USE OF INTERNET TECHNOLOGIES IN MARKETING STATISTICS

2018 ◽  
Author(s):  
Dmytro Mishchenko ◽  
◽  
Tetiana Dronova ◽  
Ludmila Semenova ◽  
◽  
...  
Keyword(s):  
Social Networks ◽  
Statistical Analysis ◽  
Internet Technologies ◽  
Analysis Process ◽  
Key Phrases ◽  
High Level ◽  
Marketing Methods ◽  
Use Of Internet ◽  
E Mail ◽  
Marketing Agency

The article actualizes the use of modern Internet technologies in marketing statistics in the research of methods of promoting enterprise services. The statistical analysis of modern marketing methods of promotion of services of the enterprise which conducts the active activity both in B2B, and in B2C markets (on an example of JSC CB "PrivatBank") is carried out. Internet technologies were used in the analysis process. In particular, services for researching traffic, time spent on the site, geography and number of views, download speed, key phrases, activity in social networks, e-mail, buzz form for interviewing respondents. As a result of statistical analysis, an increase in the number of visits to the PrivatBank website was revealed. Users go to the site through a direct link to the site, through search engines, through links on other sites, through social networks and through mailings. The visitor's time on the web page is approximately the same. Most of the target audience is in Ukraine. The page load speed is within the norm, which satisfies users. PrivatBank is active in social networks, OschadBank competes in terms of activity. The greatest activity of users is observed on working days and hours. Email distribution is used to inform customers about important events. A questionnaire survey of PrivatBank customers on the most convenient way to obtain information showed that almost 82% of users are comfortable receiving messages in the Privat24 application. In addition, respondents noted the high level of service quality in PrivatBank. As part of the survey, users were asked to make suggestions to improve the bank's performance. Marketing agency All Motion Group provides SMM-support to PrivatBank in social networks.

scholarly journals SMM AS A TOOL OF COMPETITIVENESS OF THE ENTERPRISE IN THE CONDITIONS OF MODERN CHALLENGES

2021 ◽  
pp. 157-167
Author(s):  
T. Lytvynenko ◽  
◽  
S. Yevchenko ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Technological Progress ◽  
Global Business ◽  
Traditional Media ◽  
Internet Technologies ◽  
Global Brands ◽  
Internet Resources ◽  
Marketing Costs ◽  
Use Of Internet

The activities of modern enterprises are affected by both new opportunities and challenges. An example of the challenges for global business was the spread of the COVID-19 pandemic and related quarantine restrictions. The negative macroeconomic and microeconomic consequences of the pandemic significantly worsened the financial and economic situation of enterprises, led to changes in consumer behavior. Businesses are forced to look for tools to stimulate economic development and increase competitiveness. The development of scientific and technological progress, digitalization make available the use of Internet technologies, in particular in the field of marketing. In Ukraine, as well as around the world, Internet marketing is becoming widespread. At the same time, the possibilities of such an innovation as social media marketing have not yet been properly implemented. Social networks have been created as a tool of entertainment; have become a powerful tool for marketing. They play an important role in establishing business relationships with customers. Social media in today's environment is more popular than traditional media. The use of SMM accelerates the sale of products and services, reduces marketing costs and better implementation of all marketing processes. Social networks allow you to quickly find people depending on interests, age and other parameters, create groups and inform potential consumers about various new products. Advertising on social networks is usually not as intrusive as on other resources and is targeted to a target audience, which is selected by a large number of parameters. To confirm the thesis that SMM is an important tool for the competitiveness of the enterprise in today's challenges, a study was conducted on the basis of the cheese brand - TM "Laguna" of the company "Food Production Ukraine". Analysis of the results of the study showed that "Laguna" in the eyes of consumers is associated with an inexpensive product of relatively low quality, with a "copy" of well-known global brands and loses to them in sophistication. . Given the limited use of offline marketing in quarantine, it was decided to develop a set of actions to influence the consumer through Internet resources. Improvements in SMM have ensured that people are sympathetic to the manufacturer and the product itself.

scholarly journals POSSIBILITIES OF INTERNET TECHNOLOGIES IN THE PROCESS OF FORMATION OF PROFESSIONAL SKILLS OF FUTURE PRIMARY SCHOOL TEACHERS

2020 ◽  
Vol 65 (1) ◽  
pp. 174-179
Author(s):  
R. Dusembinova ◽  
◽  
D. Yesmagambetova ◽  
Keyword(s):  
Primary School ◽  
Educational Process ◽  
Educational Technologies ◽  
School Teachers ◽  
Professional Skills ◽  
Primary School Teachers ◽  
Internet Technologies ◽  
High Level ◽  
The University ◽  
Use Of Internet

