreign Body ◽  
Connective Tissue ◽  
Middle Ear ◽  
Foreign Body Reaction ◽  
Fibrous Connective Tissue ◽  
Histologic Study ◽  
Second Stage ◽  
The Matrix ◽  
Inflammatory Changes ◽  
Histologic Changes

We examined conditions of the micro-sliced homograft cartilages implanted in the middle ear, implanted cartilages removed at revision surgery or implanted cartilages removed at the second stage of staged tympanoplasty, both macroscopically and histologically. Macroscopically, the appearance and shape of the cartilages remained unchanged, with no evidence of erosion. There was no evidence of any foreign body reaction or rejection phenomenon. In general, no marked histologic changes of the matrix tissues were found, although chondrocytes showed degenerative changes. There was partial absorption of cartilage and replacement by fibrous connective tissue when inflammatory changes occurred in the middle ear. It is concluded that implanted homograft cartilage maintains its stiffness for more than 6 months in a healthy, aerated middle ear and appears to be clinically useful for tympanoplasty.

scholarly journals The Influence of Pressure Die Casting Parameters on Distribution of Reinforcing Particles in the AlSi11/10% SiC Composite

2013 ◽  
Vol 13 (3) ◽  
pp. 64-67 ◽  
Author(s):  
A. Pasieka ◽  
Z. Konopka
Keyword(s):  
Die Casting ◽  
Tensile Specimen ◽  
Entire Cross Section ◽  
Alloy Matrix ◽  
Piston Velocity ◽  
Particle Count ◽  
Second Stage ◽  
The Matrix ◽  
Intensification Pressure ◽  
Pressure Die Casting

Abstract The method of pressure die casting of composites with AlSi11 alloy matrix reinforced with 10 vol. % of SiC particles and the analysis of the distribution of particles within the matrix is presented. The composite castings were produced at various values of the piston velocity in the second stage of injection, at diverse intensification pressure values, and various injection gate width values. The distribution of particles over the entire cross-section of the tensile specimen is shown. The index of distribution was determined on the basis of particle count in elementary measuring fields. The regression equation describing the change of the considered index was found as a function of the pressure die casting parameters. The conclusion presents an analysis of the obtained results and their interpretation.

scholarly journals OPTIMIZATION OF SAMPLE PREPARATION FOR THE DETERMINATION OF HPA'S VISION IN A GEOMETRIC TECHNIQUE USING MOLECULAR FLUORESCENCE

2012 ◽  
Vol 09 (18) ◽  
pp. 65-70
Author(s):  
Andréa Francisca Fernandes BARBOSA ◽  
Dayanne Chianca MOURA ◽  
Fabiana Roberta Gonsalves da Silva HUSSEIN ◽  
Jailson Vieira MELO ◽  
Djalma Ribeiro SILVA
Keyword(s):  
Sample Preparation ◽  
Solvent System ◽  
Optimum Conditions ◽  
23 Factorial Design ◽  
Essential Step ◽  
Analysis Process ◽  
The Matrix ◽  
Molecular Fluorescence ◽  
Geometric Technique

The sample preparation is considered an essential step in the analysis process. The complexity of the matrix and how the compounds are linked is one of the main difficulties in the extraction. Thus a solvent system combined with an extraction method, both need to be effective against such mishaps. In this work we used the 23 factorial design to determine the optimum conditions for sample preparation. The analysis of the samples were performed in a molecular fluorescence spectrophotometer. The factors selected to investigate the influence on the extraction system were: time of use of ultrasound, the type of solvent (hexane or dichloromethane) and ratio solvent / sample (1:1 and 1:3). The best result was obtained with using the dichloromethane in time of 10 min of ultrasound and the ratio solvent / sample 1:3.

