HIGHER EDUCATION IN TOURISM FROM THE PERSPECTIVE OF THE LATVIAN TOURISM INDUSTRY

Author(s):  
Linda Veliverronena ◽  
Ilze Grīnfelde

Several Latvian higher education organisations provide both academic and professional study programmes in tourism from college up to master level. Frequently educators stress that programme's content corresponds to tourism industry needs; however, tourism representatives describe higher education as reactive to the needs rather than proactive. The aim of the study is to explore tourism labour market needs in Latvia and to analyse the employability of graduates and the quality of higher education from the perspective of tourism sector stakeholders in the state and municipal, non-governmental and private sectors. Interviews with informants from small and medium size organizations were selected as data collection method and data were coded and analysed by using the method of content analysis. Results reveal that cooperation between higher education institutions and the tourism sector is insufficient as education partially responds to the needs of the industry. The industry stakeholders suggest strengthening students` skills in sales, cooperation and networking and creative experience design. A data analysis reveals that personal traits and self-efficacy play a more significant role than formal education in the process of staff recruitment. Tourism educators should engage in closer cooperation with the tourism sector to find out needs proactively, reconsider study methods and use a more hands-on approach – improvement of the supply of education does not demand fundamental study content changes but rather transformation of study methods – assessing the effectiveness of existing methods and introducing novel teaching ways. 

2021 ◽  
Vol 2 (67) ◽  
pp. 36-38
Author(s):  
O. Polyakova

The current pandemic has revealed a number of vulnerabilities of the world economy to global threats of this level, including the tourism sector. This article examines the issue of digitalization of higher education in the context of the formation of a flexible and sustainable training system for the tourism industry against the backdrop of the COVID-19 pandemic.


Author(s):  
Rosa María Rivas García ◽  
Jésica Alhelí Cortés Ruiz ◽  
Sandra Viridiana Cortés Ruiz

The objective of this chapter is to offer an approach to the generation of competitive advantage in the tourism industry based on the definition of intellectual capital and its relationship with professional competences in tourism, which is why the topic of educational competences in higher education is described, since professional skills are achieved through these. Subsequently, the exploration of the intellectual capital concept and the conception of tourism is presented. Finally, the relation of the thematic axes of this chapter is presented to incorporate the conclusion that describes that the educational competences in higher education applied by professionals in the tourism industry will result in the productivity and profitability of the organizations known as intellectual capital.


2021 ◽  
Vol 6 (521) ◽  
pp. 170-175
Author(s):  
I. O. Panova ◽  

The article is aimed at characterizing the theoretical bases of the research of animation services in tourism. The task is to determine the essence of tourist animation as an object of research and highlight its main types and functions. As part of the research, the following methods were used: analytical, historical, description and others. Today, the tourism industry is developing rapidly, despite a number of problems caused by the COVID-19 pandemic, both in the territory of Ukraine and abroad. Tourism remains an important industry, influencing the economy of countries. Therefore, for the further development of this sector, it is important to pay attention to improving the quality of services to maximize the satisfaction of the needs of tourists, especially during their leisure time. The quality factor of the level of tourist product provided under modern conditions is key for the functioning of the tourism sector. Now an important and integral part of the tourism business around the world is tourism animation. During leisure, tourists seek to satisfy a number of their own needs, namely: spiritual, physical, communication, self-realization, etc. In addition, they have the opportunity to analyze their own inner being or characterize the people who will be around at this time. The purpose of the leisure industry is to create all the necessary (safe) conditions for entertainment. The social component of animation activity is the creation and development of modern needs in tourists. In addition, an animation tourism program is directed towards forming and obtaining new useful skills for its participants. To maximize satisfaction of the requirements of vacationers, regardless of their nationality, age, economic prosperity, health status, animation programs must change in terms of content, time or activity during the tourist season. Usually, they depend on the size of the hotel, its geographical location, focus, specifics, etc. It is noted that today the domestic tourist market needs animation specialists. Therefore, it is necessary to pay attention to the level of their training, personal skills that will contribute to the implementation of modern animation programs.