The article deals with the problem of training teachers with a high level of professional culture, fluent in modern educational technologies. The authors substantiate the thesis that the implementation of educational disciplines through Internet technologies and resources should contribute to improving the efficiency of training of future primary school teachers. The development of Internet technologies in the classroom at the University will further apply them in their teaching activities. The authors carried out a theoretical analysis of the concepts of "competence", "technology", "internet technologies", "information literacy". The authors reveal the possibilities of using Internet technologies and resources in the process of formation of professional skills of future primary school teachers. The article presents the results of a survey of students on the effectiveness of the use of Internet technologies, on the basis of which the authors draw conclusions about the pedagogical conditions of the use of Internet technologies in the educational process of higher education.

scholarly journals Use of internet marketing in communication activities of dairy enterprises

2020 ◽  
Vol 11 (4) ◽  
Author(s):  
O. M. Barylovych ◽  
Keyword(s):  
Social Networks ◽  
Mobile Devices ◽  
Consumer Preferences ◽  
New Products ◽  
Internet Marketing ◽  
Target Audience ◽  
Internet Technologies ◽  
Use Of Internet

The use of Internet markeƟng tools in the communicaƟon acƟviƟes of dairy enterprises in Ukraine is analyzed in the arƟcle. In parƟcular, the connecƟon between the intensity of the use of Internet technologies and consumer preferences for the products of the studied enterprises was traced. An analysis of their websites using the SimilarWeb service is done. It has been idenƟfied that four of the five leading companies in terms of consumer website popularity are also leaders in the ranking of consumer preferences for milk of various brands. The indicators of efficiency of the websites of the researched enterprises and socio-demographic characterisƟcs of the users are given. It is determined that, despite a significant increase in the number of users who use mobile devices to search for the necessary informaƟon, the share of users who visit sites from desktop devices, ie PCs, laptops and netbooks, is higher. The channels of aƩracƟng traffic to the sites of enterprises and data on the distribuƟon of traffic from various social networks are given. It is determined that the main channels of aƩracƟng traffic for the surveyed companies are organic traffic and direct acƟons in the browser at the site address. Indicators of acƟvity in social networks of dairy enterprises are given. It is established that the effecƟveness of aƩracƟng traffic through social networks depends on the goals of the enterprise, the content offered to the consumer, and the specifics of the targeted acƟon required to make the transiƟon to the site. The adverƟsing campaigns conducted by enterprises in social networks are analyzed. Most of them are aimed at acquainƟng the target audience with new products and promoƟng the company’s products. Another goal is to increase the subscriber base on YouTube and Instagram and promote sites.

التغير المناخي واثره في المقنن المائي لمحصول العنب في محافظة ديالى

2019 ◽  
Vol 1 (34) ◽  
pp. 391-422
Author(s):  
اشواق حسن حميد صالح
Keyword(s):  
Climate Change ◽  
Statistical Analysis ◽  
Wind Speed ◽  
Extreme Temperature ◽  
Solar Brightness ◽  
The Subject ◽  
Climate Station ◽  
The Times ◽  
High Level ◽  
Very High

Climate change and its impact on water resources is the problem of the times. Therefore, this study is concerned with the subject of climate change and its impact on the water ration of the grape harvest in Diyala Governorate. The study was based on the data of the Khanaqin climate station for the period 1973-2017, (1986-2017) due to lack of data at governorate level. The general trend of the elements of the climate and its effect on the water formula was extracted. The equation of change was extracted for the duration of the study. The statistical analysis was also used between the elements of the climate (actual brightness, normal temperature, micro and maximum degrees Celsius, wind speed m / s, relative humidity% The results of the statistical analysis confirm that the water ration for the study area is based mainly on the X7 evaporation / netting variable, which is affected by a set of independent variables X1 Solar Brightness X4 X5 Extreme Temperature Wind Speed ​​3X Minimal Temperature and Very High Level .

СОЦИАЛЬНЫЕ СЕТИ НА УРОКАХ РКИ КАК СРЕДСТВО ФОРМИРОВАНИЯ МЕЖКУЛЬТУРНОЙ КОМПЕТЕНЦИИ

2020 ◽  
Vol 1 (11(80)) ◽  
pp. 28-31
Author(s):  
A. Sehpeyan
Keyword(s):  
Social Networks ◽  
Cultural Competence ◽  
Foreign Language ◽  
Cross Cultural ◽  
Educational Process ◽  
Cultural Environment ◽  
Internet Technologies ◽  
Modern Technologies ◽  
Creative Tasks

With the advent of modern Internet technologies, the ways of teaching Russian as a foreign language are changing rapidly. Social networks become part of the educational process and serve as a tool for creating new creative tasks aimed at developing cross-cultural competence. Modern technologies help to prepare students to communicate with representatives of other cultures, create situations that are close to those that exist in the natural cultural environment. This article discusses ways to use social networks to develop cross-cultural competence.

