scholarly journals ‘n most…’: Internet rating as a speech genre

2021 ◽  
Vol 31 (3) ◽  
pp. 226-244
Author(s):  
Vadim V. Dementyev ◽  

The research is focused on the genre of Internet rating (an article representing a group of homogeneous objects in the form of a ranked, most often numbered list) and is based on approx. 600 texts of Internet rankings (2019–2020) from approx. 120 sites. The article analyzes the following characteristics of the Internet rating: general speech-genre, structural, thematic (thematic areas, key lexemes, semantics and pragmatics), evaluative (ranking principles, author’s subjectivity, values) ones. A lot of attention is paid to such speech-genre dominants of the Internet rating as the principles of assessment / ranking, author’s subjectivity, expression, as well as some factors of cultural borrowing (“ratingness”). Three parts of the Internet rating structure have been identified: 1) the heading, which the content aggregator brings to the news browser; 2) a description of the Internet rating; 3) the ranked objects themselves. The article singles out and describes the linguistic markers of the Internet rating genre and its main structural types, as well as the most common topics of Internet ratings: cinema (TV shows, cartoons, anime), books / writers, signs of the Zodiac, the world of cats and dogs, tourism; the most common numbers (10, 5, no number, 3, 7, 1, 6, 4, 20); illocutionary types of Internet ratings (entertaining ones prevail, among non-entertaining ones advice and (presumably) hidden advertising stand out) / The author offers their quantitative indicators as well. The article analyzes the principles of ranking objects of Internet ratings and their relationship with the image of the author and addressee of the Internet rating. Particular attention is paid to the ways in which the author tries, on the one hand, to prove the objectivity of the rating (to refer to the conducted research, survey, authoritative opinion, etc.), on the other hand, to explicate their subjectivity (for example, to encourage readers to express their own opinions).

2021 ◽  
Vol 29 (1) ◽  
pp. 78-83
Author(s):  
Anna V. Ugro ◽  

Active development of the Internet communication and the expansion of technical capaсities caused the transformation of existing genres and determined the emergence of new ones. The article discusses the features of the implementation of the speech genre “memoirs” in the social network Instagram. The hashtag #воспоминание was chosen as the criterion for collecting entries, since, in our opinion, users can use this hashtag to mark the genre of a post. The aim of the work is to establish how genre characteristics of memoirs are reflected in the polycode space. The study revealed that in the social network Instagram, the appeal to the past is recorded as follows: 1) the narrative as a traditional form of the genre is preserved, while the photo, an obligatory element of this sphere of communication, performs an illustrative function; 2) there is a special type of representation of the speaker’s experience using a creolized text, in which the text, image and hashtags are in a relationship of mutual complement. The emergence of a new way of presenting memoirs, in which the reported information is distributed among several semiotic systems, is explained, on the one hand, by the desire of users to save speech effort, on the other hand, by the technical features of the social network. Under the influence of these circumstances, there is a loss of language indicators of significant characteristics of the genre and its modification. In addition, the author focuses on the difficulties of perception of records defined by users as #воспоминание. Given informative insufficiency of verbal components and the absence of a common apperception base for the addressee and addressee, understanding can be achieved by decoding the image.


2020 ◽  
Vol 7 (2) ◽  
pp. 272-282
Author(s):  
Vadim Viktorovich Dementyev

The transformation of scientific genres in the context of the general digitalization of modern culture is considered. It is shown that the speech genre content of this process is based on the mechanisms of generation and transformation of the text of two types, the interpretation of which can be useful in order to better understand the nature, tasks and tools of scientometry at this stage, and in order to better understand the speech genre structure of scientific speech. Firstly, the structural requirements for articles and monographs indexed in scientometric systems (Scopus, WoS, DOAJ, RSCI, etc.) are approved and streamlined, and thereby our knowledge of what an article is from its structure (i.e. knowledge about the genre of the article). Secondly, the requirements of indexing systems lead to the fact that the texts of articles change, they are “written differently”, and sometimes redone after appropriate recommendations from publishers. The points highlighted in scientometric systems can be understood as signs that an article must comply with in order to be assigned to the “speech genre of a scientific article”. The largest quantitative indicators for these items are indicators of how close to the core of the genre this or that text will turn out.