2020 ◽  
Vol 2 (1) ◽  
pp. 41-50
Author(s):  
Desy Pratiwi Ika Putri ◽  
Desi Anggreani ◽  
Aji Prasetya Wibawa

Perguruan tinggi merupakan satuan penyelenggara pendidikan tinggi sebagai tingkat lanjut jenjang pendidikan menengah di jalur pendidikan formal. Kualitas perguruan tinggi, khususnya perguruan tinggi di Indonesia diukur berdasarkan 9 standar utama. Salah satu aspek yang berpengaruh ialah mahasiswa dan lulusan. Ketepatan waktu studi mahasiswa adalah hal yang penting dalam perguruan tinggi. Ketepatan waktu mahasiswa dalam menyelesaikan studi menjadi salah satu penunjang penilaian kualitas perguruan tinggi. Metode Naïve Bayes dapat digunakan untuk memprediksi ketepatan lama studi. Klasifikasi Naïve Bayes dalam penelitian ini menggunakan beberapa variabel yang sangat erat kaitannya dalam menyelesaikan studi khususnya pada aspek sosial ekonomi mahasiswa. Adapun variable dari sisi sosial dan ekonomi tersebut diantaranya jenis kelamin, nilai IPK, tempat lahir, tipe sekolah, jumlah keikutsertaan organisasi, tingkat ekonomi, dan dukungan orang tua. Pada penelitian ini, metode Naïve Bayes diimplementasikan pada kasus prediksi lama studi mahasiswa menggunakan 200 data set. Hasil penelitian menunjukkan tingkat rata-rata akurasi sebesar 80,5% dengan menggunakan K-Fold Cross Validation diperoleh standar deviasi 3,02%.   Higher education is a higher education provider unit as an advanced level of secondary education in the formal education pathway. The quality of tertiary institutions, especially tertiary institutions in Indonesia, is measured according to 9 main standards. One influential aspect is students and graduates. Timeliness of student studies is important in higher education. Timeliness of students in completing their studies is one of the supports for assessing the quality of higher education. The Naïve Bayes method can be used to predict the accuracy of the study duration. Naïve Bayes classification in this study uses several variables that are very closely related in completing studies, especially on the social economic aspects of students. The social and economic variables include gender, GPA, birthplace, type of school, number of organizational participations, economic level, and parent support. In this study, the Naïve Bayes method is implemented in the case of prediction of student study duration using 200 data sets. The results showed an average level of accuracy of 80.5% using K-Fold Cross Validation obtained a standard deviation of 3.02%.


Author(s):  
João Lopes ◽  
Luis Farinha

This chapter analyzes the dynamics underlying the mechanisms of transfer of knowledge and technology between academia and the tourism industry. Two interviews and research were applied to managers of SMEs. SMEs consider highly educated employees central to the knowledge transfer process, but do not give any incentive to their employees to graduate. It is not always possible to recruit young talents from higher education, as they prefer to go to work for large metropolises. The main barriers for collaboration in R&D academia-industry in the tourism sector are the cost, lack of interest on the part of higher education institutions, and the bureaucratic and time-consuming process. Regarding networking, SMEs agree that they create value, but also consider incorporating a regional innovation ecosystem. SMEs should use a competitive differentiation strategy.


2021 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
Dennis Zami Atibuni ◽  
David Kani Olema

This article provides an anatomical analysis of the political intrigue within quality assurance and management mechanisms of higher education institutions in East Africa. Actionable strategies are hence proposed for circumventing the negative effects of such intrigue in order to ensure quality service delivery within the institutions while respecting the need for diversity and innovative practices in research and education. We recognize that the primary responsibility for quality assurance and quality management lies with the higher education institutions themselves, rather than with any outside body. The article therefore discusses issues of autonomy internal to the institutions and those external - between the institutions and regulatory cum oversight bodies that have perpetually riddled the efficiency of quality enhancement. The article draws its data and information from international, national, and institutional policies as well as refereed studies on quality assurance and quality management, especially those highlighting political intrigue in the processes. It has been observed that quality assurance of higher education processes is desired to enhance quality in the response of higher education to labour market needs. However, the article reveals the existence of immense negative politicking and intrigue in the quality assurance processes in higher education institutions in East Africa which are responsible for compromising the quality of services delivered by the institutions. It is argued that being an indicator for organisational performance, the continuous monitoring and enhancing of quality of higher education should be the primary goal and objective of all stakeholders of higher education in East Africa, meaning that quality assurance processes should be embedded in the conducting of the routine business of the institutions.


