scholarly journals Analisis Marjin dan Efisiensi Saluran Pemasaran Produksi Bawang Merah (Allium ascolanicum L.) Di Desa Banti Kecamatan Baraka Kabupaten Enrekang

2021 ◽  
Vol 21 (2) ◽  
pp. 338-347
Author(s):  
Irmayani Irmayani ◽  
Hasnawati Hasnawati ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
A Value ◽  
Marketing Efficiency ◽  
Marketing Agency

Penelitian ini bertujuan menganalisis marjin dan efisiensi pemasaran produksi bawang merah desa Banti Kecamatan Baraka Kabupaten Enrekang.Penelitian ini dilakukan selama tiga bulan yaitu bulan September sampai November 2020.  Hasil penelitian menunjukkan bahwa terdapat dua saluran pemasaran bawang merah didesa Banti Kecamatan Baraka Kabupaten Enrekang yaitu: Saluran I : Petani ke Pedagang pengumpul kemudian ke Pedagang pengecer lalu Konsumen akhir Saluran II : Petani ke Pedagang pengecer kemudian ke Konsumen akhir, Marjin pemasaran tiap lembaga pemasaran yaitu saluran I Petani memperoleh keuntungn sebesar Rp 2.997 /Kg, pedagang pengumpul sebesar Rp 1.562 /Kg, pedagang pengecer sebesar Rp 1.572 /Kg dan saluran II Petani memperoleh keuntungan sebesar Rp 2.942 /Kg pedagang pengecer Rp 2000 /Kg. Tingkat efisiensi saluran pemasaran bawang merah desa Banti menunjukkan bahwa saluran II lebih efisiensi debanding saluran I dengan nilai 3,85% dan saluran II 4.59%. This study aims to analyze the margin and marketing efficiency of shallot production in Banti Village, Baraka District, Enrekang Regency. This research was conducted for three months, from September to November 2020. The results showed that there were two marketing channels for shallots in Banti Village, Baraka District, Enrekang Regency, namely: Channel I : Farmers to collecting traders then to retailers and then final consumersChannel II : Farmers to retailers then to final consumers The marketing margin of each marketing agency, namely channel I Farmers get a profit of IDR 2,997 / Kg, collectors IDR 1,562 / Kg, retailers IDR 1,572 / Kg and channel II Farmers get a profit of Rp. 2,942 / kg retailers Rp. 2000 / kg. The efficiency level of the Banti village's shallot marketing channel shows that channel II is more efficient with channel I debanding with a value of 3.85% and channel II is 4.59%

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals Analisis Saluran Pemasaran Belimbing Dewa di Kecamatan Pancoran Mas Kota Depok

2021 ◽  
Vol 9 (1) ◽  
pp. 13-22
Author(s):  
Fatimah Az Zahra ◽  
Dahlia Nauly
Keyword(s):  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing Function ◽  
Star Fruit ◽  
Significant Difference ◽  
Marketing Efficiency ◽  
Self Service ◽  
Marketing Margins ◽  
Marketing Agency

Starfruit is one type of fruit that is widely cultivated in Indonesia, with Depok City occupying the first position in producing star fruit in West Java Province. However, there is a significant difference in price at the farm level and the consumer level which raises the question of how star fruit is marketed in Depok City. The purpose of this study was to determine the pattern of the marketing flow, the marketing function of each marketing agency, the cost of marketing, the farmer's share, and the marketing margin as well as to determine the marketing efficiency of each institution involved in the marketing of star fruit in Pancoran Mas District, Depok City. The method used in this research includes qualitative methods in the form of descriptive analysis for analysis of marketing flow patterns and functions of marketing, and quantitative is useful as an analysis of costs, marketing margins, and marketing efficiency of each marketing channel. Determination of the sample was done purposively with 30 farmers as respondents who were scattered in Rangkap Jaya and Rangkap Jaya Baru Villages, Pancoran Mas District, Depok City. The results of this study indicate; there are five marketing channels. channel I: Farmers - Consumers, channel II: Farmers - Retailers (fruit shops) - Consumers, channel III: Farmers - Brokers - Wholesalers - Retailers (traditional markets) - Consumers, channel IV: Farmers - Brokers - Wholesalers - Supplier - Retailer (self-service) - Consumers, and line V: Farmers - Suppliers - Retailers (self-service) - Consumers. Each marketing agency performs a different marketing function. The marketing costs and marketing margins that have the highest prices are carried out by channel IV with prices of Rp 1,811 and Rp 17,400. Marketing flow I am considered the most efficient when viewed from the farmer's share and marketing margin. The recommended marketing channels for this research are channels II and III if you have a farmer's share of 84% and 51%. It is recommended that farmers implement a mixed marketing strategy by combining the marketing channels used to increase farmer's share and reduce marketing margins.

scholarly journals ANALISIS RANTAI PASOK BUNGA SEDAP MALAM (Polianthes tuberosa) DI KECAMATAN AMBARAWA