2019 ◽  
Author(s):  
Dijana Kovacevic ◽  
Ljiljana Kascelan

<p> </p> <p>the present study deals with a more detailed, and updated, modified model that allows for the identification of internet usage patterns by gender. The model was modified due to the development of the internet and new access models, on the one hand, and to the fact that previous studies mainly focuses on various individual (non-interactive) influences of certain factors, on the other.</p> <i></i><u></u><sub></sub><sup></sup> <p>The Decision Tree (DT) method, which is used in our study, does not require a pre-defined underlying relationship. In addition, the method allows a great many explanatory variables to be processed and the most important variables are easy to identify. </p><p>Obtained results can serve as to web developers and designers, since by indicating the differences between male and female internet users in terms of their behaviour on the internet it can help in deciding when, where and how to address and appeal to which section of the user base. It is especially important to know their online preferences in order to enable the adequate and targeted placement of information, actions or products and services for the intended target groups.</p><p> <b></b><i></i><u></u><sub></sub><sup></sup><br></p>


Target ◽  
2017 ◽  
Vol 29 (2) ◽  
pp. 319-338 ◽  
Author(s):  
Teresa Iribarren

This article explores translational literary Web 2.0 practices and user-generated cultural creations on the Internet, focusing on video poetry that re-creates canonical poets’ bodies of work. It will be argued that the use of for-profit platforms like YouTube and Vimeo by indie creators and translators of video poetry favours the emergence of new translational attitudes, practices and objects that have positive but also contentious effects. One the one hand, these online mediators explore new poetic expressions and tend to make the most of the potential for dissemination of poetic heritage, providing visibility to non-hegemonic literatures. On the other hand, however, these translational digitally-born practices and creations by voluntary and subaltern mediators might reinforce the hegemonic position of large American Internet corporations at the risk of commodifying cultural capital, consolidating English as a lingua franca and perhaps, in the long run, even fostering a potentially monocultural and internationally homogeneous aesthetics.


Author(s):  
Violetta Gaputina

This article addresses the issues of organizing the communicative space of modern media. The main focus is on considering the names of podcasts - audio blogs on the Internet - in terms of the various language techniques used in them. The material for the study was podcasts operating on the platforms of the Internet site YouTube and the social network Vkontakte in Russia. 9 groups of podcast titles were identified by the type of reception underlying each name. It has been established that the corpus of titles in the podcasting industry is characterized by a wide variety. Among them, original names predominate, built on the basis of a language game, precedent texts, borrowings from other languages, stylistically marked words or implicit meaning, metaphorical, symbolic, ironic component embedded in them, which work on the implementation of a contact-establishing strategy for subsequent communication between mediators and the audience listeners.


2012 ◽  
Vol 17 (2) ◽  
pp. 190-213 ◽  
Author(s):  
Benjamin Gaskins ◽  
Jennifer Jerit

The Internet has changed the political world, but its effect on media usage patterns is not well understood. In particular, previous research suggests no clear answer to the question of whether the Internet is a substitute for or a complement to traditional media outlets. We contribute to this literature by applying theories from ecology—namely, the theory of the niche—to examine competition between new and older media. Our study is the first to test hypotheses derived from this theory on a large, national sample. The analysis indicates that people are replacing traditional outlets, especially newspapers, with the Internet. At the same time, however, replacement is not a widespread phenomenon as yet. We find important replacement differences across newspapers and radio on the one hand and television on the other. We also report some of the first evidence regarding the attitudinal consequences of replacement behavior.


2019 ◽  
Vol 11 (4) ◽  
Author(s):  
James Theroux

The case method can be classified as a type of experiential learning because students treat the problem in the case as if it were real and immediate. Until the Internet there was no practical way for cases to actually be real and immediate. The Internet makes possible instantaneous distribution of cases, and it makes possible their creation in real time. This article describes a recent attempt to use the Internet to bring business reality to business courses, and to facilitate communication among instructors, students, and the case company. It explores the challenges and difficulties involved in producing a new type of case study, and it assesses the feasibility of doing so on a regular basis. The goal of the author is to stimulate a dialog about how the Internet can be used to move forward all of our teaching methods, but especially the one that is prominent in schools of business: the case method.


