scholarly journals “One Tap Shopping”: Impulsive Fashion and Apparel Buying Behaviour

2020 ◽  
Vol 9 (3) ◽  
pp. 236-242
Keyword(s):  
Mobile Applications ◽  
Cultural Exchange ◽  
Influential Factors ◽  
Loyalty Programs ◽  
Price Sensitivity ◽  
Fashion Industry ◽  
Buying Behavior ◽  
Current Trends ◽  
Apparel Shopping ◽  
Buying Behaviour

Digitalization has transformed brick and motor fashion-oriented business to one tap convenient business through smart phones via mobile applications. The digital age is more inclined towards fashion and apparel due to ample exposure of current trends in fashion industry through internet, social media, travelling, cultural exchange and others. The study emphasized on discovering the online fashion and apparel buying behavior, satisfaction level, and exploring the most influential factors towards the digital consumers for online fashion and apparel shopping by analyzing 256 respondents through convenient and judgmental sampling. Data is analyzed through Factor analysis and multiple regression. The study reveals that Price sensitivity factors has significant weightage towards online fashion and apparel shopping like flash sales, loyalty programs and points, spike sales- exciting offers on all categories for limited period, cashback offers, Discounts and offers.

Mirror, Mirror @ the E-Mall

2017 ◽  
pp. 178-194
Author(s):  
Alexander J. Aidan
Keyword(s):  
The Internet ◽  
Fashion Industry ◽  
Internet Shopping ◽  
Buying Behavior ◽  
Gay Male ◽  
Branding Strategies ◽  
Managerial Implications ◽  
On Line ◽  
Buying Behaviour ◽  
Mirror Mirror

This chapter concentrates on the on-line buying behavior of gay male fashion innovators for luxury clothing. The author provides evidence that Internet shopping intent for luxury fashion items has great potential as a novel and innovative segmentation tool and that the Internet serves as an efficient platform to communicate to this target group. An empirical analysis of the data indicates that the degree of fashion innovativeness directly influences male gay's on-line buying behaviour for luxury fashion items. The chapter concludes with a number of managerial implications that luxury fashion market practitioners and researchers can adopt to develop effective on-line marketing, communication and branding strategies for gay male fashion innovators, which represent a lucrative market segment in the luxury fashion industry.

scholarly journals INFLUENCE OF FASHION INDUSTRY ON APPAREL BUYING BEHAVIOR OF FASHION COLLEGE STUDENTS

2021 ◽  
Vol 58 (1) ◽  
pp. 5706-5712
Author(s):  
Dhama Aditi, Dr. Joshi Uma
Keyword(s):  
College Students ◽  
Demographic Variables ◽  
Research Approach ◽  
Fashion Industry ◽  
Buying Behavior ◽  
Fast Fashion ◽  
Fashion Apparel ◽  
Natural Fabrics ◽  
Buying Behaviour ◽  
Source Of Information

Purpose – The key objective of the currentresearchpaper is to assess the demographic profile of fashion college students in the age group of 18-23years and also clarifies how fashion industry influence the buying behaviour of youth. The intention is to understand the type of fashion apparel they purchase & whether there is any correlation between demographic variables & buying behavior. Research approach – Structured questionnaire is used to collect the data from fashion college students of Noida city through random sampling. Findings – Consumers’ interest towards fashionable clothing has been increased and to look different they prefer fast fashion apparels according to the latest trend of fashion industry and colour forecast. Fashion college students have varied thoughts with regard to the product characteristicsand they preferred sustainable and natural fabrics but the maincriteria of apparel selection was on silhouette, price and type of fabric.In addition, Social media and Tv are the major source of information for them.A significant correlation in female participants, monthly budget for clothesand influence of fashion industry. Originality/value – This study focusses on mainly on fashion college students specially the students from fashion college– this subject has not been studied muchbefore.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

The influence of advertising on children's buying behaviour: a case study in Slovakia