2021 ◽  
Vol 11 (2) ◽  
pp. 281
Author(s):  
Putu Sucita Yanthy ◽  
Sylvine Pickel-Chevalier

The number of Balinese women taking tourism education at various levels appears to be increasing in line with the development of tourism education institutions and the tourism industry in Bali. This article analyzes the motivation of Balinese women in pursuing higher education in tourism, starting from the diploma level to the doctoral program. By applying a qualitative method, this article collects data through interviews with 30 Balinese women who have taken tourism education at various levels. The results show that Balinese women are motivated to take tourism education for several reasons, including the motivation to get a job in the tourism sector, they have families who work in the tourism sector, and they live in Bali which has more job opportunities in the tourism sector. By taking tourism education, Balinese women who were informants in this study proved that they had found better jobs and career opportunities in the tourism industry. Their experiences have also become a source of inspiration for other Balinese women to take the same career path.


2021 ◽  
Vol 10 (5) ◽  
pp. 159
Author(s):  
João M. Lopes ◽  
Márcio Oliveira ◽  
Jorge Lopes ◽  
Umer Zaman

The present study aims to investigate how commercialisation and knowledge transfer between the SMEs of the tourism sector and the higher education institutions (HEIs) are made, as well as to find out whether the SMEs of the tourism sector are part of tourism networks, and what their motivations are. We used a qualitative methodology, applying the triangulation method to eight SMEs and one HEI. The results indicate that the commercialisation and knowledge transfer between the SMEs and the HEIs are not effective. SMEs are part of regional networks of business innovation; however, they do not participate in R&D activities with HEIs. Some suggestions were made to SMEs, HEIs, and regional governments to speed up commercialisation and knowledge transfer in the tourism sector. We adapted the Triple Helix Model to the tourism sector, thus creating the “Triple Helix in the Tourism Context”. Only a few studies have researched knowledge commercialisation in the tourism sector, a gap that this article aims to compensate.


2009 ◽  
Vol 14 (4) ◽  
pp. 297-306 ◽  
Author(s):  
Edith Braun ◽  
Bernhard Leidner

This article contributes to the conceptual and empirical distinction between (the assessment of) appraisals of teaching behavior and (the assessment of) self-reported competence acquirement within academic course evaluation. The Bologna Process, the current higher-education reform in Europe, emphasizes education aimed toward vocationally oriented competences and demands the certification of acquired competences. Currently available evaluation questionnaires measure the students’ satisfaction with a lecturer’s behavior, whereas the “Evaluation in Higher Education: Self-Assessed Competences” (HEsaCom) measures the students’ personal benefit in terms of competences. In a sample of 1403 German students, we administered a scale of satisfaction with teaching behavior and the German version of the HEsaCom at the same time. Using confirmatory factor analysis, the estimated correlations between the various scales of self-rated competences and teaching behavior appraisals were moderate to strong, yet the constructs were shown to be empirically distinct. We conclude that the self-rated gains in competences are distinct from satisfaction with course and instructor. In line with the higher education reform, self-reported gains in competences are an important aspect of academic course evaluation, which should be taken into account in the future and might be able to restructure the view of “quality of higher education.” The English version of the HEsaCom is presented in the Appendix .


Author(s):  
Basma Kashmoola ◽  
Fais Ahmad ◽  
Yeoh Khar Kheng

Recently construction companies and real state of SMEs sector of Dubai, reported that they have a combine shortfall of skilled staff of up to 500,000.  In addition to that, recently tourism industry of UAE, one of the most dominating service sectors also reported the severe shortage of qualified hospitality staffs. The shortage of workforce in the industry is one of the major causes of unfair distribution of work load and also an unjust compensation and reward system in the overall industry.  The supply and demand of workforces is also one of the crucial predictor factors for job satisfaction and may lead to quit their job or to migration.While examining the various factors that may affect employee’s intention to leave, many research findings confirmed that job satisfaction caused the highest variance on to leaving intention.  To get the deeper analysis of the job satisfaction and its impact on employee’s intention to leave, many researchers argued that there were many facets of job satisfaction that may cause the leaving intentions and therefore job satisfaction has been considered a variables composed of multiple factors. It is evident that there are many studies had been conducted to examine the relationship between job satisfaction and employees leaving intentions. However, not many studies on the same line have been fully addressed in small and medium size firms in UAE working setting and also most of the studies sampling strategies had focused in industries in developed economies.  Therefore, it is believed to be a gap in the literature in the context of the job satisfaction and intent to leave in SMEs.


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