Pipe resistance coefficients identification of water networks considering solvable conditions

2020 ◽  
Author(s):  
Yongxin Liu ◽  
Qingting Du ◽  
Peng Luo ◽  
Pinghua Zou ◽  
Zhongyi He
Keyword(s):  
Linearization Method ◽  
Matrix Analysis ◽  
Analysis Process ◽  
Analysis Theory ◽  
Hydraulic Conditions ◽  
The Matrix ◽  
Successive Linearization Method ◽  
Minimum Number ◽  
Coefficients Identification ◽  
Resistance Coefficients

To make hydraulic models more accurate and realistic, this paper proposes a method to identify pipe resistance coefficients (PRCs) by using the measured heads at partial nodes. A successive linearization method is adopted to solve for the pipe flows, node heads, and PRCs. Based on the matrix analysis theory, the relationships among the number and location of measurement sites, number of hydraulic conditions (HCs), and solvable condition of PRC identification are established. The proposed method can identify all the PRCs when a solvable condition can be satisfied. In addition, the analysis process can be used as a tool to evaluate whether a given arrangement of measurement sites can meet the solvable condition of PRC identification, and to determine the minimum number of HCs. The performed case studies verified the feasibility of the proposed method, and the determined accuracy of PRC identification was noted to satisfy the actual engineering requirements.

Corrosion of High Zn Content Al-Zn-Mg-Cu Alloy in 3.5 wt.% NaCl Solution

2014 ◽  
Vol 703 ◽  
pp. 21-28
Author(s):  
Fan Qing Ran ◽  
Zi Yong Chen ◽  
Li Hua Chai
Keyword(s):  
Corrosion Process ◽  
Localized Corrosion ◽  
Nacl Solution ◽  
X Ray ◽  
Second Stage ◽  
Cu Alloy ◽  
Zn Content ◽  
The Matrix ◽  
Two Stages ◽  
Scanning Electron

In this paper, the polished specimens of high Zn content Al-Zn-Mg-Cu alloy after various aging treatments were immersed in 3.5 wt.% NaCl for up to 240 mins. The development of corrosion was monitored using scanning electron microscopy (SEM) with energy dispersive X-ray spectroscopy (EDX). There are two stages during the corrosion process, the first stage of attack started with localized corrosion of trenching around the Al-Zn-Mg-Cu particles. In the second stage the pitting corrosion appeared at the grain boundaries, and then developed into intergranular corrosion. This phenomenon is related to the potential difference between the matrix and the precipitates.

Morphology of γ' Precipitates in Second Stage High Pressure Turbine Blade of Single Crystal Nickel-Based Superalloy after Serviced

2010 ◽  
Vol 638-642 ◽  
pp. 2291-2296 ◽  
Author(s):  
N. Miura ◽  
K. Nakata ◽  
M. Miyazaki ◽  
Y. Hayashi ◽  
Y. Kondo
Keyword(s):  
High Pressure ◽  
Single Crystal ◽  
Turbine Blade ◽  
Leading Edge ◽  
Aircraft Engine ◽  
Pressure Side ◽  
High Pressure Turbine ◽  
Second Stage ◽  
Nickel Based Superalloy ◽  
The Matrix

The morphology of the ’ precipitates in the single crystal nickel-based superalloy serviced as the second stage high pressure turbine blade of the aircraft engine was examined. The aim of this work was to estimate the temperature and the stress distribution, and the stress direction of the blade in service. The blade was cut into three parts parallel to (001) plane at 8, 40 and 64mm from the tip. These parts were named as the tip, middle and root parts. Furthermore, these three parts were cut into six parts parallel to {100} which were almost normal to the surface from the leading to the trailing edge at interval of 6mm. Microstructure observations by a FE-SEM were carried out on the thirty portions of each part parallel to (001) and {100} planes at the vicinity of the interface between the coating layer and the matrix in the suction and pressure sides. Most of the ’ precipitates contacted each other toward almost parallel to the surface at the vicinity of the interface in the blade. Especially, at the leading edge of the pressure side of the tip and middle parts, the rafted /’ structures start to collapse. Consequently, the blade in service, at the leading edge of the pressure side of the tip and middle parts were exposed to the highest temperature and stress conditions. And the multi-axial compressive stresses parallel to the blade surface were expected to act on the blade in service.

