The 140 Characters AreSetting the Agenda of the Day: A Critical analysis of Role of twitter in Lalitgate

2016 ◽  
Vol 10 (2) ◽  
Author(s):  
Amit Kumar
Keyword(s):  
Social Media ◽  
News Media ◽  
Media Coverage ◽  
Online Source ◽  
The Social ◽  
News Organizations ◽  
The Face ◽  
Social Media Platforms ◽  
The Media

The face of a news room in India has been changed radically with the ever growing popularity of social media, where it sets agenda for the news organizations to follow. The #Lalitgate is a classical example, where the Ex IPL Commissioner, Lalit Modi, who has gained a notorious image due to his controversies, broke news on twitter, from there it has been picked up by 24x7 news channels, subsequently online portals do a piece on it, again there is a prime time discussion on that news, followed by a morning coverage by the news papers. As a person gain ability to create sensationalism, he utilizes the ability of social media to create some dialogues, with a larger worldwide audience, which was earlier not possible due to the monologue approach of traditional media. The ability of that piece of information to get retweeted by followers allows it to trend high on twitter. As the number become astonishing some time, it automatically qualifies for the attention of the editors of media organizations and eventually sets the agenda of the day. The social media platforms; Twitter, Facebook, Whatsapp etc. have become the essential tool of news gathering of a modern news room. Twitter with its 302 million followers worldwide, eventually became a credible online source of news gathering as the tweets are usually came through a first person, citing his/her views or, opinion on a subject matter. This research paper aims to critically analyze the role of twitter as an agenda setting tool in #Lalitgate, where, the cricket administrator turned whistleblower, Lalit Modi, used twitter effectively for his revelations, and he not only trolled successfully on twitter but news media as well. The scope of this paper is limited to the media coverage by English medium news channels and papers only.

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media

2019 ◽  
Vol 63 (12) ◽  
pp. 1665-1683 ◽  
Author(s):  
Guy J. Golan ◽  
Ilan Manor ◽  
Phillip Arceneaux
Keyword(s):  
Social Media ◽  
News Media ◽  
Stakeholder Engagement ◽  
Media Coverage ◽  
Public Diplomacy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of

Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.

The role of social media in political change in the Kurdistan Region of Iraq

2021 ◽  
Author(s):  
Yahya Fatah
Keyword(s):  
Social Media ◽  
The Political ◽  
Political Transformation ◽  
Religious Leaders ◽  
Kurdistan Region ◽  
The Social ◽  
Social Media Platforms ◽  
The Media ◽  
The Relationship

This study deals with the relationship between the political field and the media field especially the role of the social media platforms on the political transformation recently in Kurdistan region of Iraq. This is done through a scientific and theoretical study about the controversial relationship between both politic and media and by directing a group of questions concerning this subject to the media experts and socialists in both of Sulaymaniyah and Polytechnic University of Sulaymaniyah. Finally the researcher reaches a group of results, of which: most of the sample members see that the social media platforms is a suitable environment to express and oppose the authority in the Kurdistan region but it is also see that the social media platforms causes stirring up strife and chaos in the region and they also see that it encourages violence which leads to burning party headquarters and governmental institutes in the Kurdistan region of Iraq. On the other hand, most of the sample people see that the role of the religious leaders is stronger than the role of the social media on the community in the Kurdistan region of Iraq.

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

Young adults know that their issues are not represented in the news: Israeli young adults and mainstream news media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benny Nuriely ◽  
Moti Gigi ◽  
Yuval Gozansky
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Content Analysis ◽  
Social Relations ◽  
News Media ◽  
Media Coverage ◽  
Online News ◽  
Content Type ◽  
Mainstream Media ◽  
The Media

Purpose This paper aims to analyze the ways socio-economic issues are represented in mainstream news media and how it is consumed, understood and interpreted by Israeli young adults (YAs). It examines how mainstream media uses neo-liberal discourse, and the ways YAs internalize this ethic, while simultaneously finding ways to overcome its limitations. Design/methodology/approach This was a mixed methods study. First, it undertook content analysis of the most popular Israeli mainstream news media among YAs: the online news site Ynet and the TV Channel 2 news. Second, the authors undertook semi-structured in-depth interviews with 29 Israeli YAs. The analysis is based on an online survey of 600 young Israelis, aged 18–35 years. Findings Most YAs did not perceive mainstream media as enabling a reliable understanding of the issues important to them. The content analysis revealed that self-representation of YAs is rare, and that their issues were explained, and even resolved, by older adults. Furthermore, most of YAs' problems in mainstream news media were presented using a neo-liberal perspective. Finally, from the interviews, the authors learned that YAs did not find information that could help them deal with their most pressing economic and social issue, in the content offered by mainstream media. For most of them, social media overcomes these shortcomings. Originality/value Contrary to research that has explored YAs’ consumerism of new media outlets, this article explores how YAs in Israel are constructed in the media, as well as the way in which YAs understand mainstream and new social media coverage of the issues most important to them. Using media content analysis and interviews, the authors found that Young Adults tend to be ambivalent toward media coverage. They understand the lack of media information: most of them know that they do not learn enough from the media. This acknowledgment accompanies their tendency to internalize the neo-liberal logic and conservative Israeli national culture, in which class and economic redistribution are largely overlooked. Mainstream news media uses neo-liberal discourse, and young adults internalize this logic, while simultaneously finding ways to overcome the limitations this discourse offers. They do so by turning to social media, mainly Facebook. Consequently, their behavior maintains the logic of the market, while also developing new social relations, enabled by social media.