2020 ◽  
Vol 13 (2) ◽  
pp. 215
Author(s):  
Afif Nur Zahidah ◽  
W. Roessali ◽  
A. Setiadi
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Chain Structure ◽  
Marketing Channels ◽  
Supply Chain Performance ◽  
Analysis Method ◽  
Qualitative And Quantitative ◽  
Marketing Efficiency ◽  
Supply Chain Structure ◽  
Marketing Agency

The purpose of this research is to find out the description of performance of the supply chain and analyze the marketing channels for Polianthes tuberosa based on margin calculation and marketing efficiency. The research method used was a survey. Respondents consisted of farmers and actors at the flower marketing agency as well as night. Polianthes tuberosa farmers in Baran Village who were respondents as many as 26 and the number of samples of marketing institutions as many as 30 people consisting of market traders, florists and consumers. The data analysis method used is descriptive qualitative and quantitative based on the supply chain development method in the Asian Productivity Organization (APO). The results of the study show that supply chain performance can be said to be quite good, marked by the fulfillment of demand for Polianthes tuberosa interest to consumers. Clear and directed supply chain goals, good supply chain structure, good supply chain management, sufficient and adequate resources and overall good supply chain performance. There are 3 marketing channels that are already efficient with the value of farmer share in marketing channel I that is 50.19%, marketing channel II which is 50.19% and marketing channel III which is 77.21%.

scholarly journals Production analysis and fish betutu marketing (Oxyeleotris marmorata) in Polombangkeng Utara Sub-District,Takalar District

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
M. Hairul Haj ◽  
Sri Suro Adhawati
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Fishing Effort ◽  
Line Production ◽  
Profit Analysis ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Marketing Costs ◽  
Marketing Agency

Polombangkeng Utara sub-district is one of the sub-districts that has a large potential of capture / land fisheries, with potential capture fisheries data in 2016 amounting to 3,827 tons. This has led to the emergence of microbial fishing businesses that can increase income and welfare of fishermen. Marketing and investment are the biggest obstacles in this fishing effort. The purpose of this study was to determine how much production and opinions of fishermen and marketing of betutu fish. This research was conducted in September 2018 to October 2018. The method used was descriptive qualitative and quantitative by using a questionnaire. The sampling method used was the random sampling method with a total sample of 22 people, of which 14 were fishermen, 6 fishermen were fishing, 1 was a collecting trader and 1 was an exporter. The data analysis used is profit analysis and marketing analysis. The results of the research obtained are the average profit per trip obtained by fishermen bubu Rp. 264,506, - higher than the average profit per trip fishermen fishing for Rp. 41,711, -, while the average profit per trip obtained by collecting traders is Rp. 257,404, - and exporters of Rp. 638,669, -. And the highest marketing margin is found in the marketing channel 2 at the marketing marketing agency, which is Rp. 130,000, and the lowest marketing margin is in the marketing channel 2 at the distributor marketing agency of Rp. 10,000, -. The highest marketing costs incurred by marketing institutions are found in the marketing channel 2 at the marketing marketing agency, which is Rp. 70,000, and the lowest marketing costs are in the marketing channel 2 at the distributor marketing agency of Rp. 6,000, - and the most efficient marketing efficiency is found on channel 2, which is 0.027%.Keywords: Betutu Fish, Bubu Fishermen and  Pool and Line, Production, and Marketing

scholarly journals NILAI TAMBAH DAN SALURAN PEMASARAN IKAN JULUNG-JULUNG (Hemirhamphus Sp) ASAP DI DESA BUAJANGKA KECAMATAN BUNGKU SELATAN KABUPATEN MOROWALI PROVINSI SULAWESI TENGAH

2019 ◽  
Vol 4 (2) ◽  
pp. 51-58
Author(s):  
Ahsan Mardjudo ◽  
Ade Ayu
Keyword(s):  
Raw Materials ◽  
Value Added ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Added Value ◽  
Fish Products ◽  
Qualitative And Quantitative ◽  
A Value ◽  
Quantitative Descriptive ◽  
Central Sulawesi

This research aims to find out the fumigation process (local: roa fish)and the added value of fumigation processing, and knowing the marketing channels for roa fish in Buajangka village, South Bungku District of Morowali regency in Central Sulawesi Province. Data collection in this research was carried out by census method to all people who conduct fumigation of smoked-baffled fish (roa fish) in Buajangka Village. The data were analysis through qualitative and quantitative descriptive approaches. The research results show that technically, the fumigation process for roa fish starts from receiving raw materials, washing, transporting, clamping and fixing clips, structuring, fumigation process, and packaging or packing. The added value generated from the cocoa fumigation business in Buajangka Village, South Bungku District in per bunch of roa fish is Rp. 6,082. The added value generated from the cocoa fumigation business in the study area was relative low with a value added ratio> 50% (40.54%). While the marketing channel of Roa's fish fumigation business sells smoked roa fish products directly to consumers and collectors who come from outside the region such as Kendari, Bungku Tengah, Tentena, Poso and Palu who come directly to the place of roa fumigation.