scholarly journals Developing a Scale of Financial Attitudes in Emergency Fund Ownership Decision Making

2021 ◽  
Vol 25 (1) ◽  
pp. 141
Author(s):  
Ade M. Adiandari, Bambang Sumintono, Yuliani
Keyword(s):  
Decision Making ◽  
Measurement Model ◽  
Attitude Scale ◽  
Financial Attitudes ◽  
Second Stage ◽  
Analysis Process ◽  
Decision Making Behavior ◽  
Emergency Fund ◽  
Test Process ◽  
Item Reliability

Financial attitudes in emergency fund ownership decision-making are important in shaping decision-making behavior to have an emergency fund. In order to obtain an accurate profile of financial attitudes in emergency fund ownership decision-making, it required a good instrument with precise measurement model. This study focuses on developing a financial attitude scale in emergency fund ownership decision-making using Rasch model. The participants were 106 respondents and after going through 2 analysis process stages using Winsteps, the instruments possessed a very decent reliability index, both from alpha cronbach’s and item reliability value. The items has also met the accuracy of the item model, the unidimensionality number was above the standard, as well as the unexplainable variance by the instruments was not exceed the standard. Overall, it can be concluded that financial attitude scale in emergency fund ownership decision-making held a decent psychometric attitude, so that this attitude scale can be used to a second stage pilot test process with a larger number of respondents.

scholarly journals TOOLS FOR DETERMINING THE READINESS OF A BUSINESS FOR DIGITALIZATION

2021 ◽  
Vol 1 (24) ◽  
pp. 30-34
Author(s):  
M.V. Botnaryuk ◽  
◽  
Keyword(s):  
Distinctive Feature ◽  
Swot Analysis ◽  
Digital Economy ◽  
Timely Manner ◽  
Market Position ◽  
The Matrix ◽  
Definition Of ◽  
Methodological Guidelines

The article offers a modernized method of SWOT analysis that allows you to determine the company's readiness for digitalization. Its distinctive feature is that the methodology includes coefficients that allow us to study the strengths, weaknesses, as well as opportunities and threats from the perspective of the requirements of the digital economy. Recommendations on the definition of the introduced criteria are presented. Methodological guidelines for filling in the matrix are proposed. When conducting a SWOT analysis, taking into account the criteria of business digitalization, it is recommended to use the model of the five forces of M. Porter. The new methodology allows the company to adapt to digital transformations in a timely manner, which will ensure a stable market position.

scholarly journals Theoretical and methodological principles of building a competitive enterprise strategy

2019 ◽  
pp. 6-10
Author(s):  
І. Bozhydai
Keyword(s):  
Competitive Strategy ◽  
Competitive Environment ◽  
Enterprise Strategy ◽  
Internal Environment ◽  
Logical Scheme ◽  
Basic Principles ◽  
Number Of Clusters ◽  
The Matrix ◽  
Methodological Principles ◽  
Promising Development

The article is devoted to theoretical and methodological principles of competitive enterprise strategy. The process of forming a competitive strategy requires a comprehensive approach, a sound analyt ical stage, and must comply with certain principles. The author summarized the basic principles of formation of competitive strategy, and in accordance with them, proposed a structural and logical scheme of using the tools of formation of competitive strategy of the enterprise. The basic methods such as matrix, benchmarking, PEST-, SWOT-SPECE- and cluster analyzes are selected as the methodological base. The result of which are indicators of analysis of the competitive environment, the internal environment of the enterprise, clustering criteria, the number of clusters, the corresponding quadrants of the matrix of strategies with promising development vectors, the list of measures and indicators for a certain enterprise aimed at stabilizing / improving its competitive position in the market or level competitiveness.

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