2021 ◽  
Vol 5 (3) ◽  
pp. 199-210
Author(s):  
Zuzana Hajduova ◽  
Nikoleta Hutmanova ◽  
Lubor Jusko ◽  
Ludovít Molitoris
Keyword(s):  
Social Media ◽  
Computer Assisted ◽  
Disruptive Effect ◽  
Buying Behavior ◽  
Significant Difference ◽  
Customer Segment ◽  
Social Media Platforms ◽  
Buying Behaviour ◽  
Advertising Literacy ◽  
Commercial Messages

Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.

scholarly journals Pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju pada mahasiswa S1 pendidikan ekonomi Universitas Negeri Malang angkatan 2017

2021 ◽  
Vol 1 (8) ◽  
pp. 718-734
Author(s):  
Intan Dewanti ◽  
Agung Haryono
Keyword(s):  
Economic Education ◽  
Self Control ◽  
State University ◽  
Economic Literacy ◽  
Buying Behavior ◽  
Price Perception ◽  
Impulsive Buying ◽  
Perceived Price ◽  
Buying Behaviour ◽  
Effective Contribution

Abstract Impulsive buying behavior is buying behavior based on sudden desire without any consideration or planning. This research aims to determine the effect of price perception, self-control, and economic literacy on the impulsive buying behaviour of the students of S1 Economic Education, State University of Malang in academic 2017. Data collection techniques used questionnaires and tests. The results showed that: (1) there was a negative and significant effect of perceived price on the impulsive buying behavior of clothing products with an effective contribution of 25.65%. (2) There was a negative and significant effect of self-control on impulsive buying behavior for clothing products with an effective contribution of 23.34%. (3) There was a negative and significant effect of economic literacy on impulsive buying behavior for clothing products with an effective contribution of 12.57%. Abstrak Perilaku pembelian impulsif adalah perilaku pembelian yang terjadi karena didasari keinginan secara tiba-tiba tanpa suatu pertimbangan atau perencanaan sebelumnya.Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju mahasiswa S1 Pendidikan Ekonomi Universitas Negeri Malang angkatan 2017. Teknik pengumpulan data menggunakan angket dan tes. Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh negatif dan signifikan persepsi harga terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 25,65%. (2) Terdapat pengaruh negatif dan signifikan kontrol diri terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 23,34%. (3) Terdapat pengaruh negatif dan signifikan literasi ekonomi terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif 12,57%.

scholarly journals NEW TRENDS OF INTELLIGENT E-MARKETING AND CONSUMER BUYING BEHAVIOUR: A STUDY OF SELECTED UNIVERSITIES IN OSUN STATE, NIGERIA

2020 ◽  
Vol 5 (1) ◽  
pp. 14-25
Author(s):  
Haorayau Bolaji Babalola ◽  
Saheed Ademola Lateef ◽  
Abu Abu Zekeri
Keyword(s):  
Structural Equation ◽  
Large Scale ◽  
Mobile Marketing ◽  
Primary Data ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Diffusion Of Technology ◽  
Product Service ◽  
Buying Behaviour ◽  
Consumer Buying Behavior

Understanding the attitude and behavior of customers is essential for every company where consumers differ in attitudes towards product/service. The consumer buying behavior in today's information-saturated world is based on how a product/service is marketed. However, the rapid diffusion of technology anchored growth and challenges on e-marketing trends. For instance, despite the widespread and large-scale adoption of e-marketing around the world, one does not see this trend happening on a big scale in Nigeria. Therefore, this study examines the influence of e-marketing factors on consumer buying behavior in the Nigerian context with particular reference to the University students participating in online business. The study employed the quantitative method, where primary data were collected via online distribution of the questionnaires among 233 customers, specifically students of the Osun state Universities in Nigeria. Also, structural equation modeling using AMOS software was employed to examine the relationship and hypothesis testing. The findings of this study revealed that e-marketing is positively and significantly influence consumer buying behavior in the area of e-mail marketing, mobile marketing, and e-advertising factors. The study asserted that firms must engage the consumers using technology that are more likely acceptable by consumers in the present digital and customer-oriented era. Also, knowing fully the emerging technologies may furnish valuable insights for various stakeholders to work well in Nigeria. Finally, the new trends in e-marketing are recommended from a strategic and operational level in which different techniques ease the buying behavior of consumers.  