Architecture of a distributed system for processing heterogeneous data from social networks

2020 ◽  
Vol 4 ◽  
pp. 97-100
Author(s):  
A.P. Pronichev ◽  
Keyword(s):  
Social Networks ◽  
Data Analysis ◽  
Distributed System ◽  
Heterogeneous Data ◽  
Analysis Process ◽  
Support Costs

The article discusses the architecture of a system for collecting and analyzing heterogeneous data from social networks. This architecture is a distributed system of subsystem modules, each of which is responsible for a separate task. The system also allows you to use external systems for data analysis, providing the necessary interface abstraction for connection. This allows for more flexible customization of the data analysis process and reduces development, implementation and support costs.

DO REALLY EMOTIONAL QUOTIENT AND SPIRITUAL QUOTIENT AFFECT ON EMPLOYEE PERFORMANCE?

2017 ◽  
Vol 1 (1) ◽  
pp. 33-37
Author(s):  
Shofia Amin ◽  
Nany Mawaddah
Keyword(s):  
Emotional Intelligence ◽  
Statistical Analysis ◽  
Least Squares ◽  
Work Performance ◽  
Employee Performance ◽  
Spiritual Intelligence ◽  
Path Modeling ◽  
Emotional Quotient ◽  
High Level ◽  
Positive Effect

The main purpose of this study is to examine the effect of emotional quotient on work performance, and the effect of spiritual quotient on work performance at BPMPPT of Jambi City. Using 68 employees as respondent, the data were collected by distributing questionnaire and analyzed by using partial least squares path modeling (PLS-SEM). The results of the analysis show that overall emotional intelligence and spiritual intelligence employee BPMPPT Jambi city is at a high level of quotient. While employee performance BPMPPT Jambi city is at a level of performance was enough. The statistical analysis shows that partially and simultantly emotional quotient and spiritual quotient has significant and positive effect on employee performance. Keywords: Emotional Quotient, Spiritual Quotient, Performance

Networks

2020 ◽  
pp. 534-562
Author(s):  
Matthew O. Jackson ◽  
Brian W. Rogers ◽  
Yves Zenou
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Statistical Analysis ◽  
Labor Markets ◽  
Network Formation ◽  
Labor Market Outcomes ◽  
Negative Consequences ◽  
Social Scientists ◽  
Market Outcomes

What is the role of social networks in driving persistent differences between races and genders in education and labor market outcomes? What is the role of homophily in such differences? Why is such homophily seen even if it ends up with negative consequences in terms of labor markets? This chapter discusses social network analysis from the perspective of economics. The chapter is organized around the theme of externalities: the effects that one’s behavior has on others’ welfare. Externalities underlie the interdependencies that make networks interesting to social scientists. This chapter discusses network formation, as well as interactions between people’s behaviors within a given network, and the implications in a variety of settings. Finally, the chapter highlights some empirical challenges inherent in the statistical analysis of network-based data.

Enabling social networks in an R&D organization

2006 ◽  
Vol 25 (4) ◽  
pp. 237-246
Author(s):  
Tomas Hellström
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Qualitative Study ◽  
Network Formation ◽  
Higher Order ◽  
Practical Significance ◽  
Administrative Unit ◽  
High Level ◽  
Social Network Formation

This paper presents a qualitative study of mechanisms enabling social network formation in the R&D unit of a large technology-based organization. Drawing on interviews with 37 high-level technical and administrative unit members, a number of social network enablers could be discerned, which related to the need for effective location mechanisms, special “enrolment spaces”, and mechanisms for forging contacts. It was also possible to identify a number of higher-order factors for facilitation of network formation, namely hierarchical enablers and communicative and assimilative factors. Based on these results, the paper makes suggestions as to the theoretical and practical significance of social network enabling mechanisms in R&D organizations.

IoT-based Precision Agriculture Platform: A Review

2021 ◽  
Vol 9 (9) ◽  
pp. 1419-1421
Author(s):  
Rutvik Solanki
Keyword(s):  
Internet Of Things ◽  
Precision Agriculture ◽  
Agricultural Sector ◽  
Disease Outbreaks ◽  
Iot Platforms ◽  
High Level ◽  
New Applications ◽  
And Control ◽  
Use Of Internet ◽  
The Internet Of Things

Abstract: Technological advancements such as the Internet of Things (IoT) and Artificial Intelligence (AI) are helping to boost the global agricultural sector as it is expected to grow by around seventy percent in the next two decades. There are sensor-based systems in place to keep track of the plants and the surrounding environment. This technology allows farmers to watch and control farm operations from afar, but it has a few limitations. For farmers, these technologies are prohibitively expensive and demand a high level of technological competence. Besides, Climate change has a significant impact on crops because increased temperatures and changes in precipitation patterns increase the likelihood of disease outbreaks, resulting in crop losses and potentially irreversible plant destruction. Because of recent advancements in IoT and Cloud Computing, new applications built on highly innovative and scalable service platforms are now being developed. The use of Internet of Things (IoT) solutions has enormous promise for improving the quality and safety of agricultural products. Precision farming's telemonitoring system relies heavily on Internet of Things (IoT) platforms; therefore, this article quickly reviews the most common IoT platforms used in precision agriculture, highlighting both their key benefits and drawbacks

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