Author(s):  
Konstantin S. Sharov

The paper is concerned with a study of the changing content and style of non-canonical Christian religious preaching in the digital age. Special attention is paid to the analysis of modern rhetoric Christian preachers practice in their Internet channels, forums and blogs. It is shown that the content of the Internet sermon is largely determined by the Internet users themselves and the topics of their appeals. The fundamental characteristics of the content of the Internet sermon are: 1) focus on the individual, their private goals and objectives, not just on theological problems; 2) rethinking the phenomenon of the neighbour; 3) a shift from the Hesychast tradition of preaching the importance of inner spiritual concentration to the preaching of religious interactivity. The observed stylistic features of the digital preaching can be summarised as follows: 1) moving away from simple answers to the rhetoric of new questions addressed to the audience; 2) empathy, co-participation with a person in his/her life conflicts and experiences; 3) desire to share religious information, not to impose it; 4) resorting to various rhetorical techniques to reach different audiences; 5) a tendency to use slang, sometimes even irrespective of the audience’s language preferences and expectations. It should be pointed out that the Orthodox Internet sermon in the Russian Internet space has a dual and contradictory nature. On the one hand, this phenomenon can be regarded as positive for the Orthodox preaching in general, since it is a means of spreading Christian ideas in the social groups that do not constitute a core of parishioners of Orthodox churches, for example, schoolchildren, students, representatives of technical professions, etc. On the other hand, the effectiveness of such preaching is still unclear. Lack of reliable statistics as well as the results of the survey related to the Orthodox Internet preaching gives us no opportunity to judge about effectiveness or ineffectiveness of the phenomenon at this stage of its development.


2020 ◽  
Vol 11 (3-4) ◽  
pp. 485-500
Author(s):  
Silke Meyer

In this article, the intersection of the economic and social dimensions of thrift is analysed under the special condition of debt. The debt context serves as a focal glass exposing agents, their social practices and strategies of accumulation capitals with regard to appropriate spending. In order to capture the many layers of thrift, the concept of moral economies is applied. This concept tries to reconcile two seemingly divergent dimensions of human behaviour which can be described as individualistic, calculating and serving a self-interest (economy) on the one hand and community-oriented and benefitting a common good (morality) on the other hand. Starting out with an overview over studies on moral economies in historical and social science since the early 1970s, I will explain the heuristic use of the concept for the case of debts research and apply it to representations of thrift as visualised and popularised in the reality TV shows Raus aus den Schulden (Getting Out of Debt) and Life or Debt. Here, the images of homes are clues for the cultural productions of appropriateness on TV: What are suitable ways of living when in debt? What are adequate scenes of dwelling and narratives of dealing with debts and which normative structures regulate those stories, the perception of the self and potential social exclusion? By examining the TV show as a strong voice in the debt discourse, thrift turns out to be a cornerstone in the internal and external regimes of governing debt in the micropolitics of TV.


2005 ◽  
Vol 11 (1) ◽  
pp. 90-112 ◽  
Author(s):  
Lincoln Dahlberg

Much communications research is in agreement about the failure of mass media to adequately facilitate a public sphere of open and reflexive debate necessary for strong democratic culture. In contrast , the internet's decentralised, two-way communication is seen by many commentators to be extending such debate. However, there is some ambivalence among critical theorists as to the future role of the internet in advancing the public sphere. On the one hand, the internet is providing the means fot the voicing of positions and identities excluded from the mass media. On the other hand, a number of problem are limiting the extensiveness and effetivness of this voicing. One of the most significant problems is the corporate colonisation of cyberspace, and subsequent marginalisation rational-critical communication. It is this problem that i will focus on in this article, with reference to examples from what I refer to as the 'New Zealand online public sphere'. I show how online corporate portals and media sites are gaining the most attention orientated to public communication, including news, information, and discussion. These sites generally support conservative discourse and consumer practices. The result is a marginalisation online of the very voices marginalised offline, and also of the critical-reflexive form of communication that makes for a strong public sphere. I conclude by noting that corporate colonisation is as yet only partial, and control of attention and media is highly contested by multiple 'alternative' discursive spaces online.


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