Travelers’ preferences for peer-to-peer (P2P) accommodations and hotels

2017 ◽  
Vol 11 (4) ◽  
pp. 465-482 ◽  
Author(s):  
Cheri A. Young ◽  
David L. Corsun ◽  
Karen L. Xie
Keyword(s):  
Design Methodology ◽  
Peer To Peer ◽  
Influential Factors ◽  
Loyalty Programs ◽  
Business Travel ◽  
Content Type ◽  
Leisure Travel ◽  
Gift Cards ◽  
Security Price ◽  
Practical Implications

Purpose The purpose of this study was to investigate travelers’ preferences for peer-to-peer (P2P) accommodations or hotels when traveling for leisure or business purposes given the rise of P2P accommodations in the form of Airbnb, Vacation Rentals by Owners (VRBO) One Fine Stay, etc. Design/methodology/approach VRBO hosts in Denver, Colorado, USA provided contact information for 788 travelers who stayed with them over the prior three years. These travelers received an email survey and the opportunity to be entered in a drawing for one of three US$250 gift cards. Findings P2P usage was driven by leisure travel. The most influential factors in the choice of P2P over hotel were price, location, party size, dwelling size and trip length. When choosing a hotel for business travel, the influential factors were location, safety and security, price and knowing what one will receive in the way of facility and services. Research limitations/implications The external validity of the findings is limited as the study was conducted in one US city using travelers of only one P2P accommodations platform. Practical implications Hotels may want to leverage their loyalty programs and stress the importance of safety and security when traveling as a means of competing with P2P accommodations. Originality/value Given limited empirical research on P2P accommodations, this study provides an informative first look at the preferences and behaviors of travelers using P2P accommodations and points to a growing loyalty to P2P accommodations versus hotels in the leisure segment.

Mobile Apps Threats

2019 ◽  
pp. 1021-1030
Author(s):  
Donovan Peter Chan Wai Loon ◽  
Sameer Kumar
Keyword(s):  
Mobile Devices ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Mobile Platforms ◽  
Poor Risk ◽  
Current Trends ◽  
The World ◽  
Mobile Malware ◽  
Risk Communications

From adults to children, beginners to experts, and in numerous countries around the world, there is a diverse user base for mobile devices. However, the extensive use of mobile devices has also led to the proliferation and attacks of various mobile malware. The purpose of this chapter is to provide an overview of mobile malware. Subsequently, the chapter highlights the current trends and challenges posed by malicious mobile applications. The authors look into Android and iOS mobile platforms and discuss current research to detect malicious applications. Remedies for poor risk communications on Android-based devices are also suggested.

Hashtag Vogue: A content analysis of the differences between regional Vogue Instagram accounts

2020 ◽  
Vol 7 (2) ◽  
pp. 259-279
Author(s):  
Evelyn Rossol ◽  
Kendra Lapolla
Keyword(s):  
Content Analysis ◽  
Cultural Values ◽  
Fashion Industry ◽  
Media Access ◽  
Current Trends

Abstract Fashion media is an essential part of the fashion industry in communicating cultural fashion, current trends and innovations. However, there are many differences due to cultural values, history and media access. A content analysis of Vogue magazine, Russia, India, Brazil and Arabia is designed to identify differences in content between regional Vogue Instagram accounts. Images were screenshot from each account and then organized into themes resulting in four main categories for all accounts: one, how the Vogue woman was dressed, two, the personality/lifestyle of the Vogue woman, three, the structure of the photo and finally commonalities between the accounts. The researcher found many differences and a few overlaps in values in these five Vogue accounts. Different regional areas maintain distinctions even though fashion is globally communicated.

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