Pushing Back, Through Media and Civil Society

Hate Spin ◽  
2016 ◽  
Author(s):  
Cherian George
Keyword(s):  
Social Media ◽  
Civil Society ◽  
Cultural Identity ◽  
Social Norms ◽  
State Policy ◽  
Civil Society Organizations ◽  
National Belonging ◽  
News Organizations ◽  
Social Media Platforms

How a society responds to hate spin depends on not only its laws, but also its social norms—in particular, whether people consider bigotry to be socially acceptable or something to fight against, how comfortable they are with ideas and beliefs that are different, and whether their sense of national belonging is based on inclusive democratic values or an exclusive cultural identity. This chapter examines the role of non-state actors in shaping societies’ responses to hate spin. These players—secular and religious civil society groups, news organizations, and social media platforms, for example—are essential parts of any effort to build democracies that are respectful of religious differences. But, like state policy, media and civil society organizations are also often part of the problem, facilitating, encouraging, or even generating hate spin.

Organizing, Organizations, and the Role of Social Media Conversations

2018 ◽  
pp. 62-78
Author(s):  
Veronica R. Dawson
Keyword(s):  
Social Media ◽  
Organizational Identity ◽  
Organization Theory ◽  
Theory Of The Firm ◽  
Organizational Participation ◽  
Making Sense ◽  
The Social ◽  
Social Media Platforms ◽  
Communicative Theory

This chapter traces the concept of organizational identity in organization theory and places it in the social media context. It proposes that organizational communication theories intellectually based in the “linguistic turn” (e.g., the Montreal School Approach to how communication constitutes organizations, communicative theory of the firm) are well positioned to illuminate the constitutive capabilities of identity-bound interaction on social media. It suggest that social media is more than another organizational tool for communication with stakeholders in that it affords interactants the opportunity to negotiate foundational organizational practices: organizational identity, boundaries, and membership, in public. In this negotiative process, the organizing role of the stakeholder is emphasized and legitimized by organizational participation and engagement on social media platforms. The Montreal School Approach's conversation–text dialectic and the communicative theory of the firm's conceptualization of organizations as social, are two useful concepts when making sense of organization–stakeholder interaction in the social media context.

scholarly journals CSR Communication, Corporate Reputation, and the Role of the News Media as an Agenda-Setter in the Digital Age

2020 ◽  
pp. 000765032092896
Author(s):  
Daniel Vogler ◽  
Mark Eisenegger
Keyword(s):  
Social Media ◽  
News Media ◽  
Corporate Reputation ◽  
Media Coverage ◽  
Digital Age ◽  
The Public ◽  
Csr Communication ◽  
Agenda Setter ◽  
The Face ◽  
Pass Through

By using social media, corporations can communicate about their corporate social responsibility (CSR) to the public without having to pass through the gatekeeping function of the news media. However, to what extent can corporations influence the public’s evaluation of their CSR activities with social media activities and if the legacy news media still act as the primary agenda setters when it comes to corporate reputation have not yet been thoroughly analyzed in a digitized media environment. This study addressed this research gap by looking at the effect of CSR communication through Facebook and news media coverage of CSR on corporate reputation in Switzerland. The results of this longitudinal study show that the salience and tone of news media coverage of CSR were positively related to corporate reputation, even though the news media coverage about CSR was predominantly negative. Thus, reputation was still strengthened even in the face of negative publicity. No effect of CSR communication through Facebook on corporate reputation was found. The results suggest that legacy news media still were influential in determining how the public evaluates corporations in the digital age.

Social Media Use Among Olympians and Sport Journalists in Hungary

2020 ◽  
Vol 13 (2) ◽  
pp. 181-199
Author(s):  
Agnes Kovacs ◽  
Tamas Doczi ◽  
Dunja Antunovic
Keyword(s):  
Social Media ◽  
Media Use ◽  
Social Media Use ◽  
The World ◽  
Social Media Platforms ◽  
The Media ◽  
Hungarian Case ◽  
The Relationship ◽  
Insight Into

The Olympic Games are among the most followed events in the world, so athletes who participate there are exceptionally interesting for the media. This research investigated Olympians’ social media use, sport journalists’ attitudes about Olympians’ social media use, and the role of social media in the relationship between Olympians and sport journalists in Hungary. The findings suggest that most Hungarian Olympians do not think that being on social media is an exceptionally key issue in their life, and a significant portion of them do not have public social media pages. However, sport journalists would like to see more information about athletes on social media platforms. The Hungarian case offers not only a general understanding of the athlete–journalist relationship, and the role of social media in it, but also insight into the specific features of the phenomenon in a state-supported, hybrid sport economy.

scholarly journals Mediatizing Gaza: An Introduction

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Nour Shreim ◽  
Simon Dawes
Keyword(s):  
Social Media ◽  
Young Adult ◽  
Media Coverage ◽  
Recent Literature ◽  
Mailing List ◽  
Special Issue ◽  
Palestinian Refugees ◽  
The Media ◽  
Use Of Social Media

 This full-length article introduces a special issue on the mediatization of Gaza. Beginning with a discussion on the ‘remarkable’ debate that took place on the MeCCSA mailing list during the Israeli bombardment of Gaza in July-August 2014, the article goes on to consider the role of the media in the conflict, and the relation between media and war, more generally. The article provides an overview of recent events in Gaza, the critique of media coverage of the conflict and recent literature on mediatization theory, before summarising the contents of this special issue of Networking Knowledge. The issue features articles on media coverage of Gaza by BBC World, the Jerusalem Post and Haaretz; the use of social media by the Palestine Solidarity Movement and young adult Palestinian refugees in Lebanon; critical documentary photographs of ‘unspectacular’ violence; and data visualisations of audio and visual tweets during the 2014 assault on Gaza. It closes with an interview with Helga Tawil-Souri on the ‘digital occupation’ of Gaza.  

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