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals ANALISIS PENDAPATAN USAHATANI DAN EFISIENSI PEMASARAN KUNYIT (Curcuma domestica Val)

2020 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Sidik Kusnadi ◽  
Ita Novita ◽  
Himmatul Miftah
Keyword(s):  
Medicinal Plants ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Farm Income ◽  
Total Cost ◽  
Marketing Function ◽  
Marketing Efficiency ◽  
Herbal Medicinal

Medicinal plants or biopharmaca plants are horticultural plants which are currently being developed to meet the needs of herbal medicinal raw materials that are experiencing high demand. One type of biopharmaca plant is turmeric (Curcuma domestica Val). Turmeric has many benefits as medicine and cooking spices. One of the turmeric producing regions is Sukabumi Regency, which is produced by Gapoktan Jaya Bakti farmers in Ciemas District. The objectives of this study are: (1) the income of Turmeric farming in Gapoktan Jaya Bakti, (2) the marketing channels (3) Analyzing the marketing efficiency of Turmeric. The research location is the area of Turmeric farmers who are members of Gapoktan Jaya Bakti in Sukabumi Regency, with the number of samples taken is 30 Turmeric farmers from 100 population of farmers in Gapoktan .The analysis used in this research is descriptive analysis and quantitative. The results showed that the income of Turmeric farmers on cash costs with an average land area of 4,269 m2 amounted to Rp1,477,511.11 and a total cost of Rp 1,373,877.78 with R / C of 1.20 and 1.18 for the total cost, this value shows the Turmeric farming in Gapoktan Jaya Bakti profitable. Tetrdapat 4 Turmeric marketing channels consisting of farmers, collector traders, village collector traders, wholesalers, retailers. The marketing function performed by each marketing institution is the exchange, physical and facility functions. Marketing efficiency can be seen in terms of farmers and traders, in terms of farmers marketing channel 4 is the most efficient channel and in terms of traders the most efficient marketing channel 1.Keywords : Medicinal Plants, Farm Income, Marketing Efficiency.

scholarly journals Marketing Efficiency Analysis of Cabbagein Kayu Aro District Kerinci Regency Jambi Province

2020 ◽  
Vol 3 (2) ◽  
pp. 71-82
Author(s):  
Dara Latifa ◽  
Faidil Tanjung ◽  
Rina Sari
Keyword(s):  
Market Integration ◽  
Secondary Data ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Demand And Supply ◽  
Market Structure Analysis ◽  
Marketing Efficiency ◽  
And Performance ◽  
Exchange Function

This research is aimed to; 1) describe the marketing system of cabbage, including marketing channels and marketing functions which is done by eachmarketing agencies;2) analyze the structure, conduct, and performance (SCP), marketing margin, farmer's share, and marketing efficiency analysis of cabbage's marketing in Kayu Aro district. The data collection method used in this  research was survey. Primary and secondary data were collected and then analyzed using descriptive qualitative method and quantitative method. The findings of this research indicate that; 1) marketing agencies involved in the cabbage marketing structure are farmers, collectors sellers, large sellers, distributor sellers, and retailer sellers. 2) There are four channels of cabbage marketing, and it consists of three channels inside the region and one channel outside the region. 3) Market functions that had been conducted within each marketing channel are exchange function, physic function, and facility function. 4) The market structure analysis of cabbage leads to an oligopoly market. Marketing price is shaped based on a compromise between demand and supply. Furthermore, this study highlighted that marketing channel IV is the most efficient channel for marketing efficiency analysis. Through this study, the writer would like to advise the producers to follow the cabbage marketing structure that had already been formulated, which is marketing channel IV. The local government could create a policy to make marketing efficiency better, for example, by supplying facilities and infrastructure. As for future researchers, there is pressing urgency for further research about marketing efficiency through a market integration approach.

scholarly journals KINERJA DAN EFISIENSI RANTAI PASOK (SUPPLY CHAIN) NANAS DI DESA TANGKIT BARU KECAMATAN SUNGAI GELAM KABUPATEN MUARO JAMBI

2021 ◽  
Vol 17 (2) ◽  
pp. 143
Author(s):  
Mirawati Yanita ◽  
Ira Wahyuni
Keyword(s):  
Supply Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Cost Ratio ◽  
Supply Chain Performance ◽  
Margin Distribution ◽  
Marketing Efficiency ◽  
Total Profit

<div>This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to 76 respondents consisting of 56 farmers, and 20 marketing agencies involved in pineapple marketing in Tangkit Baru Village from October to December 2019. Pineapple supply chain performance is measured based on marketing efficiency using marketing margin criteria, farmer's share, and profit-to-cost marketing ratio. The results showed that there are five pineapple marketing channels in Tangkit Baru Village that involve marketing actors ranging from farmers, large inter-city traders, village collectors, out-of-pick-up merchants, retailers and consumers. Based on the analysis of marketing efficiency, the marketing channel that has the smallest total margin distribution, the largest farmer share is 100 percent and the total profit-to-cost ratio of 32.2 percent is the 5 marketing channel, so channel 5 is the most efficient marketing channel.</div>

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